Portfolio
by Jessica Fertig
Baby Pack Infant Carrier design for Ford with integrated SYNC technology
Research
“3 out of 4 car seats are not used correctly Every year, thousands of young children are killed or injured in crashes, mainly because 3 out of every 4 children in child safety seats are not properly secured, or even worse, not restrained at all.”
“Motor vehicle crashes are the leading cause of death for children from Frontal and frontal offset crashes combine for about 72% of severe crashes. Side impacts are about 24%. Rear and rear offset crashes only account for about 4%.
3 to 14 years old.”
All car seats rated by NHTSA meet Federal Safety Standards & strict crash performance standards Car crashes are the leading cause of death for children ages 3 to 6.
Mary is an active stay-at-home mom who enjoys working on house projects. She normally does most of her errands while her husband is at home so he can watch the children while she is out and about. Mary thinks her baby carrier is too big and bulky for her to handle both children and any extra bags which makes running errands difficult when she has both children with her. Mary and her husband own two vehicles - a sedan and a pickup truck. Each one has a set of front facing seat carriers along with a booster chair because it is easier than having to move the car seat all the time. They also own a sling, a baby backpack and a rear-facing carrier that are stored in their closet because both of their children out-grew them. Ideally Mary is looking for a carseat that is cost-effective, adjusts to children’s size as they grow, and is easy to transport.
Mary, 29 Two children a 12 months old girl and a 3 years old boy Overly Protective Stay Home mom Married
Problems Lack Security, Monitoring (Behavior, Vitals, overall health) Too heavy, time consuming, uncomfortable, car seat expires, awkward handle, weight distribution.
Emotions Insecurity, frustration, impatience, unaware, preoccupation.
Persona
Now What? Parent needs How to design a car seat for families on the go? How can it be easier to hold? How can it be lightweight and still keep the infant safe? How can the parents just use one hand or even have a free hand carrier? How can it be more comfortable to carry and to lock inside the vehicle? How can the parent better monitor their child while driving?
Company Desires How can it be seamlessly integrated to the car and be synchronized with SYNC technology? How can the child be placed in a 180 degree position and still have lumbar support during long trips?
Concept Prototypes
Computer Prototypes
It provides support and comfort
Breathable Material Oekotex and Ă–ko-Tex Standard 100
Thin soft plastic molded shell
Study Abroad Furniture Project
Modular Storage Stool
CRITERIA: SEATING SOLUTIONS - Modular stools - High top stools HIGH-TOP STOOLS - Storage Space for classroom use - Better Back Rest MODULAR STOOLS - Stools and Storage - Stackable bookshelf - Bookshelf OTHER STORAGE IDEAS - Bookshelf - Stackable blocks
STOOL AND STORAGE This concept represents the majority of the initial design criteria goals, and has an organic and ergonomic shape. It opens the possibility to have more than two functions. This concept could be used as a stool, bookshelf, storage compartment or a table. A modular and inspiring look will allow the consumer to arrange it in a series of different ways. The minimalistic shape would facilitate mass production options. It could be made of wood veneer for a more sophisticated look or it can be plastic molded to add color variation and playfulness for a classroom setting.
Developed Concept Sketch
Nubi Lighting Design Project
Inspiration
Ideations
Nubi: Materials: MDF, digital printed Plexiglass, flex-plywood, plastic netting, fluorencent light. Concept: Inspired by the immensity of the sky and the natural light that it creates. I wanted to capture the different color hues and values of the sky throughout the day and bring them inside. Nubi shows the transition of colors, translucency, and reflection that the sky produces between the sun, clouds and moonlight. Inspirational Words: - Time - Color temperature - Transparency - Translucency - Patterns - Color Waves - Artificial/Natural - Inside/Outside
Research Design Research Project
Process
Videotaping Tape Recorder Note Taking Digital Camera Photo Journal Ride Along
Our goal is to identify the needs of small businesses that utilize a fleet of vehicles.
Key Attributes Personalization
To gain a well rounded view of their needs, we will look at two different perspectives; the driver and the manager
Ease of Use Information from a Distance Variety of Prompts Photo References Simplicity
Garmin wants to understand how businesses that utilize a mobile workforce operate.
+
We researched the mobile needs of ...
5 DRIVERS
4 COMPANIES
CATERING
... to find out how Garmin can develop a system to meet the needs of this group.
COMMUNICATIONS
2 MANAGERS
PEST CONTROL
FOOD DELIVERY
a+ survey
Steve
Danny
MANAGER
MANAGER
Maceli’s Catering Time w/ company: 15 yrs Face 2 Face Interview
A+ Pest Control Time w/ company: 5 yrs Audio Interview
Adam
Jake
Eric
Ty
Lloyd
Deanna
DRIVER/TECHNICIAN
DRIVER
DRIVER
DRIVER
DRIVER
INSURANCE AGENT
R&R Telecommunications Time w/ company: 9 yrs Video Interview
Maceli’s Catering Time w/ company: 2 yrs Face 2 Face Interview
Pizza Hut Time w/ company: 11 yrs Face 2 Face Interview
A+ Pest Control Time w/ company: 6 yrs Photo Journal
A+ Pest Control Time w/ company: 3 yrs Ride along
AMERICAN FAMILY Time w/ Company: 26 yrs Secondary Research
lack of gps or radio in vehicle
lack of gps or radio in vehicle
cellphone usage
cellphone usage
alternate routes
alternate routes
redundancy in devices
redundancy in devices
paperwork in vehicle
paperwork in vehicle
use of Mapquest and Google Maps
use of Mapquest and Google Maps
itinerary variance
updated scheduling
updated scheduling
itinerary variance
vehicle maintenence
inventory
inventory
vehicle maintenence using personal devices insurance discounts
personalized settings
personalized settings night settings and larger type multiple display options
using personal devices
directions
directions
night settings and larger type
insurance discounts
direct relay of information
direct relay of information
multiple display options
Research
long battery life
long battery life
alternate routes and maps
alternate routes and maps
updated maps
updated maps
clearly displayed information
clearly displayed information
trusted brand
trusted brand
wifi hotspots
wifi hotspots
Garmin Research Project The most common issues among members of mobile workforces are...
What We Found Out
lack of gps or radio in vehicle
cellphone usage
redundancy in devices
paperwork in vehicle
use of Mapquest and Google Maps
itinerary variance
vehicle maintenence
inventory
using personal devices
directions
insurance discounts
product value
personal vehicles
adaptability
communication
direct relay of information
reliability
long battery life
alternate routes updated scheduling personalized settings night settings and larger type
multiple display options
alternate routes and maps updated maps clearly displayed information trusted brand wifi hotspots
Mail Pet Hallmark Project In-Home Mailbox
Ideations
Hallmark’s Customer Feedback
Prototyping and Marketing
Mail Pet is an in-home mailbox for each member of the family. Mail-Pet will expand to hold notes, candy, or gifts to be shared between family members. When an item is placed in Mail-Pet the expandable area will light up to alert the owner. Each Pet can be customized with colorful markers, notes, and accessories so each member can make their Mail-Pet unique. Use your pet as a creative canvas to make your mailbox different to the rest of the family. Don’t limit yourself,
Jessica Fertig
www.coroflot.com/Jfertig/iD-Portfolio jeyafertig@gmail.com 913.709.5206