CLIENT RESOURCE KIT
LAST UPDATED AUGUST 2017
WHO WE ARE MEET THE TEAM 2018 CALENDAR CHECKLIST WEBSITE WEBSITE REQUIREMENTS BRAND SHEET BRAND BOOK SOCIAL MEDIA GUIDE ROYALTIES
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WHO WE ARE Jewel Branding & Licensing is a full-service global licensing agency representing a diverse portfolio of designers, artists, and brands. Our team has more than 75 years of combined experience developing and managing licensing programs for some of the world’s largest properties.
WHY WE STAND OUT As the premier licensing agency focused on design-based brands, we have a proven track record of building successful brands. We’ve established long-standing relationships with retailers and manufacturers across a wide range of product categories.
WHERE HAVE YOU SEEN US? Jewel has been profiled on MSNBC, distinguished as one of the Best Entrepreneurial Companies in America by Entrepreneur Magazine, featured panelists at Surtex and Licensing Expo and regularly highlighted in License! Magazine.
When you partner with Jewel Branding and Licensing, you receive the highest quality of service and a clear roadmap from a team of experts that are a cut above the rest. We have concrete results building successful designer based brands across a wide array of products at all levels of retail. Helping our designers and our manufacturers succeed is our main goal. We bring our expertise to a variety of competencies that not only makes us shine, but our customers as well.
Julie Newman President & Founder
Ilana Wilensky Vice President & Partner
Beth Franklin Director of Licensing
Team Lead Client Services New Business & Sales Account Management Licensing Strategy Infrastructure
Team Lead Client Services New Business & Sales Account Management Licensing Strategy PR & Marketing
Client Services Licensee Management Sales Licensing Strategy
julie@jewelbranding.com 678.733.0400
Meredith Counts Marketing & PR
ilana@jewelbranding.com 404.698.3350
Katie Sklenar Marketing Manager
beth@jewelbranding.com 901.619.7754
Leslie Gordon Director of Finance
Samira Ali
Director of Retail Development
Brandy Roszel Graphic Designer
meredith@jewelbranding.com 443.786.2919
katie@jewelbranding.com 404.889.2370
leslie@jewelbranding.com 646.761.2933
brandy@jewelbranding.com 770.301.2130
Creative Direction Visual Marketing Trend Forecasting PR & Marketing
Website Content Product Approvals Samples Management Artwork Tracking Social Media
Royalty Tracking & Collection Financial Planning Accounts Payable & Receivable Financial Auditing & Analysis
Artwork Management Request High Res Art Marketing Material Product Mock-Ups
samira@jewelbranding.com 317.460.0323
Client Services Licensee Management Sales Licensing Strategy Retail Development
Greg Wyman Retail & Business Development Guru
greg@jewelbranding.com 678.525.7577
New Business & Sales Retail Development Licensee Management
January
February
March
April
Atlanta Gift Market Craft and Hobby Show NY Now
MAGIC - Apparel Show
Home Textiles Market
Highpoint Furniture Market
May
June
July
August
SURTEX Licensing Expo Stationery Show
All New Christmas Art Needed
Gift Show
MAGIC - Apparel Show
September
October
November
December
Home Textiles Market
Highpoint Brand Licensing Europe
NY Now
Website - see pages 10-12 for more information Banners – 1600 x 500 pixels @ 150 dpi -Please send 10 Designer Page banners & 2 Home Page banners -Do not include your logo on your banners 2 Featured Designer Images – 510 x 510 pixels @ 150dpi Your Logo (size 300 pixels by 300 pixels @300 dpi) Headshot – 300 x 300 pixels @ 300 dpi 4 Images for Designer/Brand Grid Section – 510 x 510 pixels @ 300 dpi WHITE Logo for Designer/Brand Grid Section– 510 x 510 pixels @ 300dpi -We need your logo to be white with a transparent background, saved as a png file. A repeatable background tile (1030 pixels by 1380 pixels @150 dpi). Biography
Brand Sheet see page 14 for more information 3 hi-res 8.5in x 11in patterns 3 hi-res 2.5in x 2.5in product shots
HOME PAGE At the bottom of the home page, we have a section titled Featured Designers, which includes a grid of six images. These images are rotated through every other month allowing each client to be featured.
CLIENT PAGE Our clients are broken up into two categories: Designers or Brands. If you click on the Clients tab, you will have the option to click on a Browse Designers button or Browse Brands button. Both buttons lead you to a grid section as per the below.
DESIGNER PAGE Each client has a Designer Page where licensees can learn more about you.
BANNERS Please create 10 Designer Page banners and 2 Home Page banners. All banners are the same size at 1600 x 500 pixels @ 150 dpi.
Note: We update the content of the website two times per year, December and May, to keep the content fresh and up to date with new designs and the latest trends. Grid and Banner images need to be sent in at those times.
Our website is a responsive web design, meaning that it will adapt the website layout to the viewing environment by using fluid, proportion-based, flexible images. Key Considerations when Creating Banners: - Do not include any logos on your banners. - Focal point of banner should be in the center so it's always visible - Place all text in the central part of the banner. Any text on the edge of a banner will get cut off. - Edges of banner should still have content, just not copy.
These banners are NOT correct.
This banner doesn’t work because when the window is stretched, the logo is cut off.
This banner doesn’t work because when the window is stretched the wording is cut off.
These banners are formatted correctly:
The content hangs off the edges of the page, but none of the text gets cut off, this is great!
This bed shot is great! The sizing works, no matter the size of the window.
This is a great banner because the logo is in the middle. No matter how large the window is, you’ll be able to see it.
DESIGNER HEADSHOT Size: 300 x 300 pixels @ 300 dpi
LOGO Size: 300 x 300 pixels @ 300 dpi
BIO There are no particular guidelines for the bio. You are more than welcome to browse other designer bio’s for inspiration. Please submit as a word document.
DESIGNER PAGE BACKGROUND You will need to submit a repeatable background tile (1030 pixels by 1380 pixels @150 dpi). Our website is designed to tile the artwork for you. Also, please keep in mind the banners rotate out so the background needs to look good with all of your images.
FEATURED DESIGNER On the bottom of the Home Page, you’ll see a section titled Featured Designers (as previously mentioned). Every other month we swap the Featured Designers out. If your brand is being featured, you will receive an email. Please submit 2 Featured Designer images at 510 x 510 pixels @ 150dpi
CLIENT GRID IMAGE All of our clients are broken up into two categories: Designers or Brands (as previously mentioned). Please submit four Grid Images that you feel best represent your brand at 510 x 510 pixels @ 300 dpi. We swap these out throughout the year to keep the website content fresh.
WHITE LOGO FOR CLIENT SECTION The Grid Image you submit sits in front of the logo, and when the mouse is scrolled over, the image fades and your white logo appears (see screen shot below). Please submit an all white logo with a transparent background at 510 x 510 pixels @ 300dpi, saved as a PNG file.
ONLINE PORTFOLIO Do not include branding, logos, watermarks or contact information on your artwork. for the website; just plain/flat design. All website artwork should be saved as 100dpi jpg’s. The standard size for submitting artwork is: Vertical – W: 850 pixels , H: 1100 pixels @ 100dpi Horizontal – W: 1100 pixels , H: 850 pixels @ 100 dpi 3 Formats for gallery artwork: Flat Pattern/Design Collection Sheet Mock Up Flat Pattern/Design – One pattern/design per page Collection Sheets – A collection sheet should contain 4-6 designs, with a maximum of 6 images. If you submit a collection sheet, you should also send individual jpgs of each design. Mock Up’s – Mock up’s should have a maximum of 4 products per page. We display your artwork in an art gallery under our Search Designs section of the website, so that our licensees can easily “shop” your talents. • Name the file starting with your brand initials (AN) and then the image title or number. For example, “AN 123 I Love You”. No two file names can be the same. Important: please label art for the JBL gallery the same as they appear in your records. That will make everything easier in the future when we have art requests for licensees.
Below is an example of an online portfolio with all three formats for submission
In order to provide optimal customer service to our licensees, hi-res file requests need to be turned around in 24 hours. Two options available: 1. Send over all hi-res files as you create new art. A lot of our artists prefer this method. When an artist creates new art, they email a link to Brandy & Katie that contains the low res jpgs and hi-res PSD or AI files. For new artists, you can mail us a drive that we will copy and then send back to you. 2. Respond to hi-res requests we send you within 24-hours.
For the Brand Sheet we will use a lot of the content you have provided us with for the website (i.e. your designer picture, logo, etc.). The only new content we need from you is as follows: For the Front: - 3 hi-res 8.5in x 11in patterns - 3 hi-res 2.5in x 2.5in product shots For the back we will be using banners you have already created for the website. We update brand sheets every year and print them for the trade shows. They get updated by March 1 and you will receive an email with update information each year.
Below is an example of a finished, successful brand sheet.
Up and Coming Spanish designer inspired by the magic of nature 15+ licensees recently signed around the globe in stationery, greeting cards, gift and craft High profile collaborations include Better Homes & Gardens and Dr. Oz The Good Life.
The Brand Book is created by the designer and is used to send or show to potential licensees to easily display your brand as a whole. The most successful brand books are clean, professional, and concise.
Click the images below to see examples of finished, successful brand books.
Why is it necessary? More than 1.86 billion people use Facebook every month. More than 1.23 billion people use Facebook daily. Tips: Create a Business Page Page Insights: Analytics on your business page that allow you to see yourviewers' response to your posts. It helps you to see audience interaction, views, clicks, likes, shares etc. Other Assets: Facebook Live
Why is it necessary? More than 600 million people use Instagram every month. More than 400 million people use Instagram daily. 70% of instagrammers follow at least 1 business on Instagram Tips: Create a Business Account Convert Business Account to a Business Profile Business Insights - see top posts, how many people your post reached, etc.
Twitter allows you answer the question,"What are you doing?" by sending short text messages 140 characters in length, called "tweets",to your friends or "followers." For business, Twitter can be used to broadcast your company’s latest news and blog posts and interact with your customers. Why is it necessary? More than 313 million people use Twitter every month. Twitter users send 6,000 tweets per second.
Click here for more tips and tricks to better your social media! Please make sure you’re following Jewel Branding on all our social media platforms: @Jewelbranding @Jewelbranding @Jewelbranding
FORM W9 The first step in the royalty payment process is to fill out and submit a Form w9. This will ensure we have the correct name and address or entity name and address on file to submit your royalty payments. We will also use the information contained in the form to report your earnings to the IRS and to provide you with a 1099 to calculate your income taxes. If at any point your information changes, please reach out to our Director of Finance.
ROYALTY PROCESS TIMELINE Royalty Payments to our clients are paid 60 days after the quarter. Reports and payments from Licensees are generally due to Jewel Branding 30 to 45 days after a quarter has ended. Jewel then spends the following 15 days auditing the reports, creating a royalty report and determining payment for our client. After day 45 after a quarter has ended – all Advances and Royalty payments received or collected will go on the following quarters report. Below is a sample timeline with regards to timing of our Quarter 1 Royalties: January 1st – March 31st: Q1 Royalty Period April 30 – May 15th: Royalty reports are due to from Licensee February 16th - May 15th: All payments received during this timeframe on behalf of our clients will be audited and tallied for the Q1 payment. May 31st : Payment will be sent. In addition, an email will be sent to client with a copy of their quarterly royalty report and a link to a Dropbox folder with copies of their reports from Licensees
DROPBOX Jewel Branding uses Dropbox (Dropbox.com) for secure file sharing with our clients. Every quarter our clients will receive a link to a Dropbox folder via email to share quarterly reporting. All reports received with royalties due more than $100 will be scanned or saved in this Dropbox folder. If you need help using Dropbox, please reach out to Jewel’s Director of Finance.
QUARTERLY ROYALTY REPORT Jewel will provide each client with a quarterly royalty report and payment 60 days after the quarter. The report for each quarter will include a list of payments received for its respective timeline and a total amount paid out to the client. Q1 Report – Due May 31st : All advances and royalty payments received from 2/16 – 5/15 Q2 Report – Due August 31st : All advances and royalty payments received from 5/16 – 8/15 Q3 Report – Due November 30st : All advances and royalty payments received from 9/16 – 11/15 Q4 Report – Due February 28st : All advances and royalty payments received from 11/16 – 2/15
Below is a sample royalty report