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ABOUT BOUFFANTS & BROKEN HEARTS Kendra Dandy is the beloved illustrator and influencer behind the quirky brand Bouffants & Broken Hearts. With a style and millennial voice that is uniquely her own, Kendra’s designs are bright, young, original, and cheerful. Each illustration provokes a conversation and is refreshingly unexpected – from seductively winking fries to leopards strutting in bright red pumps. COLLABORATIONS Vans Anthropologie Sephora Nike Keds Ban.do Bobbi Brown DEMOGRAPHIC Millennial female Gen Z female
SOCIAL MEDIA FOLLOW30,000+ loyal and engaged fans on Instagram and Tumblr PRESS Marie Claire Seventeen Teen Vogue The Guardian
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COLLABORATIONS Kendra has successfully collaborated with leading companies around the world, including Vans, Sephora, Nike, Anthropologie, and Bobbi Brown.
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BOUFFANTS & BROKEN HEARTS x VANS
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BOUFFANTS & BROKEN HEARTS x ESTEE LAUDER
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BOUFFANTS & BROKEN HEARTS x NIKE
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BOUFFANTS & BROKEN HEARTS x LAZZARI
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PUBLICITY & PRESS
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WHY BOUFFANTS & BROKEN HEARTS?
URBAN AESTHETIC
YOUTH CULTURE Page_14
GIRL POWER
KEY DEMOGRAPHIC AUDIENCE Bouffants & Broken Hearts has a style that appeals to urban millennial and Gen Z audiences. RIGHT TIME The trend-forward, fashionable aesthetic of Bouffants & Broken Hearts will capitalize on what customers want now. UNIVERSAL LANGUAGE
CUSTOMER ENGAGEMENT Kendra will engage key audience and generate buzz through social media campaigns, special in-store events, or exclusive products. PROVEN SUCCESS Bouffants & Broken Hearts has proven success and sell-through at retail with high profile collaborations for leading bands including Anthropologie, Vans, and Sephora.
INDIVIDUALISM
SOCIAL BUTTERFLY Page_15
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CUSTOMER ENGAGEMENT
SOCIAL ENGAGEMENT Effectively engage new and existing Millennial and Gen Z audiences STORYTELLING Captivate and story-tell by providing an insight into the process by which Kendra creates exclusive, bespoke designs IN-STORE EXPERIENCE Draw guests into an in-store experience that includes live illustration and personalization by Kendra Dandy on products
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POWER OF THE BRAND
MULTIPLE CATEGORY POTENTIAL
IMPACTFUL AESTHETIC Page_18
PROVEN SUCCESS
KENDRA’S DESIGNS SELL Sales performance and consumer response to the brand for high profile collaborations has been extraordinary. EXCLUSIVE OFFERING A differentiated, sought-after product offering with a big personality captivates the millennial audience. TREND LEADER Fashion-forward designs have a finger on the pulse of what guests seek and offer a brand that they love. CROSS-CATEGORY EXPANSION Versatile designs support seamless collaboration extensions across multiple product categories in a refreshing way that keeps guests coming back. TREND LEADER Page_19
LICENSING PARTNERSHIPS Kendra has successfully partnered with leading companies around the world, including Sephora, Skinfood, and Hankook Chinaware.
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BOUFFANTS & BROKEN HEARTS x SEPHORA
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BOUFFANTS & BROKEN HEARTS x SKINFOOD
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BOUFFANTS & BROKEN HEARTS x HANCOOK CHINAWARE
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BOUFFANTS & BROKEN HEARTS x SURFACE VIEW
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BOUFFANTS & BROKEN HEARTS x ROCK YOUR BABY
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GET IN TOUCH Samira Henley Director of Brand and Retail Development (317) 460-0323 samira@jewelbranding.com jewelbranding.com