National Wildlife Federation | Brand Book

NATIONAL WILDLIFE

BRAND

OUR STORY

SINCE 1936, AMERICAN’S HAVE TURNED TO NATIONAL WILDLIFE FEDERATION AS THE VOICE FOR WILDLIFE

NATIONAL WILDLIFE FEDERATION

WHAT WE DO

We are National Wildlife Federation, America’s largest and most trusted wildlife conservation organization with a community of over 15 million people. Since 1936, we’ve inspired people across America to protect wildlife and connect with nature.

We believe everything we share – air, water, and earth –depends on a thriving ecosystem. There is no difference between us and nature. That’s why we work to build a healthier home for people and wildlife.

We are on a mission to:

- Protect and restore habitats

- Secure clean water for people and wildlife

- Grow tomorrow’s conservation leaders

- Embrace equity and environmental justice

- Confront climate change

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National Wildlife Federation

Working Across America

53 state/territory affiliates and 11 regional centers

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NATIONAL WILDLIFE FEDERATION

NATIONAL WILDLIFE DELIVERS AUDIENCES

HISTORY

85 YEARS OF CONSERVING WILDLIFE

RECOGNITION

90% NAME RECOGNITION AMONG CONSERVATION NGO’S

SIZE

15 MILLION ANNUAL REACH

K – 12

NWF REACHES 12 MILLION KIDS K – 12 THROUGH ITS ECO-SCHOOL PROGRAMS

GEN Z

GARDENERS

NWF REACHES 5 MILLION COLLEGE STUDENTS THROUGH ITS ECO-LEADERS PROGRAMS

NWF REACHES 6 MILLION PEOPLE THROUGH ITS GARDEN FOR WILDLIFE PROGRAMS

National Wildlife Federation

Reach & Engagement

National and Local Events

Programming Participants and Outreach

Websites, Blogs, and Social Media

E-mail and E-Newsletters

Media Relations and Guest Appearances

National Wildlife Publications

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KIDS PUBLISHING

NATIONAL WILDLIFE FEDERATION

NATIONAL WILDLIFE ASSETS

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PHOTOGRAPHY

National Wildlife has a collection of thousands of proprietary wildlife images available for use with our partnerships

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SCIENCE EXPERTS

From climate change to wildlife in your back yard and everything in between, National Wildlife Federation has the experts

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WILDLIFE ART COLLECTION

National Wildlife has a unique collection of over 3000 wildlife art from renowned wildlife artists

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NATIONAL EVENTS

National Wildlife Federation mobilizes millions of people across the country to participate in a myriad of grass roots projects each year

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EDUCATIONAL CONTENT

Our educational content is unapparelled and available to partnerships though our partner portal

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MARKETING CHANNELS

National Wildlife Federation reaches millions of Americans who value our work and want to support our efforts

LIFESTYLE APPAREL

NATIONAL WILDLIFE FEDERATION

HOME & GIFT

The National Wildlife Federation’s brand aesthetic encompasses three core themes that appeal to a variety of wildlife and nature enthusiasts. Each theme highlights an aspect of nature’s captivating beauty; together, they tell the story of America’s magnificent natural heritage.