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CO N T E N T
C U R R I C U L U M V I TA E 4
BRAND IDENTITY 6
E D I TO R I A L D E S I G N 16
I L L U ST R AT I O N 24
M OT I O N G R A P H I C S V I D EO 32
SOCIAL MEDIA 46
I M A G E R E TO U C H 54
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H E L LO My name is Jesslyn Angela. A reliable, well-organized, and detail-oriented person is what most people say about me. With the experience I had after working for almost four years, I decided to look for another adventure to achieve more experiences.
JESSLYN ANGELA 4
PA ST E D U C AT I O N
PERSONAL SKILLS
2007 - 2010
PETRA 2
Responsible
Fancied to details
2010 - 2013
IPEKA Pluit
Well organized
Listen attentively
Big curiousity
Research and analyze
2013 - 2017
BINUS University
Junior High School Senior High School Visual Communication Design (New Media)
S O F T WA R E S K I L L S Adobe Photoshop
WORK EXPERIENCE 2017 - 2019
Adobe Illustrator
OKULAR
as Junior Graphic Designer Responsible for providing solutions to the clients’ problems and needs through design.
2017 - present
Adobe Premiere
Kamikita
as Social Media Admin Responsible for posting all of the clients’ content on their social media platforms, based on the timeline given.
2019 - present
Adobe InDesign
Kamikita
Adobe After Effect
as Graphic Designer, Photo & Video Project Manager
I N T E R E ST S
Responsible for creating designs for motion graphics videos and social media content.
Reading
Music
Workout
Broadway
Travelling
Beauty
Movie
Dance
Healthy lifestyle
Responsible for managing any photo or video project from the beginning till the end of the project, from creating storyboards, budget estimation, prepare any properties needed, briefing the crew and talents, and make sure everything is looking good to achieve the best result.
G E T CO N N EC T E D W I T H M E : jesslynangelaa@yahoo.com : @jesslynangelaa
: www.linkedin.com.in/jesslynangelaa 5
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BRAND IDENTITY
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BEAR WAX Brand Identity Bear Wax is a rebranding project for a beauty salon in Jakarta which formerly known as Pink Parlour, and now it’s called Bare Skin. The name itself has inspired me to create the logo. Instead of creating a bear, the gesture of the bear’s hand could give a more simple yet elegant appearance. The colors gray and yellow-gold, both compliment each other and build a strong impression for the brand.
Scope of Work :
Client :
Illustration
PT Jelita Karisma
Tools : Adobe Illustrator
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BARE SKIN Brand Identity Bare Skin is the second alternative for a rebranding project for a beauty salon in Jakarta which formerly known as Pink Parlour. The idea of this typography-based logo is to play with geometric shapes and give a slightly modern art deco feel, to portray a modern, sophisticated and bold image. The geometric shapes crafted to form services that is offered by Bare Skin.
Scope of Work :
Client :
Illustration
PT Jelita Karisma
Tools : Adobe Illustrator
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JET COMMERCE Brand Identity and Website Design Jet Commerce is an e-commerce enabler for both B2B and B2C sectors in Jakarta, Indonesia. Jet Commerce established in 2017 and formerly known as J&T Alibaba. The project was started from website revamp and then continue to redesign their brand identity to refresh its brand image and give a modern and consistent look. As a company which most of the activities are done digitally, visual plays a big role to attract the attention of the target market. The new brand identity for Jet Commerce was designed to give the impression of connectivity, innovation and professional, also to represent the creativity of the company in innovating new ideas for their clients.
Scope of Work :
Client :
Illustration
PT Global Jet Ecommerce
Digital Imaging
Tools : Adobe Illustrator Adobe Photoshop
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BUNGA BUNGA HOTEL Brand Identity Hotel Bunga Bunga is a budget hotel located in Pasar Baru, Central Jakarta. This brand identity redesign project is my final project topic that aims to give a new look and wipe the negatives perception society has against this hotel. The new logo was inspired by the shape of flower petals that piled forming B letter, which stands for its name, Bunga Bunga. To give the impression of tranquility and comfort, I used multiple colors combined in a gradient.
Scope of Work :
Phase :
Illustration
Final Project
Digital Imaging
Tools : Adobe Illustrator Adobe Photoshop
Sketch
Color exploration 14
Logogram
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E D I TO R I A L DESIGN
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KALEIDOSKOP 2017 Annual Report Perlindungan Warga Negara Indonesia (PWNI) is a subsidiary of The Indonesia Ministry of Foreign Affairs. It is an organization which was created with a purpose to protect Indonesian citizens who reside in foreign countries and for those who experience legal difficulties with international organization or individuals. All activities that they have done in a whole year were collected and published in an annual report called Kaleidoskop. In this project, I had the opportunity to create some of the infographics from the data that have been provided. These infographics will help readers to understand better, and also to capture the reader’s attention through its visual.
Scope of Work :
Client :
Layout
Perlindungan Warga Negara
Illustration
Indonesia (PWNI)
Tools : Adobe Illustrator
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KALEIDOSKOP 2018 Annual Report Kaleidoskop is an annual report for Perlindungan Warga Negara Indonesia (PWNI), a subsidiary of The Indonesia Ministry of Foreign Affairs. In this year of Kaleidoskop edition, I was also involved in making some of the infographics. In this edition, we decided to use illustrations with brighter and coordinated colors.
Scope of Work :
Client :
Layout
Perlindungan Warga Negara
Illustration
Indonesia (PWNI)
Tools : Adobe Illustrator 20
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MULTIPOLAR 2018 Annual Report PT Multipolar Tbk. is a holding company for strategic investments covering Retail, Telecommunications, Multimedia and Technology (TMT), as well as Other Business and Investments. The initial theme for the 2018 annual report is “Nurturing a Brighter Future” and through photographs, I try to convey about the theme furthermore. The photographs used in the cover and dividers are chosen to create a storyline about how Multipolar as a company has contributed in each step of someone’s life providing and giving the best for a brighter future.
Scope of Work :
Client :
Layout
PT Multipolar Tbk
Digital Imaging
Tools : Adobe Illustrator
Adobe InDesign
Adobe Photoshop 23
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I L L U ST R AT I O N
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DONG JUNG INDONESIA Calendar 2018 Established in 1991, PT Dong Jung Indonesia is a polybag manufacturing company that produces plastic bags and film for various needs such as plastic shopping bag, poly bag, hanger bag and many more. The idea of the calendar design was to illustrate the usage of each product produced by the company. The illustration designed with monochromatic hue for each month to give a modern, clean and simple look.
Scope of Work :
Client :
Illustration
PT Dong Jung Indonesia
Tools : Adobe Illustrator
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NESTLE CRUNCH Packaging Redesign Crunch is an extrudate snack triangular shaped and filled with fruit-flavored cream. With children as the target market, the design used should attract the attention of children. One of the ways is by using animal characters. It’s because children usually feel more relatable to animal characters, and it will appeal to them emotionally.
Scope of Work :
Phase :
Illustration
Assignment
Tools : Adobe Illustrator
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FACE CARICATURE Caricature Illustration This face caricature combined the illustration of a face and the body of another person. The image shown below is a caricature of my self-portrait combined with the illustration of the body of Mary Poppin.
Scope of Work :
Phase :
Illustration
Assignment
Tools : Adobe Illustrator
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POTETO THE ALIEN Character Illustration Poteto The Alien is a character created through a motion graphic group project while I was in the university. The project story was about a planet attacked by enemies and then saved by five aliens, and one of them is Poteto The Alien. The main project is about creating a motion graphic, and the additional project focused on how well we can develop and explore the character in many expressions.
Scope of Work :
Phase :
Illustration
Assignment
Tools : Adobe Illustrator
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M OT I O N GRAPHICS V I D EO
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FAUNA GAMBUT Motion Graphics Video Pantau Gambut was jointly initiated by WRI Indonesia, along with other local NGOs. It is an online platform that provides knowledge and information to society about the progress and implementation of the government’s commitment to peat restoration on the ground. This motion graphics video series project aims to deliver information about the fauna that lives on peatlands and is being threatened with extinction due to human’s doing, predators, and various activities that have converted the main functions of peatlands. Designed to look like an avatar in a game, I try to portray the fauna as the main character on the peatlands, and each of the information presented along with an icon that can depict the topic. Through this project, Pantau Gambut hopes that people will be more aware of this case and value the fauna more and preserve it.
Scope of Work :
Client :
Illustration
Pantau Gambut
Tools : Adobe Illustrator
Find the full video on Pantau Gambut Instagram account.
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Mini icons
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FLORA GAMBUT Motion Graphics Video Not only faunas, but Pantau Gambut also wanted to tell about floras that grow on peatlands. In this project Pantau Gambut invites the audience to explore the peatlands, accompanied by an Arai tribe’s child, to find and learn more about the flora along the way. This project aims to deliver general knowledge about the flora, how it looks like, and also its utilization. Find the full video on Pantau Gambut Instagram account to see the rest of the graphics.
Scope of Work :
Client :
Illustration
Pantau Gambut
Tools : Adobe Illustrator
Details of the floras
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SUKU SAKAI Motion Graphics Video Another motion graphics video project for Pantau Gambut is about tribes who live on peatlands. Several tribes live on peatlands, and one of them is the Sakai tribe. Because this project explains about a tribe, the visual was designed and illustrated in such a way with brownish color tone and brush illustration to deliver an olden times vibe.
Scope of Work :
Client :
Illustration
Pantau Gambut
Tools : Adobe Illustrator 38
GARMIN SOCIAL MEDIA CONTENTS Motion Graphics Video These are some short motion graphics videos that I’ve made for Garmin Indonesia. These videos were made for their social media purpose to complement their contents also to increase their social media engagement. With a duration between 10-20 seconds, most of the video briefly showed the product feature. The first one is about Venu with its 3 features, Hydration Tracking, Body Battery, and Mindful Breathing. The second one is about their latest new product’s, Lily, feature. The third one is about Venu with the most favorite feature, Animated Workouts feature. And in this project, I got the chance to work on the animation process by myself.
Scope of Work :
Client :
Motion Graphics Video
Garmin Indonesia
Tools : Adobe Illustrator
Adobe After Effect
3 Venu features
Lily features
Venu animated workouts features
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GARMIN MENSTRUAL CYCLE TRACK Motion Graphics Video Garmin is an American multinational technology company that specializes in GPS technology for automotive, aviation, marine, outdoor, and sports activities. This project is an explainer video about one of Garmin’s wearable features, which is the Menstrual Cycle Track, to help users maximizing the use of this feature.
Scope of Work :
Client :
Illustration
Garmin Indonesia
The video begins by inviting the audience to recognize their body even more with this feature, then explains how it works and what can be done with this feature. As we know that only women will use this feature, so the overall colors used are bright colors to intrigue their attention. Find the full video on the Garmin Indonesia Instagram account.
Tools : Adobe Illustrator 41
VASELINE LIP CARE TRADE AD Motion Graphics Video Vaseline is a beauty and personal care product brand owned by Unilever, known for its petroleum jelly-based products. In this project, Unilever Singapore needs a simple and short motion video that will be used as a digital ad. The content was about the Vaseline Lip Care sale event on three different marketplaces, and these are the trade ads that I’ve created. The design was made to look clean and simple to maintain the brand image and consistently using blue as the dominant color.
Scope of Work :
Client :
Illustration
Unilever Singapore
Tools : Adobe Illustrator
for Lazada
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for Shopee
for Sociolla
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VASELINE DAILY SUN CARE TRADE AD Motion Graphics Video Daily Sun Care is a sunscreen product line by Vaseline. And just like the previous project, Unilever Singapore needs a simple and short motion graphics video that will be used as a digital ad. These are 2 design explorations that I’ve created. The first one presents the products which act as the user. It comes out from the shade to convey the message about not being afraid to be under the sun. Meanwhile, the second one emphasizes the discount info more, and the products showing up from behind the podium.
Scope of Work :
Client :
Illustration
Unilever Singapore
Tools : Adobe Illustrator
2nd design exploration 44
1st design exploration
HELLMANN’S RAMADAN Motion Graphics Video Hellmann’s is an American mayonnaise brand invented over 100 years ago and has become an extensive global brand. As a brand, Hellmann’s believes in getting together with friends and family to share simply delicious food creates a moment of joy and creates smiles around the table, and can make all the difference to a day. The story was about sharing the moment of joy with your beloved people through pleasurable food moments, and make good food taste more delicious & nutritious with hellmann’s mayonnaise.
Scope of Work :
Client :
Illustration
Unilever Singapore
Tools : Adobe Illustrator 45
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SOCIAL MEDIA
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SOCIAL MEDIA DESIGN FOR CGS - CIMB Social Media Design CGS-CIMB Securities International Pte. Ltd. (“CGS-CIMB”) is one of the leading integrated financial service providers in Asia The goal is to build and strengthen CGS-CIMB’s brand awareness and increase engagement by creating an effective content that suits their new target market, which is millennials and/or generation Y. The design created is used as an example of the content proposed to the client. Designed with bright colors, also combining both illustration and photography will help the audience to understand the content easily.
Scope of Work :
Client :
Illustration
CGS - CIMB Singapore
Tools : Adobe Illustrator
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SOCIAL MEDIA DESIGN FOR ADAKERJA Social Media Design AdaKerja is a new platform for job seekers and employers in Indonesia. AdaKerja aims to connect the blue-collar worker to work opportunities. Up until now, AdaKerja members are spread across Singapore, Indonesia, Malaysia, Thailand, Iran, and Poland. The project obtained when AdaKerja was just launched a few years earlier in Indonesia, so the main goal is to create and build brand awareness by creating educational and relatable content.
Scope of Work :
Client :
Illustration
AdaKerja
Tools : Adobe Illustrator
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Kanken 40th Anniversary, Fjällräven
A market, Actually 50
SOCIAL MEDIA DESIGN FOR ACTUALLY Social Media Design Actually is a multi-brand fashion and lifestyle concept store located at the heart of Singapore. It has introduced numerous streetwear and contemporary brands from around the world, such as Fjällräven, Freitag, Matador, CHUMS, Lazy Oaf. Actually also launched an outdoor lifestyle brand called Outside, a one-stop-shop for the nature enthusiast. At that time, I had the opportunity to help to design their social media contents to promote their new products, announce every ongoing promotion event, and any other content they need. I also collaborated with one of my fellow workers in creating pixelated graphics for A market, a local brand market bazaar held by Actually.
Scope of Work :
Client :
Illustration
Actually Singapore
Tools : Adobe Illustrator Adobe Photoshop
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feed
story
feed
SOCIAL MEDIA DESIGN FOR KANZLER SINGLES Social Media Design Kanzler is a typical German sausage brand produced by Cimory Group. Kanzler wanted to change the way how people usually consume sausages by developing a new product and creating a ready-to-eat sausage product as a snack, called Kanzler Singles. The goal is to create and build Kanzler Singles’ brand awareness through effective content.
Scope of Work :
Client :
Illustration
Cimory Group
Tools : Adobe Illustrator
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IMAGE R E TO U C H
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Before
After
SUMMARECON BOGOR Commercial Photo Summarecon Agung, or widely known as Summarecon, is one of the leading property developers in Indonesia. After successfully building self-sustaining townships in Java and Sulawesi, Summarecon now presents its latest creation, Summarecon Bogor. In this project, Summarecon needed photos for commercial use to promote the new Summarecon Bogor.
Scope of Work :
Client :
Image Retouch
PT Summarecon Agung
Tools : Adobe Photoshop
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During the project, I was involved in preparing various equipment, attire, and properties required during the photoshoot process. Also, ensured each property neatly organize in each frame. Aside from that, I was requested to help did retouching some of the photos.
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LGS APPAREL Commercial Photo LGS is a local menswear brand. Apart from Indonesia, LGS also exports its products to various countries, such as the United Arab Emirates, Eastern Europe, Africa, the United States, and other Asian countries. In this project, I was asked to help retouching the pictures, which will be used for promotional or social media purposes.
Scope of Work :
Client :
Image Retouch
PT Indah Subur Sejati
Tools : Adobe Photoshop 59
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