DREAM
WWF CAMPAIGN The Dream Map’s campaign with WWF is kicking off with a social campaign called, Travel for WWF. This is to encourage users to share their photos and ‘Dream Map’ with the hashtag #TravelforWWF. Marketing items will include; tags, pins, photo phone cases, notebooks, photo frames, and a special edition jewelry set will be available for purchase with proceeds going to WWF.
WWF CAMPAIGN Specialized notebooks and photo phone cases can also be purchased online. The phone cases will help to show the customers the animals around the world that they can be helping, and open the opportunity to create discussion about the topic when people see their cases.
WWF CAMPAIGN The top 10 shares of the social media campaign will receive the special edition Dream Map WWF jewelry set. Don’t worry too much though if you don’t make it in the top ten. You can still purchase the set, with 50 percent of the profits going to WWF, and it also includes a free WWF frame set for your map photos.
WWF CAMPAIGN Specialized frames can be purchased online and used to frame any customers’ photos. This means that everytime they see the frames it will remind the of how they’re helping the wildlife.
WWF CAMPAIGN If the campaign grows into a global endeavor it can be carried out in simplistic posters to attract the eye in an intriguing way. That can be done through a poster series and large billboards advertisements including the hashtag.
WWF CAMPAIGN The means of this hashtag is to create awareness for WWF by engaging travellers from all around the world. Using the campaign on instagram takes advantage of the free online advertising of everyone else sharing the same hashtag.
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