Sara B. for Bed Bath & Beyond

ON-TREND DESIGNER BEDDING AND BATH COLLECTIONS

BY NEW SEGA HOME TEXTILES

ABOUT SARA B. The Sara B. brand is chic, cheerful, and colorful with a feminine flair. Sara Berrenson, the talented designer behind the Sara B. brand, creates a whimsical world of beauty and happiness through her vibrant hand painted watercolor florals mixed with playful novelty prints and geometrics. Her on-trend designs are sought after and licensed on products including home textiles, wall décor, tabletop, fabrics, and stationery.

DISTRIBUTION INCLUDES West Elm Pottery Barn

DEMOGRAPHIC Female Age 20-40

PRODUCT POSITIONING Attainable Designer

BRAND MOTTO ”Life in Bloom”

PARTNERSHIPS & RETAIL Sara B.’s captivating designs have been selectively licensed with top industry partners and successfully sold at leading companies including West Elm, Pottery Barn, and Hobby Lobby.

NEW SEGAS’ SARA B. BEDDING

New Sega Home Textile Co. will be unveiling their beautifully crafted collection of Sara B. fashion bedding by illustrator and designer Sara Berrenson. This fashion-forward collection features Sara’s unique hand painted florals, intricate geometric patterns, and motifs on comforters, accent pillows, shower curtains and other coordinated home textile products that bring trendy design and joy into the modern home.

New Sega Home Textiles USA, Inc. is the recently opened sales and marketing office established by a formidable Nantong, China based home textiles manufacturing entity of the same name. New Sega USA’s mission is to bring tastefully designed, high quality, and affordable home textiles to the marketplace. Merchandise categories include decorative bed coverings, bed sheeting, decorative pillows, shower curtains and bath accessories, down alternative bedding, and a unique air mattress concept marketed as the Guestroom Survival Kit™. New Sega’s products are sold under the R2Zen™, Brown & Grey™, and Izalia™ brand names.

Santa Monica

VISIT OUR SHOWROOM New Sega Home Textiles 261 Fifth Avenue Suite 2303 New York, NY 10016 212-545-0906 732-685-5292 Vincent DeRosa Vice President/Sales Vincent.derosa@newsegahome.com