Marketing Presentation

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VIP Seller Benefit Presentation


WE ARE LIVING IN A DIFFERENT ERA OUT • • • • • •

BROKER OPEN HOUSE MLS BOOKS CARAVAN MAGAZINE/NEWSPAPER ADS PAPER PHONE DUTY

IN

 SOCIAL MEDIA TARGET MARKET  VIDEO  PROFESSIONAL PHOTOGRAPY  THE INTERNET  ZILLOW, TRULIA, YOU TUBE  PROPERTY WEBSITES  TARGETED & BOOSTED FACEBOOK  SEO  BLOGS  LARGE DATA BASE OF BUYERS  DRIP CAMPAIGNS  INFORMATION/EXPERTS


In the 2008 housing crisis agents couldn’t keep up


Out of an estimated 80,000 real estate agents before 2008, 32,000 lost their jobs


IN 9 SHORT YEARS , THE MARKET HAS CHANGED


We are THE DISRUPTORS of our industry!


WE ARE HERE TO SERVE YOU!


YOU Are Changing The World


CLIENTS

NOW EXPECT

GLOBAL ON DEMAND

FAST PACED

INTERNET EXPERIENCE


Subscription services hit mainstream 2015


Our CRM subscription home service has over 38,000 subscribers and still growing


What Makes

Showcase Realty Different than other Agencies? • Our specialized knowledge • Our unique team system • Our leading edge technology • Our exclusive and innovative consumer programs


Specialized Knowledge • •

• •

Nancy has over 20 years of real estate experience Successfully closed over 5,000 properties Awarded & Recognized throughout the Carolinas Hosts workshops on market trends, procedures, certifications & the newest technologies


Work With Only The Best Showcase has 60% of its current listings Under Contract vs. Carolina MLS has only 48% of its listings under contract

Showcase has 25% more properties under contract than Carolina MLS

*Stats from Charlotte Regional Realtors Association as of 2017*


Exclusive Team Support Each member of the team has a specific role to play in the in the selling of your home With us you get a whole team of professionals working for you (versus a single agent)


Extraordinary Homes Deserve Extraordinary Marketing We have pioneered unique and exclusive consumer programs not offered by any other agent


Extensive Online Experience: Web, Social Media & Digital Marketing Branded and Non-Branded More Than 100 Exclusively Owned URL’s and Web Sites www.ShowcaseRealty.net www.CharlotteNCHomeInfo.com www.nancyhasthebuyers.com www.findcharlottehouses.com Just to name a few


Personalized websites for your home.


Aggressive Strategic Marketing: Maximum Exposure Trulia.com Zillow Premier Agent Oodle.com Craigslist.com Carolinarealtor.com Edegio.com Hotpads.com Homes.com Realtor.com Homevalue.com Hotpads.com Postlets.com MSN.com Realestate.yahoo.com Realestateshows.com Realestate.com Realtor.com

Neighborcity.com Homegain.com Livingchoices.com Uniquehomes.com Showcaserealtyblog.com Showcaserealty.net Showcaserealtyhomes.com The Wall Street Journal Online Frontdoor.com Dothomes.com Vast.com Lycos.com Local.com Moving.com Netzero.com Yahoo.com


Your Home Will Top The List


Single Property Pinterest Page


We connect with thousands of potential buyers via Social Media


Traditional Advertising • • • • • • • • •

Direct Mailings Property Fact Sheets Flyers Community Event Sponsorships Market Update e-newsletters Featured Listings e-newsletters Buyer Outreach Agent Workshops Classifieds Listings


Non Traditional Advertising & Technology •

Email and traditional mail drip campaigns

Video emails

Email newsletters

Full Scale Marketing Department

Technology Driven Office

Luxury virtual tour package

Facebook Live Stream Video

Drone Video


Common Problems Solved by Our Innovative Programs


The Problem: 72% of homeowners are Dissatisfied with their agent’s performance No. 1 Reason: Poor Communication

The Solution: Our Home Feedback System We have come up with a solution to help solve this problem. With Our Home Feedback system you won’t have to rely on your agent to give you feedback from showings on your home


Our Feedback System • View your feedback and the status of every feedback 24/7 • See exactly what buyers thought of your home, directly from their agent. • Bi-weekly neighborhood market update • E-Blast Every agent who has shown your home to advise them of changes.

• We utilize ShowingTime.com Reports and all the services within system to manage our Clients Listings to the fullest extent of its capabilities. This System will sell your home faster and for more money by keeping you in the loop.


The Problem: Low attendance at open houses Specific date and time cannot fit every interested buyers schedule

The Solution: Redefine the traditional open house Mega Open-House Marketing Campaign Our Everyday Open House Program • Simple, easy, no obligation access to home • More effective than Sunday open house tours


The Problem: Most Agents work with only a few buyers at a time We have a 38,000 lead database system to create a better match

The Solution: Our One-of-a-kind Buyer Profile System •

Our Buyer Profile System gives buyers priority access to hot new listings that match their home buying criteria

•

And we are a member of multiple lead generation websites to find you the right buyer fast


What Makes

Showcase Realty Different From The Competition? Our Agents sell more homes in

1 MONTH than most agents sell all

YEAR


What Sets Us Apart From the Crowd: • • • • • •

• • • • • •

Extensive Internet Presence Proactive Marketing Community Involvement Performance Guarantees Professional Photos Client Care Coordinators on staff 7 days a week Award Winning Firm Team of Experts Open House Everyday Home Highlight sheets Multiple SEO optimized Websites Custom Virtual Tours

These systems will create more demand for your home, helping it to sell faster and for more money


Performance: Guaranteed Customer Service Guarantee Our team of experts will give you the best customer service and we’re always just one phone call away

Cancellation Guarantee If at any point, you are unhappy with our services, you can cancel at anytime

Satisfaction Guarantee It’s our no. 1 goal to sell your home for the most money possible in the quickest amount of time

Honest Promises Guarantee We will give you the right info and advice, and won’t make any promises we can’t fulfill


• 1•

3.6

49 Day 80 70

We have over 38 000 Buyers in our database

58%

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Recent Awards • 2017 & 2012 Top 50 Most Influential Women by Mecklenburg Times • 2016 5-Star by Charlotte Magazine • 2016 & 2015 Ranked 7th in the nation by Wall Street Journal & REAL Trends • 2014 Woman in Business, Charlotte Business Journal • 2014 Inner City ICIC 100 Award • 2014 Ranked 46th in the nation by HousingWire Fast 50 • 2014 Crowns of Enterprise Award • 2014 & 2013 Charlotte Athena Leadership Award Finalist

Finalist


Recognition The Wharton School – Executive Negotiation Workshop, Bargaining for Advantage® Dartmouth – Executive Leadership Charlotte Business Journal – Women in Business award RealTrends 1000 – 7th in the Nation. Top 1% Agent in Charlotte 1st top listing producer in Carolina MLS REAL Trends, Best Real Estate Agentsin America • 1st in N.C. by Transactions • 3rd in N.C. by Volume • 1st in Charlotte-Concord-Gastonia by Transactions • 1st in Charlotte-Concord-Gastonia by Volume • One of Charlotte’s Top 50 Entrepreneurs, Business Leader Magazine • NRBA Personal Business Development Award • Nominated Top 50 Fastest Growing Private Companies, Charlotte Business Journal • AREAA ‘A’ List 2012


RealTrends 1000 (Wall Street Journal)

#7 in the nation


#1 in North Carolina

RealTrends 1000 (Wall Street Journal)


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EVENTS lot te Re.al !s tate , Oevl!Jopm.,nt, and Con..trud:lon New s1

6 questions with ICSF speaker Nancy Braun Picking the brain of one of the top agents in the country inman [ sr A F r V I R r c R 1 lnman I

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Aug 2. 2015

Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015,at Inman

Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Regis ter today and save $100 with code Readers.

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Nancy Braun Real Estate shape-shifter and high-tech savant


NANCYBRAUN Company

:Showcase Rea lty

n tl e: Owner and brok r-in-ch arg Resp onsibili ties : Nancy Braun launched Showcase Realty in 200 8. She has over 40 employees and ind p nd nt contract 0<s.Braun assigns gments of ach transaction to members of the staff specializing in marketing , adminisll ation. closing, property management. accounting ;ind training.

Key accomplishments: Showcase sold 527 prop rties in 2013, up 16%rrom 2012. "Becauseof our volume. I'vebeen able to be actively involved in assistfng th Boy and Girls Club in an executiv role. W 've rai sed and donated welt over $20,00 0 ever y year." Braun crea ted and hosts How's the Market on WBT ra dio. Business phrlosophy: NProfessional service personally delivered " Greatest lesson learned: NMaking sure I select employees who matc h our culture. and have the same drive, mission and ded1cat1on to their wo rk - being mores lective on who i a good fit:

Biggest break: My children Little -known fact: NAfter law school, I got on a plane with a backpack and created a s ven-w k excursion hrough Hong ong, Indonesia and haiJand on less than $5 a day:¡

Biggest motivato:rPaying the bills and satisfying clients Greatest professional aspiration: To build multiple offices and grow the company's various divisions

Hobbies: Braun cooks organic vegetarian food, ravels and skis. - LJ1111Trenn 1

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A Mission to Give Back Showcase Realty’s mission includes giving back to children’s charities like the Boys and Girls Club and helping those in the community.

Showcase raised and donated over $100,000


Zillow Reviews

“Great customer service, attention to detail and very patient with us as we went through the process. Was always able to recommend good services throughout the process whether it be the closing attorney or the Inspector. We are so happy to be in our new home and that is thanks to Nancy and Showcase Realty.” – M. Lorence “Nancy Braun and the Showcase team were excellent during the home buying process. Since I was relocating to the Charlotte area, her tour of the city to help me acclimate was wonderful. She is a masterful negotiator in getting an excellent deal, and was able to assist with the home buying process from mortgage, inspections and closing. Her expertise and skill was invaluable Highly recommend Showcase Realty.” – L. Jones

What our clients say

Testimonials from a few of our satisfied clients.


Yelp Reviews “We've worked with Nancy Braun and her team on 4 different occasions and in each case we were extremely glad we did. The understanding, drive and at the same time patience they show has gotten us excellent results both in buying and selling homes.” – Steve M.

“Nancy and team do an outstanding job Personable, diligent and aggressive. Nancy has handled several of our listings and always feel in good hands. She and her team consistently have our best interests in mind. Would highly recommend Showcase Realty to anyone coming into the area or local residents wanting to buy/sell property ” – Shirley B.

What our clients say

Testimonials from a few of our satisfied clients.


Harvest Moon Video


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