NATIONAL WILDLIFE BRAND
NATIONAL WILDLIFE FEDERATION
OUR STORY
SINCE 1936, AMERICAN’S HAVE TURNED TO NATIONAL WILDLIFE FEDERATION AS THE VOICE FOR WILDLIFE
WHAT WE DO
We are National Wildlife Federation, America’s largest and most trusted wildlife conservation organization with a community of over 15 million people. Since 1936, we’ve inspired people across America to protect wildlife and connect with nature.
We believe everything we share – air, water, and earth –depends on a thriving ecosystem. There is no difference between us and nature. That’s why we work to build a healthier home for people and wildlife.
We are on a mission to:
- Protect and restore habitats
- Secure clean water for people and wildlife
- Grow tomorrow’s conservation leaders
- Embrace equity and environmental justice
- Confront climate change
National Wildlife Federation
Working Across America
53 state/territory affiliates and 11 regional centers
WALMART
NATIONAL WILDLIFE DELIVERS AUDIENCES
HISTORY 85 YEARS OF CONSERVING WILDLIFE
RECOGNITION
90% NAME RECOGNITION AMONG CONSERVATION NGO’S
SIZE
K – 12
15 MILLION ANNUAL REACH
GEN Z
GARDENERS
NWF REACHES 12 MILLION KIDS K – 12 THROUGH ITS ECO-SCHOOL PROGRAMS
NWF REACHES 5 MILLION COLLEGE STUDENTS
THROUGH ITS ECO-LEADERS PROGRAMS
NWF REACHES 6 MILLION PEOPLE THROUGH ITS GARDEN FOR WILDLIFE PROGRAMS
National Wildlife Federation
Reach & Engagement
National and Local Events
Programming Participants and Outreach
Websites, Blogs, and Social Media
E-mail and E-Newsletters
Media Relations and Guest Appearances
National Wildlife Publications
KIDS PUBLISHING
NATIONAL WILDLIFE ASSETS
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PHOTOGRAPHY
National Wildlife has a collection of thousands of proprietary wildlife images available for use with our partnerships
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SCIENCE EXPERTS
From climate change to wildlife in your back yard and everything in between, National Wildlife Federation has the experts
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WILDLIFE ART COLLECTION
National Wildlife has a unique collection of over 3000 wildlife art from renowned wildlife artists
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NATIONAL EVENTS
National Wildlife Federation mobilizes millions of people across the country to participate in a myriad of grass roots projects each year
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Our educational content is unapparelled and available to partnerships though our partner portal EDUCATIONAL CONTENT
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MARKETING CHANNELS
National Wildlife Federation reaches millions of Americans who value our work and want to support our efforts
LIFESTYLE APPAREL
HOME & GIFT
The National Wildlife Federation’s brand aesthetic encompasses three core themes that appeal to a variety of wildlife and nature enthusiasts. Each theme highlights an aspect of nature’s captivating beauty; together, they tell the story of America’s magnificent natural heritage.
INCREDIBLE BRAND PARTNERS & COLLABORATORS
