MFA Boston | Brand Book

Museum

u Our Story

Founded in 1870, the Museum of Fine Arts, Boston, has a rich history as one of the world’s premier cultural institutions and one of the best art museums in the world.

Showcasing ancient artistry and modern masterpieces, local legends and global visionaries, our renowned collection of nearly 500,000 works tells the story of the human experience through time and across cultures— a story that holds unique meaning for everyone.

u Our Work

Conservation and Collections Management is an integral part of the MFA’s purpose. We are committed to safeguarding artworks and sharing knowledge to preserve this rich cultural legacy for future generations.

The Museum’s invaluable conservation work plays a crucial role in progressing research and scholarship, engaging the public, fostering collaboration, and upholding ethical standards in the field of art conservation around the world.

u Bringing Art and People Together

We are committed to the care, study, and enhancement of an extraordinary collection of art. We celebrate it as a platform to spark creativity, reveal connections, explore differences, and create a community where all belong.

Through our licensing partnerships, we collaborate purposefully to bring art into everyday life, inviting our partners to use our collections boldly, in thought-provoking and inspiring ways, to reach and deeply engage broad audiences.

u Brand Equity

The Museum of Fine Arts, Boston, is a recognized brand that is firmly established and connects with a wide global audience. The MFA is:

• Iconic

• Global

• Renowned

• Innovative

• Cultural

• Bold

• Inclusive

• Historic

u Key Stats

• 900K+ visitors per year

• 5.25M+ online visits to mfa.org

• 500K+ works of art

• 50K+ Japanese ukiyo-e woodblock prints by artists like Katsushika Hokusai and Utagawa Hiroshige

• Masterworks of European Impressionism including 35 paintings by Claude Monet

• 6,000 years worth of jewelry from ancient Egyptian broad collars to contemporary studio pieces

• Named Top 5 Art Museum in the U.S. by Washington Post (2024)

u In the Press

u Membership and Reach

900K+ visitors per year

• 51,000 member households

• 85% of visitors have a bachelor’s degree or higher

• 30% of visitors are tourists

• 46% have a household income of $75K+

401,600

More than 1.4 million social followers 421,000 53,300 55,000 478,000 69,500

u Assets and Collections

Key Collections

The Museum of Fine Arts, Boston houses extraordinary collections of artworks that provide insights into different cultures, artistic traditions, and historical periods. The following are just a few highlights of these extensive collections.

• Fashion, Textiles, and Jewelry

• Art of Asia

• Art of Europe

• Art of the Americas

• Art of Africa and Oceania

• Art of Ancient Egypt

• Art of Ancient Greece and Rome

• Contemporary Art

• Photography

• Prints and Drawings

• Musical Instruments

u Key Collections u Fashion, Textiles, and Jewelery

Key Items

Chinoiserie, color block, bold florals, geometrics, abstracts, lace, European embroideries, Peruvian textiles, and Indian textiles

Highlights

Most expansive collection of jewelry in the United States, spanning 6,000 years across cultures

• 30,000 priceless objects from around the globe, including costume, accessories, textiles, books, and prints collections

• First curatorial department in any American museum devoted to textile arts

• Most important collection of Japanese Northeastern costumes outside Japan

• Largest collection of sablé beadwork in the world

u Key Collections u Art of Asia

Key Items

Rare art and culturally significant objects from South East Asia and the Islamic world

Highlights

• Largest and finest collection of Japanese art outside Japan

• Unmatched ukiyo-e paintings and prints, swords, and Nō masks in the Western hemisphere. MFA is the center for Meiji-era art and visual culture.

• Monumental and internationally celebrated masterpieces in the Chinese collection, including Buddhist stone sculptures, early Tang and Song ceramics, blue-and-white porcelain, and Qing imperial wares.

• MFA houses one of the preeminent collections of Islamic art in the United States.

u Key Collections u Art of Europe

Key Items

Works by van Gogh, Cézanne, Renoir, Degas, Gauguin, and Rembrandt

Highlights

• World-famous collection of 19th-century French paintings with remarkable works by Barbizon, Impressionist, and PostImpressionist artists

• One of the largest collections of paintings by Monet outside of France

• An outstanding collection of Netherlandish art and a research institute dedicated to the study and appreciation of Dutch and Flemish art

u Key Collaborations

The MFA Boston brand is a powerful endorsement. We actively promote and extend our brand by providing high-quality fine art and design to licensing partners around the world.

Join us in celebrating renowned masterpieces and undiscovered treasures with collaborations that foster curiosity, spark creativity, embrace diversity, and share impactful stories.

u Key Collaborations u Cariuma

u Key Collaborations u Be@rbrick

u Key Collaborations u Uniqlo

u Key Collaborations u Kindle

u Key Collaborations u L′Oréal

u Key Collaborations u Endstate

u Key Collaborations

u Licensee Support

• Access to an expansive archive of historical artwork that spans millennia and continents

• An in-house curation team to help craft powerful stories and provide archival guidance

• In-house marketing and PR teams with engaged audiences and strong press relationships

• On-site event and photoshoot opportunities

• Talented design teams offering guidance throughout the design process

• Support in building engaging marketing campaigns that celebrate our brand and mission

• Cross-promotional opportunities with other licensing partners

• Retail presence at MFA Shops

u Inspiration

Using some of the most influential art in history for design inspiration, everyday objects are transformed into captivating products with an engaging story. Themes

• Meta-Classical

• Suggestive florals

• History hacked