MAJOR STUDIO PROJECT ASSESSMENT 4 CAUSE-RELATED MARKETING Jes Tasker / S2947890
Memarose aims to provide products that are unique, durable and meaningful. We are all about ‘capturing precious memories.’ Our vision is to see the community value each others lives and have a way of preserving those precious memories. We provide a way for people to have a keepsake of memories for a loved one which can be personalised and special.
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Alzheimers Australia represents more than 353,800 Australians living with dementia and the estimated 1.2 million Australians involved in their care. They advocate for the needs of people living with all types of dementia, and for their families and carers, and provide support services, education and information.
• DEMENTIA IS THE SECOND LEADING CAUSE OF DEATH IN AUSTRALIA AND THERE IS NO CURE FOR IT. • ALZHEMERS DISEASE IS THE MOST COMMON FORM OF DEMENTIA. • YOU COULD HAVE DEMENTIA AS EARLY AS 30 YEARS OLD. • THERE ARE MORE THAN 353, 800 AUSTRALIANS LIVING WITH DEMENTIA.
OBJECTIVE September is Dementia Awareness month. Throughout the whole month, we will hold an installation at Pacific Fair shopping centre where people can come choose and purchase a limited edition Memarose black card & peg pack for $10. The aim is to buy a pack and write on one and give one awayand peg up on the Memory Tree installation to raise awareness and funds to helping Alzheimers Australia. In addition to this, we will hold a competition on social media for the most memorable photo of the installation. Posters and advertising will support this project. Through this campaign we aim to raise awareness to old and young, breaking the fear of the issue of dementia, bring the community together, and to raise funds for Alzheimers Australia and research.
BLACK LETTERCARDS & MINI PEG PACK
$10 per pack Black Cards 2 x black card with Memarose designs (144.75mm x 133.5mm) Mini Pegs 6 x mini pegs with Memarose designed Washi Tape (35mm x 5mm) ALL PROFITS MADE WILL GO TO ALZHEIMERS AUSTRALIA AND FURTHER RESEARCH
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MEMORY TREE INSTALLATION
This installation will allow people to come together as a community to support Alzheimers Australia and raise awareness of dementia. The Memory Tree installation will be held inside Pacific Fair Shopping Centre throughout the whole of September. A stall will be setup next to it where people can purchase the Memarose limited edition packs and can find out more information about the campaign. Once purchases, people will be able to write letters about loved ones or favourite memories and can keep them or peg them to the Memory Tree Installation. There will be string already hung and white and metallic pens available to use. All profits made will go directly to Alzheimers Australia.
POSTERS
ADVERTISING
SOCIAL MEDIA COMPETITION
A social media competition will take place from the 1st of September - 30th September. All contestants will need to take a photo that has to do with the word ‘memory,’ post it on Facbook or Instagram and hashtag #MemaroseForAlzheimers. They will go in a draw for the chance to win Memarose package valued at $100. The winners will be announced on the 7th of October.
THANKYOU