PUBLIC RELATIONS STRATEGY PRESENTATION FOR
TEQUILA
PASIÓN
AGENDA + ยกBienvenidos!
+ About Zapatero + Bucaram Public Relations, LLC + Our Public Relations Plan + Social Media Strategy + Next Steps
隆BIENVENIDOS!
Muchas Gracias por darnos la oportunidad de presentar nuestras ideas publicitarias para Tequila Pasi贸n. Thank you for allowing us to present our publicity and marketing ideas for Tequila Pasi贸n.
ABOUT US
+ We are a modern public relations agency
+ We acquire high quality visibility for luxury brands in print, online, and broadcast media
+ We are based in Houston, TX and have top Media connections in New York, Los Angeles + Miami
+ Our expertise lies in launching consumer product that reflect a
desired lifestyle that appeals to the affluent, prestigious market
+ We focus on brands embraced by women in lifestyle genres such as Retail, Fashion, Beauty, and Fine Gastronomy
ABOUT US
Our team brings 17+ years experience in PR, Marketing and Business Development for national + emerging brands!
PR PLAN + Let’s tell the Story! + Print Publications Roll Out + Celebrity Endorsement Campaigns + Brand Ambassador Campaigns + Product Placement + Promotional Events – National + Local
PR LAUNCH + Let’s Tell The Story of Tequila Pasión + National Press Release (February 2013)
- SEO Associated Press Release Business Wire
+ Create a Visual Press Kit for Tequila Pasión (March 2013) -The Visual Story of Tequila Pasión (Video Documentary filmed at the distillery) - Bio on Guillermo González
+ Guillermo‘s Inspirational Story
- Latin Business Entrepreneur - Creating business opportunities in the US - Creating jobs in the US
+ Public Relations Message:
- Tequila Pasión is a company on the cutting edge with compassion for causes and philanthropy
PUBLICATIONS
Secure national editorial articles and reviews in magazines such as: National Magazines: Robb Report, In Style, Lucky Magazines, Travel & Leisure, Wine & Spirits Magazine, Wine Enthusiast , Cigar & Spirits Magazine, GQ, Cigar Aficionado, Bon Apetit, Epicurious, Gourmet, etc. Trade Magazines: Bartending / Bar Topics /Hotel & Resort Imbibe, Chilled Magazine, Bartender Magazine
CELEBRITY CAMPAIGN PINK POWER AD CAMPAIGN
+ Breast Cancer Awareness October 2013 + Susan G. Komen Foundation, The Pink Project, American Cancer Society + ALAS – Asociación Latina de Asistencia y Prevención del Cáncer de Máma
CELEBRITY COCKTAILS + Salma Hayek: Reposado Rosa + Sofia Vergara: Pink Lady + Eva Mendez: Pink Persimmon Tequila Martini + Shakira: Pasi贸n Popper Martini + Adriana Lima: Pink Tequila Sunrise
Process involves the creation of a book proposal, Pitching to literary agents + publishing house.
BRAND
AMBASSADORS CAMPAIGN REAL MEN DRINK PINK
BRAND
AMBASSADORS CAMPAIGN
Ameer Jumabhoy is the Celebrity Polo Player & Philanthropist that is the next Media & Brand Darling for the Polo Lifestyle. Ameer has raised hundreds of thousands of dollars for causes with high profile charities such as Texas Children’s Cancer Center, Big Brothers, Big Sisters, Brilliant Lecture Series and SnowDrop Foundation. Ameer is bringing a polo exhibition match to the Houston Rodeo in 2013 and is the host for Horses & Hats Polo Charity Match, kicking off the Polo Season at the Houston Polo Club.
HIGH PROFILE EVENTS
LOCAL HOUSTON EVENTS
+ February: Worlds Champion BBQ Competition ( Rodeo) + March: Houston Rodeo (Kick off party for the Exhibition Polo Match at the Rodeo) + April: Shell Houston Open & International Festival + May: The Pink-o Cinco Campaign -The largest 5 de Mayo celebration hosted by CBS Radio Stations - KKHH Hot 95.7 & Mega 101.1
+ June: Shell Houston Open & Pride Houston Parade + July: Red, White and Pink- 4th of July Festivities + August: International Jazz Festival & Houston Restaurant Week + September: Fiestas Patrias Celebrations Horses & Hats Polo Event + October: CBS Radio - MIX 96.5 Bosom Ball
http://kilt.itmftp.com/salesvideo/BosomBall.html Latin Women’s Initiative Fashion Show, Fashion in Houston and More...
SOCIAL MEDIA STRATEGY
NEXT
STEPS
+ Confirm Marketing Budget + Create Time-line for Launch + Letter of Intent AGRADECIDAS!
!