Brand and Logo created for the Deliziosa pastry shop, an imaginary brand inspired by a famous pastry shop that actually exists in Rome.
The process of creating the brand and logo was facilitated by the presence of a creative brief, which described the pastry shop as an institution in the heart of Rome since 1950s, famous for its sweets full of tradition but also for wanting to constantly renew itself. For this reason, the brand and logo present elements with a vintage flavor and, at the same time, express the modernity of the brand.
To match the brand and logo, I have imagined many gadgets and packaging that carry the brand and logo or a pattern with a coordinated cake motif - created in different colors - an elegant Liberty style advertising poster and a brand guidelines that explains how to use them correctly.
