eat.drink.sleep August 2021
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T: 01257 478540 E: sales@deralam.co.uk www.deralam.co.uk
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T: 01257 478540 E: sales@deralam.co.uk
Think Design Think Hom Deralam Laminates Ltd started as a family business in the Northwest of England and now operate from multiple UK sites meaning that the customer can benefit from a flexible and unrivalled nationwide distribution service. Deralam have a close relationship with all their supply partners, ensuring that they continue to add the latest innovative materials and designs to a constantly expanding portfolio. Stocking over 10000 product lines,
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Contact Us For more information on the publication or to talk about advertising within the next issue. Contact one of the team via the details below:
eat.drink.sleep August 2021
Publication Manager Dan Draper 01843 591 523 dan@jetdigital.co.uk
Publishing Director
Jodie Little 01843 582 733 jodie@jetdigitalmedia.co.uk
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Hard Rock Hotels arrives in Madrid
August 2021
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Industry News
Music, art and culture… turn up the volume as we welcome, Hard Rock Hotel Madrid, the brand’s first Spanish city hotel Sheltering all the ingredients to make an exceptional lifestyle hotel, Hard Rock Hotel Madrid marks the brand’s debut property in a Spanish city. Located at the Golden Triangle of Art in the Spanish capital, the hotel is the newest addition to an international portfolio and compliments the brand’s recent growth throughout Europe. The Hard Rock International brand is one of the most globally recognised companies with venues in 68 countries spanning 239 locations. The group’s hotel portfolio has properties in Asia, North America, South America, The Caribbean, the UK and Europe. Following the launch of Hard Rock Hotel London, – and ahead of an expected touch-down in Budapest – the brand’s latest arrival is in Spain’s capital, Madrid. “Hard Rock Hotels has always felt very in tune with the vibrancy and spirit of Spain. It is one of the reasons we introduced the brand to Europe with Hard Rock Ibiza in 2014, followed by our Tenerife hotel shortly after” said Dale Hipsh, Senior Vice President of Hotels, Hard Rock International. “As our first Spanish city hotel, Hard Rock Hotel Madrid brings a distinctly different personality to our beach resorts. Our guests will discover art, music, history, culinary excellence and culture at their fingertips – all brought together through Hard Rock’s curated and entertainment-infused
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hospitality.” The new hotel caters to both business and leisure travellers, with 161 contemporary rooms and suites (from 18 sq. metres) offering diverse views, so guests can take in the lights of Madrid, or retreat from the city with a room overlooking the lush garden. Additionally, over 2,000 sq. metres of event space including garden and rooftop venues set the stage for worldclass immersive events. At the heart of the property, guests will find a dramatic architectural hanging guitar sculpture above the welcoming, amber-hued sofas of the lobby. Vibrant artwork is featured throughout the hotel, including a life-size pink ‘Las Meninas’ adorned with Rosalía lyrics, inspired by Diego Velázquez’s masterpiece hanging in the Prado Museum and mural in GMT+1 bar inspired by the La Movida movement in Madrid. The colourful artwork is complemented by a thoughtfully curated memorabilia collection that showcases Madrid style and culture, as well as international music legends. Hard Rock Hotel Madrid is now home to over 70 pieces of memorabilia, with notable pieces including an acoustic guitar from Madrid-native singer-songwriter, Antonio Vega; blue denim jeans outfit worn by Elvis Presley during an NBC
TV special in 1968; and platform boots worn by David Bowie. The property’s premier location in the Triángulo de Oro del Arte, is surrounded by the Reina Sofia National Museum, the Prado National Museum and the Thyssen-Bornemisza National Museum. Within walking distance, guests can explore the historic art nouveau train station (Atocha), the Royal Botanical Garden, and the charming Lavapiés and Embajadores neighbourhoods. The hotel will be a draw for travellers and locals alike as it is home to unique bars and restaurant concepts including the brand’s signature restaurant Sessions, with interiors by Rockwell Group, and RT60, a spectacular rooftop bar offering craft cocktails, a jamón carving station with cheese and unbeatable 360-degree views of the city to the beat of live DJ sets. Sessions, with its open and airy terrace, overlooks the hotel’s garden and serves a unique take on classic Spanish cuisine with unexpected culinary delicacies on the menu, whilst the GMT+1 lobby bar offers drinks and light fare throughout the day. The Green Room, a private chef’s table serving an exclusive menu to no more than six guests is set to open in September. Lifestyle consultant and international restaurateur, Maria Font Trabocchi, has
August 2021
played a crucial role in bringing the gastronomy at Hard Rock Hotel Madrid to life with her distinct Spanish spin. As the woman behind, Fiola, Fiola Mare, Sfoglina and Del Mar in Washington D.C. and across the United States, Maria has built a career’s worth of successful restaurants based on excellent quality and hospitality.
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Industry News
“I am honoured to be working with Hard Rock Hotels to bring my knowledge, experiences and personal take on restaurants to the capital of my home country,” said Trabocchi. “The hotel is incredibly well-located, and we are confident that it will soon become a social hub and meeting spot for residents in the city as well as visitors. The restaurants offer beautiful surroundings, the food is vibrant, and we look forward to the chef breathing his own emotion and energy into the restaurants now the hotel is officially open”. The property also encompasses an outdoor swimming pool, Body Rock® fitness centre and Rock Om®, which fuses the ancient practice of yoga with the rhythm of a custom DJ-curated soundtrack for complimentary, in-room yoga sessions.
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EAT. DRINK. SLEEP August 2021
Industry News
Interiors unveiled of The Springwoods Club Palm Tree Hotel in Heyuan, China Emotion derived from balance of nature, relaxation and luxury are all cues that have inspired the design narrative, led by Hirsch Bedner Associates Los Angeles (HBA), inside The Springwoods Club Palm Tree Hotel in Heyuan, China Design firm Hirsch Bedner Associates Los Angeles (HBA), which recently completed Hotel Carmichael, Autograph Collection and joined us for Hotel Designs LIVE in May, has unveiled the public area design of The Springwoods Club Palm Tree Hotel in Heyuan, Guangdong, China, bringing
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welcoming luxury, tranquility and the brilliance of nature together in perfect harmony. Sophisticated simplicity, synchronicity of the five elements, the alluring destination and the natural landscape establish the foundation of the design
EAT. DRINK. SLEEP August 2021
Industry News
concept. The award-winning hospitality design firm drew inspiration from the scenic mountains of Heyuan and the property’s lakefront locale to achieve balanced interiors and a bespoke sanctuary of calm. “The design brief was to utilise the natural beauty of the lake and surrounding topography as our muse to create serene environments and an overall respite from hectic city life,” said HBA Los Angeles Partner Kathleen Dauber. “There is a transformative moment when the morning mist enveloping the lake and scenery clears, revealing the setting’s radiance and tranquility. We embraced the emotion felt in that sense of discovery in writing the narrative of this project’s design.” Guided by Eastern philosophies and a transitional mindset, HBA Los Angeles designers composed the public spaces with layered symmetry in a
natural palette of wood and stone. Wood-beamed ceilings and sculpted archways in the voluminous lobby and lounge gracefully bring in elements of Mediterranean style, while floorto-ceiling windows fill the space with natural light and usher in an airy ambiance.
Cedar surfaces the sauna room with a Himalayan salt installation that acts as an artistic focal point in addition to a functional element. On the outdoor dining patio, textural walls of wood wrap the space to direct views of the picturesque lake, greenery and mountains.
Vignettes and congenial seating groups create moments of intimacy without sacrificing social opportunities.
Many of the furnishings throughout the public areas are custom crafted of carved wood and stone in organic shapes, balancing the grand scale of the interiors with tactile touchpoints, exceptional artisanship and refined detailing.
The themes of natural materiality and the balance of luxury and comfort are carried through the corridors, instituting an intuitive flow, as well as into the meeting spaces, VIP room, sauna room and patio dining area. In the ballroom, backlit glass screens line the perimeter of the ceiling and illuminate the space, while structural columns and wood paneling to wainscoting height cultivate a comfortable sense of enclosure.
All areas of the property are focused on the views outward, providing a visual connection to the outdoors.
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HotelPlanner and World Cruiserwight Champion Lawrence Okolie Announce The “The Road to Unification” Partnership and Campaign
August 2021
$30,000 In Hotel Stays To Be Awarded by World Boxing Organization Cruiserweight World Champion Lawrence Okolie as he takes to the road to become the undisputed champion. HotelPlanner, a top seller of individual hotel bookings and the world’s largest group booking site, along with World Boxing Organization (WBO) Cruiserweight World Champion Lawrence Okolie, are today announcing their “Road to Unification” partnership and campaign. The campaign will reward fans with free hotel credits throughout Lawrence Okolie’s journey to unify all the Cruiserweight World Championship belts. HotelPlanner is pledging $30,000 in free hotel rooms to his fans. Lawrence will pick 10 lucky fans per week for 10 weeks to win $300 in free hotel booking vouchers courtesy of HotelPlanner. Lawrence fans will enter to win by commenting on his weekly “Road to Unification” videos on his Instagram and Twitter. Lawrence Okolie is an unbeaten Hackney, London-born boxer who is the first from Great Britain’s 2016 Olympic team to win a professional world title. Lawrence achieved the world title in just 16 professional fights, and is on his way to becoming the undisputed and undefeated cruiserweight champion of the world. Lawrence is a compelling character, also known as “The Sauce,” who adds British rapper and author to his talent list. Lawrence never forgets his humble roots in Hackney. Giving back to everyone who follows him on his road to unification is extremely important to him. “We are very excited to be partnering with WBO Cruiserweight World Champion Lawrence Okolie, who is the best in the business,” says Tim Hentschel, Co-Founder and CEO, HotelPlanner. “His determination, drive, and hard work are skills necessary to exhibit peak performance. As an ambassador and spokesperson for HotelPlanner’s ‘Road to Unification’ campaign, Lawrence will represent our company well by showing how important it is to support athletes who travel frequently. Travel should not interfere with performance. Lawrence will showcase how HotelPlanner makes it easy to create reservations and book hotel stays even up to the last minute to alleviate any added stressors.” “We are delighted to work with Lawrence, who represents a phenomenal story of a young child who experienced bullying
whilst clinically obese,” says Ola Jacob, a Diversity, Equity and Inclusion ambassador to HotelPlanner. “After turning to boxing as a means to lose weight, he became inspired by Anthony Joshua’s Olympic Gold. He then began his journey to becoming an Olympian and now WBO Cruiserweight World Champion. He constantly reminds anyone he comes into contact with that you can achieve anything you put your whole heart into. Lawrence will take no prisoners on his ‘Road to Unification,’ as he collects all the world titles in a ‘Thanos like’ display.” “I don’t think there is anything special about me. I hope to inspire more people through this fantastic partnership with HotelPlanner,” says Lawrence Okolie. “It’s an honor to partner with HotelPlanner to share my journey on ‘The Road to Unification’ with my fans who have supported me and pushed me to achieve more. This campaign speaks to me because I can give back to everyone who supports me and share the message that you can achieve anything with the right mindset.”
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EAT. DRINK. SLEEP August 2021
LollyMove Gets Hospitality Moving Perfect for the new hospitality landscape; LollyMove combines payments and PoS in one device The LollyMove is an exciting new all-in-one PoS and payments tool from the digital EPoS and commerce specialist, It’s Lolly. Payments and orders are all done via one sleek unit – supporting a rapid and seamless service.
keeping things streamlined. The Moves’ high-capacity rechargeable battery lasts throughout a continuous busy day of service. Delivery costs are also lowered due to the fact that service and payments can be handled via a single device, as opposed to multiple PoS and payment units.
LollyMove combines a payment terminal with a full feature Android tablet, allowing orders to be taken by staff at the table or customer location and sent directly through to the kitchen management system. Customers are able to securely pay via the terminal, using contactless or chip and pin, ensuring little physical interaction. 4G and WiFi connectivity means that all activity is linked to the fully integrated Lolly system and back-office software.
Peter Moore, CEO, It’s Lolly comments: “Pin on glass is a technology I’ve been keen to introduce to the Lolly portfolio for a while now, and this has now become a reality with LollyMove - enabling PoS and payments on a single device.
Waiting staff can have their own unit, supporting Covid safety protocols and
“LollyMove will help make life simpler for waiting staff and keep service speedy in
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“The fact that a number of the banks are currently increasing the contactless limit to £100 means that the device has real potential for a large number of hospitality environments.
outdoor and busy locations. Staff will no longer need to move clumsily between payment and order devices, leaving customers waiting to order their food or pay the bill.” Ideal for outside events, pub or restaurant gardens, the LollyMove has been introduced into several expansive catering sites already. Available through outright purchase, or on an affordable rental model, the LollyMove is also an accessible offering. Peter adds: “I believe this versatile product will help all kinds of hospitality businesses ensure fast, exceptional and safe hospitality service.” For more information visit www.itslolly.com/epos/lolly-move
EAT. DRINK. SLEEP August 2021
JANGRO STARTS SPREADING THE FESTIVE CHEER The UK & Ireland’s largest network of independent janitorial and cleaning distributors launches its 2021 Christmas Supplies Catalogue Jangro is getting into the festive spirit by launching its annual Christmas Supplies Catalogue. With the government’s roadmap setting out an end to restrictions long before December, Christmas 2021 is set to be busier than ever, with many companies, organisations, and families and friends, intending to make up for last year with festive celebrations and parties throughout the season. Early planning is essential for professional catering and hospitality businesses and Jangro’s new 2021 Christmas Supplies Catalogue is bursting with everything they need to get prepared. It contains festive musthaves, including party hats, streamers, balloons, party poppers, and matching tableware in a range of festive colour coordinating schemes.
Once again, Jangro is delighted to be supplying the Tom Smith range of catering crackers, tableware, and partyware. This brand combines social and environmental sustainability with on-trend designs to bring every Christmas table to life. The Tom Smith crackers are made from recycled board, are fully recyclable, and are completely free from glitter and plastic – including the contents. What’s more, for every case sold, £2.00 is donated to The Trussell Trust. This worthy charity supports a nationwide network of food banks to provide emergency food and care to people locked in poverty, and campaigns for change to end the need for food banks in the UK. Jo Gilliard, CEO of Jangro, comments, ‘December 2020 held little cheer for the hospitality industry, but demand this
year is set to be higher than ever. Whilst it might feel early to crack out the tinsel and order those Christmas supplies, it really isn’t. Failing to prepare in good time will undoubtedly add pressure to an already stressful period, whilst those who plan their celebrations now will reap the benefits. ‘After all the restrictions on socialising last Christmas, people really deserve to celebrate properly this year. Our new 2021 Christmas Supplies Catalogue has everything to help them do this.’ Available to view online, or as a hard copy from local distributors, the catalogue caters for a wide choice of budgets, with standard, superior, finest, premium and luxury collections available. For more information, or to order a free copy visit Jangro.net or call 01204 795 955.
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EAT. DRINK. SLEEP August 2021
GOJO AND DISNEYLAND PARIS PARTNER TO COMBINE HYGIENE WITH FUN
GOJO Industries-Europe Ltd joins Disneyland® Paris as its hand sanitiser partner. Skin health and hygiene specialist, GOJO Industries-Europe Ltd, is proud to be contributing to the enhanced health and safety at Disneyland Paris. The two companies have agreed a long-term partnership, in which PURELL® becomes the official hand sanitiser across the resort for daily use by guests and cast members.
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Since the first reopening of Disneyland Paris in 2020, almost 2,000 PURELL hand sanitising dispensers and stands have been installed, helping to protect guests and enabling them to enjoy the magic of Disney with additional peace of mind. Dermatologically tested, PURELL Advanced Hygienic Hand Rub’s scientifically advanced formulation has been proven to maintain skin health, whilst killing 99.99% of the most common germs that may be harmful. Many PURELL products provided at the resort are manufactured locally, at GOJO Industries-Europe Ltd facility in CroissyBeaubourg, 20 kilometres away from Disneyland Paris. Erik Zimmer, General Manager of GOJO Industries-Europe, comments, ‘Our alliance is a perfect match – after all, experiencing the magic of Disneyland involves ensuring staff and visitors are safe and happy.’ ‘Protective and pleasant to use, PURELL products have been trusted for decades to care for skin and eliminate germs safely and effectively.’
‘We are proud to supply a quality product, which enables everyone at Disneyland Paris to have fun with confidence.’ ‘All of us at Disneyland Paris are excited to see our guests back at the resort soon,’ said Laure Albouy, Vice President for Business Strategy and Integration at Disneyland Paris. ‘The health and safety of our Cast Members and Guests remain our top priority, and our decision to make PURELL hand-sanitisers widely available throughout our resort is an integral part of this continued commitment.’ The addition of PURELL hand sanitisers is one of the numerous measures Disneyland Paris has taken to promote health and safety, including a limited number of entries to its Parks each day to ensure physical distancing and enhanced cleaning measures. All visitors aged 6 years and over, Cast Members and service providers are also required to wear a mask. For more information, call +44 (0)1908 588444, email CustomerExperience@GOJO.com or visit www.GOJO.com
EAT. DRINK. SLEEP August 2021
Is the word ‘clean’ now the most important word in the hospitality industry? Since the Covid-19 outbreak, cleanliness has been at the forefront for those working in the hospitality industry, along with their guests, and the Kärcher system offers outstanding solutions for every requirement. In the wake of Covid-19, cleaning processes have been under the microscope in the hospitality sector. One of the first thoughts for customers will be the cleanliness of their environment, whether that’s the toilets of a restaurant or the carpets of a hotel room. For example, research commissioned by P&G Professional found that 78% of hotel guests believe cleanliness is the most important factor affecting the choice of where to stay. To keep guests happy, a regular and efficient cleaning routine is hugely important and the PDIR (Preventative, Daily, Interim and Restorative cleaning and maintenance) cleaning process is an excellent place to start.
Preventative cleaning
to extend service life, Kärcher’s compact scrubber dryer range thoroughly removes loosened dirt in a single pass leaving surfaces instantly dry, clean, and safe to prevent trips and falls. These push scrubber driers are easy to manouever in heavily furnished and highly frequented areas such as restaurants, shops and hotels and can be paired with Kärcher’s environmentally friendly FloorPro Cleaner RM 69 to effortlessly remove the most stubborn grease and mineral stains.
Intermediate cleaning Whilst maintenance cleaning helps to keep things in order, intermediate cleaning is always required to reduce the need for deep cleaning and to save time and costs.
Since hospitality venues re-opened for outdoor use on April 12th, the utilisation of gardens, terraces and even car parks became essential. Now that indoor use has resumed, the inevitable build-up of dirt trudged inside from the rise of al-fresco dining is noticeable. Preventative cleaning outdoors can reduce the build-up of dirt inside by two thirds. For courtyards and paths Kärcher’s walk-behind sweeper vacuums are perfect to target dirt from the source, sweeping through up to 300m2 with limited dust development.
It is vital to select the right method to minimise disruption to guests and to prevent down-times. For example, using excess water to clean the floors will put them out of access for long periods. To combat this using a powdered cleaning agent, which is worked into the carpet and then sucked up using a Kärcher upright brush vacuum cleaner, leaves the floor only slightly damp allowing it to be walked on soon after.
Going one step further, hospitality owners should consider protecting inside floors that are frequently walked on, such as entry ways and corridors to prevent permanent damange. Kärcher’s FloorPro Wipe Care RM 780 is a powerful cleaning agent for water-resitent floors, offering surface protection to make them more hardwearing.
During the national lockdowns and as businesses prepared to re-open their doors, many hotels and restaurants used this time to restore their floors to original condition as this process can put the area out of action for some time during operational hours. From polishing to stripping, a Kärcher scrubber dryer delivers clean and hygienic floors that sparkle like new. Kärcher’s FloorPro Intensive Deep Cleaner RM 752 can be used in any of the scrubber driers to intensively clean and powerfully remove care films, wax and polymer coatings, dirt and grease to start on a fresh slate.
Daily maintenance cleaning With Brits eager to get out of their homes after being locked down for over a year, the rise of staycations and the boom in hospitality bookings has put the hospitality and leisure sector to the test. Floors are a particular challenge to keep clean as food and drink spills are a regular occurrence and any dirt left can cause permanent damage. For daily cleaning
Restoring the original condition
When paired with the PDIR cleaning process, the Kärcher system offers innovative cleaning solutions to restaurants, hotels and shops looking to enhance the overall cleanliness and maintenance of their business to meet the current demand.
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EAT. DRINK. SLEEP August 2021
BREWERS ASSOCIATION BRINGS 27 AMERICAN CRAFT BREWERIES TO UK BEER FESTIVALS THIS SUMMER The Brewers Association, the not-for-profit trade association for small and independent American craft brewers, will be participating in the Manchester Craft Beer Festival (23-24 July) and London Craft Beer Festival (13-15 August) both for the first time this year with an exciting line-up of high-quality, innovative American craft beers showcasing a diverse range of beer styles, flavours, ingredients and brewing techniques. Through their Export Development Programme, the Brewers Association will represent 27 American craft breweries including regular favourites and a number of breweries new to the UK market. They comprise: • • • • • • • • • • • • • • • • • • • • • • • • • • •
Anderson Valley Brewing Co Baxter Brewing Beards Brewery Belching Beaver Brewery Bell’s Brewery Cigar City Brewing Deschutes Brewery Fifty Fifty Brewing Co Firestone Walker Brewing Co Fremont Brewing Greater Good Imperial Brewing Co Heretic Brewing Co Hoppin’ Frog Brewery Maui Brewing Co Melvin Brewing Nebraska Brewing Co New Holland Brewing Co Oskar Blues Brewery Port City Brewing Co Sierra Nevada Brewing Co Springdale Beer Co Stone Brewing Co The Bold Mariner Brewing Co The Virginia Brewing Co Two Roots Brewing Co Upslope Brewing Co Warped Wing Brewing Co
Collectively, they will offer 80+ superfresh American craft beers for sampling most of which are unavailable in the UK. Beers range in style and strength from crisp Helles lager and fruity refreshing gose at under 5% ABV to Belgian style blond ales aged in chardonnay barrels and a quadruple oatmeal Russian imperial stout at 15.7% ABV. Many of the beers available are award-winning or classic examples of their styles and will be air-freighted across from the States to reach beer lovers as fresh as the brewer intended Lotte Peplow, Brewers Association American Craft Beer Ambassador for Europe, comments: “After the ravages of Covid-19 it’s great to see American
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craft breweries bouncing back and showing renewed interest in the UK market which accounts for 10.1% of all exports, behind Canada with 23.1%. The Brewers Association is delighted to be participating in the inaugural Manchester Craft Beer Festival and London Craft Beer Festival both for the first time and can’t wait to showcase an exciting range of world-class, distinctive and incredible tasting beers to the UK beer lover.”
Masterclass tastings of American craft beer will also take place at BrewLDN on Friday 30th at 8.45pm and Saturday 31st July at 4.30pm. Free downloadable resources to help you enjoy and understand American craft beer are available at www.brewersassociation.org American craft beer is available throughout selected national wholesalers.
EAT. DRINK. SLEEP August 2021
Meet the next generation of intelligent toilets Looking for new bathroom solutions, look no further. Toto, the world’s leading shower toilet manufacturer with more than 50 million Washlet sold, adds to its collection with the new hygiene focused models: RG & RG Lite.
spaces. Designed with the same elegant contours and neat scale as the new RG Washlet, the RG Lite offers many of the same benefits whist being available to a wider audience with its entry-level pricing.
Designers of the Washlet, the original integrated shower-bidet toilet, Japanese bathroom brand Toto has taken its 40-years of expertise in shower toilet design, technology and innovation to the next level with its latest models transforming the bathroom into a cleaner and more comfortable space.
Featured in many luxury hotels and high-end homes in the UK and around the world, no new bathroom design is complete without a Toto intelligent shower toilet, where cleanliness, hygiene and comfort are standard.
With a slimmer, more streamlined profile and compact size, the new RG Washlet encompasses many of the functionality, comfort and quality of Toto’s premium models, whilst harmonising with all types of interior
Electrolysed EWATER+ reduces most of the bacteria. After each use, the Washlet wand automatically washes itself with EWATER+. This thorough cleaning occurs inside the wand as well as all around the exterior. The RG Washlet and RG Lite stay clean longer enabling the user to cut down on toxic cleaning products too.
With the Japanese principle of Kaizen (constant improvement to create something better) and a culture for technology, design, luxury and wellbeing at its heart, Toto’s Washlet series offers the world’s most comprehensive range of shower toilets. eu.toto.com
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• New Reef app will connect pubs, bars, restaurants, cafes & hotels with remote workers • Hosts can advertise their venues free of charge to potential customers. A new ‘third workspace’ service is encouraging hospitality venues to sign up free-of-charge to promote their facilities to workers now they’re less likely to be permanently office based. Reef, which is due to launch in September, will connect businesses and hospitality venues across the world via an app which will help fill the gap for those who want places to work away from home – either as an individual or to meet with colleagues and clients. Recent figures from the British Chambers of Commerce show that over two thirds (66 per cent) of businesses are now offering remote working to employees*, with both hybrid and remote working set to remain permanent post-Covid. That means there’s almost 18.5 million employees now needing alternative places to work several days of the week – along with 4.76 million selfemployed workers**. Venues, including cafes, pubs, hotels, bars and restaurants, can sign up free of charge to become a host and combine their listing with special offers to encourage people to book a space. Meeting rooms – which venues can charge Reef users for – can also be offered. Employers signing up to Reef on a subscription basis will be given unique log ins for their workforce who can then directly book places listed on the app to work or meet at.
which allows them to see the number of bookings and repeat bookings and more detailed data around the type of company/user choosing their venue. From the dashboard they also have complete control over what is listed on the app, such as the number of seats, special offers or custom opening times. James Coughlan, founder of Reef, said: “The way we work has changed forever – and for many hospitality businesses that is both a threat and an opportunity. Some may have less of the lunchtime walk ins from the office or the after work get togethers, or less business travellers. But the appeal of working from home has worn off for many – and for some it’s been nigh on impossible due to a lack of space or facilities – and they are looking for alternative places to log on.
space to workers and in return have guaranteed, paying customers back through the door.” “With Reef it’s free for host venues to list, so there’s no risk, and they can set the amount of space they have available and when they are happy to accept bookings, so it doesn’t interfere with other activities or plans.” “By including special offers and discounts they can encourage more footfall through the door. It’s a winwin situation.” Venues looking to list as a host should visit https://reef.global/venues/
“The third workspace is going to be a great opportunity for venues which are happy to offer some of their
Once signed up hosts have access to their own individual dashboard *https://www.britishchambers.org.uk/news/2021/05/survey-shows-wide-differences-in-approach-to-adopting-flexible-working-practices-during-pandemic **There are 28.02m employed people and 4.76m self employed in the UK: https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/ employmentandemployeetypes/bulletins/employmentintheuk/august2020#:~:text=there%20were%2028.02%20million%20employees,fewer%20than%20 the%20previous%20quarter
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August 2021
Hospitality venues urged to sign up to benefits from becoming a ‘third workspace’ as 23.26 million likely to be remote or hybrid workers
EAT. DRINK. SLEEP August 2021
Whether you are planning a vacation or a staycation, be sure to practice sound holiday hygiene
Summer is finally here. Tourist spots are opening up and the school year is drawing to a close. Whether you are venturing abroad or holidaying in your own country, you are likely to be out and about much more than you have been all year – visiting parks, beaches and restaurants – and that means you need to take steps to keep you and your family safe.
Top tips for a safe and healthy summer
While holidays are a time to leave your worries behind, don’t forget to still apply all of the good hygiene advice that you have learned over the past 18 months: wash your hands frequently and dry them with single use towels; sanitise your hands after touching items such as door handles, stair rails and restaurant menus; keep your distance; wear a mask in crowded places; and try to stick to venues that are well ventilated. If you are planning to travel by plane then you need to be extra vigilant: wear your mask at all times unless you are eating or drinking; use hand sanitiser to wipe down tables and surfaces and if you visit the washrooms then wash your hands thoroughly and dry them with the paper towels provided. Indeed, whether you are travelling by plane, boat or train this summer, be sure to adopt the new travel etiquette to ensure that everyone arrives safely at their destination. Use hand sanitiser frequently and on surfaces in public areas and keep a packet of tissues handy in your luggage – you never know when you might need them.
Experts advise that the post-Covid world is going to be different than before. Hygiene and safety remain a top priority and we will all need to get used to the new normal and be prepared. For bars and restaurants of course hygiene has always been a top priority – from kitchens and food preparation areas through to restaurants and washrooms. But remember, frequent hand washing and drying is not just for chefs and waiting staff. We, the customers also have a responsibility to follow the rules of eating out in order to keep everyone safe. Remember: mask, hand hygiene, sanitiser and paper tissue after touching everything from pepper pots to portable payment machines. While frequent handwashing has already become the norm for most of us a recent study from the University of Leeds has found that the way in which we dry our hands after washing them can also have a significant impact on the spread of viruses beyond the washroom. It recommended drying hands with paper towels as this resulted in the lowest levels of virus contamination found on hands and clothing. Whatever your holiday plans this summer, you can find a wealth of useful information and expert presentations here. So be sure to pack your best hygiene practices and ensure a safe and healthy break for you and your family. And do not forgot to enjoy!
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EAT. DRINK. SLEEP August 2021
Gin goes back to basics In the past, bartenders had to re-arrange back bars to cope with the evergrowing amount of gins on offer, and as the hospitality sector gradually opens up, we expect a consolidation of the gin shelf – with a move back to classic, traditional, elegant styles. Matt Ashton-Melia, sales director at Langley’s gin, shares his predictions for incoming gin trends and the gins to stock to delight customers returning to socialising as we know it. Having a diverse gin shelf is essential for any hospitality venue and while customers do enjoy the element of choice, the classic gin and tonic is sure to be a drink back in demand this summer. We’re seeing a strong trend towards going back to basics and a desire for high quality, well-made, great tasting gins – a return to gin, as it should be. Alongside this, consumers are becoming more mindful in their choices, seeking premium brands with heritage, a story to tell, and an eye on sustainability – and they care about they what they put in their glass. Taste the difference Many gin fans fully understand and recognise the difference between Old Tom and London Dry style gins – and these are the styles we predict will emerge as the heroes of drinks menus over the coming
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months. One of our key serves is a Langley’s G&B – grapefruit, basil and tonic – featuring our London Dry gin. The grapefruit really balances the notes of citrus from the orange and lemon peel botanicals in the gin, and the basil adds a savoury note – a mouth-watering summer sensation. Looking ahead We have completely repositioned Langley’s as a brand, as we want to appeal to this segment of consumers looking for these traditional gin styles. We’ve increased our focus on the UK market, which has come full circle and is now
heading towards elegant, sophisticated gins, and we see a clear opportunity for our range to fill this gap and give drinkers and reliable, high quality, accessible gins. Our gins showcase how these styles should be; innovative yet respectful of the history of gin and the craft of distilling, with a commitment to using only the finest ingredients. Langley’s gins are available to the hospitality sector via Ten Locks. Get in touch with the Ten Locks team at sales@tenlocks.com or visit @tenlocksdrinks to find out more.
August 2021
Forget stocks, shares and property, cask whisky investment is a fast-growing market that promises huge returns for the financially-savvy. Here’s why you should give it some thought... could ever need in one place.” 4. It’s a great time to invest In case you’re thinking you might be too late; you’ll be happy to read that there’s never been a better time to invest! According to the Knight Frank Wealth Report 2020*, Rare Whisky was named the best performing asset-class of the past decade, achieving a staggering 564% growth increase. That’s an average annual rate of return of 56.4% on your initial investment. Also, as it stands, whisky investment is not a heavily saturated market, but one that offers great returns all the same. 1. It can yield huge returns As it turns out, whisky investment can be extremely lucrative for investors. Take Roger Parfitt for example, a 59-year-old banker from Coventry. In 1994, he invested £3,200 and £1,500 in a Macallan and Tobermory cask respectively, and recently sold both for a combined £225,000 – that’s a whopping 4,600% return! Classed as a wasting asset due to natural evaporation known as ‘The Angel’s share’, Roger didn’t have to pay any Capital Gains Tax on the sale of his casks, saving himself a huge portion on his investment. Roger told us: “I sold my casks to Whisky Investment Partners, and I’m now in the fortunate position to be able to pay off my mortgage and foreshorten my retirement by three years. I’ve also got plans to take my wife, Helen, to visit family in Florida, as well as a long list of fishing and golfing trips with my good friends.”
Partners, make it very simple for new investors to get set up. Alistair Moncrieff, Managing Partner at Whisky Investment Partners, said: “We guide our investors through every step of the buying process, making it as seamless and straightforward as possible. Our strong relationships with well-established distilleries offer a great range of choice to our investors, giving them the best opportunity for resale.” 3. It’s easy to manage Once investors have purchased a cask with Whisky Investment Partners, keeping track of their investment has never been easier. The casks are stored in secure bonded warehouses and investors are provided with properly structured insurance for each of their assets.
2. It’s simple to set up
On top of that, an easy-to-use online portal allows investors to visualise and view the details and documentation of their investment anywhere in the world, offering a great opportunity for overseas investors to get involved.
Although it may seem daunting at first, knowledgeable stockists like the one Roger used, Whisky Investment
Alistair commented: “We’re really proud of our online portal. It is easy to navigate and provides all the information investors
*https://content.knightfrank.com/content/pdfs/global/the-wealth-report-2020.pdf
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Five reasons why you should consider Whisky Cask investment
5. There’s an opportunity to diversify With traditional stock investment dominating mainstream investment strategies and the instability of crypto still a concern, diversifying investment portfolios is a tried and tested strategy that minimises risk across the board whilst still tapping into an emerging market. Roger added: “For me personally, when it comes to investing, whisky investment has to be a sensible strategy. I believe that if you just do what everyone else is doing, you’re never going to get a result like this. The fact that it’s tax-free; you can prove the indexes, and Scotch Whisky isn’t going out of fashion – I think it’s a good, alternative strategy. That’s why I have invested in a cask for each of my children, the cask of mum and dad if you like, as I hope in 10 years’ time, they will receive a windfall to support buying a house or car.” For more information on Whisky Investment Partners, visit www.whiskyinvestmentpartners.com or find us on social media @whisky_investmentpartners
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EAT. DRINK. SLEEP August 2021
Moxy HOTELS LAUNCHES THE GREAT BRITISH ROAD TRIP Marriott Bonvoy’s Experiential Hotel Brand Celebrates Local Tourism Moxy Hotels, Marriott Bonvoy’s experiential hotel brand for the young and young-at-heart, has launched Moxy Hotels’ Great British Road Trip – a celebration of domestic tourism, encouraging guests to explore closer to home this summer. The playfully curated collection of five routes go coast to coast, covering 12 of the UK’s most vibrant spots for hospitality, culture, and sightseeing, and provide Moxy’s tips to discover the best of each destination, from street art tours to gin distilleries and brewery visits. The campaign comes as Moxy prepares to debut five new hotels in the UK by 2023, bringing their UK portfolio to 18 hotels, with properties slated to open in Bristol, Manchester, Glasgow SEC, Leeds and Newcastle. The upcoming openings add to Moxy’s 13-strong portfolio across the UK, including the brand new Moxy Milton Keynes, which opened this month. Moxy Hotels offer the perfect base for exploring, giving guests everything they want and nothing they don’t. They combine bold, instagrammable design and affordable style, with fun social spaces at the centre of the hotel experience. Guests are welcomed with check-ins at the bar and a complimentary cocktail. With techenabled rooms and vibrant, modern service, Moxy’s inclusive and playful spirit is reflected with a local twist across the UK portfolio. Moxy’s Great British Road Trip routes have between three and seven stops per trip, including culture hot spots such as Chester, York, Southampton and Edinburgh. The dedicated website gives full details on the locations featured, along with Moxy city guides on the best things to see, eat and do at each location, Moxy style. Moxy has curated a range of downloads to make the journey as fun as the destination itself, with playlists, car games, conversation starters and suggested stop off points for those ‘Instagram moments’ along the way.
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Trips are fully flexible so guests can stay as little or as long as they choose in each destination, with a minimum of three nights recommended. The routes are: •
The Scottish Special – Glasgow, Edinburgh, Aberdeen
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The Northern Soul – Chester, York, Edinburgh
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The Rainbow Route – Glasgow, Birmingham, London
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The BIG ONE – Southampton, Birmingham, Chester, York, Edinburgh, Glasgow, Aberdeen
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Choo Choo (alternative train journey) – London, York, Edinburgh, Glasgow
“This is an exciting time of expansion for Moxy Hotels as we prepare to open five new properties within the next two years in the UK, a reflection of the growing demand for the playful, stylish and affordable hotel experience that Moxy offers. The UK is a key market for Moxy, the fun spirit of our hotels is something that resonates very well with the copious offerings and thriving destinations the Country offers” explained Sandra Schulze-Potgieter, Vice President, Premium & Select
Brands, Europe, Middle East & Africa, Marriott International. “The Moxy Great British Road Trip campaign is our way of celebrating and bringing together vibrant destinations, original experiences and stylish, approachable hotels at a time when we are all looking a little closer to home for our next adventure.” Moxy guests who are members of the award-winning Marriott Bonvoy loyalty programme will get access to even more digital features through the Marriott Mobile app when they book direct, including mobile checkin and check-out, keyless entry and Mobile Requests to make their travel experience seamless. Marriott Bonvoy members will also earn points for their stay at Moxy Hotels and can redeem for hotel stays across the Marriott Bonvoy portfolio of brands. All properties are required to follow Marriott International’s Commitment to Clean policy, developed at the outset of the COVID-19 pandemic in collaboration with top experts in food and water safety, hygiene and infection prevention and hotel operations. Room rates start from £54 per night. For more details and to book visit www.moxyhotelsroadtrip.com
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Contract caterer, CH&Co, has appointed Elis to supply and launder workwear and linen for over 300 sites in London and across the UK. Elis has supplied over 20,000 individual items, including chefs’ wear, front-of-house garments, kitchen linen, table linen, bed linen and event linen and is providing a nationwide laundry service. Its industrial laundries and delivery fleets are collecting, laundering, maintaining and returning the workwear and linen to the individual CH&Co sites.
in recommending ways in which they could provide increased business benefits and create quicker lead times. Elis helped us streamline our product range of chefs’ wear, front-of-house garments, table linen and kitchen linen from over 7,500 SKUs to around 1,000 and RFID tagging was applied to all items to improve stock and cost control.
Katie Deem of CH&Co said: “We chose to work with Elis because, in addition to supplying high quality workwear and a consistent nationwide laundry service, they were also very proactive
“The switch-over from our existing provider was handled extremely efficiently, with timings to match their exit plan and 113 site installations completed during the first two months of the mobilisation
plan, despite this being during the covid pandemic. We were kept fully up to date with progress and any additional urgent requests were dealt with immediately. Elis really understands our business and were able to provide expert advice and adapt the plan to meet unexpected circumstances, such as when sites opened or closed due to changing pandemic restrictions. “Outsourcing to Elis has meant that we have a high quality, consistent workwear laundry service with increased business benefits. The RFID tagging means we have full visibility of where our garments are and when they are being used, and this allows us to continuously adjust stock levels at a local and national level to ensure Elis is providing the optimum stock for our business.” Craig Easton of Elis said: “CH&Co are one of the UK’s leading prestige contract caterers and this, together with their growth through the acquisition of Gather & Gather, means they are an exciting addition to our contract catering portfolio. CH&Co operate out of a large number of sites, and our UK spread of laundries, our own fleet of over 650 vehicles and the fact that we do not subcontract any work, means we can meet national multi-site customer requirements.” Elis is providing CH&Co with workwear and linen items on a cost-effective rental arrangement, which provides flexibility for staff changes. Elis collects
soiled items, professionally launders and maintains them and returns them to the same, allocated site. Elis uses the latest technology in all aspects of its service; items incorporate tiny radio frequency ID tags which help to deliver superior stock control and accountability, and the highest levels of reliability. Elis is committed to reducing its environmental footprint and holds the Carbon Trust Standard Certificate in recognition of its reductions in CO2 emissions and water usage over many years.
Elis has been operating its workwear supply and laundry service for over a hundred years. Its services also stretch beyond the UK, as part of a leading international provider of workwear and laundry services, operating in 28 countries. Craig Easton of Elis said: “Ensuring that organisations have the right workwear and linen, clean and where they need it, is an essential service that goes on behind the scenes to support many businesses. Our nationwide capabilities and focus on using the latest technology and the best systems help to ensure that our clients have the right support to meet their needs, not only now, but for the future.” For further information see uk.Elis.com or telephone 0800 616691.
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August 2021
CH&CO APPOINTS ELIS TO SUPPLY AND LAUNDER WORKWEAR AND LINEN
EAT. DRINK. SLEEP August 2021
A Selection of the Best Bedsure Bedding Products for UK Hotels, Pubs, B&Bs and Inns After successfully launching in North America in 2016, Bedsure expanded into the UK in 2018. The company offers a range of bedding products for people and pets, including different products, fabrics, colours, sizes and special features. With different benefits and price points, Bedsure’s products – including sheets, blankets and pillowcases, are well suited for hotels, inns, B&Bs and pubs. With millions of customers and hundredsof-thousands of five-star reviews on Amazon, customers frequently praise Bedsure for their soft, comfortable, affordable and versatile products. Bedsure products have been featured by a variety of reputable media publications such as CNN, Country Living, Forbes, House Beautiful, Woman & Home as well as Huffpost UK. With hotels facing competition from the likes of Airbnb, an increase in customer demand for high quality, personalised services – not to mention the impacts of COVID-19 travel restrictions, hotel leaders are looking for ways to stay ahead of the game in a cost-effective way. Bedsure products can help hoteliers, inn keepers and landlords to improve customer experience and comfort, which ultimately is a key part of guest satisfaction. Whether it’s needing that extra bit of softness in a bedsheet, warmth in a blanket or deep sleep from a dark hotel room, Bedsure can help.
Bedding sets can make it easier and faster for hoteliers, inn keepers and pub owners to source bedding that is within budget and has a consistent style. Bedsure’s Brushed Microfiber Bedding Set [Bedsure Duvet Cover Set Double Size - 3 pcs Brushed Microfiber Bedding Set with 2 Pillowcases, Grey, 200x200cm : Amazon.co.uk: Home & Kitchen] includes 2 pillowcases and a matching duvet cover. Available in double, king and super king-sized, and 5 single colours, this bedding set can blend in with any interior décor. With 76% of Amazon customers rating the bedding set as 5-star, it’s no wonder that it’s been named an Amazon’s Choice product.
In addition to bedding, another critical part of guest experience and good quality sleep is room lighting. Too much light will lead to poor sleep and potentially grumpy guests. A great sleep can result in delighted guests, who return again and again. Bedsure’s Blackout Curtains [Bedsure Bedroom For example, Bedsure’s 100% Cotton Waffle Weave Blackout Curtains Eyelet - Living Room Thermal Blanket [BEDSURE Cotton Sofa Throw Blanket Soundproof Curtains, 55 x 94 Inch, 2 Panel Sets, Waffle Throws for the Sofa Couch Chair and Bed, Litht grey : Amazon.co.uk: Home & Kitchen] 100% Cotton, Light Grey, Double, 150x200cm : include 2 panel sets in dark gray, which can also Amazon.co.uk: Home & Kitchen] features a wrinklehelp to reduce outside noise. The product comes in resistant and classic-looking waffle weave, and is 6 different sizes so it can fit single and double-sized available in blue, gray and dark gray. Customers say rooms as well as suites. this Bedsure Blanket is ideal for summer, doesn’t need to be ironed, is soft and keeps its shape. This For more information about Bedsure’s hospitalityblanket has achieved an Amazon Choice designation ready products available in the UK, visit for the “light blanket” product category. Amazon.co.uk: Bedsure. All Bedsure products offer good value for money. Products that are helpful for guest bedrooms include Bedsure blankets, pillowcases, bedding sets and bedroom curtains.
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EAT. DRINK. SLEEP
Global Interdisciplinary Architectural Firm, Hart Howerton, Launches Debut Lighting Collection in Partnership with Remains Lighting • The Presidio Collection includes three distinct product lines • The concepts are a tribute to heritage and craftsmanship
The two firms, both of whom have headquarters in New York, (Hart Howerton also has an office in San Francisco) have a long history of working together on commercial and residential projects around the world and were inspired to create the capsule lighting collection following a collaboration in Austin, Texas. Hart Howerton Partner, David Rau, who was the lead designer on the project commented: “Our goal was to tell a story inspired by Arcadian design: natural, organic, local, handmade, fair and just. Nothing synthetic, very little machining, simple, efficient, resilient. This new line of fixtures - with its indeterminate sense of history and an earthly attraction - was the happy result.” The collection includes three distinct product lines, all inspired by traditional miners’ lanterns. The bespoke forms are handcrafted from heavy gauge brass, solid metal castings and frosted glass hurricanes, providing style as well as an intentional function. For example, the Presidio Table Lamp is designed to be portable. Options are available for open-air environments, damp locations (such as porches and bathrooms) as well as dry, indoor locations. Presidio The eponymous Presidio line centers around a modern take on the primitive form of a miners’ lantern, with a heavy gauge brass, solid metal castings, a swooping hand-formed reflector and a frosted glass lens. It is a heady mix of elegance and industrial strength, where light interplays across organic materials and nods to the elemental warmth of an open flame.
August 2021
Global interdisciplinary architectural firm, Hart Howerton, has launched its debut lighting collection in partnership with celebrated artisan and custom lighting specialists, Remains Lighting. The Presidio Collection includes three distinct product lines and is a tribute to heritage, celebrating natural forms, organic materials and skilled craftsmanship in a luxury context. The line includes a table lamp, sconce and two sizes of pendant. The table lantern features a freestanding functional switch which forms part of the product presentation. Meanwhile, the Presidio Chandelier continues in the same style, displaying a choice of either nine or 15 lantern bodies on a rolled iron ring, creating a commanding presence suitable for grand-scale spaces ranging from urban lofts to rustic lodges. Sutro The Sutro Lantern is as hard wearing as it is elegant, made from solid cast brass and hand-formed brass sheet connected with copper rivets and a blown frosted glass lens. The fixtures are highly versatile and while the design is skillfully simple, the use of materials and the sensuous shape makes them a statement feature. The line features two lantern variations. The Sutro Pier Lantern is designed to be fixed in place, making it equally at home on a stone wall, flanking a stairway or on a gate pier. The Sutro Lantern follows the same style but is designed as a side lamp complete with a brass toggle switch. Union The Union fixtures are named after Union Square. The moniker is a reference to both Hart Howerton and Remains Lighting’s shared New York heritage and will feature a statement pendant light, again made from solid cast brass and hand-formed brass sheet, complete with a blown frosted glass lens on two lamp heads.
Each fixture is available in a choice of finishes including dark iron, weathered brass, polished nickel or polished brass. Remains Lighting’s David Calligeros said: “The fixtures are an illustration of how architecture, lighting and interior design can work together to enhance the experience of a space. By bringing together contemporary style, historic inspiration and hand crafted, organic materials, the result is a collection of light fixtures that not only make an aesthetic statement but that also enhance the effect of the light itself on the environment.” The Remains Lighting by Hart Howerton collection is available from Remains, either through their showrooms or online. For further information please visit: www.remains.com.
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EAT. DRINK. SLEEP August 2021
Hygiene
Sanitising just got Sexy! Introducing Vycel Electrostatic Sprayer; the cleaning system treatment the hospitality industry deserves Hotels, Restaurants and events spaces can now enjoy TOTAL sanitisation in JUST five minutes...
W
ith the hospitality industry opening up and businesses under pressure to recoup lost profits during the ongoing threat of the pandemic, the need for fast, seamless sanitisation of workspaces has never been greater. Enter VYCEL; a brand-new Electrostatic Sprayer which utilises the latest technology to provide a quick, safe and cost-effective way of protecting customers and staff from the infections spread by viruses and bacteria – from just £3 per day! Check out the lastest VYCEL film here:
This next-gen cleaning innovation creates a fine mist that simultaneously disinfects surfaces AND cleans the air it passes through. Vycel Daily Sanitiser’s fine mist evenly coats and sanitises 100% of surface areas, while killing 99.99% of virus and bacteria in just 30 seconds. Lightweight, compact and cordless battery powered, the Vycel Sprayer delivers an impressive 1.6 billion particles of cleaning solution every minute and the built-in highperformance pump can project mist up to 2 metres across a room.
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4 litre offering a fluid run time of 40 minutes
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Electrostatic charged mist wraps surfaces for full coverage
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High performance pump sprays up to 2 metre
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75% quicker than traditional cleaning methods
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Uses 75% less cleaning chemical solution than industry standard - making it safer for regular use between appointments
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Delivers 16 billion particles every 10 minutes
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Positive Virus Protection
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Easy tank removal and refill
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Illuminated battery status indicator
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Compact form for use in confined spaces
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Comfort grip handle
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3+ hour battery run time
“With the hospitality industry contributing billions to the economy annually, it’s critical we help support operators that have been hit hard by the pandemic. Protecting clients and staff from viruses has never been more important, and thanks to their strict deep cleaning regimes, many salons and spas are cleaner than hospitals. We are proud to support the reopening of the hospitality industry by reducing cleaning time without compromising on effectiveness. Venues can completely sanitise their premises for less than £3 per day using Vycel’s sophisticated technology.” Ken Parker, CEO.
June 2021
EAT. DRINK. SLEEP
As the hospitality industry begins to get back on its feet here’s a look at current trends in the American craft beer industry and what the UK may expect shortly:
Latest Trends in American Craft Beer 1. India Pale Ale (IPA) – the most popular beer style in the States with
over one third of all sales and the biggest driver of craft beer volume. IPAs are synonymous with American craft brewing and offer hoppy innovation of their own with a variety of iterations from sour, fruited or milkshake to barrel-aged, Brett or Brut IPA. Forty years ago American craft brewing innovation kickstarted the craft beer revolution that we now see emulated all over the world and the IPA style was, and still is, at the forefront of that movement. One of the key reasons for the success of American craft beer is the proximity to highly sought-after hop varieties which allows brewers to constantly evaluate and select the hops they need – a fact borne out by the number of medals and top honours that American craft beer wins at prestigious international beer competitions. High quality raw materials, relentless innovation, technical brewing expertise and an unswerving commitment to quality ensures American craft beer reaches the beer lover exactly as the brewer intended.
2. Light beer/Lagers – the
emergence of not just craft lager but lighter more sessionable styles such as blonde ale, Kölsch, cream ale are starting to drive volume for many American craft breweries. They appeal to the craft beer drinker who may be aging, having been in the category since its inception, and is now looking for styles with a lower ABV that are light, crisp and easy drinking.
Cans remain a popular packaging format accounting for 54% of all craft beer packed sales, a figure that has more than tripled since 2016.
3. Sour or Flavoured beers – a
diverse range of beers that comprise a wide variety of different flavours but are not hoppy or bitter and not IPAs. They include beers that are fruity, spicy, tart, made with adjuncts or brewed with Brettanomyces (a form of wild yeast). These styles appeal to younger consumers, aged 21-34 who are starting their craft beer journey and more interested in bold flavours and variety than hops and bitterness.
The Craft Brewers Conference®, the number one environment in North America for concentrated, affordable brewing education and idea sharing, takes place in Denver, Colorado September 9-12 2021. Registration is now open.
www.brewersassociation.org 21
Restore the Rhythm Music is a power, Music is a gift. Music stops the clock, it’s a change, a shift. Whether it’s up front and live. In the background inside. The music had been silenced but now it’s time to revive. It keeps you going on a long day. It can be the centre of your short day. It can fill that gap when there is nothing… more to say. Whether you’re the butchers, the bakers or the future innovators. If music is a drive. Makes you want to strive. Then surely, music helps bring your business to life.
Music could help your business get back to its best.
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