JBL Company Profile

COMPANY PROFILE

BRANDING | LICENSING | CREATIVE

A catalyst for beautiful design and compelling stories

WHO WE ARE

ABOUT US

We are collaborators, connectors, and brand builders who are committed to bringing beautifully designed products into the marketplace. We aim to build brands and develop trend-forward products that resonate deeply with consumers—creating meaningful, lasting impressions.

Our team includes a talented, multi-disciplinary group with diverse experience across licensing, branding and creative services. Working with agency partners worldwide, we develop strategic global licensing programs for our clients.

JBL HOLDINGS

Our companies are focused on amplifying, supporting and managing brands and artists with design portfolios.

AGENCY

Licensing

Branding

Creative Services

LICENSING SOLUTIONS

Software as a Service

Content Management

Education

PRIVATELY OWNED BRANDS Plum

Rachael Hale

Artonomo Creatives

Pretty Sugar

WHAT WE DO

OUR SERVICES

TURNKEY LICENSING REPRESENTATION

LICENSING ANALYSIS & STRATEGY

LICENSEE MANAGEMENT

INTERNATIONAL EXPANSION

FINANCIAL & LEGAL SERVICES

RETAIL PARTNERSHIPS

CREATIVE SERVICES

TREND DIRECTION

LICENSING SOFTWARE

CONTENT DEVELOPMENT

OUR APPROACH

Unlike other agencies, Jewel has a keen understanding of the intricacies of developing and managing licensing programs for cultural institutions, cause related brands and location-based properties. We believe a strong brand with a distinct presence and unique point of view is the winning combination for a profitable licensing program. We carefully analyze the equity and attributes of a brand, evaluating public identity, heritage, and design aesthetic to develop a long-term licensing strategy that aligns with an existing legacy of excellence. Our turn-key suite of services offers support along every phase of a brand’s growth to prioritize visibility, steadily increase royalty income and solidify a position in the marketplace. As stewards of an important cultural identity, we holistically support our client from start to success.

WE ARE INDUSTRY LEADERS

MARKETING & PRESS

TRADE SHOWS

Jewel exhibits annually at the Licensing Expo in Las Vegas and attends a variety of trade shows throughout the year including Home Textiles Market, Housewares Show, High Point Market, Pet Expo and many more.

OUR PORTFOLIO

CULTURAL INSTITUTIONS DIVERSE ARTISTS

LIFESTYLE BRANDS

CULTURAL INSTITUTIONS

Cause-related brands and cultural institutions are a powerful force in the world of licensing, bringing rich brand heritage, inspiring archival artworks, and meaningful messaging to product collections. We are proud to represent an elite group of cause-related brands, carrying forward their mission and legacy through consumer products that support their important work.

LIFESTYLE BRANDS

Our distinct group of brands and designers is making a significant impact in the world of fashion and design. Our portfolio includes well-known names as well as emerging talent, each with a unique design style and distinct point of view.

HIGH DESIGN BRANDS

We have extensive expertise in transforming luxury and high-end brands into exquisitely crafted products. With a keen eye for design and a strategic approach to brand extension, we align premium brands with prestigious partners to bring beautiful products to new areas of the luxury market.

ART & DESIGN PORTFOLIO

We represent a talented and diverse portfolio of 40+ artists and illustrators from around the globe with beautiful, distinctive and licensable artwork. As a sought-after resource for on-trend designs and brands, we have cultivated long-term relationships with thousands of manufacturers.

CATEGORY EXPERTISE

We have broad expertise across a wide range of consumer product categories bringing beautifully designed, trend-forward products to market.

Fashion Accessories

Bedding

Footwear

Apparel Stationery

RETAIL PARTNERSHIPS

Jewel’s diverse portfolio can be found domestically and internationally at retailers across multiple product categories. From the luxury and premium tiers, to specialty and mass market, Jewel’s industry reach promises that the right product mix arrives at the most relevant retail outlets.

CREATIVE SERVICES

Jewel’s suite of creative services provides businesses with customized assistance in design inspiration, creative direction, style guides, original art and design, and more. As a leading agency with partners across the world, we are uniquely positioned to offer insight and recommendations to a broad range of interiors and lifestyle categories.

CASE STUDIES

FRANK LLOYD WRIGHT FOUNDATION

The Goal:

To refine and manage the Foundation’s existing roster of licensees and bring new strategic opportunities to further extend the Frank Lloyd Wright brand and design aesthetic.

Key Categories Licensed: apparel, fashion accesories, home textiles, housewares, home decor, puzzles, home goods, furniture

Total Active Licensees: 50 licensees

Collaborations:

Kith, Brizo, Greentouch, New Balance, Maya Brenner, Surya, Crate & Barrel, KAF, Bulova

Growth:

$30M+ annual retail sales

Brand Awareness:

2M annual website visitors

350K+ engaged followers on social media

NEW YORK BOTANICAL GARDEN

The Goal:

To grow an evergreen licensing program for a renowned cultural institution that will provide a steady stream of income to help support the institution’s charitable mission.

Key Categories Licensed: home, apparel, accessories, stationery, food & non-alcoholic beverage, HBA, and publishing

Collaborations:

Kith, Frontgate, Tea Forte, Raaka, Caswell-Massey, BloomsyBox, New Era, and Madewell

Total Active Licensees: 20+ licensees in 13 categories

Growth: $30M+ annual retail sales

Global Distribution: Licensed in 3 continents