Buying & Merchandising | Asda George | Menswear Range Plan by Jessica Price McEwan

RANGE PLAN

S/S 2020

CAPSULE COLLECTION

MENSWEAR

THE CORE ESSENTIALS FAS4029 | Jessica Price McEwan

Brand Introduction

Core Consumer & Store Profiling

Best Sellers &

Competitive Shop

SWOT Analysis

Trend Direction &

Key Shapes

Colour Palette

CONTENTS

word count total: 2045

Catwalk & Street Style Analysis

34 Six Key Shapes

32 Print, Texture & Fabrics

33 Sustainability

Final Range

Critical Path

FAS4029 | Jessica Price McEwan

BRAND INTRODUCTION

The UK’s third leading supermarket retailer (Mintel, 2018), Asda Ltd, opened its first store in 1969 founded by the Asquith brothers and Associated Dairies. Throughout the late 60s and early 70s, the supermarket expanded and developed, adapting itself to consumer needs and responding to their values. In 1989 George Davies, a well-established fashion designer, was approached to create a clothing range for the supermarket. This was a first, opening a window of opportunities for both consumers and the retailers. US company Walmart, then bought Asda for £6.7 million in 1999, enabling global relations overseas to broaden, and for the retailer to access a wider range of suppliers and third-party products. (Asda Ltd Corporate, 2018).

Image that summaries topic

Currently, Asda George has 606 stores, of which menswear is sold in 439 (Asda Ltd Corporate, 2018) and its e-commerce site for George. com receives over 800,000 customers per week. At the end of the 2017 financial year, George’s clothing sales were estimated to be £1.6 million (+2.6%) (Mintel, 2018). Menswear currently sits at £15 billion, having increased by 3.5% in 2017 (Mintel, 2018) and is forecast to grow to £17 billion by 2020. Brexit leaves uncertainty on consumer spending as personal affluence may start to decline. This could lead male consumers to spend money on items that are non identifiable to specific trends. Asda George’s menswear entry point is £1.50, and exist point is £35.00 (Asda George, 2019), providing a large price point scope for both the retailer and consumer. the retailer and consumer.

FAS4029 | Jessica Price McEwan

CORE CONSUMER K E Y A N A LY S I S

“

Asda George’s typical consumer make up consists of 42% men, aged between 25-35 and categorised into lower middle or working/non-working socialeconomic class (Mintel, 2018). Within the supermarket retail sector, Asda has seen the largest rise, with 26% of male 25-34s shopping there for clothes, up 10 percentage compared with the previous year (Mintel, March 2017). Direct competitors, Tesco and Sainsbury’s have also seen an increase in this target market. This is due to its price point alignment with the current average affluence of the UK consumer.

THE INCREASED CHOICE OF RETAILERS FOR MEN HAS MADE THE MENSWEAR MARKET MUCH MORE COMPETITIVE AND MADE MALE SHOPPERS MORE DEMANDING AND LESS BRAND LOYAL, MEANING RETAILERS NEED TO DO MORE TO STAND OUT AND DIFFERENTIATE THEIR OFFER.

“

Tamara Sender Senior Fashion Analyst March 2018

A report suggests that men are more likely to invest in quality products that are made to last (T. Sender, Mintel, 2017). 67% of men agree that buying timeless fashion items saves them money in the long term (Mintel, 2017). Therefore, male consumer needs and values have started to shift, as men look for trans-seasonal pieces to wear throughout the year, as opposed to trend-led products.

FAS4029 | Jessica Price McEwan

CONSUMER PROFILE Active Lifestyle

menswear

Neutral Clothing

First Home 6

Full Nest One 5

Capsule Wardrobe Environmentally Aware

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CORE CONSUMER PROFILING

12 13

G e o g r a p h i c : UK, Urban living G e n d e r : Male G e n e r a t i o n : Millennial A g e : 25-34 S o c i a l c l a s s : “Comfortable Communities” / “Cautious Planner” (30% of the UK, 2018) J o b / I n c o m e : Office Worker Household salary allow for some disposable income L i f e - c y c l e : Full nest one, but non-marital B e h a v i o u r s : 44% have no credit card Cautious with money Rarely makes impulse purchases More comfortable with traditional methods of e-commerce H o b b i e s : Shops at H&M, Primark and Burton Keep fit at the gym Spending time with family *statistics from Passport/Euromonitor, 2018 and Acorn Classification

FAS4029 | Jessica Price McEwan

CORE CONSUMER

How old are you?

PRIMARY RESEARCH

18-24

25-34

35-44

45-54 55-64 65+

What is your relationship status? Single

“

Partner (non-marital)

Married

Do you have children? Yes

I DO SOMETIMES LOOK IN SUPERMARKETS BUT THEIR CLOTHES ARE NOT SO GOOD IN RANGES APART FROM GEORGE BY ASDA, THEY HAVE A GREAT RANGE WITH ALL THE LATEST FASHIONS.

How often do you shop at George for clothing a month? Once

“

45-54-year-old DE male (Mintel, 2017)

2-3

Do you prefer in-store or online? Online

In-store

Are you attracted to trend-led or basic clothing products? Trend-led

Basics

Would a menswear sustainable range be attractive to you as a consumer? Yes

*A survey of 28 male customers at Asda George, February 2019 7

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STORE PROFILING 14

Asda Merry Hill

Asda Great Bridge

L o c a t i o n : intu Merry Hill Centre, DY5 1QL

L o c a t i o n : Tipton, DY4 7HW

O p e n i n g H o u r s : 8am - 9pm

O p e n i n g H o u r s : 24 hours

D a t e & T i m e V i s i t e d : 11/2/19 | 12:15pm

D a t e & T i m e V i s i t e d : 13/2/19 | 11:30am

D u r a t i o n o f v i s i t : 30 mins

R a t i o o f w o m e n t o m e n : (W) 24 - (M) 13

R a t i o o f w o m e n t o m e n : (W) 15 - (M) 6

FAS4029 | Jessica Price McEwan

KEY SHAPES & BEST SELLERS T R O U S E R D E PA R T M E N T 16

B l a c k C a r g o Tr o u s e r s

Slim Fit Chino S t r e t c h Tr o u s e r s

Black & Navy Joggers 2 Pack

P r i c e : £12

P r i c e : £14

S i z e s : 30R - 44R

S i z e s : 30R - 42R

S i z e s : S - XXXL

F i t : Standard

F i t : Slim

F i t : Standard

F a b r i c C o m p o s i t i o n : 100% Cotton

F a b r i c C o m p o s i t i o n : 97% Cotton,

F a b r i c C o m p o s i t i o n : 100% Polyester

F a s t e n i n g s : Zip & Button Fly

3% Elastane

F a s t e n i n g s : Drawstring Waistband

C o m p o n e n t s : 6 Pockets

F a s t e n i n g s : Zip & Button Fly

C o m p o n e n t s : Twin front pockets

C o m p o n e n t s : 2 Deep Front pockets 2 buttoned back pockets

FAS4029 | Jessica Price McEwan

KEY SHAPES & BEST SELLERS T- S H I R T & P O L O S D E P A R T M E N T 19

A t a r i S t r i p e d T- S h i r t

Navy Pique Short Sleeve Polo Shirt

C r e w N e c k T- S h i r t 5 P a c k

P r i c e : £10

P r i c e : £5

P r i c e : £18

S i z e s : S - XXXL

S i z e s : S - XXXXL

S i z e s : S - XXXL

F i t : Standard

F a b r i c C o m p o s i t i o n : 100% Cotton

F a s t e n i n g s : None

F a s t e n i n g s : 3 Buttons

F a s t e n i n g s : None

C o m p o n e n t s : Short Sleeve, Crew Neck

C o m p o n e n t s : Short Sleeve, Polo Shirt Neck

C o m p o n e n t s : Short Sleeve, Crew Neck

FAS4029 | Jessica Price McEwan

KEY SHAPES & BEST SELLERS C O AT S & J A C K E T S D E PA R T M E N T 22

Umbro Dark Grey Zip Up Bomber Jacket

Navy High Neck Lightweight Jacket

Navy Shower Resistant Padded Bomber Jacket

P r i c e : £15

P r i c e : £25

S i z e s : S - XXXL

F i t : Standard (fitted cuffs and hem)

F a b r i c C o m p o s i t i o n : Body - 100% Polyester

F a b r i c C o m p o s i t i o n : Shell - 77% Polyester,

F a b r i c C o m p o s i t i o n : Shell - 65% Polyester,

| Rib - 97% Polyester, 3% Elastane

14% Cotton, 9% Nylon | Body Lining - 100% Cotton

35% Cotton | Lining & Wadding - 100% Polyester

F a s t e n i n g s : Zip Up Front

| Rib - 97% Polyester, 3% Elastane | Sleeve Lining -

F a s t e n i n g s : Zip Up Front

C o m p o n e n t s : 2 Front Pockets

100% Polyester

C o m p o n e n t s : 2 Front Pockets

F a s t e n i n g s : Zip Up High Neck C o m p o n e n t s : 2 Button Front Pockets 11

FAS4029 | Jessica Price McEwan

COMPETITIVE SHOP E-COMMERCE

Direct competitor, Tesco’s F&F and indirect competitor, Marks & Spencer, have been used to complete a competitive shop of comparison against Asda George. Both George and M&S offer online retailing options for the consumer, however F&F do not provide this e-commerce feature. Through e-commerce George.com’s sales were up by 21.9% in the first quarter or 2018, and have continued to grow by a further 3% in the second quarter (Mintel, 2018).

FAS4029 | Jessica Price McEwan

COMPETITIVE SHOP T H E B A S I C T- S H I R T

P r i c e : £3.50 / 2 for £5

P r i c e : £5.00 / 2 for £8

P r i c e : £6.00

S i z e s : S - XXXL

S i z e s : XS - XXXXL

C o l o u r : Marl Grey

C o l o u r : Dark Grey Marl

C o l o u r : Grey

O r i g i n : India

O r i g i n : Bangladesh

F a b r i c C o m p o s i t i o n : 90% Cotton,

F a b r i c C o m p o s i t i o n : 50% Cotton,

F a b r i c C o m p o s i t i o n : 100% Cotton

10% Viscose

50% Polyester

F a s t e n i n g s : None

C o m p o n e n t s : Crew Neck

FAS4029 | Jessica Price McEwan

COMPETITIVE SHOP

THE BOMBER JACKET

P r i c e : £25

P r i c e : £40

P r i c e : £59

S i z e s : S - XXXL

S i z e s : S - XXXXL

C o l o u r : Navy

C o l o u r : Khaki Marl

C o l o u r : Navy

O r i g i n : Bangladesh

O r i g i n : Vietnam

O r i g i n : Cambodia

F a b r i c C o m p o s i t i o n : Shell - 65% Polyester,

F a b r i c C o m p o s i t i o n : Shell - 80% Polyester,

F a b r i c C o m p o s i t i o n : 90% Polyester, 10%

35% Cotton | Lining & Wadding - 100% Polyester

18% Viscose, 2% Elastane | Rib - 97% Polyester, 3%

Polyamide | Sleeve Lining - 100% Polyester | Body

Elastane | Lining - 100% Polyester

Lining - 65% Polyester, 35% Cotton | Ribbing - 96%

F a s t e n i n g s : Zip Up Front

Polyester, 4% Elastane

C o m p o n e n t s : 2 Front Pockets

C o m p o n e n t s : None

F a s t e n i n g s : Zip Up Front C o m p o n e n t s : Exterior Pocket 14

FAS4029 | Jessica Price McEwan

COMPETITIVE SHOP THE CASUAL TROUSER

P r i c e : £15

P r i c e : £10

P r i c e : £19.50

S i z e s : 30S - 42R

S i z e s : 32S - 44R

S i z e s : 28S - 44L

C o l o u r : Black

O r i g i n : Bangladesh

F a b r i c C o m p o s i t i o n : 65% Polyester, 35%

F a b r i c C o m p o s i t i o n : 100% Polyester

F a b r i c C o m p o s i t i o n : 98% Cotton,

Viscose with a Teflon Coating

F a s t e n i n g s : Hook & Eye Fly Zip

2% Elastane

F a s t e n i n g s : Hook & Eye Fly Zip

C o m p o n e n t s : Twin Front Pockets

F a s t e n i n g s : Hook & Eye Fly Zip

C o m p o n e n t s : Twin Front & Back Pockets

Single Back Pocket

C o m p o n e n t s : Twin Front & Back Pockets

FAS4029 | Jessica Price McEwan

S W O T A N A LY S I S Weaknesses

Strengths

- Menswear is overseen, both in store and online. In store, menswear is usually placed at the back, and online there is very little in the ‘life and style’ section in comparison with other departments

- Wide range of product offerings within the menswear department - Lowest entry price point against competitors: £1.50, and exist point is £35.00 - Connects with customers both in store and online through e-commerce outputs

- Always seeking customer reviews - Strong backing from their parent company Walmart, which can be utilised to increase global connections and branch out to different suppliers

Opportunities - Expanding colour ways and textures of basic pieces within menswear to offer difference against competitors - Venture into supply chains that competitors may be using ie) Tesco’s F&F using Vietnam as supplier for bomber jacket, compared to George using Bangladesh

- Low price points have restricted George’s entrance into different countries in fear of competition - Sustainable approaches need to be continued throughout as some products such as George’s bomber jacket, contains a large proportion of polyester, which is increasingly become a danger in the industry.

Threats

- Continuous war with direct and indirect retailers offering higher quality goods at slightly higher prices ie) M&S T-Shirt is 100% Cotton at £6, George T-Shirt 90% Cotton at £3.50 - The pressure of maintaining good quality at low prices could marginalise George

- Consider more sustainable approaches of fabric sourcing to different product areas, such as Cambodia

- Lack of individualism in ranges and products with both direct and indirect competitors 16

FAS4029 | Jessica Price McEwan

S W O T A N A LY S I S S U M M A R Y & K E Y C O N S I D E R AT I O N S

It is clear that whilst George offers menswear ranges that are commercially viable and suitable for their customer, other retailers such as F&F and M&S are pushing the boundaries when balancing quality and price. George could benefit from revisiting their menswear core ranges and consider approaching them more sustainably and ethically.

From primary research, 68% of male George customers said they would be attracted to sustainable product ranges. Branching into different markets for supply chains may improve this. As well as this, menswear needs to provide additional colour experimentation that is slightly more trend-led to coincide with George’s existing basic tones.

FAS4029 | Jessica Price McEwan

TREND DIRECTION

MOOD IMAGERY

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TREND DIRECTION FASHION IMAGERY

45 46

FAS4029 | Jessica Price McEwan

TREND DIRECTION FASHION IMAGERY

52 50

U N E A R T H E D embraces the neutral and clean-cut tones found in the natural world. Basic shapes and silhouettes combined with soft tonal colours make it easy to wear and non-fitting to a specific season; a timeless trend. 20

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TREND DIRECTION

S / S 2 0 2 0 C O L O U R PA L E T T E

Powder Mist

Cinder

Limestone

Mushroom

Ocean Storm

Informs the trend through it’s minimalism, relative to a core capsule collection. George’s core colours included black and white, therefore they are included in this range. The palette is underpinned by neutral tones such as Ocean Storm, Cinder, Powder Mist and Limestone. This gives a soft masculine quality to the range.

White

Black

FAS4029 | Jessica Price McEwan

C AT W A L K

KEY LOOKS: BOSS S/S 19 57a

The Spring 2019 Menswear collection from BOSS showcases a masculine approach to typically feminine colour tones. With a blend of pink beige, maroon and grey-blues, the range takes on spring-like attributes of cleanliness and freshness. The key shapes present themselves as non-fitted, disregarding tailoring. 22

C AT W A L K

D E TA I L S & F I N I S H E S e

Resort Shirt Collar g

Drawstring Trouser h

Ribbing & Zip Detailing i

Side-stripe Detailing Suede Shirt

C AT W A L K

KEY LOOKS: SANDRO S/S 19 b

58a

Sandro’s Menswear collection blends together the use of core principle colours (white and black), as well as trend-led fashion tones such as salmon pink and blood-red. Resort style shirts, harrington zip ups and slim-fit trousers form the basis of the ranges key shapes. Minimal pattern is used, and the focus seems to be on colour blocking. 24

C AT W A L K

D E TA I L S & F I N I S H E S e

Harrington Collar g

Colour Block Stripes h

Shacket Style Collar i

Pouch Pocket & Button Fastening

C AT W A L K

KEY LOOKS: JOSEPH S/S 19

59a

This menswear collection by Joseph adapts itself to brighter uses of colour. Contrasting cobalt blue with white, as well as pink and sand-beige to create an experimental options. The key shapes include tapered joggers, knit polos and sport style harrington jackets with token stripe detailing to covert patterns. 26

C AT W A L K

D E TA I L S & F I N I S H E S d

Harrignton Zip Up g

Side-stripe Detailing h

Relaxed Buttoned Collar i

Colour Block Stripe Polo

Tapered Jogger With Side Stripe

PREMIUM HIGH STREET KEY LOOKS : COS MENSWEAR

Zip Up Bomber

Shacket With Popper Buttons

PREMIUM HIGH STREET KEY LOOKS : COS MENSWEAR

Ribbed Oversized T-Shirt

Relaxed Collar Polo With 3 Buttons

STREET STYLE KEY LOOKS

64a

Graphic T-Shirt

Contrasting Drawstring Trouser

Relaxed Collar Resort Shirt

S TR E E T S T Y L E

KEY LOOKS

Minimal Use Of Pattern

Tonal Layering

Co-ordinating Neutrals

FABRIC SELECTIONS

Recycled Polyester 68

Recycled Plastic Buttons

BCI Cotton 69

Recycled Plastic Zips

Lyocell 32

E T H I C S & S U S TA I N A B I L I T Y

Using the Better Cotton Initiative and implementing this into George’s core lines, could further improve the brand sustainability efforts, as well as ensuring ethical sourcing. Post-consumer plastic waste from the supermarket can be re-purposed into polyester yarn to be used in clothing lines. 33

FINAL KEY SHAPES TURN-UP TROUSER 75

Tapered Trouser

Zip & Fly Fastening Belt Loops Self Adjust Turn-Ups 77

CORE STYLE

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FINAL KEY SHAPES T- S H I R T

CORE STYLE 80

T-Shirt Slight Drop Shoulder Ribbed Neck Line Double Stitch Hem 35

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FINAL KEY SHAPES POLO SHIRT

CORE & FASHION STYLES Contrast Collar Plain Tones Stripe/Colour Block Detail

FAS4029 | Jessica Price McEwan

FINAL KEY SHAPES HARRINGTON JACKET

Harrington Jacket Zip Up Twin Open Front Pockets

Contrast Zip 85

TRIAL STYLE

FAS4029 | Jessica Price McEwan

FINAL KEY SHAPES CHINO SHORTS

90 89

Plain Tones CORE STYLE

Zip & Fly Fastening Belt Loops Self Adjust Turn-Ups

FAS4029 | Jessica Price McEwan

FINAL KEY SHAPES RESORT SHIRT

Resort Style Collar Button Down Front Stripe Detailing Contrasting Colour Ways

FASHION & TRIAL STYLES

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FINAL RANGE

Size Range: XS - XXXL

Size Range: 30R - 44R

Size Range: XS - XXXL

Ratios: XS:1, S:1, M:2, L:2, XL:2, XXL:1, XXXL:3

Ratios:

Ratios: XS:1, S:1, M:2, L:2, XL:2, XXL:1, XXXL:3

Cost Price: £2.06

Cost Price: £3.67

Cost Price: £3.67 / £4.16

Selling Price: £4.50 or 3 pack for £12.50

Selling Price: £8.00

Selling Price: £8.00 / £10.00

Margin: 45%

Margin: 45% / 50%

Order Quantities:

50,000

18,000

Fabric Composition: 98% BCI Cotton, 2% Recyled Polyester

Country of Origin: Bangladesh Online Considerations: ‘Multi Stripe’ Colour Way to be offered online only at £6

30R:1, 32R:1, 34R:1, 36R:2, 38R:3, 40R:2, 42R:1, 44R:1

Order Quantities:

50,000

16,000

Order Quantities:

50,000

Fabric Composition: 100% BCI Cotton

Country of Origin: Vietnam

Online Considerations: ‘Mushroom’ Colour Way to be offered online only at same price, as trail colour

Online Considerations: N/A

18,000

FAS4029 | Jessica Price McEwan

FINAL RANGE

Size Range: S - XXL

Size Range: XS - XXXL

Size Range: 30R - 44R

Ratios: S:1, M:2, L:2, XL:2, XXL:3

Ratios: XS:1, S:1, M:2, L:2, XL:2, XXL:1, XXXL:3

Ratios:

Cost Price: £13.75 / £17.50

Cost Price: £2.75 / £3.67

Cost Price: £6.87

Selling Price: £30.00 / £35.00

Selling Price: £6.00 / £8.00

Selling Price: £15.00

Margin: 45% / 40% (trail)

Margin: 45%

Order Quantities:

800

600

Order Quantity:

8000

Fabric Composition: Shell - 65% Recyled Polyester, Fabric Composition: 100% BCI Cotton 35% BCI Cotton Lining - 100% Recycled Polyester

Country of Origin: Turkey

Country of Origin: Vietnam

Online Considerations: ‘Contrast Zip’ Colour Ways to be offered online only at £35

Online Considerations: N/A

3000

30R:1, 32R:1, 34R:1, 36R:2, 38R:3, 40R:2, 42R:1, 44R:1

Order Quantities:

50,000

16,000

Fabric Composition: 65% Recyled Polyester, 35%

Lyocell

Country of Origin: Bangladesh Online Considerations: ‘Mushroom’ Colour Way to be offered online only at same price, as trail colour FAS4029 | Jessica Price McEwan

STYLING

SELECTION ONE

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STYLING

SELECTION TWO

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STYLING

SELECTION THREE

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PHASING IN-STORE IN-STORE AND ONLINE

Mid Feb

Mid March

Early April

Mid April

Early May

Mid May

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PHASING ONLINE ONLINE EXCLUSIVES

Mid Feb

Mid March

Mid April 46

Early May FAS4029 | Jessica Price McEwan

C R I T I C A L PAT H

STYLE ONE: HARRINGTON JACKET

Department

Product Description Country of Origin

Men's Jackets

Style No.

Harrington Zip-Up

09/12/19

Turkey

Comments

S - XXL

Size Ratios

S:1, M:2, L:2, XL:2, XXL:3

Cost Price

£13.75 / £17.50

Retail Selling Price

£30.00 / £35.00

23/12/19

30/12/19

06/01/20

08/02/20

Cut Dates

09/02/20

Product Sample Exit Factory ETA

15/02/20

22/02/20

29/02/20

Phasing

17/02/20

45% / 40%

Order Placed

09/12/19

Lead Time

10 Weeks

Shipping

16/12/19

Lab Dip Approval Trim Approval Seal Approval Bulk Approval Raw in House

Amended Dates 800 units 600 units

Size Range

Margin

First Fit

SS20MJ01

Colour Ways Quantities

Order Placed

Road

FAS4029 | Jessica Price McEwan

C R I T I C A L PAT H

STYLE TWO: TURN-UP TROUSER

Department

Product Description Country of Origin

Men's Trousers

Style No.

Turn-Up Trouser

11/11/19

Bangladesh

Comments

Colour Ways

Size Range

Cost Price

£6.87

02/12/19

16/12/19

28/12/19

25/01/20

Product Sample Exit Factory ETA

01/02/20

17/02/20

09/03/20

Phasing

16/03/20

£15.00 45%

Order Placed

11/11/19

Lead Time

18 Weeks

Shipping

30/11/19

Cut Dates

50,000 units 16,000 units

Size Ratios

Margin

25/11/19

Lab Dip Approval Trim Approval Seal Approval Bulk Approval Raw in House

Amended Dates

30R - 44R 30R:1, 32R:1, 34R:1, 36R:2, 38R:3, 40R:2, 42R:1, 44R:1

Retail Selling Price

First Fit

SS20MTR04

Quantities

Order Placed

Sea

FAS4029 | Jessica Price McEwan

C R I T I C A L PAT H

S T Y L E T H R E E : R I B B E D T- S H I R T

Department

Product Description Country of Origin

Men's T-Shirts

Style No.

Ribbed Neck T-Shirt

09/12/19

Bangladesh

Comments

Colour Ways

30/12/19

02/01/20

13/01/20

27/01/20

17/02/20

Cut Dates

18/02/20

Product Sample Exit Factory ETA

24/02/20

16/03/20

13/04/20

Phasing

20/04/20

50,000 units 18,000 units XS - XXXL

Size Ratios

XS:1, S:1, M:2, L:2, XL:2, XXL:1, XXXL:3

Cost Price

£2.06 / £2.75

Retail Selling Price

£4.50 / £6.00 45%

Order Placed

09/12/19

Lead Time

18 Weeks

Shipping

23/12/19

Lab Dip Approval Trim Approval Seal Approval Bulk Approval Raw in House

Amended Dates

Size Range

Margin

First Fit

SS20MT09

Quantities

Order Placed

Sea

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MERCHANDISING & PROMOTION 94

I N - S T O R E I N I T I AT I V E

FAS4029 | Jessica Price McEwan

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1) Asda logo : PlusPNG. 2019. Asda PNG Transparent Asda.PNG Images. | PlusPNG. [ONLINE] Available at: http://pluspng.com/asda-png-1795.html. [Accessed 10 February 2019]. 2) Front cover image: Mintel 2018 Menswear Report, March 2018 3) Asda Direct, 2018 [ONLINE] Available at: https://www.pinterest.co.uk/ pin/127015651977902160/ [Accessed 10 February 2019].

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