Elizabeth irvine Press Kit 2013

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ELIZABETHIRVINE !COM

DEAR"REPRESENTATIVE" OF"THE"MEDIA# Zapatero + Bucaram Public Relations is pleased to introduce internationally recognized Health & Wellness Spokesperson and award-winning Author, Elizabeth Irvine. For over twenty-five years, Elizabeth has been transforming lives with her holistic approach to creating personal, true well-being through an integrative approach to health care which encompasses body, mind, and soul. Elizabeth has dedicated her life and career to educating and inspiring women on how to achieve balance and harmony in everyday life. Through her education and personal application of integrative health practices, she teaches us how to create true well-being from a strong foundation of exercise, proper nutrition, and self-awareness. In her holistic approach, Elizabeth leads us beyond the principles of health and healing into a sacred space teaching us how to reconnect with quiet stillness — a place where we can feel present in moment, awakening our body, and soul. Today, her focus is to invite others to understand true wellness through participating in customized workshops, corporate presentations and special guest appearances. Her current projects include an upcoming new book with an inspirational focus on young persons. She currently pursues the expansion of her unique jewelry line that reflects her creativity and connection to self into specialty retailers and spas. With our support, we are helping Elizabeth focus on broadening the conversations about true well-being by being available for interviews, speaking engagements, and contributing articles to wellness based publications. Warm Regards, Jessica Zapatero


Zapatero + Bucaram Public Relations LLC

BIOGRAPHY

Elizabeth Irvine is an internationally recognized integrative health spokesperson, awardwinning author, educator, and wellness guide. Elizabeth’s philosophy and teachings are based on twenty-five years of experience as a health-care professional. During this time, she gained a reflective insight into what true well-being really means. Based on principles she has learned and developed from her former career as an ICU nurse, Yoga instructor, and as a mother of three, Elizabeth teaches from experience. Irvine’s career began with a Bachelors of Science in Nursing from the University of Kansas. A$er moving to London, Irvine became a Registered Sick Children’s Nurse for the UK Council of Nursing and Midwifery, and then received certification from the American Society of Obstetrics as a childbirth educator and yoga education through the Bihar School of Yoga in Munger, India. Taken holistically, this path provided a foundation for her work today. Irvine's experience as a speaker and workshop presenter include: Miraval Resort, Tucson, AZ, Cal-a-Vie Health Spa, La Vista, CA, The Crossings Resort and Lake Austin Resort, Austin, TX and M.D. Anderson's Integrative Medicine Program, writing and presenting the Healthy Living lecture series for Fortune 500 companies including, Deloi%e, JP Morgan and Merrill Lynch; writing and producing video, workshops and yoga programs for numerous organizations most recently the prestigious Jung Center and popular Houstonian Health Club & Spa. In 2011, Elizabeth pursued the idea of providing a tangible keepsake for women. A jewelry line was developed by Elizabeth with the help of local Houston artisans that expresses her spiritual affirmations. The collections are all handcra$ed with high-quality, semi-precious gemstones, crystals, and raw metals that are timeless and classic. The various lines include necklaces, bracelets, and earrings with inspired meanings and are currently sold in specialty stores across the nation. As a spokesperson and subject ma%er expert for healthy living, Irvine has also obtained sponsorship from companies such as Luna Bar, Rescue Remedy, Trane Allergy-Filtration System, Mighty Leaf Tea and Weil Baby. Elizabeth sits on the board for St. Luke’s Episcopal Hospital Friends of Nursing and lives with her family in Houston, Texas.


M I L ESTO NES !"#$%GUIDED%MEDITATIONS%ON%ITUNES

Who doesn't want to feel more peace and calm everyday. Through Elizabeth's ever-popular guide relaxations she gi$s us with her newest collection of meditations available on ITUNES: Heart Space, Colors of the Rainbow, and Just Breathe.

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!"#"%B%CORPORATION

Elizabeth Irvine’s milestones are many; however, one of the most significant was the granting of B Corporation status for her holding company, Truewellbeing. This is the parent company for all of Elizabeth’s endeavors, which focus on the education and empowerment of women and their families’ whole health and well-being. Educating women through all forms of print and electronic media, educational workshops and classes, Truewellbeing also produces locally sourced, handmade jewelry through The Jewelry Project by Elizabeth Irvine. Truewellbeing is commi%ed to a triple bo%om line (profit, people, and planet) and continues to grow as a company and give back to others in need.

11:08 AM

!"##%“THE%JEWELRY%PROJECT”%

Elizabeth was inspired to design jewelry from her own personal affinity for all things beautiful. “The Jewelry Project” by Elizabeth Irvine was developed from her inherent need to give her followers a sense of security through something tangible, which could be worn and shared. Her collections are based on the healing power of gemstone qualities and spiritual principles with medicinal effects that are backed by thousands of years and are rich in culture. Inspired by mala beads, rosaries, angels and saints, women all over the world regardless of their beliefs can wear these inspirational pieces and connect to these feelings daily.

!"##%A%MANDALA%MEDITATION%JOURNAL%

Elizabeth shares with us how to reconnect with our child-like innocence and unleash our creative artist through mindful mandala coloring and creative writing. A Mandala Journal is used as one of the relaxation and meditation tools in her workshops. The Jewelry Project by Elizabeth Irvine funded this journal and the accompanying Sounds of Stillness CD.

!"##%CD%SOUNDS%OF%STILLNESS%

The accompanying CD to A Mandala Meditation Journal was created to enhance the journaling experience. This double-sided CD is one side guided meditation and the other side a compilation of relaxing and soothing classical music. Funds from The Jewelry Project by Elizabeth Irvine funded this CD along with A Mandala Meditation Journal.

!"#"%BOOK%HEALTHY!MOTHER!HEALTHY!CHILD"! CREATING!WHOLE!FAMILIES!FROM!THE!INSIDE!OUT! #SECOND!EDITION$

Mothers will discover new ways to a%ract balance and joy to their everyday lives and approach their family's health from the inside out in this updated guidebook. In addition to expanding on wellness techniques such as yoga, breathing exercises, meditation, creative expression, and wholesome nutrition-and coupling the information with instructive photographs-this approachable edition features new practices such as aromatherapy and complementary therapies such as homeopathy. Integrating the best of Western and Eastern thought, the handbook shows that by establishing wellness in a family, day-to-day challenges and illnesses can be met from a position of strength and serenity.

!"#"%BOOK%A!MOMENT'S!PEACE"!A!MOM’S!GUIDE! TO!CREATING!CALM!AMIDST!CHAOS!

Designed for those who may only have ten minutes a day to call their own, this guide provides busy moms with the needed skills and techniques to create their own sense of peace and face daily challenges from a calm and grounded place. Maintaining that wellbeing comes from the inside, the guide teaches mothers to look at life with fresh eyes and to empower themselves to change the way they respond to their o$en chaotic and stressful environments. The step-by-step plans incorporate a series of relaxation techniques, hints for developing meaningful family rituals, instructions for gentle but powerful breathing, and body awareness skills that lay the groundwork for the development of peaceful moments that eventually lead to a life of steady, grounded calm.


!""&%DR'%WEIL%SPOKESPERSON%FOR%WEIL%BABY

Elizabeth Irvine served as a spokesperson and educational partner for Dr. Andrew Weil's Weil Baby and proudly shared his commitment to advance integrative medicine. Through her writing and speaking, this role served as a large platform for Elizabeth to educate mothers on how to create a natural, healthy lifestyle for themselves, their babies, and generations to come.

!""&%FEATURED%%“BEST%OF%BLOG%TALK%RADIO”

Elizabeth held the number-one position for downloads as she created over one hundred free guided meditations on the popular streaming talk radio site.

!""(%CD%FINDING%A%QUIET%STILL%SPACE

Finding A Quiet Still Space is a guided, audio meditation in which Elizabeth teaches us how to become closer to our true nature through focused, centering mental exercises.

!"")%BOOK%OF%THE%YEAR%AWARD%

The first edition of Healthy Mother, Healthy Child has been honored with a Silver Medal in the Parenting Category in “ForeWord Magazine’s 2006 Book of the Year Award” competition. In awarding the prize, a jury of librarians and booksellers considered the categories of editorial excellence, professional production and originality of the narrative, author credentials and the value of the book to the genre.

!"")%BOOK%HEALTHY!MOTHER!HEALTHY!CHILD"! CREATING!BALANCE!IN!EVERYDAY!LIFE! #FIRST!EDITION$!

This book is about creating balance and joy in everyday life. Drawing on her personal wisdom as registered nurse, yoga teacher, and mother of three, author Beth Irvine teaches families practical ways to build healthier lifestyles. Using simple language and gorgeous photographs, Irvine invites her readers to engage in yoga, breathing techniques, meditation, creative expression, wholesome nutrition, and introduces them to complementary therapies such as homeopathy. She then applies these practices to common health problems, both physical and emotional, all the while respecting both conventional western and complementary medicines.


WO R KS H O P S !" PR E S E N TATI ONS" A ND "S P E AK I N G" E " N GAG EM E N TS Whether Elizabeth works with a group for an hour or a full day or weekend retreat, her ability to translate ancient wisdom into everyday language will relax, inspire, and empower others. Irvine uses a combination of techniques such as simple gentle yoga poses, the balancing art of mandala coloring, self-reflection through journaling, and learning to relax through guided meditation. These methods become “take-home tools� to create true wellbeing. The healing effects with Elizabeth have been validated through the hundreds of positive testimonials such as knowing how to be in the present moment, how to deeply relax and embrace stillness and self-healing, and turning ordinary life into a life full of purpose and meaning. We invite you to explore the various workshops created and led by Elizabeth Irvine.


W O R K S H O P S%

EXPERIENCE"" ELIZABETH

FINDING%A%QUIET%STILL%SPACE

A Workshop in the First Simple Step to Meditation

Feelings of peace, joy, and creativity happen within the quiet stillness of one’s mind. Sometimes you just need someone to show you how. Elizabeth Irvine guides you to your own “sacred space” of self-discovery and gives you the tools to cultivate the habit of creating a quiet still inner space long a$er the session is over. MANDALAS*%A%COLORING%MEDITATION

A Workshop in Understanding an Integrative Tool to Self-Discovery

Mandalas have been used for centuries as an integrative tool for health and healing and connecting to the subconscious mind. Mandalas create pa%erns the mind can understand, thus bringing order and harmony, creating a “drop in meditative state” without having to meditate! JUST%BREATHE%WORKSHOP

A Workshop to Discover Relaxation and Self-Calming

Discover how the best resource we have for relaxation and self-calming is always available to us. We will learn how to tap into a calm and centered place by paying a%ention to our breath. In this simple, interactive workshop, we will bring all of our awareness to our body and begin to notice our breath as it moves in and out. As we do, our bodies will begin to relax and let go of the stress, anxiety, and critical thoughts that we carry everyday, o$en without knowing it. CORPORATE%WELLNESS%WORKSHOPS A Wellness Workshop for Employees

Businesses worldwide are commi%ed to excellent employee health because healthy, motivated people perform be%er and experience greater success. Elizabeth teaches health, self discovery and empowerment strategies for corporations through custom tailored workshops for employees on site or at a remote location. EXECUTIVE%RETREAT%WORKSHOPS A Creative Workshop for Business Leaders

An exclusive retreat tailored for leaders in business organizations. Elizabeth teaches how to de-stress. She guides executives on their first steps of a journey, which not only helps reduce or alleviate symptoms of a stressful lifestyle, but also teaches them to take greater responsibility for managing their health and inspiring those around them. This retreat objectives include how to re-invigorate thinking on business challenges, and open up new channels of creativity for strong leadership and problem solving. SPEAKING%ENGAGEMENTS The nation is embracing Elizabeth Irvine as a valuable resource and guide for true well being. Her speaking engagements include customized topics centered on how to create a healthy balanced way of living. Elizabeth is available for paid speaking engagements at conventions, meetings, panel conferences and tradeshows. She also offers classes, lectures, and group meetings at churches or colleges. All engagements are paid and must be booked with 6 weeks advance notice.


PRAISE"FOR" ELIZABETH’S"WORK "I am always pleased when I find others (such as Elizabeth) who are passionate about providing an integrative approach to health care which encompasses body, mind and spirit. — Andrew Weil, M.D., world-renowned leader and pioneer in the field of integrative medicine “Thank you for your special time with us. Your workshops, fireside chats and candlelight meditation added a new dimension to our mind body spirit program. Your workshop’s mandala coloring journal is a truly meditative tool that encourages you to be in the moment while experiencing the child-like joy of creative expression.” — Dana Higgins, Marketing Director, Cal-a-Vie Health Spa, La Vista, CA “Elizabeth’s approach, message and workshop fits beautifully into what Miraval is all about. I look forward to having her back!” — Sue Adkins, Director of Programing, Miraval Resort, Tucson, AZ “What an amazing hour! In such a short period of time, Elizabeth was able to effectively introduce concepts from the Yoga-tradition and expose us to a variety of techniques to help us find that “quiet still space” that is in all of us. What is unique about this workshop is that is draws from different traditions to create an experience that is positive for all individuals. We only wished that we could have continued for another 2 hours or, be%er yet, the full day!” — Dr. Lorenzo Cohen Director, Integrative Medicine Program, M.D. Anderson Cancer Center, Houston, TX


THE"JEWELRY"PROJECT THE%COLLECTIONS

SERENITY%BEADS%

peace and calm The number of beads (divisions of nine) cross cultures for spiritual significance. These hand kno%ed serenity beads include a hand cast sterling silver Saint Benedict medal and 108 semi-precious gemstones. This piece can be worn long, or doubled as a necklace or wrapped as a bracelet. CHAKRA%COLLECTION%

wheels of energy Each organic semi-precious gemstone emits a balancing energy. Think about what you need in your life. Choose the stone that "calls you" and feel the energy.

MOTHERLY%LOVE faith, hope and love The Miraculous Medal represents Mary the Mother of Grace. Use this hand cast talisman as a personal link to restore yourself with faith, hope — and most importantly love. This piece can be worn long, or doubled as a necklace or wrapped as a bracelet.


A"SPECIAL"MESSAGE" FOR"YOU"FROM" EL I ZA BET H… Just for a moment, in the midst of the “busy-ness” of this day — imagine feeling connected to the quite still space that exists deep within. What if connecting with this calm and centered feeling felt as easy to access as “plugging in” and recharging your phone? Try it now. Take a long, deep, soothing breathe in, and out. Imagine how it feels to connect to this deeply relaxed feeling. Trust that this place exists. Know that this space is real and is available to everyone; a place where you can connect to innate self-healing, to practice the art of keeping your a!ention in the present moment, to awaken your playfulness and creativity, and most importantly to become more in touch with YOU. My passion lies in supporting and educating others. My professional and personal life have brought me to this place. My wish is to empower others to take ownership for their own personal health and wellbeing, to teach them how to respond from a place of capacity to meet the unexpected, until this becomes incorporated into our way of being and emerges as a part of our daily lives, allowing us to take a greater ownership of our bodies and our lives. The result is a lasting effect of clarity, energy, joy— true well-being. Namaste,


For inquiries regarding Elizabeth, please contact: ZAPATERO%+%BUCARAM%PUBLIC%RELATIONS 6111 Kirby Drive 2nd Floor Houston, TX 77005 www.zapaterobucaram.com JESSICA%ZAPATERO Publicist 713.894.4040 jessica@zapaterobucaram.com


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