Jestasker final presentation

MAJOR STUDIO PROJECT FINAL PRESENTATION Jes Tasker / S2947890

Memarose is all about capturing precious memories.

We create Memory Photo Albums and customed designed Washi Tape that are hand crafted for you to preserve your precious memories in something that is long-lasting and beautiful. We aim to meet your needs in organising memorabilia and capturing memories of loved ones or events in a special, personalised way.

PRODUCTS 3 DIFFERENT RANGES: 1 x LEATHER MEMORY PHOTO ALBUM 1 x SET OF 3 CUSTOM DESIGNED WASHI TAPE ROLLS.

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FIORE is italian for flower. This range has derived from all things beautiful and natural. We believe that it is important to appreciate the beautiful and precious memories in life. As my concept had to do with memory I was reminded of forget-me-nots and how simple, yet beautiful they are. As life goes on, we grow and blossom and eventually will fade, like a flower, all the while having beautiful moments. Use this memory album and washi tape to show moments of blossoming, flourishing and growing. Don’t be afraid to show the thorns and falling petals, because they are apart of life too, and make the whole thing so precious and beautiful.

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TIQUE comes from the word Antique. This range came from the idea of old memories and wanting to bring back paper photo albums. I personally love anything vintage and old school, so I wanted to design something that reflected that. Memories are linked to time. Our purpose in making these products is so that you will take the time to preserve the time you have left. The key and lock icon could relate to mystery or a keepsake. We understand that memories are to be highly valued, to be preserved and held dearly. The shape could refer to lead lights symbolising a window or opening to the contents of the pages. Keep the old memories as well as the new ones. Hold them dear to your heart.

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VIAJE is spanish for a trip or journey. This range was inspired by my Nanna. When I think of her I think of all her travels and stories. I think about how many memories she has of al her ventures around the world and the people she met. We are all on a journey, with storms and sunshine. We each have a story to tell and memories to write down.

Even though our destination may be unknown and different things cross our paths, it allows us to learn and experience and make good memories. Now it’s your turn to share yours. Take us on a journey, share your adventures, don’t be afraid to get lost and create more.

BRANDING WE WANT TO CREATE A CORPORATE IDENTITY THAT IS GENTLE, YET SETS AN EMOTIONAL MOOD. WE BELIEVE THAT OUR PRODUCTS AND SERVICES ARE SOMETHING TO BE HIGHLY VALUED AND SPECIAL.

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CAPTURING PRECIOUS MEMORIES

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SYMBOL

LETTERMARK

COLOUR PALETTE

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HEADINGS - NOUVELLE VAGUE

ABCDEFGHIJKLM� NOPQRSTUVWXYZ BODY - PROXIMA NOVA ALT

ABCDEFGHIJKLM NOPQRSTUVWXYZ

MOOD BOARD

STATIONARY

PACKAGING

ONLINE PRESENCE

SHOP

HOME PAGE

CONTACT

OUR STORY

MARKET STALL

CAUSE-RELATED MARKETING MEMAROSE AIMS TO PARTNER WITH ALZHEIMERS AUSTRALIA TO RAISE AWARENESS ON DEMENTIA AND HELP SUPPORT THOSE WHO SUFFER

Memarose aims to provide products that are unique, durable and meaningful.

We are all about ‘capturing precious memories.’ Our vision is to see the community value each others lives and have a way of preserving those precious memories. We provide a way for people to have a keepsake of memories for a loved one which can be personalised and special.

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Alzheimers Australia represents more than 353,800 Australians living with dementia and the estimated 1.2 million Australians involved in their care. They advocate for the needs of people living with all types of dementia, and for their families and carers, and provide support services, education and information.

• DEMENTIA IS THE SECOND LEADING CAUSE OF DEATH IN AUSTRALIA AND THERE IS NO CURE FOR IT. • ALZHEMERS DISEASE IS THE MOST COMMON FORM OF DEMENTIA. • YOU COULD HAVE DEMENTIA AS EARLY AS 30 YEARS OLD. • THERE ARE MORE THAN 353, 800 AUSTRALIANS LIVING WITH DEMENTIA.

OBJECTIVE September is Dementia Awareness month. Throughout the whole month, we will hold an installation at Pacific Fair shopping centre where people can come choose and purchase a limited edition Memarose black card & peg pack for $10. The aim is to buy a pack and write on one and give one awayand peg up on the Memory Tree installation to raise awareness and funds to helping Alzheimers Australia. In addition to this, we will hold a competition on social media for the most memorable photo of the installation. Posters and advertising will support this project.

Through this campaign we aim to raise awareness to old and young, breaking the fear of the issue of dementia, bring the community together, and to raise funds for Alzheimers Australia and research.

MEMORY TREE INSTALLATION

This installation will allow people to come together as a community to support Alzheimers Australia and raise awareness of dementia.

The Memory Tree installation will be held inside Pacific Fair Shopping Centre throughout the whole of September. A stall will be setup next to it where people can purchase the Memarose limited edition packs and can find out more information about the campaign. Once purchases, people will be able to write letters about loved ones or favourite memories and can keep them or peg them to the Memory Tree Installation. There will be string already hung and white and metallic pens available to use.

70% of profits made will go directly to Alzheimers Australia.

BLACK LETTERCARDS & MINI PEG PACK

$15 per pack Black Cards 2 x black card with Memarose designs (144.75mm x 133.5mm) Mini Pegs 6 x mini pegs with Memarose designed Washi Tape (35mm x 5mm) 70% OF PROFITS MADE WILL GO TO ALZHEIMERS AUSTRALIA AND FURTHER RESEARCH

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POSTERS

ADVERTISING

SOCIAL MEDIA COMPETITION

A social media competition will take place from the 1st of September - 30th September. All contestants will need to take a photo around the theme of ‘memory,’ post it on Facbook or Instagram and hashtag #MemaroseForAlzheimers. They will go in a draw for the chance to win Memarose package valued at $100. The winners will be announced on the 7th of October.

THANKYOU