HAKOL LEHIGH VALLEY The Voice of the Lehigh Valley Jewish Community
PHOTO COURTESY OF EDWIN DAVIS
MARCH 2013 |ADAR/NISAN 5773
Caring. Learning. Engaging. Jewish community looks to future JCC looks to
By Stephanie Smartschan JFLV Marketing Director Tasked with uncovering the needs of “empty nesters” in the Jewish community, students at Muhlenberg College conducted a series of in-person, in-depth interviews. How did these people in their 40s, 50s and 60s want to spend their leisure time? What could the Jewish community do to provide the type of social and educational opportunities they were looking for? “Hearing from the voices of a lot of these people in the community, I thought that this was really something that we can do better, we should do better, and it’s a pretty easy thing as a community for us to do,” said Gail Eisenberg, whose marketing research class conducted the interviews. “We just want to provide more opportunities for them to connect,” said Eisenberg, who went on to help shape the Jewish Federation of the Lehigh Valley’s strategic plan -including a goal to provide engaging programming for older adults -- as a member of its steering committee. “Whether that means social, whether that means education, whether that means spiritual, whatever it is, but just more opportunities for them to feel engaged in the community.” For the past three years, the Jewish Federation has spearheaded a process to identify and articulate a comprehensive vision for the Lehigh Valley Jewish community’s future. The vision includes a wide variety and range of objectives, from caring for aging seniors to transforming the Jewish Community Center into a newly energized vibrant hub of communal life. Some of the ideas put forth are more feasible in the short term than others, according to members of the committees that created and will help implement the plan. But the plan does provide a direction, a roadmap of sorts. Now it’s up to the community to determine how to get there. “I’m an optimist and I feel that if you build it, they will come,” said Wendy Born, who was integral to the planning process throughout her three-year Federation presidency.
“When you create more programs and give people more experiences, and if they’re good in quality and something that they want, people are going to understand the importance of that and it’s going to generate additional interest and financial resources as well.”
WHAT’S NEW?
That there is a vision for the future of the Lehigh Valley Jewish community certainly is not new. However, what is new about this particular plan is that it grew out of the Jewish Federation’s demographic study conducted several years ago. Some of the study’s significant findings showed that our local Jewish population is trending in the same way as much of the country. About half of the Jews in the Lehigh Valley are not engaged with the community in any way. Many identified themselves as “just Jewish,” with no clear definition of what that means. “Like Jewish communities elsewhere, the Lehigh Valley is at a critical juncture: the environment has changed so profoundly that attempting to re-create the past will not work,” wrote consultant Don Kligerman of Fairmount Ventures in Philadelphia, which was retained by the Federation to facilitate the strategic planning process. “The convergence of multiple unique factors has made visioning change a challenge: economic downturn, agency deficits, agency debt, stagnant resource development, leadership transitions and a frozen real estate market, to name just a few. At the same time, it is the nature of complex organizations and systems that transformation does not occur unless it is perceived that there is no other option. From a planning perspective, we are in a middle ground between these two observations.” With these factors at play, the committee ultimately decided to focus on six attainable and measurable goals: • Engage more adults to actively participate in Jewish communal life; • Strengthen Jewish education and experiences offered to youth who do not attend the Jewish Day School;
Photos from left, A hug speaks volumes. Eva Grayzel shares a story. State Rep. Mike Schlossberg reads to PJ Library Kids.
new home By Bobby Hammel JCC President and Carol Kranitz JCC Executive Director
Strong organizations are always planning, and our Jewish Community Center is no exception. For the past few years, we have worked on a strategic planning process which confirms our core mission: • To be a place that fosters an appreciation and understanding of Jewish values, culture and heritage; • To be a warm and welcoming neighborhood gathering place that meets the changing needs of individuals and families; • To provide innovative and interactive programs for people of all backgrounds, ages and stages. The result has given us direction in several areas: programs and services; membership and community engagement; and a financial plan that enabled us to weather our country’s economic downturn. We benefit from a committed Board of Directors, an active committee structure, and engaged members who regularly evaluate and improve our JCC’s program offerings. JCC members and program participants are familiar with many new program changes and improvements already implemented. Throughout the years JCC leadership has strived to adjust to our fast-changing world and the challenges presented, always attempting to meet the needs of our members, to stay current and flexible and to position our JCC for
Jewish community future
JCC new home
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THIS PASSOVER
Get a feel for Passover around the world in our special section. inside
Currants in the Charoset … and Passover all around the world Passover in Africa, revisited Matzah and pitahaya: Memories of Passover in Guatemala Ugandan rabbi spreads word about the Abayudaya, the Jews of Uganda ‘I would carry the matzah in an unlabeled carton’ - Memories of Jewish life in USSR Acclaimed for Passover story and more, Jane Yolen to speak on writing, poetry Sylvia Bub’s South African-Lithuanian Stuffed Kneydlakh Miracles and sacrifices: Allentown woman recalls narrow escape
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ADAR/NISAN 5773 | MARCH 2013
Women’s Division
4
LVJF Tributes
8
Jewish Community Center
14
Jewish Family Service
15
Jewish Day School
18-19
Community Calendar
30-31