STYLE 1GUIDE
contents welcome.......................................................................... 3 approval process.......................................................... 4 logo guidelines
use for each country............................................................ 5
copyright information under logo.......................................... 6 minimum size..................................................................... 6 clearance area.................................................................... 6 heart pawprint.................................................................... 7
websites............................................................................ 7
licensed images.................................................................. 8 product, labels and packaging............................................... 8 sewn-in labels..................................................................... 9 swing tags......................................................................... 9
images
creating concepts.............................................................. 10
changes........................................................................... 10
color changes................................................................... 10
extensions....................................................................... 10 cropping.......................................................................... 10
elements........................................................................ 10 patterns.......................................................................... 10 get inspired!................................................................. 10 color settings............................................................... 11
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welcome Welcome to the home of the world’s most lovable animals. Let us take you on a journey through Rachael Hale brand best practice, ways of working and how to access our full range of assets. The Style Guide is to here to assist you through the best practice use of our assets so we can work together to create enchanting products that will delight consumers around the globe. For more than 25 years, we’ve fine-tuned our ways of working to ensure we keep things simple for us and our Licensees. The brand new licensee area of the Rachael Hale website is the home to our inspiration gallery, brand elements and keyword-optimized image library. Not only is it easier to find what you’re looking for but you can explore design-ready ideas to be both inspired and understand the breadth of the Rachael Hale brand.
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approval process 1. submit Licensee submits low-resolution concept as jpeg or pdf for approval at wendy@jewelbranding.com. Please include the following: a) image number b) dimensions of product and image (flat artwork showing dieline and bleed) c) pantone color reference (if there is a background color change) d) file type (rgb or cmyk) e) file format (tiff, pdf, psd, jpg, ai.) Look at our guidelines to check logo and copyright information is in the right place
2. review Low-resolution concept reviewed by us
3. concept approval
3a. re-submit
Low-resolution concept approved by us
Low-resolution concept is not approved and changes are sent to licensee for amendment and re-submission
4. artwork We send high-resolution image to Licensee (if we are making any changes to the image please allow 7 days)
5. artwork approval Licensee emails final artwork using high-resolution
6. digital pre- production samples and review Licensee emails digital pre-production samples to wendy@jewelbranding.com
7. production samples Production samples are sent to us: Wendy Cochran 1117 Antioch Drive NE Atlanta, Georgia 30319 United States
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logo guidelines LOGO USE FOR EACH COUNTRY
Front of product (this logo must appear at least once on the front of product) USA / EU / UK / NZ / AUSTRALIA / JAPAN / CANADA rachaelhale_r.ai
logo with ® symbol and no strapline
rachaelhale_tm.ai
logo with ™ symbol and no strapline
rachaelhale_r_tm.ai
logo with ® and ™ symbol and no strapline
REST OF THE WORLD
CHINA
Logos can be found in our Bank under Brand Guidelines > Logos
Back of product (this logo must appear at least once on the back of product) USA / EU / UK / NZ / AUSTRALIA / JAPAN / CANADA rachaelhale_r_strapline.ai
logo with ® symbol and strapline
rachaelhale_tm_strapline.ai
logo with ™ symbol and strapline
rachaelhale_r_tm_strapline.ai
logo with ® and™ symbol and strapline
REST OF THE WORLD
CHINA
Logos can be found in our Bank under Brand Guidelines > Logos
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COPYRIGHT INFORMATION UNDER LOGO The Rachael Hale® or TM logo with strapline should be centre aligned with minimum clearance area. Proportion and clearance area shown are for guidance purposes only. The transparency value should be at its most extreme value (70%) black for greatest legibility.
© 20xx. Rachael Hale is a registered trademark of JBL Holdings, Inc. Used under license. www.rachaelhale.com
Main copy should be set 70% black in Avenir Light, centre aligned, sized 6pt on 8pt leading. NOTE: point sizes for online use should be increased to a minimum of 11 pixels.
Where space is an issue please use
The year changes based on the year of publication or manufacture.
The Rachael Hale® website should be set 75% black in Avenir 65 Medium, centre aligned, sized 6pt on 8pt leading.
© 20xx. Rachael Hale www.rachaelhale.com
LOGO MINIMUM SIZE
We recommend a minimum size of 33mm for the logo with strapline and 24mm for the logo without the strapline. Minimum size 33mm
Minimum size 24mm
LOGO CLEARANCE AREA
Please allow as much clear space around the logo as possible especially when using elements and patterns.
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LOGO USE FOR HEART PAWPRINT
Where the product is too small to feature the registered logo with strapline and/or copyright details, the Heart Pawprint can be used as a standalone symbol on the FRONT of product. USA / EU / UK / NZ / AUSTRALIA / JAPAN / CANADA / CHINA heart_pawprint_r.ai
heart pawprint with ® symbol
heart_pawprint_tm.ai
heart pawprint with ™ symbol
REST OF WORLD
Logos can be found in our Bank under Brand Guidelines > Logos
LOGO USE FOR WEBSITES An RGB logo can be found in our bank under Brand Guidelines > Logos All websites use the ® logo.
rachaelhale_rgb_r_strapline.jpg
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logo with ® symbol and strapline
LOGO USE ON LICENSED IMAGES
When the logo is used on an image it must appear as a transparency. The amount of transparency is determined by the tone of the background. The darker the background the more transparency the logo needs. We love the logo placed at the bottom right corner.
Dark background: Logo at 40% transparency.
Medium background: Logo at 70% transparency.
LOGO USE ON PRODUCT, LABELS AND PACKAGING
The example below shows our logo on the front of product and our logo (with strapline and copyright information) on the back.
Study Kit
Malika
© 2018. Rachael Hale is a registered trademark of JBL Holdings, Inc. Used under license. www.rachaelhale.com
Contents: 3 Pencils 1 Ruler 1 Pencil Case
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LOGO USE ON SEWN-IN LABELS The logo (with strapline and copyright information) must be included on an internal sewn label of all apparel, bags including backpacks, purses, insulated lunch bag, coin purses, soft toys, pencil cases and all textile items. PMS Rubine Red PMS 2612 Black
8mm
fold line
68mm
www.rachaelhale.com
www.rachaelhale.com
©© 2018. Rachael Hale is a registered trademark of JBL Holdings, Inc. Dissero Brands Limited (New Zealand) Used under license. All worldwide rights reserved www.rachaelhale.com
40mm © 2018. Rachael Hale is a registered trademark of JBL Holdings, Inc. © Dissero Brands Limited (New Zealand) Used under license. All worldwide rights reserved www.rachaelhale.com
fold line
40mm
40mm
sewing line
These two diagrams are for guidance purposes only and can be printed color or black and white.
8mm 25mm
LOGO USE ON SWING TAGS
The logo must appear at least once on the FRONT of swing tag and the logo (with strapline and copyright info) must appear at least once on the BACK of swing tag.
© Dissero Brands (New Zealand) © 2018. Rachael Hale is aLimited registered trademark of JBL Holdings,20xx Inc. Used under license.reserved All worldwide rights www.rachaelhale.com www.rachaelhale.com
The Rachael Hale® brand brings you ‘the world’s most lovable animals’. Friends for life, these unique and enchanting personalities are beautifully presented to inspire and delight.
© 2018. Rachael Hale is a registered trademark of JBL Holdings, Inc. Used under license. www.rachaelhale.com
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images IMAGES FOR CREATING CONCEPTS
Low-resolution files for creating concepts can be found on our website under Resources > Image Gallery. High-resolution files will be created from the low-resolution concepts once your concepts are approved by us.
IMAGE CHANGES
All changes are done by us and we are happy to consider any changes.
IMAGE COLOR CHANGES
All color changes are done by us. If changing the background color please forward the PMS color number you would like the background changed to.
IMAGE EXTENSIONS
All images needing extending are done by us. Please forward the flat artwork with the image applied. Please indicate where the extension is required and including the dimensions of the artwork always helps.
IMAGE CROPPING
If using the full image, please avoid cropping off ears and paws. We can always extend an image to allow more background for you to work with.
elements We have a range of elements for use on product. Elements can be reproduced in any color complementary to the image. The full element range can be downloaded from Resources > Elements.
patterns We have a range of patterns for use on product. Patterns can be reproduced in any color complementary to the design. The full pattern range can be downloaded from Resources > Patterns.
get inspired! Our Inspiration section has been created to show the breadth of our brand and showcase our favorite picks for the current season. Inspiration concepts can be downloaded from Get Inspired and check out Our Picks to view Kitten, Puppy and Seasonal images.
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color settings All images come embedded with an ICC profile: Adobe RGB 1998 for RGB images FOGRA39 for CMYK images DO NOT DISCARD THIS PROFILE Color Settings in Photoshop, Illustrator or other graphics programs should be setup to warn if your working color space is different from the embedded profile. For Adobe programs go to: Edit > Color Settings When saving images make sure that the profile remains embedded: File > Save As
Please edit images in the embedded color space or convert to your preferred color space appropriately.
To convert images to your preferred color space, please follow the instructions in Photoshop: Edit > Convert to Profile
When saving images make sure that the profile remains embedded: File > Save As
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Questions? Contact: wendy@jewelbranding.com
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