National Wildlife Home & Gift
NATIONAL WILDLIFE FEDERATION
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One future. Uniting America to create a healthier home for wildlife and people. 2
NATIONAL WILDLIFE FEDERATION
Our Story
One of the nation’s most trusted and respected brands, the National Wildlife Federation is the largest wildlife conservation and education non-profit in the United States. Since 1936, the organization has inspired people across America to protect wildlife and connect with nature. Understanding that nature’s health and well-being are inextricably linked to our own, the Federation’s 6 million members and supporters strive to unite America in giving nature a voice, to ensure wildlife thrive in a rapidly changing world.
NATIONAL WILDLIFE FEDERATION
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NATIONAL WILDLIFE FEDERATION
Brand Vision The National Wildlife brand is driven by the core values of the Federation and its mission. Inherent in the brand’s DNA is a longstanding dedication to the wellbeing of wildlife, and a deep appreciation of nature’s magnificent beauty. Product collections integrate these values into everyday living, inspiring consumers to connect with the brand in a personal and engaging way: as Americans, and as supporters of an important cause.
NATIONAL WILDLIFE FEDERATION
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Broad Appeal The National Wildlife Federation’s supporters are a diverse group that includes families, children, outdoor enthusiasts, wildlife lovers, gardeners, hunters, anglers, conservationists and more. Universal to the brand and its audience is a shared passion to engage with nature indoors and out.
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NATIONAL WILDLIFE FEDERATION
Purpose-driven Brand Supporters of the National Wildlife brand appreciate that their purchases help fund a cause they care about. Royalties from sales of the National Wildlife Federation’s licensed product programs go toward its work to protect and restore America’s precious wildlife.
NATIONAL WILDLIFE FEDERATION
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NATIONAL WILDLIFE FEDERATION
Design Inspiration The National Wildlife brand aesthetic encompasses three core themes that appeal to a variety of wildlife and nature enthusiasts. Each theme highlights an aspect of the nature’s captivating beauty; together, they tell the story of America’s magnificent natural heritage: The Naturalist Home Wild America Garden for Wildlife
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NATIONAL WILDLIFE FEDERATION
The Naturalist Home Inspired by nature’s foundational design, this is a minimalist aesthetic that allows the organic detail of material and surface to come to the forefront of products. - Simple forms - Natural textures and materials with an uncluttered finish - Naturally occurring shapes and patterns - Muted and organic colors
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NATIONAL WILDLIFE FEDERATION
Wild America Inspired by outdoor exploration and the majesty of the American wilderness, this contemporary update of the classic lodge aesthetic combines vintage prints with wildlife graphics and photo-real imagery. - Design references include buffalo check, tartan plaids, wildlife silhouettes, and Native American patterns - American landscape color palette - Textures and materials are rustic with a modern finish
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NATIONAL WILDLIFE FEDERATION
Garden for Wildlife Lightweight design arrangements have a justgathered feel. Interpretations of native flora range from the illustrative to the scientific, but an emphasis on botanical detail remains key. - Patterns have an airy, foraged look - Design motifs are reminiscent of botanical study, both hobbyist and scientific - Textures and materials are rustic with a modern finish
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NATIONAL WILDLIFE FEDERATION
Archival Works In addition to its rich equity and wide-reaching audience, the National Wildlife Federation brand holds an exclusive treasure trove of wildlife and nature artwork. From stunning photography to original stamp art illustrations endorsed by President Roosevelt, these exclusive assets are available for the first time for licensing, partnership and product development opportunities.
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Licensee Support The National Wildlife Federation’s dedicated brand licensing team provides ongoing support to licensees with storytelling, imagery and artwork, and product concepts that authentically connect to the brand’s core themes.
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NATIONAL WILDLIFE FEDERATION
NATIONAL WILDLIFE FEDERATION
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Audience Reach The National Wildlife Federation has a total audience reach of more than 15 million, and a comprehensive audience engagement program that includes digital and print marketing, PR events, media partnerships, publications, and more. • 7 million members and supporters • 2.4 million social media followers • 1.3 million magazine subscribers • 4.6 million catalog recipients • 8 million students (15K schools)
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NATIONAL WILDLIFE FEDERATION
Licensing Opportunities The National Wildlife Federation has the following categories available for licensing: •
Soft Goods & Textiles
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Kitchen & Tableware
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Stationery & Gift
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Wall Art & Decor
• Furniture •
Home Fragrance
NATIONAL WILDLIFE FEDERATION
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NATIONAL WILDLIFE FEDERATION Uniting America to create a healthier home for wildlife and people. 800.822.9919 · www.nwf.org · brandlicensing@nwf.org 11100 Wildlife Center Drive, Reston, VA 20190