Plum Pretty Sugar | Brand Book

ABOUT THE BRAND

Modern + Feminine

Plum Pretty Sugar is well known for its West Coast vibe, modern, feminine prints, and effortless style.

Founded by Charlotte Hale in 2009, the brand quickly emerged as a concept leader, category creator, and trend influencer–becoming one of the most recognized names among discerning brides and bridesmaids.

Now, Plum Pretty Sugar is entering a new chapter, expanding into stationery, gifts, home decor, and more–bringing its signature romantic style to everyday products and seeking new partners who share its love for romantic, feminine style.

BOHO ROMANTIC STYLE

BRAND APPEAL

Global

• Universal appeal

• International consumer base: Canada, Australia, New Zealand, UK, Europe, Singapore

Enduring

• Pioneering leader in the bridal getting-ready market with proven success

• 15 years of business + exponential growth

• Timeless, alluring, and relevant style

• Consistent and impactful with strong brand recognition

Poised for Continued Expansion

• Multi-generational audience with broad purchasing power

• Engaged, organic social media following

• Consistent press and influencer results

• High consumer loyalty

• Significant repeat purchase potential in everyday categories

SOCIAL MEDIA

725K Engaged Users:

Instagram

140,000+ followers

468,000+ followers

16.5k monthly viewers

Facebook

109,000+ followers

Twitter

7600+ followers

CONSUMER PROFILE

Demographics

• Fashion-conscious, multi-generational women with an appreciation for romantic, feminine design

• Ages 18-45: Millennials, Gen X, Gen Z

Psychographics

• Values romantic, feminine, and modern aesthetics

• Interested in fashion-forward yet timeless designs that reflect personal style

• Affinity for special occasions (weddings, parties) and everyday luxury

• Strong interest in wellness and mindfulness

Purchasing Behavior

• High spend on special occasion products

• Seeks out stylish, giftable items

• Influenced by visuals and storytelling, lifestyle imagery, and curated product collections

SELECTED PRESS

RETAIL DISTRIBUTION

Plum Pretty Sugar boasts a proven record of successful partnerships with premier retailers, including Nordstrom and Anthropologie, as well as major mass-market stores like Target and TJX, enabling a broad spectrum of product offerings across various price points.