Marta

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THIS IS THE KYE FOR ADITIONAL INFORMATION ON STEREOGRAPH WEBSITE

WWW.STEREOGRAPH.COM



REACTION MASK This mask is for you made your own reaction.

On Reaction Mask section in the site you can

You can paint, cut, do collage, the imagination

see too the lunch event of the “Stereograhp

is yours. On the mouth you can past your QR

React Boogazine� where the invited artists and

code with the message that you want to pass.

the public reacted together.

Go to www.stereograph.com do your QR code, save it and print on your mark. Send us on the web your reaction mask and see the others.

QR CODE ICONS On this boogazine you will find three quinds of QR code icons. This simbols do the conection with the stereograhp website where you have aditional information about the article on question. There you will find videos, interviews, podcats, photos, texts, etc.

TO SEE

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TO LISTEN

Each simbol takes you a diferent quind of adicional informaction, check on the right,. 002-003








INTRO TEXTS ON REACT

000 012 000 033

Stereograph+react First Things First 1964 A Manifesto First Things First 2000 A Design Manifesto This Is Not A Manifesto Towards An Anarcho-design Practice What A Perfect, Perfect World In The Bubble John Thackara Since Then

CULTURE JAMMING Billboard Liberation Front Peter Fuss Moss Graffiti Mud Stencils Reverse Graffiti Graffiti Research Lab Ji_lee_bubble Project Jorge Rodriguez-Gerada Roadsworth Wooster On Spring

000 034 000 087

POLITICAL ART Craig Foster Empathy™ by Vincent W.j. Van Gerven Oei /Jonas Staal Gorilla-designpolitie Shepard Fairey On Obama Students For A Free Tibet

PUBLIC INTER VENTIONS Replaced Street Signs by Vincent W.j. Van Gerven Oei /Jonas Staal Wish You Were Here – Postcards From Our Awesome Future by Packard Jennings And Steve Lambert

000 088 000 105 000 106 000 125 000 126 000 141

MAPPING YOUR REALITY Bio Mapping Bureaudetudes Heath Bunting


INDEX URBAN TYPOS Gustavo Lassala Joao Wainer Pixo Attack At Choque Cultural Gallery Typo Works By Evan Roth

ACTIVISM 0100101110101101 Donating Copyleft by Evan Roth Packard Jennings T.s.a. Communication by Evan Roth

ARTIVISM Tague Tinkin

000 142 000 173 000 174 000 207 000 208 000 223

HACKTIVISM Add-art Skullphone Ztohoven

CRAFTIVISM Activism + Craft = Craftivism Afghani Battle Carpets Knitta

CASE STUDY “COLOMBIAN” GRÁFICA POPULAR” Popular De Lujo

000 224 000 241 000 242 000 265 000 266 000 288 010-011



INTRO TEXTS ON REACT 012-033

012-013


Stereograph is conceived as a magazine about graphic design and visual communication with a thematic approach to information rather than a merely cumulative treatment; in other words, the intention is for each issue to be devoted to a specific theme, which will be developed in a range of materials and formats: graphic projects, articles, essays and so on. The idea is to translate the concept we pioneered with Verb, our architecture magazine, to the world of graphics. This model of bookmagazine has worked very well in the field of architecture, both as a tool with which we can research and experiment, and in terms of the commercial success it has achieved.


STEREOGRAPH REACT We want to launch the series with an issue

enon; such critiques have always found expres-

devoted to reactive graphics: in other words,

sion, from the old broadsheets and pamphlets

those graphic works that express a reaction to

to the present-day weblogs, but there is no de-

a situation of injustice or defend a particular

nying that the latest high-tech tools have given

culture against the domination of more global

a new dimension to such movements, far more

languages. Quite simply, it is a question of

global, with a much stronger media presence.

celebrating the critical or dissident potential of

Another, related aspect that we will be looking

graphic designers and visual communicators,

at in this first issue is the importance of the

the effectiveness of their tools and the intrinsic

Internet as a medium of diffusion, and of the in-

value of their independent proposals, with an

formation technologies —tools and programmes,

evident capacity to innovate and stimulate

graphic environments and the rest— at the

reflection. We believe there is a better alterna-

disposal of today’s graphic designers.

tive to the passive dérive of an environment

All of these things have provided the basis

so absorbing and asphyxiating that it obliges

for a huge variety of responses, from groups

us to rebel against it, in the form of a reaction

asserting that another world is possible and

to the imposition of a uniform homogeneity on

anti-global movements that oppose the present

our distinctive local models and references,

the system to works by individual designers

resulting in the disappearance of situations

and visual communicators who, moved by an

and actions unique to autochthonous cultures:

awareness of injustices or as a tool of protest,

scenarios peopled by Frankenstein-like hybrids

voice their critiques in independent, personal

fashioned from the merging of vernacular

creations that in many cases are not commis-

references and other, more ‘globalized’ models.

sioned by a client.

We also find scenarios in which to rebel against social injustice, whose origins are in most cases political: wars, dictatorships, oppressive regimes... Of course, this is not a new phenom014-015


In relation to the above, we would look at teams such as Adbusters, Worldchanging, Bureau d’Êtudes, moveon, etc., some of which would be the subject of detailed analysis. We would compare present-day groups, which primarily operate on the Internet as a platform, with more traditional formations such as NGOs or historic movements of revolt, and on this basis explore the duality between the activism of diffusion and the activism of action. The issue will necessarily have a significant amount of texts and articles that will both structure and provide a counterpoint to the more visual part. The texts will serve to contextualize the different sections.


In the field of music, rap and hip-hop provide a very powerful example of radical social protest. With their lyrics, groups like Public Enemy react against the system in the same way as graphic designers do with their visual language. Another interesting phenomenon here is the free distribution of music and texts, a concept that is being developed by Platoniq and others. Look inside Copyleft. Happening in the world. Certain designers would be the subject of in-depth studies, while other would be given a more cursory treatment. Possible participants: Doma, Masa, Stefan Sagmeister, Jonathan Barnbrook, Kenneth Tin Kin Hung, Nuevos Ricos‌

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What a perfect, perfect world. by James David, Groundswell Collective

So much order and planning, so many grids,

most poignant when communicated visually.

routines and systems. Its mechanical intrica-

Where mainstream media frames debates,

cies are astounding and mesmerizing; it has a

our goal is to open them up or smash them to

pulse all its own. Even now the soft, humming

pieces. Where undemocratic structures put

anesthesia of the city seeks to replace what

up barriers around our liberties, we are there

thoughts you may still be allowed to have

to subvert them. Many of us have carved out

with white noise. We are here to guard against

wholly unique (and frequently noncommercial)

exactly that. As citizens, we obediently pay

spaces where we conduct our work, and explore

our landlords to let us inhabit the homes we

alternative design practices as a means, not

make, and we talk casually of the atrocities

an end. Rather than sell revolution, or use

that our governments commit in our name

revolution to sell a brand, we actively partici-

– so what does it take to end these absurdi-

pate in creating that cumulative occurrence

ties? What new forms must we explore, and

that is social change. In our line of work, we

how can we assume them? How can we weld

can find at least one common theme: influ-

visual communication to social justice? The

encing systems through design is central to

answers are as complex and as varied as the

success. If a designer’s work tangibly contrib-

artists featured in this compilation. In honor-

utes to fashioning and furthering alternative

ing the libertarian ethic that we prefer, we’ve

modes of social organization, it’s working.

come together to applaud one another, and to

(and frequently noncommercial) spaces where

provide a narrative about these activist efforts

we conduct our work, and explore alternative

while simultaneously participating in them.

design practices as a means, not an end. Rather

Our work might be described as that design

than sell revolution, or use revolution to sell a

which must be done in pursuit of a more hu-

brand, we actively participate in creating that

mane and libertarian world, and which claims

cumulative occurrence that is social change.

that notions of freedom and ethical conduct are

In our line of work, we can find at least one


common theme: influencing systems through

to live, one where we control our own actions,

design is central to success. If a designer’s

and where the only pulse we hear is not of the

work tangibly contributes to fashioning and

city, but the one in our lover’s chest. We see

furthering alternative modes of social organiza-

a world where people are compelled by their

tion, it’s working. That design which proffers

own will, and where no one is subjected to the

what could be, and which prefers community

numbness of being “under control,” because

and participation thrives in this environment.

desire of any sort is always our own, and no one

It’s a rebellion against monoculture, and the

can take it from us. We are creating this world

editors of this volume are perfectly correct in

and dismantling an old one, for what better way

labeling our work “reactive.” But it’s proactive,

to build a new world than in our hearts!

too. Cultural production of this variety questions and dismantles dominant ideologies. It is in character for us to not wish for the reform of unjust systems, but to disrupt them and hand out the tools with which to skirt or dismantle them. We work from an unscripted reality, and alleviate (rather than enforce) politics. There is something to be said about this foundation that we work from, and our propensity to thereby create new channels of communicating. The spaces we create through our solidarity, while temporary, are autonomous, culturally relevant, and inclusive. Through our nonparticipation in anything we believe to be evil, we are forging another route. We still sense that there is a life

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signed:

Edward Wright Geoffrey White William Slack Caroline Rawlence Ian McLaren Sam Lambert Ivor Kamlish Gerald Jones Bernard Higton Brian Grimbly John Garner Ken Garland Anthony Froshaug Robin Fior Germano Facetti Ivan Dodd Harriet Crowder Anthony Clift Gerry Cinamon Robert Chapman Ray Carpenter Ken Briggs


First Things First 1964 A Manifesto We, the undersigned, are graphic designers,

periodicals, catalogues, instructional manuals,

photographers and students who have been

industrial photography, educational aids, films,

brought up in a world in which the techniques

television features, scientific and industrial

and apparatus of advertising have persistently

publications and all the other media through

been presented to us as the most lucrative,

which we promote our trade, our education, our

effective and desirable means of using our

culture and our greater awareness of the world.

talents. We have been bombarded with publica-

We do not advocate the abolition of high pres-

tions devoted to this belief, applauding the

sure consumer advertising: this is not feasible.

work of those who have flogged their skill and

Nor do we want to take any of the fun out of life.

imagination to sell such things as:

But we are proposing a reversal of priorities

cat food, stomach powders, detergent, hair

in favour of the more useful and more lasting

restorer, striped toothpaste, aftershave lotion,

forms of communication. We hope that our

beforeshave lotion, slimming diets, fattening di-

society will tire of gimmick merchants, status

ets, deodorants, fizzy water, cigarettes, roll-ons,

salesmen and hidden persuaders, and that the

pull-ons and slip-ons.

prior call on our skills will be for worthwhile

By far the greatest effort of those working in

purposes. With this in mind we propose to

the advertising industry are wasted on these

share our experience and opinions, and to make

trivial purposes, which contribute little or noth-

them available to colleagues, students and oth-

ing to our national prosperity.

ers who may be interested.

In common with an increasing numer of the general public, we have reached a saturation point at which the high pitched scream of consumer selling is no more than sheer noise. We think that there are other things more worth using our skill and experience on. There are signs for streets and buildings, books and 020-021



022-023


signed:

Jonathan Barnbrook

J. Abbott Miller

Nick Bell

Rick Poynor

Andrew Blauvelt

Lucienne Roberts

Hans Bockting

Erik Spiekermann

Irma Boom

Jan van Toorn

Sheila Levrant de Bretteville

Teal Triggs

Max Bruinsma

Rudy VanderLans

Siân Cook

Bob Wilkinson

Linda van Deursen

and many more

Chris Dixon William Drenttel Gert Dumbar Simon Esterson

We, the undersigned, are graphic designers, art

Vince Frost

been raised in a world in which the techniques

directors and visual communicators who have

Ken Garland

and apparatus of advertising have persistently

Milton Glaser

effective and desirable use of our talents. Many

Jessica Helfand

belief; the market rewards it; a tide of books and

been presented to us as the most lucrative, design teachers and mentors promote this

Steven Heller

publications reinforces it.

Andrew Howard

apply their skill and imagination to sell dog

Tibor Kalman

hair gel, cigarettes, credit cards, sneakers, butt

Jeffery Keedy

Encouraged in this direction, designers then biscuits, designer coffee, diamonds, detergents, toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the

Zuzana Licko

bills, but many graphic designers have now

Ellen Lupton

designers do. This, in turn, is how the world

Katherine McCoy Armand Mevis

let it become, in large measure, what graphic perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.


First Things First 2000 A Design Manifesto Many of us have grown increasingly uncom-

of communication - a mindshift away from

fortable with this view of design. Designers

product marketing and toward the exploration

who devote their efforts primarily to advertis-

and production of a new kind of meaning. The

ing, marketing and brand development are

scope of debate is shrinking; it must expand.

supporting, and implicitly endorsing, a mental

Consumerism is running uncontested; it must

environment so saturated with commercial

be challenged by other perspectives expressed,

messages that it is changing the very way citi-

in part, through the visual languages and

zen-consumers speak, think, feel, respond and

resources of design.

interact. To some extent we are all helping draft

In 1964, 22 visual communicators signed the

a reductive and immeasurably harmful code of

original call for our skills to be put to worth-

public discourse.

while use. With the explosive growth of global

There are pursuits more worthy of our problem-

commercial culture, their message has only

solving skills. Unprecedented environmental,

grown more urgent. Today, we renew their

social and cultural crises demand our attention.

manifesto in expectation that no more decades

Many cultural interventions, social marketing

will pass before it is taken to heart.

campaigns, books, magazines, exhibitions, educational tools, television programs, films, charitable causes and other information design projects urgently require our expertise and help. We propose a reversal of priorities in favor of more useful, lasting and democratic forms 024-025


This is Not a Manifesto: Towards an Anarcho-Design Practice by Jared Davidson

Graphic design has predominately been, and

that of the visual instrument of the powerful;

still is, the tool which beautifies, communi-

the seller of sales, the convincer of consumers

cates and commodifies a set of ideas, ideals or

— employed by the corporate body or state-

products within various tenets of our social and

sanctioned by capitalist / socialist totalitarian

economic relations.

governments in order to perfect and reinforce

Unfortunately, it is fair to say that this creative

their hegemonic positions. And while design

tool is overwhelmingly used in an economic/

academia can wax poetic about the virtues

commercial sense — consciously or uncon-

of graphic design and its specialised visual

sciously using its talents to exploit — to raise

language — conveniently side-stepping more

profit margins and material wealth for the

tangible issues — the design industry practitio-

benefit of a select clientele. While graphic de-

ner, whether one chooses to acknowledge his/

sign lends its talents outside of the commercial

her role or not, must realise that their labour is

realm in the form of an informative and commu-

nothing more than the harbinger of consumer-

nicative visual language, and in academic or

ism, used in the service of monolithic capital-

self-authorship, research-based practices — the

ism and all of its ails. Without graphic design

primary role of graphic design as a medium is

those who sustain these ills of society have no


“It is no longer enough today to lock ourselves in our studios and produce culture. We must engage in our world in as many ways as possible. We need to ground our artistic production in the realities of our lives and those many others around us.” Realizing The Impossible: Art Against Authority

face, no visual identity, no point of reference,

any commercial use — or more specifically, for

and most importantly, no effect.

the movement towards a more humane and

While recognising in the libertarian tradition

libertarian society, that is to say, a more autono-

that no individual designer, group, govern-

mous existence based on self-management,

ment or institution has the right to define the

mutual aid, solidarity and direct participation

role in which graphic design should play, 1 it is

in one’s affairs. As the potential producer,

important to explore and encourage alternative

educator, organiser and visual face of social

design practices in an attempt to counter the

change, graphic design could weld its creative

exploitative position it has consciously stepped

future with more important and pressing con-

into. Analysis of the capacity inherent in

cerns than market shares, profit margins and

design/designers practices to alleviate current

consumption rates.

ideologies, and to aid in more alternative modes of social organisation is needed, and has begun in limited pockets of the design world. 2 Design then, must explore the periphial space outside of advertising; totally devoid of 026-027


“One cannot, in the nature of things, expect a little tree that has turned into a club to put forth leaves” Martin Buber

It is interesting to realise the power that graph-

ries of the manifesto recognised the potential

ic design holds within the current capitalist

for their skills to aid more humanitarian causes.

system. Corporates, and likewise, governments,

The 2002 manifesto, as a tentative step in

have all tapped into the powerful and almost

reviving Ken Garland’s original ideas for todays

unrivalled marketing resource that is graphic

practitioners, and as a step towards visual

design. Better By Design, 3 hand-in-hand with

‘reform’, is greatly noted. However, regardless

business interests, has marched towards a

of how well meaning and sincere the ideas

better future for consumerism. And no wonder

brought forward in these documents were, it

— what other non-physical

is necessary to critique their statements This

coercive technique can instill a company logo

step, however small and tentative, towards

in the public and private mind as early as two

visual ‘reform’ was greatly noted. However,

years old. 4 Unchecked, the increasing role of

regardless of how well meaning and sincere

graphic design as advertising’s lackey will con-

the ideas brought forward in these documents

tinue to have unreversible effect on our mental,

were, it is necessary to critique their statements

visual and physical environment.

in more radical terms.

In 1964, and again in 2002, the concerns of

While proposing ‘a reversal of priorities in

above were brought forward in the form of

favour of more useful, lasting, and democratic

the First Things First manifesto, signed by

forms of communication’, the manifesto falls

designers, photographers, artists and visual

short in recognising any kind of tangible and

practitioners interested in steering their skills

radical change.

along a more viable and worthwhile path. “Un-

The First Things First Manifesto of 2002 fails

precidented environmental, social and cultural

to recognise that the ‘uncontested’ and ‘un-

crises demand our attention...charitable causes

checked’ consumerism they wish to re-direct is

and other informational design projects urgent-

so engrained in the very system we participate

ly require our expertise and help”. Calling for a

in, that anything short of the complete trans-

shift in graphic design’s priorities, the signato-

formation of social priorities, structures and or-


ganization will never effect true social change.

tive system, far from being a guarantee for the

Proposing the shifting of priorities within the

people, on the contrary, creates and safeguards

system rather than the shifting of the system

the continued existence of a governmental

itself — as history has proven in both state /

aristocracy against the people.” 5

democratic socialism, and the farce of parlia-

With this in mind, the following text proposes

mentary democracy — will do nothing more

to explore the graphic designers role (if any) in

than gain a few insignificant victories while the

revolutionary, direct action towards the transfor-

real battle goes unwaged. The fact that rampant

mation of society, in specifically anarchist terms.

globalisation and totalitarian corporate hegemony go hand in hand with the current system is the real issue concerned graphic designs could be questioning. In fact, “the representa-

“It is said that an anarchist society is impossible. Artistic activity is the process of realising the impossible.” Max Blechman, “Toward an Anarchist Aesthetic”.

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The basic ideas of Anarchism have been mis-

the daily decisions that they entail. These ideas

informed, mis-interpreted, and mis-understood

are far from utopian or fruitless as those who

throughout its existence. Its humanistic and

fear its potential would lead us to believe — they

libertarian ideas were forever tarnished by a

are no more utopian than the thought that far-

minority who committed violent acts around

removed, parliamentary ‘representatives’ can in-

the turn of the 19th century — ‘the propaganda

timately and effectively answer our many wants

of the deed’ as it was known, included assa-

and needs as individuals and communities.

sinations and terrorism directed towards the

Therefore Anarchism is not a fixed, self-en-

state and its leaders. These acts, and the anti-

closed social system but rather a definite trend

authoritarian stance of Anarchism have tended

in the historic development of society, which,

to, in the majority of peoples minds, associate

in contrast with the intellectual guardianship

its theories with chaos and disorder. This is

of all clerical and governmental institutions,

simply not the case.

strives for the free unhindered unfolding of all

Anarchism, or libertarian socialism, is the con-

the individual and social forces in life. For anar-

cern — whether it be social, political, or historical

chists, freedom is not an abstract philosophical

— of human beings living, interacting, and relat-

concept, but a vital concrete possibility for every

ing in a way that is the most fair, equal, involved,

human being to bring to full development all the

and ultimately free of any kind of exploitation

powers, capacities, and talents with which

— whether it be economic or political, capitalis-

nature has endowed him/her, and turn them to

tic or communistic. “A mistaken, or more often,

social account. The less this natural develop-

deliberately inaccurate interpretation alleges

ment of people is influenced by religious or

that the libertarian concept means the absence

political guardianship, the more efficient and

of all organisation. This is entirely false: it is not

harmonious human personality will become,

a matter of ‘organisation’ or ‘nonorganisation’,

the more it will become the measure of the

but of two different principles of organisation...

intellectual culture of the society in which it

Of course, say the anarchists, society must be or-

has grown.7

ganised. However, it must be established freely, socially, and, above all, from below.”6 The idea of non-hierarchical forms of organization are central to libertarian socialism — only through direct action and self-management will we enjoy complete emancipation in our lives and


“As anarchists, we have seen our politics denigrated by other artists; as artists, we have had our cultural production attacked as frivolous by activists.” Realising the Impossibe: Art Against Authority

It would be wrong to view this text as some

this concept. The everyday individual or anar-

kind of blueprint for anarchist design action.

chist design practitioner, through the basic act

This is not a manifesto. Nor is it the justification

of joining their libertarian principals with their

for graphic design as a specialist, elitist profes-

material production, should, and could, greatly

sion to continue in its current form for the ‘aid’

contribute to the transformation of everyday

of social change. As Proudhon wrote to Marx,

life towards a more just and humane existence.

“Let us not make ourselves the leaders of a new

As educator and mediator, it is the responsibil-

intolerance. Let us not pose as the apostles of a

ity of anyone with an understanding of visual

new religion, even if it be the religion of logic,

communication to instill in people’s minds a

of reason”. 8 And while there is a definite place

broader sense of possibility, using the commu-

for the graphic designer in an activist role,

nicative powers of artistic imagery to encour-

both in an educational and provocative sense,

age and enrage. It is important to shift societies’

designers must not make the mistake of becom-

many urgent concerns from the fringes and

ing some kind of vanguard group of directors.

into the public realm, in a direct and unavoid-

Whereas Marxism is often justified in both

able manner. However, purely negative and

political and academic fields in this respect

angst-ridden critique can only go so far — it is

— defending the role of a necessary vanguard

the sense of positive possibilities that need to

party towards the ‘dictatorship of the proletari-

be associated with the ideas of Anarchism. The

at’ — anarchism vehemently refutes and rejects

marginality of current grassroots movements 030-031



must be overcome — the isolation of both activist

exploration of existing and more experimental

groups and concerned individual’s thoughts

modes of production and aesthetics in design

must be rendered public, transparent, and

and design application can only set the basis

shared. Mainstream media do a rather convinc-

for future non-hierarchal, organic organisation.

ing job of keeping our private thoughts as seem-

Systems and structures raised in ones practice

ingly isolated and illogical. It is an important

could essentially form patterns and guides for

task to illustrate that the critical and question-

self organization in a more truly libertarian

ing ideas we may be having individually are,

society. Individualism and autonomy intact, the

more often than not, shared as a whole, rather

personal process/es of making work could lead

than letting them be diffused and disarmed by

the way in eventual liberation on a more macro

hegemonic structures and institutions such as

level, exploring the ‘unlimited perfectibility’

the news, popular media, and the state.

of both personal design arrangements and

Graphic design can publicly and prolifically

social organization. “Anarchism is no patent

become the visual manifestation of these shared

solution for all human problems, no utopia of

ideas. “Ideally, art can inspire hope, encourage

a perfect social order, as it has so often been

critical thinking, capture emotion, and stimulate

called, since on principle it rejects all absolute

creativity. It can declare another way to think

schemes and concepts. It does not believe in

about and participate in living. Art can docu-

any absolute truth, or in definite final goals for

ment or challenge history, create a framework for

human development, but in an unlimited per-

social change, and create a vision of a more just

fectibility of social arrangements and human

world. When art is used in activism it provides

living conditions, which are always straining

an appealing and accessible entry point to social

after higher forms of expression…” 10 Allowing

9

issues and radical politics”. As the initial point

design to publicly explore and illustrate those

of contact with more in-depth and varied forms

‘higher forms of expression’ can do nothing

of activism, graphic design can act as the essen-

but broaden the scope and awareness of the

tial catalyst for further research, involvement,

anarchist movement as a whole.

and more importantly, for direct action. Further

1

In relation to the anarchist concept of ‘no gods, no masters’ — or, that the exploitation of man by man and the dominion of man over man

are inseperable, and each is the condition of the other. 2 Design collectives such as The Street Art Workers, Drawing Resistance, the Beehive Collective, Paper Politics, Taring Padi, and the Prison Poster Project are just a few examples. See ‘Realising the Impossible: Art Against Authority’ by Josh Macphee and Erik Reuland (AK Press, 2007). 3 A government initiative aimed at helping New Zealand companies ‘increase their exports and profits through the better use of design in their products and services’. Check it out at www.betterbydesign.org.nz. 4 See ‘Fast Food Nation’ by Eric Schlosser (Penguin Books, 2002). 5 Michael Bakunin in ‘Anarchism’ by Daniel Guerin (Monthly Review Press, 1970). 6 Voline in ‘Anarchism’ by Daniel Guerin (Monthly Review Press, 1970). 7 Paraphrased from Rudolf Rocker’s ‘Anarcho-Syndicalism: Theory and Practice’ (AK Press, 2004). 8 From ‘Anarchism’ by Daniel Guerin (Monthly Review Press, 1970). 9 Colin Matthes, ‘Realising the Impossible: Art Against Authority’ by Josh Macphee and Erik Reuland (AK Press, 2007). 10 Rudolf Rocker, ‘Anarcho-Syndicalism: Theory and Practice’ (AK Press, 2004).

032-033



CULTURE JAMMING 034-087

034-035


Peter Fuss Peter Fuss reclaims billboards to examine and evaluate present, socially taboo subjects. He’s been a fugitive, a critic, and many other things. Chiefly a painter these days, his work comments on politics, the relationships between religion and authority, flashy religiosity, social problems, and art.�






“My exhibition of January 2007 was shut down by the police on the second day after the opening and they seized all paintings, which haven’t been returned to me to this day.” 040-041





Moss Graffiti * Several clumps of moss * 1 pot of natural yoghurt or 12oz buttermilk (experiment to see which works best) * 1/2 teaspoon of sugar * blender * Plastic pot (with a lid) * Paint brush * Spray-mister If growing your moss inside you will also need a seed tray containing compost

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046-047


Mud Stencil by Jesse Graves



I began using mud as my stencil medium to solve the problem of how to create a stencil without using spray paint. Spray paint is very toxic and can cause brain damage if frequently ingested. It is also difficult to remove from buildings. I have no interest in creating art that damages property or is unwanted.



Wooster on Spring The outside walls of 11 Spring St. have been a public canvas for local and visiting street artists for two decades.



The exhibition, a three celebration of 30 years of ephemeral art, will take place for three days only, and then all of the artwork will be destroyed.


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Jorge Rodriguez Gerada For some time, Andy Warhol has conceded to us 15 minutes of fame. That being the case, the prerequisite was to have an accident, be poisoned…That tricky media worthy relevance would not spare Marilyn, Elvis or Mao. Their faces were sufficiently important to be worthy of being remembered, reworked and converted into a treasured object or icon for posterity. Why is one life more important than another?

We are before one of the founders of the artistic direction known as “Culture Jamming”.

Most Importantly, who is interested that we think this way?

But lets go to the artistic processes of the Identity series, one of the best examples of coherence

Jorge Rodriguez Gerada started making art

in art in the last few years. Portraits in charcoal

more that 15 years ago in New York City (he

(gestures, sketches? – not in the least) people,

is a Cuban New Yorker, and that is not banal

until now anonymous, scale the walls of build-

biographical information added to satisfy the

ings in our cities, in a format that we can begin

curiosity of curators in search for the exotic or

to describe as gigantic. Yes, they are giganti-

art professionals whose value scale is based on

cally defying, proud, dignified. More social than

the passport).

political, with the measure that the preoccupation for one ridicules the other. Jorge finds his protagonists in the street, in the



neighborhood where they live, where they are

have duped us and taken advantage of known

from or decided to stay. That they be residents is

imbeciles and the famous that are not worthy of

important. They are not an object troubé. Thus

being known (of course, later they say that it is

begins the true dialog. Mutual understanding,

a critique, or whatever allegation that they can

the reasons and the explinations. Then comes

find in the great Bible of aesthetics.

the final decision, which belongs to the local resident, to allow the work to be completed. But

What defines identity, that fragile and incon-

let us not be mistaken, the art piece is not the

sistent –but necessary- sensation of being? Its

charcoal drawing. The artistic process begins

search is one of the most arduous tasks in life. I

with the search for the city, the building, and

would say especially for an artist and particu-

most importantly the person (who is sufficiently

larly for Jorge Rodriguez-Gerada (I wont repeat

valiant to allow being found). Decide to be

his pertinent biographical information).

converted into a hero (like those of modernity described and defended by Baudelaire) monu-

His achievements, his coherence and the

mental; a Goliath confronting the powerful

grandeur of the humanity in his work, place

King Davids of politics and advertising in order

him among the best artists of our generation.

to take back the public space, snatched from

Fortunately, utilizing words which are not my

our hands by advertisers anxious to sell us

own, but that I cannot resist using (I am sure

perfect men and women, and politicians that

that the person who wrote them will forgive

against all the evidence want to convince us

me), his “Identities occupy the canvas of our

that they are perfect.

cities, populating them with the marvelous residual essence of it people”.

Risk your own likeness, the gaze, the anonymous life, to reach a popularity that is not paid (this is not Big Brother, nor any of the other loathsome programs in which we hand over our miseries for money). And this entrusted to an artist. Let us not forget how many times artists

F. Javier Briongos Ibáñez





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