Response Capture Nurture Campaign Template
Email Clicked: Send After 3 Days
Automated Nurturing Based on ACT Process
Awareness: Top Buyer Challenge Not Clicked: Send After 10 Days Email Clicked: Send After 3 Days
Consideration: Offer #1 Email Clicked: Send After 10 Days
Not Clicked: Send After 10 Days
Email Clicked
Awareness: Buyer Challenge #2
Transaction: Offer #1
Not Clicked: Send After 10 Days
No Response: Send After 10 Days
Email Clicked: Send After 10 Days
Sales Call Email Clicked: Send After 10 Days
Awareness: Buyer Challenge #3
Transaction: Offer #1
Consideration: Offer #2 Not Clicked: Send After 10 Days
Email Clicked: Send After 10 Days
Consideration: Offer #2 Wait 1 Day
Wait 1 Day
Not Clicked: Send After 10 Days
KEY:
Sales Call Consideration: Offer #3
= MKT
= SLS
Preference Campaign
Sales Call
COMMENTS Rank buyer challenges and align with Awareness offers Determine when Sales wants to engage Allow Sales to remove from program