The New York Botanical Garden Brand 2023

The New York Botanical Garden (NYBG) inspires people to value and steward the plants of the world. Founded in 1891, NYBG is the most comprehensive botanical garden in the world and an integral part of the cultural fabric of New York City, anchored in the Bronx.

For more than 130 years, NYBG has served as illuminator and muse for fashion designers, perfumers, artists, horticulturists, scientists, historians, and architects from around the globe.

Our 250-acre National Historic site is home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities.

We’re also stewards of globally significant collections, from the rare botanical works of the LuEsther T. Mertz Library to the plant and fungal specimens in the William and Lynda Steere Herbarium, the largest such collection in the Western Hemisphere.

Our expert scientists work across New York City, the nation, and the globe to document the plants and fungi of our world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises.

At NYBG, we’re committed to helping nature thrive so that humanity can thrive.

Products with a Purpose

NYBG brand partners help people discover beauty, knowledge, and wellbeing in the natural world. Our collaborative licensing program, enriched by NYBG’s extraordinary heritage, beautiful living and herbaria collections, and one-of-a-kind archival botanical artwork collection, offers a unique opportunity to be part of a vibrant community dedicated to sharing and celebrating the wonders of plants and fungi. This flourishing program, which continues to experience significant growth globally, is complemented by cause-related messaging that resonates deeply with many audiences.

By aligning with NYBG, brand partners not only support our mission to study and preserve nature, but also help us educate and inspire diverse audiences to engage with and appreciate the natural world. Join us to tell a powerful story of beauty, discovery, and celebration that reaches people everywhere.

A portion of the purchase price supports NYBG’s work in plant science and conservation, horticulture, and education.

Botanical

World-Renowned Historic

Expert

Cause-Related

Fashionable

Optimistic

• Cultural icon for more than 130 years

• Largest botanical garden in any city in the United States

• Major New York City cultural institution

• National Historic Landmark

• One million+ national and international visitors per year

• 60k+ member households 150k+ member individuals

• Immense archive of rare and beautiful art dating back to the 12th century

• 550K+ active and dedicated social and web audiences

@beyonce

NYBG Shop

©Vogue

Edible Academy at NYBG

@caswellmassey

@annehathaway

© Ebony G Patterson

Photo: Frank Ishman

© Ebony G Patterson

Photo: Frank Ishman

Archival Artwork

Overview

Our LuEsther T. Mertz Library is one of the world’s premier collections of botanical literature from throughout world history, and the largest of its kind in the Western Hemisphere.

Our vast archives hold a treasure trove of rare and beautiful works dating back to the 12th century.

• Hand-colored illustrations

• Paintings

• Engravings

• Woodblock prints

• Architectural drawings

• Delicate pressed florals

• Original artwork created for licensing

To put it simply, there is a lot to discover.

LuEsther T. Mertz Library Building at The New York Botanical Garden

Architecture & Geometrics

Herbarium Collections

The William and Lynda Steere Herbarium is the centerpiece of NYBG's botanical research program and one of the largest herbaria in the world. The Herbarium holds a collection of more than seven million preserved specimens. All groups traditionally considered plants –flowering plants, conifers, ferns, mosses, liverworts, and algae, as well as fungi and lichens– are represented in the Herbarium collection, which is particularly strong in specimens from the Americas.

Living Collections

Our 250 acres support over one million living plants in collections of tropical, temperate, and desert flora, arranged in and around historic buildings, meadows, and swaths of the original old-growth forest that once covered New York City.

Together, NYBG's collections are the foundation on which our design stories are built, infused with the colors, patterns, fragrances, and wonder of nature.

non-profit organization

world renowned institution

24 licensees

10 product categories

550K+ active and engaged social media audience

5000+ retail doors

4 licensing award nominations

Brand

Build the New York Botanical Garden into an award-winning, global licensing program.

Geographies

Enable consumers around the globe to experience NYBG and its heritage.

People

Increase NYBG brand awareness across demographics and maximize consumer touch-points.

Planet

Create meaningful and diversified long-term revenue streams that supports NYBG's work in plant science and conservation, horticulture, and education.

Products

Leverage NYBG’s expertise, heritage, and archival artwork to create beautiful, high quality consumer products.

Our licensing partnerships cover a wide range of product categories, from home decor and personal fragrance, to food and beverage, apparel, stationery, and more.

We invite our licensing partners to explore and interpret our brand experience and botanical artworks in distinct and personal ways, to help tell our story through new and inspired lenses.

Join these prestigious partners to tell a powerful story of beauty, discovery, and celebration that reaches people everywhere.

Product Examples

FashIon

Product Examples

home & decor

Product Examples

Flavors & Fragrances

Product Examples

Product Inspiration

• Gardening tools & accessories

• Indoor and container gardening

• Outdoor decor

• Plant propagation

• Plant Food

• Seeds

• Terrariums and planters

• Seed kits

Product Inspiration

Our innovative educational programs for kids promote sustainability, healthful eating, and foster the next generation of environmental stewards.

The Edible Academy Inspires thousands of new green thumbs and healthy eaters each year

Everett Children’s Adventure Garden (STEM)

Provides nature exploration, sensory immersion, and science investigation for every season.

Retailers

NYBG can be found in many stores across the world, from direct-to-consumer sites to independent retailers, department stores, and both on grounds and on the web at NYBG Shop.

Partner Support

We understand that licensing our brand is a commitment, and we are dedicated to working with our partners to ensure that our collaborations are mutually successful. Here are some ways we can offer support:

• Bi-annual collections of trends, artwork and themes to inspire product development

• In-house marketing and PR teams with engaged audiences and strong press relationships

• Access to an archive with over 900 years of design inspiration

• Talented in-house design teams offering guidance throughout the design process

• Support in building engaging marketing campaigns that celebrate our brand and mission

• Cross-promotional opportunities with other licensing partners

• On-site event opportunities

• Retail presence at NYBG Shop

Marketing & Press

With close press contacts at many high profile publications, The New York Botanical Garden’s Marketing and Public Relations teams work with licensees to cross-promote marketing initiatives and generate maximum exposure in print and web media.

Previous press placements have included:

Architectural Digest

Elle Decor

Town & Country

Vogue

Veranda

The New York Times

InStyle WWD

Health & Beauty

Food & Beverage

Gardening

Outdoor Decor

Toys & Games

Stationery

Gifts

Greeting Cards

Wall Art Tabletop

Rugs

Storage & Organization