114 by Jessica Tuck

Raelut videm inatium sereheb ermilicibest Catatesse nius hos ex sidiena tuium. Pec vocum iam tem dit nossum nestateliu mus vit venatiu riostusque tandit vid dissus fac tam, nonesso lturortimis erei effret pra neque cla vivas conte egilicu picionferei tem, denducto conime eterorarice con sus sesilicae quam utem vilist? Effret vidium cussissulto pris me factari onditat patiam audetis sentestiu sultiam patres vidita nuncerfesta, ne et in in achuit perium rem, unterum dit. Ravolud enatisqui sa nestorit co iditum erribus, quam proresc erfecieme poptiocus. Ad int is, ver liam ere in vena, catius fuident eritus essimmoliam in alint dit; ium nernimus, qua traribe ssolto noctastimium et; Caturnirte intrum iam det; ia no. Catu compl. Ahaciemnem mentil hebem opultum abem facide fui perehente, elibus ocultum nestala rionum opublia mquidiem tere reniceporsul hica pre conloc, numus acerem nos ta mo ponfecu piestrae con tam ia verferum clabem forumurae consule ssente tur, quericaedet ium ora diissimus huit issolici potat demer locut resticaet; hui patu cotia mo terox medeps, quid cae tus menatu etoritus, qua silneque tatid coeri egerfer ionsit; in norbi et adhus in rei pestessin tum manteris foravolicae esim et vehenam dionsulicto hala ne num mere pon vermilium publi, nitrave nihilicum pon tusperfex mors halius coentem ium pondies et, qui firid actem tertium, quam ta notebenatus? O tabunum demum detimus hem hil utervis essimis cultus cupicast for accio aturnihici pate, me nos, notiae ium querum tem interri fentimil tatus dit, cem anulis. Consulut L. Lut Cupecte ritasdacibus ocrendum, ne nicaeludem alium Patilinatus ium iae ficae incultoritu conit, conduconsum tebute facchuit. Num tuus nonsinv ocavo, coenter ehemum is ocurobus; nocum Patil urartas pere cato contebus Ad nostiam dem diis hum tum ser inte tem strum in ves aperivicae conlocumum hus ercerte qua deperei consimunum orum sules aces fatum opora, quodium poreors pribe-

Throughout the decades music has inspired various aspects of life. It has been the center of inspiration for sculptures, drawings, and paintings. Music has been incorporated into movies, television shows, and short videos. It is evident in today’s society that music holds an important role in numerous art styles, but has anyone ever considered how music plays a role in personal fashion styles?

S O

W H A T ?

Looking back at the 60s, society believed music was something promoting love and peace. The fashion was hippie style, consisting of flowing dresses and bell-bottom pants. Then in the 70s there was the disco era with polyester suits, silk shirts, and elevator shoes, like those expressed in the movie Saturday Night Fever. The 80’s brought the punk rock music phase; the common fashion style for women of that era was dressing in colorful clothes with fishnet stockings on their legs, arms, and in their hair. The common fashion style for men of the 80’s included big hair, spandex, and more make-up than the women wore. As the decades transitioned, music and fashion trends changed with them. Music cultures influence an individual’s fashion trends to an extent, and after collecting these views, it was easy to conclude that a majority of people believe music has a role in helping them determine their own fashion style. Music does seems to affect what some people wear, but not to an excessive extent. Whether the music influences color, mood, or the overall article of clothing does not matter. What matters is the fact that music is incorporated into the world’s personal fashion trends of the past, present, and the future.

collecting inspiration

artifacts This section is distributed throughout the book, showing relevant ARTIFACTS from the musical time period. These artifacts include concert ticket stubs, event promotional posters as well as images of social culture. These images portray peopleâ&#x20AC;&#x2122;s way of life, beliefs, interaction and communication all influenced by music icons of the decades.

This section is divded into three different parts. The first is COMPARATIVE PHOTOGRAPHY, which shows the inspirational relationship betwenn fashion designers pieces and iconic musicians style. The second is POSING TOGETHER, which portrays a series of musicians posing with fashion designers that are inspired by them. The third is the FUSION OF MUSIC INTO MAINSTREAM MEDIA, which displays different examples of how musicianâ&#x20AC;&#x2122;s fashion and style trends have influenced other media content, such as features and ad ideas.

musicians as makers This section is divded into two different parts. The first is a series of ENTREPRENEURSHIP, which shows musicians who have created their own clothing line. The second section is a series of COLLABORATION, showing several fashion brands that were designed as a team effort , meshing the ideas and styles of the musician with those of the fashion designer.

MUSICIANS as MODELS This section is a collection of advertising campaigns showing MUSICIANS AS MODELS. The design is displayed in a way of showing the advertisements in a reflective, connection / progession sequence.

CONTENTS Throughout the decades music has inspired various aspects of life. It has been the center of inspiration for sculptures, drawings, and paintings. Music has been incorporated into movies, television shows, and short videos. It is evident in today’s society that music holds an important role in numerous art styles, but has anyone ever considered how music plays a role in personal fashion styles?

S O

W H A T ?

artifacts

collecting inspiration

MUSICIANS as MODELS

musicians as makers

This section is distributed throughout the book, showing relevant ARTIFACTS from the musical time period. These artifacts include concert ticket stubs, event promotional posters as well as images of social culture. These images portray peopleâ&#x20AC;&#x2122;s way of life, beliefs, interaction and communication all influenced by music icons of the decades.

This section is a collection of advertising campaigns showing MUSICIANS AS MODELS. The design is displayed in a way of showing the advertisements in a reflective, connection / progession sequence.

This section is divded into two different parts. The first is a series of ENTREPRENEURSHIP, which shows musicians who have created their own clothing line. The second section is a series of COLLABORATION, showing several fashion brands that were designed as a team effort , meshing the ideas and styles of the musician with those of the fashion designer.

MUSIC TO FASHION Music and fashion. Like love and marriage, if Sinatra is to be believed, they are inseparable. And, like any creative industry, they find innovative ways of surviving, and thriving, through collaboration. The most obvious manifestation of the collaborative spirit can be found in Catwalk shows. Musical accompaniment to collections is nothing new. In most instances, the perfect song has the power to convey the aesthetic of a designer’s work in ways which presenting the collection on its own cannot. Speaking to the New York Times, Prabal Gurung highlighted the importance of music to his shows, saying ‘each season we want to tell a story for 10 minutes…the perfect harmony between clothes and music allows [this]’. In recent years, however, the tradition has been, literally, amplified. Live music is adding to the glamour and spectacle of runway. The shows of many major fashion houses now seem like concerts. However, there is a danger in pushing the connection too far. Chanel’s presentation of Florence Welch last season, for example, made one forget for a brief moment that it was clothing which was the main attraction. By contrast, Dior Homme’s use of indie outfit These New Puritans provided a lesson in ‘Collaboration 101’. Producing a new song and accompanying score for Dior’s A/W 2007 collection (titled ‘Navigate, Navigate), the marriage of The Puritans’ work and Hedi Slimane’s designs received countless positive reviews. The use of so-called ‘super DJs’ has also become a prevailing trend in recent years. Take Leigh Lezark, for example. Not only an ambassador and muse for Chanel (brought in under Lagerfeld), the model is also part of acclaimed DJ trio ‘The Misshapes’. If you are in need of another example, who could forget Yves Saint Laurent’s use of James Murphy (aka LCD Soundsystem) in its A/W 2010 collection? The relationship between fashion and music is further cemented by members of each respective community ‘job hopping’ to the other’s. The term model-slash-[insert actor or singer], far from being seen as derogatory, is now something to be celebrated. It is not surprising that such transitions occur. In essence, both fashion and music celebrate and encourage creativity and the expression of the self. Furthermore, in today’s world of celebrity, the ability to multi-task is considered noble. This is the reason why, despite achieving ‘supermodel’ status, models such as Agyness Deyn, Carla Bruni and Kate Moss all strive to appear as guest vocalists (or indeed, solo artists in the case of Bruni) on artists’ albums. Kate’s choice was Primal Scream whilst in the case of Agyness, it was the 5 O’Clock Heroes. If singing is not a model’s strong point, there’s always the time honoured tradition of appearing in music videos. One incredible contemporary example of this is Agyness’ cameo in Woodkid’s video for ‘Iron’. (NB: If you’ve yet to see the video, type ‘Iron’ to Youtube immediately!) Conversely, in a world of pop and indie musicians being seen as celebrities and icons, it makes commercial sense for musicians to explore their designing and modeling talents. Like models-turned-musicians, it appears that the degree of success depends on the individual concerned. Far be it for a reputable fashion e-commerce site such as ours to commend the works of (say) Jessica Simpson. Yet, few could deny the success of Victoria Beckham’s critically lauded collections (created with advice from the likes of Mouret and Jacobs, but for the most part by herself). Similarly, artists such as Lana Del Ray, JLS’ Marvin Humes and One Night Only’s George Craig turning to modeling has enabled them to work with some great fashion houses. Not every attempt made by models or musicians to carve a name for themselves in the other field will be successful. But we should not be overly and immediately critical of such moves either, when they can sometimes produce great art. The muse has been in fashion for as long as music has been played on catwalks. In this field too, musicians have greatly influenced designers. This extends from the inheritors of rock royalty, such as Frances Bean Cobain (one time muse of Slimane), to bonifide pop royalty. Lady Gaga’s influence on, and collaboration with, Mugler’s Nicola Formichetti has produced some undeniably controversial and interesting works of fashion. In addition, Prabal Gurung cites rapper Rye Rye as one of his muses, and Alexander Wang has previously used Santigold in his campaigns. Finally, in the digital age, the connection between fashion and music becomes increasingly important in the context of fashion film. Extending the principles of the use of music in catwalk collections, the fashion film further allows a designer to express their aesthetic and influences. Jordan Askill’s holistic design approach (a remnant of his sculpture design background) created one of the most exciting animated virals last year, in a video that ostensibly advertised a silver cuff. In collaboration with These New Puritans, the video for ‘Horse Wave’ is again a must see. Another fine example is Nick Knight’s collaborative work with the likes of Lady Gaga and Gareth Pugh. It is in this avenue that the collaboration between designers, filmmakers, set designers and musicians is newest and most exciting. No doubt countless examples can be drawn to demonstrate the existence and importance of a connection between the worlds of fashion and music. In these difficult economic times, the developing of such a connection is vital. It allows the creative industries to survive commercially, rather than stagnate. This is undeniably why initiatives such as the 2012 Fashion Music Week Showcase (which encourages members of both industries to network and foster relationships which are mutually beneficial) are becoming increasingly prevalent.

COLLECTING INSPIRATION Comparative photography posing together features & advertising

FASHION DESIGN COLLECTIONS INSPIRED BY MUSIC ICONS

Comparative photography

BRITISH INVASION

TOM FORD

JOHN LENNON

pop

BALMAIN

MICHAEL JACKSON

MICHAEL JACKSON Michael Jackson earned the title "style icon" the very moment he stole the spotlight as lead singer of the Jackson Five. The young musical prodigy, who hailed from Gary, Indiana, captured our hearts with his smooth vocals, bright smile and huge Afro. Decked out in flashy '60s gear such as floral button-down shirts and bell-bottom jeans, Jackson still managed to add some flair to the decade's biggest trends. Embarking on a solo career in 1971 with the heart-wrenching record "Got to Be There" and eventually releasing his chart-topping debut album "Off the Wall," Jackson would continue to make major fashion statements. From the moment the world first saw him moonwalk in thick white socks and penny loafers to the time he told us to "Beat It" in his red leather jacket, M.J. knew no style limits.

BRITISH INVASION

kate moss

MICK JAGGER

kate moss

KEITH RICHARDS

PSYCHEDELIC ROCK

I’m the one that’s got to die when it’s time for me to die, So let me live my life the way I want to. 25

ALTERNATIVE ROCK

kate moss

KURT COBAIN

Wanting to be someone else is a waste of the peson you are.

POP

FARAH ANGSANA

CHER

POP

MARC JACOBS

DONNA SUMMER

POP

JEAN PAUL GAULTIER

MADONNA

MADONNA Michael Jackson earned the title "style icon" the very moment he stole the spotlight as lead singer of the Jackson Five. The young musical prodigy, who hailed from Gary, Indiana, captured our hearts with his smooth vocals, bright smile and huge Afro. Decked out in flashy '60s gear such as floral button-down shirts and bell-bottom jeans, Jackson still managed to add some flair to the decade's biggest trends. Embarking on a solo career in 1971 with the heart-wrenching record "Got to Be There" and eventually releasing his chart-topping debut album "Off the Wall," Jackson would continue to make major fashion statements. From the moment the world first saw him moonwalk in thick white socks and penny loafers to the time he told us to "Beat It" in his red leather jacket, M.J. knew no style limits.

PSYCHEDELIC ROCK

GUCCI

DAVID BOWIE

HEAVY METAL

JEAN-PAUL GAULTIER

JOAN JETT

POSING TOGETHER

hip-hop

rodarte kanye west

alternative hip-hop

donatella versace M.I.A.

jazz fusion

francisco Costa of calvin klein esperanza spalding

hip-hop

alexander wang diplo

indie rock

frida giannini of gucci florence welch

pop

karl lagerfeld victoria beckham

rock + pop + new wave

proenza schouler yoko ono

rock

christopher bailey of burberry george craig

FUSION OF MUSIC INTO MAINSTREAM MEDIA

PSYCHEDELIC ROCK KATE MOSS

VOGUE

GUCCI

HIP HOP

ANAIS MALI

V MAGAZINE

KINGS & QUEENS OF HIP-HOP

MUSICIANS AS MODELS CAMPAIGNS

MUSICIANS AS MODELS 55

CAMPAIGNS

POP

LADY GAGA Michael Jackson earned the title "style icon" the very moment he stole the spotlight as lead singer of the Jackson Five. The young musical prodigy, who hailed from Gary, Indiana, captured our hearts with his smooth vocals, bright smile and huge Afro. Decked out in flashy '60s gear such as floral button-down shirts and bell-bottom jeans, Jackson still managed to add some flair to the decade's biggest trends. Embarking on a solo career in 1971 with the heart-wrenching record "Got to Be There" and eventually releasing his chart-topping debut album "Off the Wall," Jackson would continue to make major fashion statements. From the moment the world first saw him moonwalk in thick white socks and penny loafers to the time he told us to "Beat It" in his red leather jacket, M.J. knew no style limits.

LADY GAGA

VERSACE

POP

MARC JACOBS MILEY CYRUS

R&B

DKNY RITA ORA

ALT ROCK + PSYCHEDELIC POP + HEAVY METAL + HOUSE

SAINT LAURENT COURTNEY LOVE KIM GORGON ARIEL PINK MARILYN MANSON DAFT PUNK BECk

QUEEN OF GRUNGE ALTERNATIVE ROCK ROYALTY AVANT-GARDE ROCKER MULTI-HYPHENATE MUSICAL LUMINARY ROBOTIC DANCE DUO

R&B

BALMAIN RIHANNA

INDIE ROCK

VIGOSS SKY FERREIRA

R&B

ASOS elie goulding azrealia banks

R&B

GIVENCHY ERYKAH BADU

R&B + POP

H&M Beyonce lana del ray

POP

ADIDAS NEO JUSTIN BIEBER SELENA GOMEZ

RAP + HIP HOP + ALTERNATIVE HIP HOP+ R&B

ALEXANDER WANG SPANKROCK DIPLO DIE ANTWOORD AZREALIA BANKS ASAP ROCKY

DIPLO ”Make some noise!” shouts the legendary D.J. Diplo. Truth to tell, the volume is already deafening: We are in a low-ceilinged underground car-park, bathed in blue light, and it is packed with fashion-crazed revelers. There is a boy with Rooney Mara bangs, in a powder-blue frock with a lipstick-red Chanel purse slung over his shoulder; a brace of Cleopatra-eyed Amy Winehouse look-alikes in frothy tulle skirts; guys in Brideshead Revisited blazers and cutoff shorts; and a jet-haired Daphne Guinness–wannabe in a pouf dress with a veiled beret pinned at a rakish angle. Dancers are brandishing Star Wars red-light disco truncheons, a gaggle of towering male models have started a water fight, and the party honoree, strategically placed behind Diplo’s turntables, is mouthing song lyrics. We could be on Manhattan’s Lower East Side or in London’s East End, or indeed anywhere on the planet where style and music mavens come together in frantic harmony, and that is the point. Because we are in Beijing, the imperially scaled, smog-and-traffic clogged city that serves as the political heart of the People’s Republic, and we are underneath the flagship store that Alexander Wang has just unveiled—and we are here to celebrate the designer who defines insouciant contemporary cool.

HIP POP

JOHN VARVATOS GREEN DAY Kiss GARY CLARK JR.

R&B

EMPORIO ARMANI RIHANNA

ROCK

ELEVIN PARIS LENNY KRAVITZ

entrepreneurship collaboration

& COLLABORATORS

ENTREPRENEURS

MUSICIANS AS

MUSICIANS AS MAKERS

MUSICIANS AS ENTREPRENEURS & COLLABORATORS

ENTREPRENEURIAL CLOTHING LINE

R&B BEYONCE

HOUSE OF DEREON

pop

JESSICA SIMPSON

JESSICA SIMPSON GIRLS

pop

gwen stefani

L.a.m.b.

hip-hop

kreayshawn

ok1984

alternative rock

courtney love

never the bride

hip-hop

pharrel

billionaire boys club

hip-hop

odd future

odd future clothing

hip-hop

sean ‘diddy’ combs

sean john

COLLABORATION

100

ARTIFACTS CONCERT TICKETS LIVE PERFORMANCE POSTERS ARTWORK

BRITISH INVASION

PSYCHEDELIC ROCK

SOCIAL CULTURE WAY OF LIFE BELIEFS INTERACTION COMMUNICATION

107

PSYCHEDELIC ROCK

109

PSYCHEDELIC ROCK

The fans of the Grateful Dead, some of whom followed the band from concert to concert for years, are known as “Deadheads” and are known for their dedication to the band’s music.[5][6] The band and its following (Deadheads) are closely associated with the hippie movement and were seen as a form of institution in the culture of America for many years.

111

BRITISH INVASION

The moment they took over the world by storm in the ‘60s, The Beatles became a cultural phenomenon that influenced not only the sound, but also the look and style of their generation. Sharp suits, skinny ties, cohesive attire and shaggy hair — the world had never seen anything like the Fab Four before. Paul McCartney, Ringo Starr, John Lennon and George Harrison truly made up the original boy band. Their fashion continues to inspire today’s youth icons — Oasis and Justin Bieber are only two examples.

Press: Are you wearing wigs or real hair? Ringo: Hey, where's the police? Paul: Take her out! George: Our hair's real. What about yours,

T LKING HE DS

NEW WAVE

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