GRAPHIC DESIGN
PORTFOLIO Selected works by Hong Jiang
GRAPHIC DESIGN
PORTFOLIO Selected works by Hong Jiang
INTRODUCTION " The meaning of graphic design is not to create more objects, but to find more ways to experience, feel and expand the possibilities of existing things."
TABLE OF
CONTENTS
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Explore the world with Kodak
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More than a symbol
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05 How many kinds of grey
How far is the earth from sun?
66
New perspective on a book
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EXPLORE THE WORLD WITH KODAK
Year of Completion
Kind of Project
Discipline
Spring 2020
Rebranding
Digital
Project Description
Project Concept
Kodak is a dying brand. It used to be popular. I rebranding it, giving it a new brand soul and brand mission. New Kodak's goal is to help people observe nature, experience different cultures, broaden horizons, and make friends in the exploration
To transform the visual images of Kodak. I designed a new logo. The goal of the new Kodak is to lead people to explore the world, so I chose yellow, orange, black, and white as a color palette. I've redesigned the logo, and the crossed lines indicate forks in the road. I used the new logo to develop a related business system for Kodak. I also designed an app, car rental, and Kodak hotel. These designs can provide convenience for users during the journey.
of the world.
02
Jessie Jiang
Explore the world with KODAK
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04
Jessie Jiang
Explore the world with KODAK
05
Explore the world with KODAK
07
08
Jessie Jiang
Explore the world with KODAK
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10
Jessie Jiang
Explore the world with KODAK
11
- 02
Project1
Explore the world with KODAK
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14
Jessie Jiang
Explore the world with KODAK
15
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Jessie Jiang
Explore the world with KODAK
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Jessie Jiang
Explore the world with KODAK
19
Year of Completion
Kind of Project
Discipline
Fall 2019
Type system
Digital
Project Description
Project Concept
The purpose of this project is to explore the future development of the camera, find the text of relevant pictures, and typeset into a book.
Canon is a well-known brand. I think Canon's future development can be space exploration. I designed this book for Canon in the future. I used a lot of pictures taken in space to show the mysterious scenes in space, which can attract readers to observe space with telescopes. I used some gradients as the background, showing a variety of light in space.
02
HOW FAR IS THE EARTH FROM SUN?
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Jessie Jiang
How far is the earth from sun?
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Jessie Jiang
How far is the earth from sun?
25
- 18
Project2
Jessie Jiang
How far is the earth from sun?
27
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Jessie Jiang
How far is the earth from sun?
29
30
Jessie Jiang
How far is the earth from sun?
31
Year of Completion
Kind of Project
Discipline
2019-2020
Brand Indentity
Digital
Project Description
Project Concept
This project contains some logo designs. It shows the use of these logos in packaging, tags, paper bags and business cards etc.
03
Combining the theme or brief, I dig deeper into the concepts I hope to convey in the project or understand the corporate culture and highlight the intrinsic value of the logo. After completing the research, I tend to use conciseness and appropriateness as the evaluation criteria, because concise images are highly recognizable and can be applied freely in complex and diverse scenes. I use appropriate graphics, colors, and fonts to form a logo to convey the message accurately in front of the target audience.
MORE THAN
SYMBOL
- 18
Project2
Jessie Jiang
More than a symbol
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Jessie Jiang
More than a symbol
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38
Jessie Jiang
More than a symbol
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- 18 40
Project2
Jessie Jiang
Jessie Jiang
More than a symbol
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42
Jessie Jiang
More than a symbol
43
- 18
Project2
Jessie Jiang
More than a symbol
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46
Jessie Jiang
More than a symbol
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48
Jessie Jiang
More than a symbol
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50
Jessie Jiang
More than a symbol
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52
Jessie Jiang
More than a symbol
53
NEW LOOK
ON A BOOK
Year of Completion
Kind of Project
Discipline
Spring 2019
Book redesign
Digital
Project Description
Project Concept
This project is about redesigning a poor designed book. I chose mexcan contemporary. This book introduces some of the most outstanding recent projects by Mexican architects and designers such as Jose de yturbe, Manuel Mestre, Luis Barrag รกn, and Ricardo legorreta. The book was published in 2010. There are too many pictures in the book. The designer doesn't have a good balance between pictures and words.
I redesigned the book to make it more interesting and easy to convey information to readers. I gave the pictures and the text a good balance. It improves the design of the book by using good layouts.
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Jessie Jiang
New look on a book
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58
Jessie Jiang
New look on a book
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60
Jessie Jiang
New look on a book
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Jessie Jiang
New look on a book
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64
Jessie Jiang
New look on a book
65
Year of Completion
Kind of Project
Discipline
Spring 2020
Type experiments
Digital
Project Description
Project Concept
The goal of this project is to develop a series of posters that show different meanings of gray through experiments. The challenge is to avoid directly adding text digitally, but to explore grey objects and events with different experiments to obtain more appropriate design solutions.
I analyzed the words that gray can associate, and finally selected nine of them as the theme of the poster. I spent a lot of time doing type experiments, and I finally selected the most suitable solution to collect in this project.
05
HOW MANY KINDS OF GREY
68
Jessie Jiang
How many kinds of grey
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70
Jessie Jiang
How many kinds of grey
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72
Jessie Jiang
How many kinds of grey
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Jessie Jiang
How many kinds of grey
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Jessie Jiang
How many kinds of grey
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Jessie Jiang
How many kinds of grey
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Jessie Jiang
How many kinds of grey
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Jessie Jiang
How many kinds of grey
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Jessie Jiang
How many kinds of grey
85w
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