Jewel Introduces Creative Services Brand

Jewel Branding & Licensing has announced the launch of Trend Distillery, a new creative services product that offers comprehensive trend research and analysis specific to consumer product businesses.

Trend Distillery’s team of researchers and trend forecasters analyzes trends in specific product categories and packages them into easily digestible Trend Guides. These guides provide businesses with in-depth insights into emerging trends, consumer preferences and industry shifts, enabling them to make informed decisions about product development.

“We understand that keeping up with the latest trends can be timeconsuming and overwhelming, with the added stress of trying to apply those trends to your product assortment,” says Meredith Counts, vice president, creative, Jewel Branding & Licensing. “By offering a service that streamlines the trend research process, we provide businesses with the information they need to stay ahead of the competition.”

Trend Distillery services are customizable to fit each client’s specific needs, with options for monthly, quarterly or à la carte reports. Clients can also opt for additional services such as custom trend research, product mock-ups, retail displays and original artwork.

“Our goal with Trend Distillery is to make trend research and recommendations accessible and affordable for all clients,” says Ilana Wilensky, president, Jewel Branding & Licensing. “Our Trend Guides are a valuable resource for companies looking to gain a competitive edge in their market without the high overhead costs of subscription services or additional personnel.”

To learn more about Jewel’s Trend Distillery, visit Jewelbranding.com/ creative/distillery.

A Toast to Pop-Tarts’ 60th Anniversary

As the breakfast brand, Pop-Tarts, approaches its 60th anniversary in 2024, the Joester Loria Group, the licensing agent for the brand, is planning a rollout with leading apparel and beauty brands to create a range of exclusive and limited-edition merchandise that embodies the spirit of the brand.

In addition to commemorating the brand’s history, these collaborations will allow fans to express their love for Pop-Tarts in unique and creative ways. Pop-Tarts will kick off a 360° marketing campaign leveraging brand influencers and third-party partnerships that will engage millions of loyal brand enthusiasts. From rocking Pop-Tartsinspired streetwear to incorporating the scents and colors of the toaster pastries into their beauty routines, fans can celebrate their connection to the brand in their daily lives.