HAKOL - July/August 2013

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HAKOL LEHIGH VALLEY The Voice of the Lehigh Valley Jewish Community

JULY/AUGUST 2013 |TAMUZ/AV 5773

Campaign closes strong

5-year-old’s golf video goes viral

A STRATEGIC VISION Find out more about the JCC of today and the JCC of tomorrow. See page 3.

Eileen Fischmann makes calls on behalf of the 2013 Campaign for Jewish Needs. Fischmann received the Pomerantz Award for Campaign Excellence for her successful efforts. See story on page 24. By JFLV Staff The Jewish Federation of the Lehigh Valley’s Annual Campaign for Jewish Needs raised $2,255,000 from 1,480 donors during the 2013 campaign year. These dollars will touch anybody who is in any way involved with Jewish life in the Lehigh Valley, and will reach Jews living in more than 70 countries around the world. Thank you to our donors and volunteers -- together we did extraordinary things and we look forward to the coming year of working toward our shared goals. The past year was jam-packed with events from Super Sunday to the Women’s Division Spring Event, from Men’s Night

GOLFING FOR A CAUSE The 2nd annual tournament was a rousing success.

Out to the Mortimer S. Schiff Memorial Golf Tournament. It was also a year in which our help was needed in the wake of disasters: Donors stepped up to provide humanitarian relief from Hurricane Sandy, the rocket fire in Israel’s south and the devastating tornadoes in Oklahoma. A full 100 percent of the money raised in those campaigns went directly to the relief efforts. As the Annual Campaign for Jewish Needs drew to a close, hundreds of volunteers worked tirelessly to ensure that every gift

Philanthropic roots inspire next Women’s Division president

SENIOR LIFE Fun and games that everyone can enjoy in our special section.

No. 358 com.UNITY with Mark Goldstein 2 Women’s Division

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LVJF Tributes

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Jewish Family Service

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Jewish Day School

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Jewish Community Center Community Calendar

Campaign Continues on page 18

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Bob and Carol Wilson at Federation’s annual meeting Non-Profit Organization

702 North 22nd Street Allentown, PA 18104

U.S. POSTAGE PAID Lehigh Valley, PA Permit No. 64

By Monica Friess Special to HAKOL Of all the accomplishments Carol Wilson can take pride in - and there are many what makes her the proudest is that her children understand and embody the spirit of tzedakah. “I grew up with parents who are very philanthropic,” she said. “My mother was involved with organizations such as ORT, Hadassah and NJCW, and my parents both donated to various causes.” She recalled being surrounded by the

spirit of volunteerism and the impact it had on her, and said it’s a key motivator in her life today. It is that spirit that Wilson brings with her as she begins her term as Women’s Division president of the Jewish Federation of the Lehigh Valley. Wilson looks forward to working with all of the dedicated volunteers. “The women in our community have so much to offer,” she said. “Their passion and their wisdom are evident, and we have a lot to learn from them.” She also is eager to bring in fresh voices -- “women of all ages and stages” -- and increase involvement. She is firmly committed to stressing the need for women to stand up as individuals and be counted. Having a voice in community decision-making and being more connected to others with similar goals gives women more motivation to accomplish great

Carol Wilson Continues on page 18

By Stephanie Smartschan JFLV Director of Marketing When Justin Corsa asked his son Caleb, 5, what he likes about golf, he answered, “It’s fun.” Then he asked Caleb what rhymes with “fun” and he said, “Hole in one.” A golf rap was born. The Allentown pair began making up more and more rhymes … which led to a dance … which led to friends and family performing said dance … which led to six months of shooting video scenes and producing the “I Love Golf” video with rapper Caleb C. … which led to calls from national media outlets and 24,000 YouTube hits in the first week. “We would write the lines and try to find a fun place to shoot it,” said Corsa, noting that most of the scenes were recorded at the Allentown Municipal Golf Course, where Caleb humbly putted with his younger brother, Sammy, as he posed for more pictures and answered this reporter’s questions. His favorite part of the video? His “trick shot” off the clubhouse, which his dad admits it took a few takes to get right. It all began when Caleb got a set of golf clubs from his grandma for his 5th birthday last September. He started playing around in the backyard and, ultimately, on the golf course. He is now taking golf lessons, but isn’t giving up on other interests. It turns out this was his second rap video; his first, “My Truck,” told the story of his Power Wheels Ford F-150. That video got 75,000 views on YouTube, according to his dad. Caleb says his next video will be about Nintendo’s Mario and his gaming adventures. Caleb, who will be entering kindergarten at the Jewish Day School of the Lehigh Valley in the fall, said he is glad that everybody is watching and he wants more kids to play golf. And they can rap, “if they want to.” To watch the video in its entirety, visit www.ilovegolfvideo.com. As the video instructs, leave comments for Caleb on Twitter at #ILoveGolfVideo.


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