HIDDEN CITY | INDIVIDUAL EVALUATION
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
CONTENTS. m o du l e minut es
4
p e r son alit y t est
8
in iti al mind-m appi n g 1. 2. 3. 4.
10 12 14 16
ut o pia me mory e d ge e c ho
c oncep t ideation 1 . f a c e t ime 2 . digit al d is torti on 3 . j ust ific at ion of them e
18 20 22
o utcome develo pm en t 1 . c on c e pt vi deo
24
o utcome resolution 1 . final vide o outcom e 2 . app lic at ion of outcom e 3 . b rand ide ntity m ock -ups
26 28 30
i n di v i dual evaluat ion 32
1 . f u t ure ap pl ication
2
p er son al explo ration 34 36
1 . christ o pher k ane 2 . k ay kwo k
c ol l ecti on develo p me n t 38 50 62
1 . co lle c t io n aesthetic 2 . out fit se lecti on 3 . f a shion ill ustr ation
c ol l ecti on develo p me n t 1 . f a shion p hotogr aphy 2 . i de at ion of outcom es
66 68
r e fer ences
70
1 . r e se arc h r ef erences 2 . i m age re fer ences 3 . v ide o re fer ences
3
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
MODULE MINUTES. r ecor ds 1 . re c o rd of attendance, m eet ing m inu t e s an d hours spent on m odul e.
4
5
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
IF YOU KNOW YOU CAN DO BETTER, THEN DO BETTER.
6
FOR THOSE WHO DARE TO HOPE . 7
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
PERSONALITY TEST.
JESSICA PRICE MCEWAN
8
EDUCATION / CAREER. Fashion busi ness & pr om ot ion s t u d e nt I n t e re st e d i n f ashi on m ar k eting E n jo y a 50% business spl it, 50% c re a t iv e
SKILLS / KNOWLEDGE. C on fid e nt across m ajori ty of a d obe pl a t f orm s E n jo y c re ating ideas & concept s , a nd v is u a l l y o ut p ut t ing them Organ ise d Hard worker S elf- mo t ivated
HOBBIES / INTERESTS. W orking out and k eeping f it / h e a l t h y L ove Sc andi navian f ashi on & int e rior d e s ig n Have a fre el ance service f or g ra ph ic d e sig n / ma rk eti ng m ater ial
PROTAGONIST [ENFT - T]. St re ngt hs: t o l e rant r eliable c h arismat ic n a t ural le ader al t ruist ic
Trai ts : ex tr ov e rt intui tiv e turbule nt dipl om a t soci al e ng a g e m e nt
9
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
INITIAL MIND-MAPPING. u top i a [ y oo ·t o w ·pe e · u h ] noun
1 . a n imagined pl ace or state of t h ing s in whic h e ve ry thing is per f ect.
10
UTOPIA. 11
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
INITIAL MIND-MAPPING. m em or y [ m e h ·m u h ·r e e ə] noun
1 . the fac ulty by which the mind s t ore s an d re me mbers inf orm ati on. 2 . s o me t hing r em em ber ed f ro m t h e pa s t .
12
MEMORY. 13
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
INITIAL MIND-MAPPING. e dg e [ e j ] noun
1 . the out side l im it of an obje c t , a re a , or surfac e . 2 . the sharpened si de of the b l a d e of a c u tt ing imp l em ent or weapon.
14
EDGE. 15
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
INITIAL MIND-MAPPING. e ch o [ e h ·k o w ] noun
1 . a soun d or sounds caused by t h e r efle c t io n of sound waves f r om a s u rf a c e b a ck t o t he l istener . 2 . a c lo se p ar al l el to an idea, f e e l ing , or e v e nt .
16
ECHO. 17
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
CONCEPT IDEATION. faceti me [ f e i s ·t a i m ] noun
1 . time sp e nt in f ace-to-f ace c ont a c t w it h so me o ne . 2 . time sp e nt bei ng f il m ed or p h ot ographed by the m edia.
18
FACETIME. 19
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
CONCEPT IDEATION. di g i tal disto rt io n [ di路 j u h 路t l d u h路 st a w 路 t u h d ]
1 . a p lat form that i s tak ing ove r ou r ab ilit y t o p hysi cal l y interact t h rou g h ou r se n se suc h as touch.
20
DIGITAL DISTORTION. 21
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
CONCEPT IDEATION. j u s ti fi c ation of t heme 1 . evaluat ion of how we cam e t o c h oos e E CH O as t hem e f or pr oject
22
Resear ch I conducte d a s pa rt of t h e g rou p c ontri butions was more v is u a l a nd a e s t h e t ic s based. Ther ef ore ma in f oc u s w a s on c re a t ing mood/concept board s ba s e d a rou nd d if f e re nt ar ti sts, desi gners and a e s t h e t ic s . H a vi ng indi vi dual l y e x pl ore d e a c h of t h e f ou r sub-them es, and res e a rc h e d a re a s of int e re s t , we concl uded that E C H O be s t s u it e d ou r c oncept. Thi s was b e c a u s e w e w a nt e d t o echo t he ti m es in which w e a re l iving a nd c a pt u re a uni que f ashion per s pe c t iv e . F rom t h is point it was deci ded I woul d be re s pons ibl e f or pu t t ing t ogether a concept v id e o t o u nd e rpin a c a ps u l e c ol l ection and editora l m a g a z ine ba s e d on t h e soci etal ef f ects of l o c kd ow n.
23
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
OUTCOME DEVELOPMENT. c o ncep t video 1 . During t he ideati on proce s s I w a s v e ry muc h i nf l uenced by the 2019 B B C se rie s, Y ear s & Y ear s an d it s r epre se nt ation of the f uture ba s e d on d i git al d ist orti on. 2 . As we ll as thi s, I added gl it c h - l ike v i d e o e dit s and im ager y as ove rl a y s in o r de r t o ke ep the aestheti c coh e s iv e . 3 . H avin g sought f eedback and r espon se from the group thr ou g h ou t , whe n we began to devel op th e ove r ar ching t hem e m ore, I deci de d t o t u rn t h e c on c e pt vi deo i nto a F ace T im e c a l l t emp lat e . Thi s f ur thers the me s s a g e an d give s t he audience m or e of a d ire c t r el at io n t o the video.
24
“
“
a d d e d p o l it ic al re fe re n c e s fo r sense of realism and recognition to audience.
t h e n i n t o mo re d e s ign an d fas h i on led section of concept video.
fi n a ll y a d d e d b ran d n ame at t h e end, as this was im por tant to com m unicate a s t h e fi n al me s s age in t h e vid e o. 25
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
OUTCOME RESOLUTION. fi nal v i deo o ut co me
26
27
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
OUTCOME RESOLUTION. ap pl i ca tion of o ut come
to pr e s e n t t h e fi n al o u t c o me re al is t ic ally, I m ade a m ock-up video clip on city b i l l b o a r d - t h i s su c c e s s fu l l y d e mo n s t rates how we would com m unicate the concept. 28
In c oncl usi on, I f eel tha t t h e c onc e pt vid e o w orks w e l l t o c om m unicate the the m e s d is c u s s e d a nd d e c id e d up on by m ysel f and the g rou p. I t s h ow s e l e m e nt s of t h e c olle cti on, wi thout gi vi ng t oo m u c h of it a w a y a s t h is w a s mo re f or the edi tor al . I be l ie v e t h a t t h e m e s s a g e is c l e a r an d p owerf ul and succe s s f u l l y f or f il l s w h a t w a s int e nd e d by my sel f f or the group c ont ribu t ion.
29
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
OUTCOME RESOLUTION. br an d i dentity mock- up s
30
l ink i n g ba c k t o o ve r- arc h in g t h e me o f ‘Hidden City’, QR codes would be in r andom pla ce s ar o u n d c i t i e s - sc an n in g it w it h yo u r s mar tphone takes you directly to the m agazine a nd c o nc e p t vi d e o.
31
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
INDIVIDUAL EVALUATION. fu tu r e applic at io n 1 . h o w skills can be f ur ther a ppl ie d in t h e fut ure
Gro up d e vel oped sk il l s:
W h e n c ons id e ring s kil l s t h a t c ou l d be a ppl ie d int o f u t u re g rou p c ol l a bora t io n s a nd /or e m pl oy m e nt opport u nit ie s , I f e e l t h a t I h a v e f u rt h e r e s t a bl is h e d e x pe rie nc e a nd c onf id e nce in u s ing vid e o f orm a t t o c re a t e c onc e pt ou t c om e s .
1. W orking in a team o f p e o ple and f ur ther l e arn ing t o com m unicate ac ross d igital pl atf or m s i n a p ro fe ssional m anor that e c hos t hat of a wor k pl ace. 2. Ad van ced ex isting sk i l l s in usin g iMovie to create m or e i n t e re st in g visual s that f i t t h e glit c hing aestheti c.
M ov ing f orw a rd , I c ou l d of f e r m ore f orm a l re s e a rc h s u c h a s l ooking a t a rt ic l e s or j ou rna l s , h ow e v e r f or th e be ne f it of t h is pa rt ic u l a r proj e c t m y pe rs ona l re s pons ibil it ie s w e re m or e vis u a l l y l e d .
3. Con t inual use of P hot oshop f or vi deo/i m age e d it in g brand i dentity and moc k up s.
32
33
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
PERSONAL INVESTIGATION. c hr i stopher kane s pring | m e nsw ea r | 2 0 1 6
1 . bo ld c olour pal ette wi th ref e re nc e s t o t h e d ig it al age and pi x el s 2 . casual shapes m ix ed wi th m ore st r uc t ure d businesses attire
34
CHRISTOPHER KANE . 35
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
PERSONAL INVESTIGATION. k a y kwok f all | m e ns w e a r | 2 0 1 4
1 . m ix an d m atch of pr ints / t e x t u re s t o r el ay t he me of ‘gl itchi ng’ 2 . s imple sil houettes and sha pe s
36
KAY KWOK . 37
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. c o l l ectio n aesthetic s i lh o u e t t e and sh a p e d ir ec t io n
38
39
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. c o l l ectio n aesthetic prin t | pa t t e rn | t ex t u r e | c o l o u r
core c o lo u r s
acce nt c o lo u r s
40
41
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. c o l l ectio n aesthetic prin t and c o lo u r d ir ec t io n
1 . ove rsize d hoodie 2 . dro p shoul der t-shi rt 3 . f ormal shirt
42
43
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. c o l l ectio n aesthetic prin t and c o lo u r d ir ec t io n
1 . thre e - p ock et bl azer 2 . two- poc k et f i tted bl azer 3 . ove rsize d bl azer
44
45
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. c o l l ectio n aesthetic prin t and c o lo u r d ir ec t io n
1 . s we at shor ts 2 . ove rsize d jogger s 3 . casual t apered tr ousers
46
47
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. c o l l ectio n aesthetic prin t and c o lo u r d ir ec t io n
1 . f ac e mask 2 . rib be d c r ew sock s 3 . quilt e d sl ides
48
49
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. o u tfi t select io n s ty li ng | c o o rd in a t in g
50
51
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. o u tfi t select io n s ty li ng | c o o rd in a t in g
52
53
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. o u tfi t select io n s ty li ng | c o o rd in a t in g
54
55
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. o u tfi t select io n s ty li ng | c o o rd in a t in g
56
57
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. o u tfi t select io n s ty li ng | c o o rd in a t in g
58
59
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. o u tfi t select io n s ty li ng | c o o rd in a t in g
60
61
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. fas hi on illust ration f i nal vi s u a l o u t c o me
1 . u sin g an ol d f ashi on i l l ustra t ion m ix e d me dia st y le that was sel f taugh t on a p r e vious c ourse.
62
63
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
64
65
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
COLLECTION DEVELOPMENT. fas hi on photo graph y f i nal vi s u a l o u t c o me
1 . exp e rimenti ng wi th Instag ra m f il t e rs as ove rlay s on i l l ustrati on 2 . i n sp ire d by the F aceti m e ph ot os h oot o f Be lla H adi d, f inal outcom e s of m a s ks .
66
67
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
IDEATION OF OUTCOMES. ap pl i ca tion in editoria l colo u r | layo u t | t y p o gr a p h y
68
I h ave f o u n d d o in g a p er sona l inv e s tiga tion into the the m e o f E C H O , a l o n gsid e Hidden City to b e a inte re s ting wa y fo r m ys el f t o c a p t ur e t h e c u rre nt lock d o wn s itua tion we a re in, i n t h e f o r m o f a c a p su l e co lle ction. As a cre a tiv e ind iv id ua l I h ave f o u n d t h is t o b e l a rge ly s ucce s s ful a nd I a m ple a s e d w i t h t h e f in a l o ut c o mes of b oth m y group contrib utio ns , a s w e ll a s my o w n p er so n a l e xplo ra tio n.
69
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
REFERENCES. r es ear ch referenc e s
70
i m ag e references
71
JESSICA PRICE MCEWAN | ADM5006
HIDDEN CITY | INDIVIDUAL EVALUATION
REFERENCES. v i d eo r eferences
72
73
JESSICA PRICE MCEWAN | ADM5006