PORTFOLIO PORJECT 2 / SHENGJIE ZHU
PROJECT BACKGROUND
The project site Mehringplatz is emblematic for the changing history of Berlin and its dramatic shifts and alterations of the city’s urban fabric. Today, the housing estate is facing a lot of social and environmental problems which are officially addressed through two related frameworks. In this project portfolio, my brief is to engage with the area of Mehringplatz and its surroundings, and to suggest Strategies and Tactics of Re-appropriation for this large scale housing scheme.
PROJECT METHODOLOGY
GATHERING
SITUATING Off-site: -Site analysis in website (digital data) -Determine the site area -Printing map and download digital map
On-site: WALKING sectional, elevational, perimeter, derive, following
MAPPING The main achievement of mapping research method is to gather the tangible and intangible information to be visualised clearly through observation. This allows to address the potential of everyday practices as a critique and as a proposition.
Off-site
SURVEYING
On-site
On-site: -taking part -photography
Off-site: model making
POSITION PRECEDENT: 798 ART ZONE Named after the 798 factory which was built in 1950s, It is located in the northeast corner of the city. The Dashanzi Art District (DAD) is its another name as it sits in Dashanzi zone. The art zone covers an area of 0.6 square kilometer, with Jiuxianqiao Road to its west, Beijing-Baotou railway to its east, Jiangtai Road to its south and Jiuxianqiao Road North to its north. Characterized by modern art, it has become the exhibition center of Chinese culture and art, and also the world- famous cultural and creative industries centralized area .
The area occupied by it was once the place for North China Wireless Joint Equipment Factory. Afterwards, the corporation moved out of the Dashanzi District and leased those plants (798 factory being one of them). The architectural style, featuring simple design and varied composition, follows the Bauhaus way. Attracted by ordered design, convenient traffic, unique style of Bauhaus architecture, many art organizations and artists came to rent the vacant plants and transformed them. Gradually there formed a district gathering galleries, art studios, cultural companies, fashion shops etc. As the area where the early art organizations and artists moved in was located in the original area of the 798 plant, this place was named 798 Art Zone.
Now it has attracted a great deal of attention from the media at home and abroad;; and it also has become the new regional mark of the city. Galleries, design studios, art exhibition spaces, artists' studios, fashionable shops, restaurants, bars etc. now assemble here. it frequently holds important international art exhibitions and art activities as well as fashion shows. In order to expand the reputation and influence of the art zone and to promote the development of the modern art, the zone has held the 798 Art Festival
CONTEXT & ANALYSIS
Our site is in the Kreuzberg area in berlin, is not far from the city center.
Berlin Wall
Brandenburg Gate
We can easily find from the public transport map, that this site has a convenient traffic system, especsilly for the underground system. there are a station connect with line1 and line6. So it is very important for this area as an art-based super-block to attract artists and young visitors in the future.
Berliner Philharmonie Neues Museum Museum Island
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TUBE AIRPORT
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CONNECTION
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ECONIMIC AREA
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East Side Gallery
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The Site: - - Mehringplatz Gendarmenmarkt
Some famous view sites and a large number of museum or galleries spread all over the city. And at the field trip week, there are important festival held in berlin call Berlinale Film Festival. It attract a large number of artists and young people. That means berlin has a good atmosphere about arts, and other site is not far from this arts nodes. It can attract more artists and young visitors come to visit our site.
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Kaiser Wilhelm Memorial Church
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SXF
Mehringplatz
After walking through Berlin, and searching some information from the internet, we found that berlin is a city with a long history and there are many arts or culture nodes.
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PUBLIC
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Jewish Museum
Neue Nationalgalerie
DZ BANK AG Frak Gehry
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U Hallesches Tor
Charlottenburg Palace
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Mehringplatz
Urban Spree gallery
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CONNECTION
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TXL
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German Historical Museum
Alexander Platz
Potsdamer Platz
Markthalle Neun strt mrkt Mehringplatz
CULTURE NODES
ART TRACES
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art traces
Mehringplatz is one of the city’s most vibrant and multicultural areas, The district also attracts other nationalities, young people, and artists looking for a creative environment. It is especially known for its edgy collection of graffiti and wall paintings. Under the arches of these bui- -ldings , there are very interesting photorealistic graffiti.
We found many street art tours on the website, and the Mehringplatz is one of the most important site to see and they will has professional street artists to explain the meaning and history of these kind of graffiti and art. The facade of these buildings like a perfect place for people to express their opinions and feelings.
People and things around can be a creative inspiration for the street artists. Such as the neibourhood, there is a large Turkish community in Kreuzberg, and Jews museum made this area like a mix cultural atmosphere, so the graffiti shows different kinds of people.
CHALLENGE & POTENTIAL & USE OF SPACE
GALLA ER
D N U
LE USE P O
NO
F
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GR AF
NO P AF
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F IT I
N O T S
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ART S
DIO TU
LIGHTS
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EXISTING USER GROUP
ENERGY ANALYSIS RESIDENT Local & Renter
MAIN ACTIVITIES:Sports, Walking VIBRANT PERIOD:8.00 am. To 11.am,8pm. to 6pm. AGE GROUP:Mixed user age groups
VISITOR Pedestrian
Tourist & Commuter
MAIN ACTIVITIES:Passing, tour VIBRANT PERIOD:10.00am .to 15.00 pm. AGE GROUP:Most visitors are young adults, range from 20 to 50 years old.
MAIN ACTIVITIES:Commute, Visiting, Daily supplies,Shopping VIBRANT PERIOD:10.00am. to 5.00pmMonday and Thursday, street market. 11.00am. to 3.00pm. Every day AGE GROUP:Mixed ROUP: age group, majority is 25 to 65 years old
WORKER Outdoor worker & Market trader
MAIN ACTIVITIES: Cycling, Access, Commute
VIBRANT PERIOD: 6.00pm. - 8.00pm. AGE GROUP: 15-40, Most of users are local residents in neighborhood.
Legend: Resident active spot Visitor active spot
Cyclying Cafe & restaurant
Sport Street Market Shop
KEY STAKEHOLDERS
There are plenty of art studios and art organization in Meringplatz neigh- and art organization in Meringplatz neigh bourhood, Berlin. Drawing graffiti on the wall, lighting post and even garbage bin became popular for artists from all over the world. Therefore, Meringplatz can act as a stage for artist to explore their idea and a platform where tourists would attend to admire the artworks.
Cultural diversity Tourist attraction
A potential user group in Meringplatz
STAKEHOLDER
STAKEHOLDER Most of visitors go through the Mering- platz for some popular tourist attraction Many young tourists are attract to the special graffiti on the wall of frontage and enjoy taking photograph and pausing on the Friedrichstrabe St. . ACTIVITY
GROUP NGO
Entrepreneurs Art Organization Individual
AGE
AGE 15-25 45-65
25-45 65+
DEMAND
DEMAND
Studio
Street art
Flexible furniture
participant game
Street art
Commercial service
SPATIAL DESIGN STRATEGY
REGENERATION OF ART-BASED SUPER BLOCK
Our main purpose is programmatic reactivation under the intervention of art-based re-appropriation. Which means that art is a tool to revive the neighbourhood by co- -mbining and infiltrating them with the community’s life. To be more specific, art performs an intervention, born in this area, will change and guide the developing of Mehringplatz and provide people an attractive and sustainable future. In order to address the current problems that Mehringplatz is considered as an iso- -lated modernist housing area lack of effective management and enough financial supporting according to its historical significance design and use, and the art is an existing potential and resource can be improved more creative to attract artists and young visitors, which can trigger emotion, curiosity, reaction while bringing economic benefits to revive the vibrancy in next couple of years.
MAIN DESIGN PROPOSAL: INTERVENTION SUPER WHITE PROGRAMMATIC REACTIVATION ART-BASED SUPER BLOCK USE ART AS A TOOL
TIMELINE
TWO YEAR
ART WORK
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FOUR YEAR
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SOHO
SIX YEAR
EDUCATION
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EIGHT YEAR
COMMERCE
STEP 1:Providing interior and exterior spaces for artists, encouraging them to engage in the life of Mehringplatz. STEP 2:Redefining the modernist housing to new SOHO mode, which combines the residence with art working spaces. STEP 3: Relay on the enhanced art atmosphere to attract young visitors and more artists to participate in the life of Mehringplatz to make more economic benefits. STEP 4:Completing further relevant facilities and infrastructures to create Mehringplatz become the real neighbourhood art cultural hub.
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TEN YEAR
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