Kathryn Beals Brand Book

THE ART OF GIVING BACK

BRAND BOOK 2020

KATHRYN BEALS

THE BRAND

Socially Responsible

Environmentally Conscious

Authentic

Pioneering

Creative

Uninhibited

Organic

THE ARTIST

Mother & Wife

Artist & Entrepreneur

Educator

Influencer

Environmental Steward

Philanthropist

Nature lover and explorer

Cancer Survivor

SOCIAL MEDIA FOLLOWING

90,000+ organically grown and engaged social media followers

6M+ views on some of the viral videos of her unique technique.

PRESS

Insider

Buzzfeed

HIGH PROFILE COLLABORATION

Laura Mercier

TECHNIQUE & HAND-CRAFTED MASTERY

Kathryn’s signature style is influenced by two rare conditions – her migraine auras and Graphene color-synthesia (GCS). GCS allows Kathryn to perceive numbers and letters in color. These conditions have shaped how she sees the world and permeate her art.

STYLISTIC PILLARS

Saturated colors

Movement & flow in paintings

Artistic innovation

Scientific experimentation with magnetic fields

Acrylic pours emulating nature’s

many forms

Each piece of Kathryn’s original art is painstakingly hand-crafted and individually embossed with her aspen leaf logo.

THE REPURPOSE SERIES

The Repurpose Series was born through Kathryn’s dedication to environmental conservation and sustainability.

REDUCE-REUSE-RECYCLE

First collection created to celebrate Earth Day

Inspired by Costa Rica’s mosaics

Driven by zero waste practices

Incorporated runoff paint chips and recycled materials from studio

Second collection repurposed

trash collected from a local creek

This special series gives new life to discarded materials, recycling them into meaningful gifts and objects.

GIVING BACK

Central to Kathryn’s mission, and work, is raising funds and bringing awareness to nature conservation and humanitarian causes and non-profits. She’s worked with many non-profits including:

Doctors Without Borders

Conservation International

Leave No Trace

National Forest Foundation

The Sequoia Parks Conservancy

The American Cancer Society

Save the Waves

She has singlehandedly raised over $30K for non-profits since she started her small business in 2017.