Scout | Brand Book

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You can do it all, but not alone and not perfectly
DEB WATERMAN JOHNS

OUR MISSION

Our goal is simple.

Help women accomplish more by designing fashionable, durable, and colorful products that organize and delight.

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OUR STORY

SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004. A working mom of four (plus multiple dogs), Deb needed large, sturdy, affordable totes to carry all her family's stuff without getting weighed down.

The bags she and Ben needed didn't exist, so they made them.

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DESIGNED FOR REAL LIFE

From our LifeProof fabrics to our perfectly placed pockets, we want to prepare our customers with everything they need, in one bag. Our products are durable, lightweight, and easy to clean. We call it pretty utility. Our position in the market is unique. We win with function first.

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FUNCTION

FASHION PRICE

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OUR PATTERNS

Through the lens of her well-trained eye, Deb finds inspiration everywhere she turns, including her global travels, fashion trends, and her own life. Our talented team of artists work collaboratively with Deb to interpret her designs, creating hundreds of limited-edition patterns each year.

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OUR CUSTOMER

The Achiever Mom: we know her, we love her, we are her.

She loves achieving at work and being able to keep her family happy. She wants to appear polished and put together while doing it all.

For herself, she wants trendsetting patterns to set her apart. For others, she is the ultimate, thoughtful gifter.

In her spare time, she is improving and organizing her home.

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OUR PRESS

Our brand continues to be a favorite of the media and have increased impressions year over year since founded in 2004 - doubling our impressions each year since 2021.

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"The Mary Poppins of Beach Bags... it's the only beach bag I've used in years"

"SCOUT's reusable gift bags are the smartest thing you'll buy this season"

"They clean with ease, fold flat, and fill fellow shoppers with major envy!"

"SCOUT Bags are like the Jennifer Anistons of the beach bag world - timeless, beautiful, and wildly popular."

Recipient of the 2022 Good Housekeeping Best Cleaning & Organizing Awards

CATEGORIES AVAILABLE FOR LICENSING

Home Apparel

Accessories

Gift Travel Beach

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signature

This collection features our best-selling patterns.

These are available year-round and are able to be customized.

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seasonal

Each season, our team of designers creates limited-edition, on-trend patterns. These collections are available for one season and once they are gone, we never re-release.

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STATEment

This collection celebrates the places we live, love, and visit.

Hand-drawn toiles feature local landmarks and beloved icons carefully selected by Deb Waterman Johns.

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Angelyn Fernandez angelyn@scoutbags.com www.scoutbags.com

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