IF USA 2021 Catalog

new lot thins of gs f

202

CATALOG

wholesale ONLY

Designed by

Order

at ifusa.com

1

or

ABOUT At if we design and manufacture original and rather clever gift & gadget ranges.

We distribute them to the best gift and book retailers throughout the world and have won lots of awards for our innovative British designs!

We’ve been doing it since 1996… that’s over 20 years! So we are quite good at being creative but we also make sure we can offer our customers all the important stuff too, such as merchandising ideas, compliance, stock-holding and EDI. If you’re constantly hunting for original, desirable things your customers will love, you might be glad you found us!

supplying the worlds best retailers for over 20 years

2

10 things you maybe didn’t know about us...

1.

2.

3.

4.

5.

6.

7.

8.

9.

1o.

We don’t sell to the public! We only sell through selected retailers and distributors throughout the world.

We design all our products from the ground up and launch lots of new things every year!

We have LOW Minimum Order requirements.

We sell in 3s in most cases.

We have lots of merchandising options available - from small shelf displays to floor standing programs!

We are very experienced in what sells where and can help you put a program together to suit your customers!

We offer free shipping!

We hold stock and fulfil orders from our own production and warehousing facilities in Tuscumbia, Alabama.

Our Customer Services department has REAL people at the end of the phone.

You can order online at www.ifusa.com or place an order over the phone or by email.

3 Ways to order 1-866-729-6160

ifusa.com

Section

INDEX

BOOK Lights 6 BOOK LOVERS’ 14 GIFTS

Gift IDEAS 24 CHILDREN & READING

44

Reading Glasses 54

MAGNIF-i BOOKAROO

66 74

MErchandising 96 info@ifusa.com

p16

p26

p35

SRP $7.99 365

SRP $39.99 83

SRP $14.99 325

p17

p27

p36

SRP $8.99 403

SRP $9.99 473

p8

p18

p28

p37

SRP $13.99 397

SRP $2.99 415

SRP $19.99 373

SRP $9.99 358

p9

p19

p30

p38

SRP $15.99 398

SRP $9.99 926

SRP $9.99 422

SRP $4.99 427

p10

p20

p31

p39

SRP $19.99 399

SRP $5.99 983

SRP $11.99 460

SRP $8.99 424

p11

p21

p32

p39

SRP $24.99 464

SRP $4.99 367

SRP $7.99 368

SRP $9.99 372

p12

p21

p32

p40

SRP $9.99 51

SRP $12.99 471

SRP $4.99 70

SRP $4.99 457

p13

p22

p33

p40

SRP $9.99 443

SRP $6.99 348

SRP $9.99 919

SRP $3.99 458

p15

p23

p33

p41

SRP $2.99 357

SRP $7.99 930

SRP $4.99 320

p16

p25

p34

p41

SRP $7.99 472

SRP $34.99 420

SRP $4.99 327

SRP $3.99 423

Curled Up Corners Bookmarks

Product

index

Bookminders

The Really Compact Travel Book Light

The Really Flexible Book Light

The Really Bright Book Light

Really Useful Light-Up Readers

The Really Tiny Book Light

The Little Book Light

New

Simply Marvellous Magnetic Spectacles SRP $12.99

429

Know Your Place

Letter Book Plates

Book Keepers Bookmarks

Literary Letters Metal Bookmarks

The Really Useful Magnifying Bookmark

Bucket List Bookmark

Book Fans

Millionaire’s Bookmarks

Brilliant Reading Rest

Wooden Reading Rest

Copper Letter Keyrings

Alphabooks®

Make-Up Glasses

Light Up Menu Magnifier

Gimble Adjustable Book Holder

Little Book Holder

inSPECtors Magnetic Label Readers

POP-UP Bookend

Show Offs Keys Keyrings

The Handy Tablet Stand

Electronic Dictionary Bookmark (Translation Edition)

SRP $29.99 451

The Travel Book Rest

Shhh! EarPlugs

The Little Lantern

Base Camp Reading Lamp

Sticky Highlighter Tabs

Multi-Reference Bookmarks

Page Pointers Page Markers

To Be Continued...

Place Keepers

p42

p52

Teethmarks Bookmarks

Magnif-i Professional Loupe

Bookaroo® Notebook Tidy

SRP $7.99 953

SRP $8.99 369

SRP $8.99 450

SRP $12.99 409

p42

p55

Easy Readers

Magnif-i - Pocket Lighted Magnifier

Bookaroo® Pen Holder

SRP $12.99 74

SRP $11.99 - $19.99 479

SRP $9.99 450

SRP $5.99 413

p43

p59

Pocket Readers

Magnif-i - Large Dual Focus Magnifier

Bookaroo® Tool Belt

SRP $9.99 334-335

SRP $12.99 476

SRP $12.99 450

SRP $9.99 411

p45

p60

Skinny Readers

Magnif-i - Lighted Hand Held Magnifier

Bookaroo® Glasses Case

SRP $9.99 968

SRP $14.99 442

SRP $14.99 450

SRP $12.99 412

p46

p61

Spare Pair

Magnif-i Ready Readers

Bookaroo® Bean Bag Reading Rest

SRP $14.99 942

SRP $19.99 404

SRP $9.99 450

SRP $24.99 438

p47

p62

Compact Lenses

Bookaroo® A5 Notebook

Bookaroo® Travel Tech-Tidy

SRP $9.99 364

SRP $19.99 917

SRP $12.99 432

SRP $24.99 410

p48

p67

Magnif-i Credit Card Magnifier

Bookaroo® A6 Pocket Notebook

Bookaroo® Phone Pocket

SRP $9.99 462

SRP $3.99 450

SRP $9.99 430

SRP $9.99 405

p49

p67

Magnif-i Magnifying Bookmark

Bookaroo® Books & Stuff Pouch

Bookaroo® Handy Specs

SRP $9.99 461

SRP $3.99 450

SRP $24.99 433

SRP $12.99 406

p50

p68

Magnif-i - Flexible Magnifying Sheet

Bookaroo® Pen Pouch

Bookaroo® V&A Collection

SRP $29.99 350

SRP $4.99 450

SRP $9.99 407

SRP $12.99 -$39.99 491-6

p51

p68

Magnif-i Full Page Magnifier

Bookaroo® Pen

SRP $29.99 964

SRP $14.99 450

SRP $4.99 431

Tin of Sardines Page Markers

50 Books to Read Before you Die Bookmark

Faith Keepers Bible Light / Pen Pouch

Book-Tails Bookmarks

Hands Stand

Children’s Reading Timer

Blocky Book Light

Super Bendy Light

Children’s Electronic Dictionary

Electronic Dictionary Bookmark

New

p69 p69 p70 p70 p71

New

p75 p76 p77

New New

p78

p79

p80 p81

p82 p83

p84

p85 p86 p87 p88

New

New

p96

New

Merchandising

Book

Lights y

reading lights are something we have designed and sold for many years. Always a well received gift, we have produced book lights to suit all kinds of customer, from fun gifts for our younger readers, to cleverly engineered lights to meet the needs of the ‘serious readers’ who might want a little more light to help them read in comfort.

Buy thisyoourneoworn selectntent. co MSD018

SRP

$239.70 $120.00

New

Mini display!

6

Our NEW mini displays are the quick & easy way to merchandise in any available space!

WHOLESALE

e, for Read wherever yoshu ar as long as you wirs! without disturbing othe

Book Lights Explained

Book Lights have always sold well for us, we have sold millions of them to over 70 countries around the world

For the more serious user, we have developed our “Really...” book light ranges which use AAA Batteries for longer battery life and easier use.

The Really Compact Book Light

- a compact twin LED version for variable brightness on the GO - ideal for Travel.

y

They sell particularly well in Gift Shops and Book Shops for several reasons.

See Page 8

The Really Flexible Book Light

They make great gifts because encouraging reading

for longer battery life, variable brightness

is such a positive message. People like to use them

and a longer flexible arm suitable for

for reading at night without disturbing their partners

all hardbacks and paperbacks

and also as a way of getting back to sleep. From 6 year olds to 106 year olds, reading remains one the world’s favorite hobbies and quite uniquely our book lights sell to all genders and all ages, and there’s not many gifts you can say that about? Our book lights fall into two distinct categories, those which make ‘Great Gifts’ and those which are bought by, and for, ‘Serious Readers’.

Our best selling light is

The Really Tiny

Book Light (page 12) which is available in many colors, followed closely by The Little Book Light (page 13) and The Blocky Book Light (page 46) both of which sell very well as cool alternative designs.

See Page 9

y

The Really Bright Book Light

Suitable for older users who require more and variable light for longer periods of time. Also great for large print books, music and magazines.

y

See Page 10

So whether you are under the covers or under the stars, our book lights will keep you reading wherever you are, for as long as you want... and without disturbing anyone else!

7

avel Slip infoyrourreatdrin bag n the sung whe s down goe

The

product

A handy little clip-on reading light, small and lightweight enough to slip inside your bag or pocket. Carry on reading anywhere, even when the sun goes down. Perfectly practical for travel of any description... whether on an exotic adventure, relaxing holiday or simply on the commute home. And it takes a standard AAA battery – easy to find and change wherever you are!

PURPLE

MINT

TURQUOISE

PINK

sRP

small & compact, ideal for travel

GRAY

$13.99

wholesale $7.00

Small & Lightweight Clips to any book Adjustable Brightness Flexible Neck Takes 1x AAA Battery (fitted) REFILL STOCK: Order in multiples of 3 39701 GRAY 39702 MINT 39703 PINK

39704 PURPLE

39705 TURQUOISE

Pack: 3 x 1.4 x 7in

3 Ways to order 8

1-866-729-6160 ifusa.com

info@ifusa.com

read tinimec,omwfitohrotut at beudrbing others dist

The

product

An intelligent little clip-on reading light with some well designed features to make your bedtime reading experience as comfortable as possible.

The extra long flexible neck bends to your ideal position, whilst the light dimmer allows you to adjust the light intensity, creating your perfect reading environment.

Extra long flexible neck

SRP

$15.99

GRAY

PURPLE

BLUE

TURQUOISE

wholesale $8.00

Extra long flexible neck CLIPS TO ANY BOOK ADJUSTABLE BRIGHTNESS LONG BATTERY LIFE TAKES 3x AAA BATTERIES (fitted) REFILL STOCK: Order in multiples of 3 39801 GRAY 39802 BLUE

39803 PURPLE

39804 TURQUOISE

Pack: 4.1 x 1.4 x 7in

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com

9

The

, ideal a wider beinam for light gorbiggmaerps. books, music

product GRAY

A very useful clip-on reading light, featuring an extra wide light beam – ideal for lighting bigger areas including larger format books, plans and maps. Often used by music performers! Combined with a flexible, positionable neck and longer battery life, this is a very practical multipurpose booklight!

BLUE

WHITE

Wide bright light beam sRP

$19.99

wholesale $10.00

WIDE BRIGHT LIGHT BEAM CLIPS TO ANY BOOK FLEXIBLE NECK ADJUSTABLE BRIGHTNESS LONG BATTERY LIFE

TAKES 3x AAA BATTERIES (fitted) REFILL STOCK: Order in multiples of 3 39901 GRAY 39902 BLUE

39903 WHITE

Pack: 13 x 5.1x 7in

10

Order

ifusa.com

The

asses Reading glht s for with LED lig reading after dark!

product

If you need reading glasses and enjoy a little bit of quiet reading when the big lights go out, our illuminated LED reading glasses are designed to give you your own personal reading space. Each arm is independently switchable to cast just the right amount of light for your environment. The benefits of a booklight and readers wrapped up in one brilliant idea!

GREAT GIFT FOR BEDTIME READERS SRP wholesale $24.99

$12.50

Available in these lens strengths REFILL STOCK: Order in multiples of 3 46401 TORTOISESHELL +1.5 46402 TORTOISESHELL +2.0 46403 TORTOISESHELL +2.5 46404 MIDNIGHT +1.5 46405 MIDNIGHT +2.0

3 classic frame styles – something to suit everyone!

46406 MIDNIGHT +2.5 46407 CONCEPT +1.5 46408 CONCEPT +2.0 46409 CONCEPT +2.5 Pack: 2.4 x 1.4 x 7in

Order

MIDNIGHT TORTOISESHELL

CONCEPT

ifusa.com 11

The

product

REALLY

The

Starter Pack

Clips onto your book so you can carry on reading when it’s dark.

Still the slimmest, trimmest little book light you can buy. Perfectly formed and curved in all the right places, this award-winning little beauty is a consistent best seller. And never one to be left behind in the fashion stakes, it’s now available in the very latest colors!

angles to a full 90° tilt SRP

Clips onto your book

wholesale

$9.99 Order: SP51B

$5.00

starter pack

$90.00

THE STARTER PACK Display + 18 Really Tiny Book Lights (6 each of Pink, Blue & Mint) Display holds 12 Book Lights)

Order: THE STARTER PACK 5100CDU Display + 18 Really Tiny Book Lights (Choose your own colors.

Display holds 12 Book Lights)

New colors

REFILL STOCK: Order in multiples of 6 5101 PURPLE

5114 LILAC

5106 GRAY

5116 SLATE

5102 PINK

5115 SKY

5107 BLUE

5118 CHARTREUSE

5111 BLACK

5112 PETAL PINK

5113 MINT GREEN

12

Slate Petal Navy Forest Purple Pink Blue Pink Mint Lilac Sky Chartreuse GrAy Black Green Green

Pack: 2 x 1.4 x 6.9in

Order

5119 NAVY

5120 FOREST GREEN

Display: 7.9 x 7.9 x 11.8in

ifusa.com

The

PRODUCT Clips to your book or stands on your desk!

Flexible in every way, this stylish little classic will confidently clip to your book and angle to light your page… but is equally at home slipping into its weighty little base and sitting pretty on your desk.

Super gifty color-coordinated packaging makes these little chaps very easy to love.

Clips onto your book...

BLUE

GRAY

LILAC

MINT

PINK

SRP

$9.99

wholesale $5.00

REFILL STOCK: Order in multiples of 3 44301 BLUE

44302 GRAY

44303 LILAC 44304 MINT

44305 PINK

Pack: 3.3 x 1.4 x 5.1in

...and stands on your desk

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com 13

BOOK LOVERS’

Gifts

A collection of ingenious & unique booky themed gifts in beautifully designed, high quality packaging. Classically brilliant product ideas with a designy twist

New

Mini display!

ChoOcsoenytoeunrt own e or buy this on

Squeeze our best sellers into small spaces!

MSD015

SRP

$422.53 $211.50 WHOLESALE

E GIFTS THAT LOVELY DESIRABLBE SELL IN ALL THE ST PLACES

New

The

PRODUCT

Vintage style magnifying lenses with handy hidden magnets A very nice thing to own for anyone who reaches for their glasses whenever there is small print to read. Shaped and styled like vintage lorgnettes but contemporary enough to sit on an IKEA desk or magnetise to a modern fridge door. Keep them handy for when you need a little bit of help with warnings, ingredients or instructions!

Sells well with gifts, books or homeware!

For magnifying the ridiculously small print

around the house!

Keep them on the fridge, or on your desk!

SRP

$12.99

WHOLESALE $6.50

THE FRIDGE REFILL STOCK: Order in multiples of 3 42901 BLACK DIAMANTE

42902 TORTOISESHELL ROUND Pack: 6.9 x 0.3 x 7.5in

Order

ifusa.com 15

The

PRODUCTThe packS

PAGE MARKERS Stylishly slips onto your page and marks the last line you read.

Gifty and nifty, these solid metal arrow page markers are beautifully designed to slip onto any page and mark your place… in style! Crafted from solid brass and copper, the little arrows will point precisely to where you finished reading! Always know your place…

SRP

wholesale

$7.99 BRASS MARKER

$4.00

REFILL STOCK: Order in multiples of 3 47201 BRASS PAGE MARKER

47202 COPPER PAGE MARKER COPPERMARKER

Pack: 3.3 x 0.07 x 4.7in

CURLED UP CORNERS BOOKMARKS Curl up with a good book and a charming metal animal bookmark.

OW

SY

DO

The

PRODUCT Starter Pack

G

Clips onto the corner of your book

SRP

WHOLESALE starter pack

$7.99

QU

IE

SLEEPY OWL

The

DR

Made in brass with antique effect plated finishes and simple etched detail, the set comprises of a drowsy dog, cosy cat, quiet mouse, furled fox and sleepy owl. What could be more snug for an evening’s relaxing read?

ifplc.com

Order

YOU ARE HERE!

T

M

OU

SE

Order: SP365

$4.00

$96.00

STARTER PACK Display + 24 Curled Up Corners (6 each of 4 Designs)

REFILL STOCK: Order in multiples of 3 36501 COSY CAT

RL

D

E

Simple etched detail

36503 FURLED FOX

FU

16

COSY CAT

36502 DROWSY DOG FO

X

Pack: 3.5 x 0.2 x 3.9in

36504 QUIET MOUSE 36505 SLEEPY OWL

Display: 8.4 x 8.6 x 10.6in

The

PRODUCT PAGE MARKERS

The

Brass page markers, minding the important places in your books.

Starter Pack

Every Bookminder tells a different story! Position them on the top or sides of your pages and bold as brass they will turn a dull closed book into a miniature story scene. With a hint of traditional bookiness and a huge twist of contemporary cool, each themed set will mark your four favourite places.

SRP

Highly detailed designs

starter pack

$8.99

$108.00

wholesale $4.50

Order: SP403

THE STARTER PACK Display + 24 Bookminders Packs (6 each of the 4 Designs)

REFILL STOCK: Order in multiples of 3 40301 ALICE IN WONDERLAND 40302 CAT & MOUSE

40303 MOON & STARS

Every Bookminder tells a different story!

Four individual markers per pack

40304 TUMBLING BOOK Pack: 2.5 x 0.1 x 7in

Display: 12.4 x 3.5 x 7.3in

3 Ways to order

Vintage brass 1-866-729-6160 ifplc.com

ifusa@ifplc.com

17

LETTER BOOK PLATES

The

PRODUCT

Personalize and prettify your books with a letter book plate.

SRP

$2.99

Books are definitely better with your letter! Each pack is bursting with the potential to make 12 of your favorite school books, vacation novels or work folders… your very own. M is for… mine!

Books are better with your letter!

WHOLESALE $1.50

The

Starter Pack

starter pack

$54.00

Order: SP415

THE STARTER PACK Display + 36 Book Plates (3 each of the 12 Designs)

REFILL STOCK: Order in multiples of 3 41501 LETTER A

41511 LETTER K

41504 LETTER D

41513 LETTER M

41508 LETTER H

41519 LETTER S

41503 LETTER C 41505 LETTER E

Pack: 3.1 x 0.15 x 4.9in

18

41510 LETTER J

41502 LETTER B

Order

41512 LETTER L

41518 LETTER R

Display: 3.7 x 7.8 x 6.7in

ifusa.com

BOOK KEEPERS BOOKMARK

The

PRODUCT

An elegant and personalized bookmark to keep your page as you read.

The

Choose your letter and personalize your reading. Antique meets book boutique! These key and letter bookmarks have a weighty, expensive feel and will serve to keep your page in undoubted style.

Starter Pack

SRP

$9.99

WHOLESALE

starter pack

$240.00

$5.00

Order: STARTER PACK SP926A Display + 48 Book Keepers Bookmarks (4 each of the 12 letters) REFILL STOCK: Order in multiples of 3 92601 LETTER A 92602 LETTER B

92603 LETTER C

your page in sty le.

92611 LETTER K 92612 LETTER L

92604 LETTER D

92613 LETTER M

92608 LETTER H

92619 LETTER S

92605 LETTER E

Keep

92610 LETTER J

Pack: 2.4 x 0.6 x 7.9in

Order

92618 LETTER R

Display: 11.6 x 13.4 x 10.8in

ifusa.com

19

LITERARY LETTERS

The

PRODUCT

METAL BOOKMARKS

Antique style decorative initials to clip-on and keep your place.

This delightful range of bookmarks blends classic nostalgia with a deliberate twist of contemporary cool. Fashioned from brass and finished with a hugely popular vintage copper effect, it’s a lovely gift for any book lover. Or yourself!

SRP

Top Selling 12 letters available

The

$5.99

WHOLSALE $3.00

Starter Pack starter pack

$108.00

antique copper finish

Clips on to your page

Order: SP983

THE STARTER PACK Display + 36 Bookmarks (3 each of the 12 Designs)

REFILL STOCK: Order in multiples of 3 98301 LETTER A

98310 LETTER J

98303 LETTER C

98312 LETTER L

98302 LETTER B

98304 LETTER D 98305 LETTER E

98308 LETTER H Pack: 3.5 x 0.2 x 4.3in

20

Order

98311 LETTER K 98313 LETTER M 98318 LETTER R 98319 LETTER S

Display: 12 x 8.4 x 12.5in

ifusa.com

The THE CATS EYES

PRODUCT The Starter Pack SRP $4.99

Keep it in your book to mark and magnify.

WHOLESALE

This dual purpose fresnel lens will quickly de-frustrate the small print and bring the words back into focus as you read. One of those little things that make life so much better.

$2.50

THE EYEGLASS

starter pack

$60.00

THE SPYGLASS

Double magnification fresnel lens

Order: SP367 THE WAYFARERS

STARTER PACK Display + 24 Pairs of Magnifying Bookmarks (6 of each Design)

REFILL STOCK: Order in multiples of 3 36703 THE CAT EYES 36704 THE EYEGLASS Pack: 2.3 x 0.1 x 6.3in

36707 THE SPYGLASS 36708 THE WAYFARERS

Display: 2.8 x 3.5 x 9.4in

The

A lifetime’s reading etched into a copper bookmark.

PRODUCT

Everyone loves a list! And this particular one is a lovingly curated selection of classic works, etched into a pleasingly heavy piece of copper. As much a topic for debate as a bookmark, it comes in rather contemporary eyecatching clip board packaging and would be as at home in a gallery, gift shop or book store. How many have you read?

SRP

$12.99

WHOLESALE $6.50

starter pack The

$78.00

Brilliant books to read before you die Order: SP471

Starter Pack

STARTER PACK Display + 12 Bookmarks

REFILL STOCK: Order in multiples of 3 47101

BUCKET LIST BOOKMARK

Pack: 2.8 x 0.2 x 9.2in Display: 4.3 x 6.2 x 10.4in

21

The

PRODUCT

A book fan for a fan of books or lover of lovely things!

SRP

An exquisitely made gift designed to be put on show and much admired. Bound in a quality buckram cloth and embellished with gold foil filigree detail, inside you will discover a patchwork of beautiful old book text and period illustrations.

$6.99

wholesale $3.50

BLUE

GREEN

The

Reproduction of a vintage book in each one

Starter Pack

$84.00

PURPLE

Order: SP348 RED

starter pack

THE STARTER PACK Display + 24 Book Fans (6 each of 4 Colors)

REFILL STOCK: Order in multiples of 3 34801 BLUE BOOK

34802 GREEN BOOK ROSE GOLD & GRAY

34803 PURPLE BOOK 34804 RED BOOK

34805 ROSE GOLD & GRAY BOOK Pack:6.3 x 0.5 x 1.1in

22

Order

Display: 7 x.6.8 x 6.8in

ifusa.com

€

€

€

£

THE MILLIONAIRE’S BOOKMARKS $

$

Possibly the most decadent (and fun) way to keep your place. Coolly slip one of these bookmarks between the pages of your Crime Thriller, Who’s Who or Holiday Chic Lit and join the ranks of the rich, famous and faux!

Get rich quick… on paper at least!

£

Mark your page with the most valuable bookmarks in the world...

Quality printed paper, front and back

$

€

The

PRODUCT

£

Foiled lettering on both sides SRP

$2.99

WHOLESALE $1.50

REFILL STOCK: Order in multiples of 3 35701 THE MILLION DOLLAR BOOKMARK

$

35702 THE MILLION POUND BOOKMARK 35703 THE MILLION EURO BOOKMARK

€ £

$

Pack: 3.3x 0.07x 8.3in

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com 23

Giftideas h

to qualify for inclusion in this section our design team have really had to excel themselves with their ingenuity. our products are intelligent and witty, ingeniously engineered, a totally unique concept or solve a problem that’s never been solved before. oh, and the packaging has to be just as clever!

GET IN THE GOOD BOOKS! 24

The

product

THE NEW BRILLIANT READING REST A colorful way to hold bigger books & tablets in the kitchen, study or office.

wholesale SRP

An even cleverer and even more colorful way to hold bigger books – and now tablets - in the kitchen, study or office. Due to popular demand we have re-engineered this consistently popular product and added a few features which improve both form AND function! And they said you can’t improve on perfection...!

MULBERRY PURPLE

$34.99

The

Starter Packs

starter pack rack

$175.00

starter pack

$525.00

CHILLI RED

Order: SP420 SAGE GREEN

non slip ledge for tablets

CLASSIC GRAY

$17.50

THE STARTER PACK Display + 30 Brilliant Reading Rests (6 each of 5 Designs) Plus 1 extra Reading Rest for presentation

Order: STARTER PACK - RACK SP420R Chrome Display + 10 Brilliant Reading Rests (2 each of the 5 colors) (Rack holds 5 Brilliant Reading Rests) REFILL STOCK: Order in multiples of 6

SOFT BLUE

42001 MULBERRY PURPLE 42002 CHILLI RED

Cut out design to allow for charging cables

42003 SAGE GREEN

42004 CLASSIC GRAY

silicon feet for extra grip

42005 SOFT BLUE

Product/Pack 13.4 x 9.4 x 0.8in Display Stand: 15 x 10.6 x 35.4in Reading Rest Rack: 13.4 x 7.5 x 11in

25

The

PRODUCT An attractive and very practical adjustable book rest for the home. Now suitable for tablets too!

You will find this showpiece book rest equally as at ease in the kitchen, study or on display anywhere around your home. Holds all manner of literature… from recipes books to coffee table journals beautifully, securely and with ease. And with the new cut-out ledge design to allow for charging cables, it will accommodate any tablet too!

SRP

$39.99

WHOLESALE $20.00

The

Starter Packs

starter pack rack

$240.00

starter pack

$480.00

ORDER: THE STARTER PACK SP83 Display + 24 Wooden Reading Rests (Starter Pack includes one free for presentation) ORDER: THE STARTER PACK - RACK SP83R Chrome Display + 12 Wooden Reading Rests (Rack holds 5 Wooden Reading Rests)

Made from European Beech Holds large heavy books 26

Now with cut-out design for cables

8300

WOODEN READING REST REFILL STOCK Order in multiples of 6

Product/Pack 13.4 x 9.4 x 0.8in Display Stand: 15 x 10.6 x 35.4in Reading Rest Rack: 13.4 x 7.5 x 11in

COPPER LETTER KEYRINGS

The

PRODUCT

The smart way to personalize your keys.

The

Starter Pack

Unlike flares and sideburns, keyrings never ever go out of fashion!

Reimagined in uber popular metallic copper plating, these heavy metal letter keyrings are the perfect personalized gift!

On-trend copper color SRP

$9.99

WHOLESALE $5.00

starter pack

$180.00

Highly Polished Solid Metal 12 most popular letters

Order: SP473

THE STARTER PACK Display + 36 Keyrings (3 each of the 12 Designs)

REFILL STOCK: Order in multiples of 3 47301 LETTER A

47310 LETTER J

47302 LETTER B

47311 LETTER K

47304 LETTER D

47313 LETTER M

47303 LETTER C 47305 LETTER E

47308 LETTER H Pack: 9.6 x 7.8 x 11.8in

Order

47312 LETTER L

47318 LETTER R 47319 LETTER S Display: 2.6 x 0.4 x 4.5in

ifusa.com 27

®

NG S, A N NIVE RS A

RI E

DA Y S !

TF G R EA

IR T H

Love your letter with these delightful shaped and patterned books.

A handsomely decorated book in letter form but without words.

Our 14 best-selling letters are represented (plus ampersand), perfectly bound with buckram spine and embellished with gold foil detail. For putting on show or writing in.

Stand up and display beautifully I’m 7.5” tall

28

S

&B

O

R

DI D E W

The starter packS 37301 Letter A

37302 Letter B

Alpha Stand

37303 Letter C

FLOOR STANDING LARGE DISPLAY 37304 Letter D

37305 Letter E

37307 Letter G

37308 Letter H

37310 Letter J

37311 Letter K

An impressive three tiered ‘bookcase’ giving four-sided 360˚ selling space and holding a total of 72 Alphabooks® plus a further 6 books within the header area. The display can still be used effectively against a wall with access on three sides.

Alpha Mini

COUNTER TOP SMALL DISPLAY

37312 Letter L

37313 Letter M

37314 Letter N

Condensed and concise.

The display holds 9 books.

Choose the individual letters you want.

Contact us for more details about the display options 37318 Letter R

37319 Letter S

ALPHABOOKS® REFILL STOCK: Order in singles Alphabooks® : 5.5 x 1.2 x 7.5in

SRP

$19.99

37327 Letter &

3 Ways to order

WHOLESALE $10.00

1-866-729-6160 ifusa.com

info@ifusa.com

29

The

PRODUCT See clearly to apply make up in the mirror.

If you need glasses to read, you might just need make-up glasses to apply make-up! A great gift idea designed by one glasses wearer for fellow frustrated glasses wearers. Make up one eye, flip the magnifying lens over to the other eye and do it all again – perfectly. And as one magnification strength suits all, retailers only need one variant! Brilliantly useful for applying eye make up, mascara, false eyelashes or even contact lenses!

Perfect for Mascara, contact lenses & false eye lashes!

SRP

$9.99

WHOLESALE $5.00

The

Starter Pack starter pack

$30.00

Order: SP422

THE STARTER PACK Display + 6 Pairs of Make-Up Glasses

REFILL STOCK: Order in multiples of 3 42201 MAKE-UP GLASSES Pack: 6.9 x 0.8 x 4.1in

Flip over lens... left & right eye!

30

Great for anyone who wears glasses!

Display: 7.4 x 7.4 x 7in

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com

Great gift for anyone who eats out

The

PRODUCT

For reading the menu clearly in dimly lit restaurants THE most useful gift you could give anyone who needs glasses and eats out! Ever noticed how many people struggle to see the menu in trendily dark restaurants? Glasses alone just don’t work… you need light too!

Slip the Menu Magnifier out of its pouch, press the ‘on’ button and this eye wateringly obvious gift will illuminate AND magnify the small print on any menu or wine list.

WHOLESALE

$11.99

$6.00

The

If you need glasses you’ll love this Struggle to see the menu in dark restaurants?

SRP

AQUA

Light up and magnify the menu!

Starter Pack starter pack

WINE

$72.00

Order: SP460

Luxury velour lined carry pouch for bags & pockets

THE STARTER PACK Display + 12 Menu Magnifiers + 1 extra for display purposes (6 each of 2 Designs)

REFILL STOCK: Order in multiples of 3 46001 AQUA

46002 WINE

Product/Pack: 6.6 x 0.7 x 3.8in

Order

Display: 7 x 8.5 x 8.8in

ifusa.com 31

The PRODUCT

Holds your book open to read leaving your hands completely free!

The perfect reading partner at home or away on your travels. From your smaller paperbacks up to the larger textbooks, Gimble will handle them all with ease leaving you completely ‘hands free’.

Folds down for pocket or bag

The

Starter Pack

SRP

$7.99

starter pack

Wholesale

$48.00

$4.00

Order: SP368

THE STARTER PACK Display + 12 Gimble Book Holders (3 each of Mint, Purple, Pink & Blue

REFILL STOCK: Order in multiples of 3 36803 PINK 36804 BLUE

36801 MINT 36802 PURPLE

Adjust to fit any sized book

Pack: 13.4 x 0.3 x 8.8in

36805 GRAY

Display: 13.4 x 5.9 x 8.6in

The

The

PRODUCT Starter Pack Holds open the pages of your book.

Hands-free and pocket-sized.

Punching well above his weight, this David amongst Goliaths will hold your hardback and paperback books open - leaving your hands completely free for tea and biscuits or writing that important essay!

BLUE

MINT

K PIN LILA

C

GRAY

32

Very strong, sturdy design

SRP

$4.99 Order: SP70B

Wholesale $2.50

starter pack

$75.00

STARTER PACK Display Stand + 30 Little Book Holders (6 each of 5 Colors)

REFILL STOCK: Order in multiples of 6 7007 MINT 7009 GRAY 7003 PINK 7008 LILAC 7006 BLUE Pack: 3.2 x 0.2 x 5in

Display: 3.6 x 8 x 5.9in

in

The PRODUCT

tors MAGNETIC LABEL READERS

Stick them on your fridge. Handy for magnifying labels, instructions and other important small print.

If you increasingly find yourself squinting at your pills or peering at the sugar content, Inspectors are our priceless magnetic magnifying label readers for just such frustrating occasions!

wholesale

SRP

They stick to the fridge with hidden magnets

$9.99

$5.00

starter pack

$90.00

Order: SP919

The

Starter Pack

STARTER PACK Display + 18 Pairs of Inspectors (6 each of the 3 Designs)

REFILL STOCK: Order in multiples of 3 91901 THE GREEN PAIR 91902 THE RED PAIR Pack: 7.3 x 0.4 x 7in

MINT

91903 THE BLUE PAIR

Display: 12 x 5.9 x 18in

The

The PRODUCT Starter Pack

A smart way to organize your books and bits at home and office.

A solution to bookend retailing. Sold flat to save on precious store space - ‘pops’ up to hold your hardback and paperback books securely. Cool and contemporary colors to brighten up your home or office.

Mix & match your colors

SRP

Order: SP930 WHITE

GREEN

RED

wholesale

$7.99

$4.00

starter pack

$128.00

THE STARTER PACK Display + 32 Book Ends (4 each of the 8 Designs)

REFILL STOCK: Order in multiples of 3 93001 BLACK

93004 GREEN

93003 BLUE

93006 RED

93002 WHITE BLACK

BLUE

PINK

GRAY

Pack: 3.3 x 1.4 x 5.1in Display 5 x 6.3 x 11in

93005 PINK

93007 GRAY 93008 MINT

33

The

The Chunky metal keyrings that say something about you!

product

starter pack

Don’t let the truth get in the way of a good chuckle - if you haven’t got it, flaunt it anyway! A remarkably posh metal keyring set with enamel color infill and satirical wording to show the world just who you are. (Even if you’re not).

SRP

$4.99

wholesale $2.50

Chunky but slender!

Order: SP327

starter pack

$270.00

THE STARTER PACK Spinner + 108 Keyrings (6 each of the 18 Designs)

REFILL STOCK: Order in multiples of 3 32703 BROOMSTICK

A super-ironic gift

32723 GENIUS

32705 GETAWAY CAR 32724 GYM GOD 32709 PENTHOUSE 32710 PRIVATE JET

32725 INTERNET SENSATION

32718 THE YACHT

32726 MAN CAVE

32719 ADRENALINE JUNKIE

32727 MIDLIFE CRISIS 32728 OCD

32720 BILLIONAIRE

32729 REALITY TV STAR

32721 THE BOSS

32730 SHOW OFF

32722 CHASTITY BELT 32731 WINE TASTER

Polished solid metal 34

Product: 0.4 x 0.2 x 2.2cm (excluding 0.8in diameter ring) Display: 8.3 x 8.3 x 10in

Order

ifusa.com

The

THE HANDY

TABLET STAND

product

with stylus

Handily holds your tablet anywhere you might need it.

Curvy, cool, and contemporary, this aptly named little stand will hold your device at the perfect angle for viewing your favorite things. And the color coordinated stylus will help to keep your screen messyfinger-free, just in case your favorite things involve getting your hands dirty… whether recipes, repairs or redecorating!

Helpful for COOKING, DIY, HOMEWORK, GAMING AND HOBBIES

Also great for phones!

GRAY

RED

SRP

$14.99

wholesale $7.50

REFILL STOCK: Order in multiples of 3 32501 GRAY

32502 RED

Pack: 5.6 x 1.6 x 6.7in

Includes handy stylus Soft coat finish

Order

ifusa.com 35

The

product

The

Starter Pack

TRANSLATION EDITION Translates words from one language to another great for vacations, travel and study!

This ingenious little electronic dictionary translates words from English to your chosen language and vice versa.

Based on the content of the renowned Collins language dictionaries, the super slim design is perfect for sneaking between the pages of your book or slipping in your bag.

Available in 6 different languges

SRP

$29.99

starter pack

wholesale

$90.00

$15.00 Order: 90400D

THE STARTER PACK Chrome Display + 6 Electronic Dictionary Bookmarks (6 each of your chosen language)

REFILL STOCK: Order in multiples of 3 45101 FRENCH-ENGLISH 45102 ITALIAN-ENGLISH 45103 GERMAN-ENGLISH 45104 SPANISH-ENGLISH Pack 4.5 x 0.7 x 8.9in

Slips in your bag or pocket and marks your page 36

Order

Display: 4.5 x 6.3 x 10.4in

ifusa.com

The

product Reading ‘on the go’ for books and tablets. A travel essential.

Out in the city, about in the country or enjoying a sunny day at the beach, don’t forget this handy and portable reading rest to aid your enjoyment.

Just add a book or tablet and hit the relax button!

SRP

$9.99

wholesale $5.00

The

Starter Packs starter pack

$60.00

Lightweight and portable

Works with books and tablets BLUE

Order: 35899D

STARTER PACK Display +12 Book Rests of your choice

REFILL STOCK: Order in multiples of 6 GRAY

35801 BLUE

35804 GRAY

Pack: 7.1 x 0.4 x 5.6in

35805 MINT

Display: 7.4 x 4.1 x 8.2in

MINT

Order

ifusa.com 37

The

product SRP

For when you need a little bit of Shhh!

In an increasingly beepy, pingy, chatty, ringy ‘I’m on the train’ kind of digital world, is there any gift greater than the sound of silence? Our super quality, easy to use earplugs will (very quietly) amuse and be used by travelers, readers, exam takers and snoozers of all ages. Making a statement in every way, these little packs are designed to catch the eye (and fit the ear) of the peace loving and are an ideal extra gift.

Something to shout about... quietly!

$4.99

wholesale $2.50

The

Starter Pack

starter pack

$90.00

Order: SP427

REFILL STOCK: Order in multiples of 3 42701 42702 42703 I’M OFFLINE I’M READING QUIET PLEASE (RED) (BLUE) (GREEN)

Fully compliant quality foam

Pack: 2.3 x 0.6 x 3.5in

Easy to use 38

THE STARTER PACK Acrylic Display + 36 Ear Plugs Packs (12 each of the 3 Designs)

Display: 8.2in diameter x 10.6in

The

product

The Little Lantern

SRP

A ‘little’ version of the classic style lantern It’s new, but looks amazingly, authentically old.

It seemed a shame not to give this much loved little lamp another pocket-sized lease of life. So we took every classic detail, made it smaller, put it all back together and popped it into some vintage-style Kraft packaging.

wholesale

$8.99

Authentic Red Antiqued finish

$4.50

The

Starter Pack starter pack

$27.00

Order: SP424

THE STARTER PACK Display + 6 Little Lanterns

REFILL STOCK: Order in multiples of 3 42401 THE LITTLE LANTERN Pack: 3.5 x 1.6 x 5.3in

Display: 8.3 x 6.1 x 9.2in

The product

Can hang or stand

SRP

$9.99

WHOLESALE $5.00

The excitement of the big outdoors in a fabulously fun indoor light.

Whatever the size and scale of your wordy adventures, our big hearted mini light will be your reliable night-time reading companion, over or under the sheets, duvet or sleeping bag.

Diffused soft light glow

The

starter pack starter pack

$60.00

Order: SP372

THE STARTER PACK Display + 12 Base Camps

REFILL STOCK: Order in multiples of 3 37201 37202 37203 37204

FESTIVAL BLUE ADVENTURE GREEN PERFECTLY PURPLE EXPEDITION RED

Pack: 4.8 x 1.7 x 5.7in

Display: 15 x 10.4 x 9.9in

39

Sticky HIGHLIGHTER tabs • Great for study

colour coordinate with your pens and folders

• Make notes and point to specific text on pages.

• Sells well with study & academic books and stationery.

SRP

$4.99

wholesale $2.50

REFILL STOCK: Order in multiples of 6 45701 STICKY HIGHLIGHTER TABS Pack: 3 x 0.08 x 8in

And our point is?

MULTI-REFERENCE BOOKMARKS • An evergreen bestseller.

• Mark multiple pages • Sells well in all types of retail environments.

SRP

$3.99

wholesale $2.00

REFILL STOCK: Order in multiples of 6

40

45801 MULTI-REFERENCE BOOKMARKS Pack: 3 x 0.08 x 8in

Clip them on the top or side of your page

PagePointers

The product

PAGE MARKERS

The

STARTER PACK

• A more contemporary version of our best selling multi-reference bookmark.

• Sells well in museum stores and upscale book & gift shops

Order: SP320

STARTER PACK Display + 72 Page Pointers Packs (12 each of the 6 Designs)

REFILL STOCK: Order in multiples of 6 32001 GRAY

32004 PINK

32002 BLUE

32005 ORANGE

32003 PURPLE

32006 GREEN

Pack: 3 x 0.08 x 8in

SRP

wholesale

$4.99

$2.50

starter pack

$180.00

Display: 7.3 x 7.8 x 12.2in

Whilst these products may appear to be very similar, they sell very well and for different reasons.

The product The

STARTER PACK

PLACE KEEPERS • A great gift for book lovers.

• Ideal for novels and for people who like to be specific about where they got to!

Order: SP423

STARTER PACK Display + 48 To Be Continued Packs (12 each of the 4 Designs)

REFILL STOCK: Order in multiples of 6 42301 BLACK & WHITE 42303 PINKS 42302 BLUES Pack: 3.2 x 0.3 x 7.6in

42304 PURPLES Display: 7.4 x 8.7 x 13.2in

SRP

$3.99

wholesale $2.00

starter pack

$96.00

41

The

product

TIN OF SARDINES

SRP

PAGE MARKERS

$7.99

WHOLESALE

Little card ‘sardines’ for clipping to books and magazines.

You’ve never seen fish like this! 50 jazzy clip-on page markers to decoratively mark your books and magazines. More art gallery than ocean galley, these fun flip-ons will brightly tag the bits you’ll want to find again.

$4.00

Clip easily to your page

The

starter pack starter pack

$48.00

SP953A

STARTER PACK Display + 12 Tins of Sardines

REFILL STOCK: Order in multiples of 6 95301 TIN OF SARDINES Pack: 4.2 x 2.5 x 0.6in

Display: 4.1 x 8.1 x 5.5in

The

Stainless steel

product SRP

$12.99

WHOLESALE $6.50

A giftable stainless steel bookmark etched with famous titles and authors.

Every one a classic - from Harry Potter to Hamlet. A stainless steel etched bookmark with a list of fifty esteemed novels from some of the world’s all time great authors. Makes a super gift for an avid reader and book lover.

A great gift for a book lover!

42

starter pack The

$156.00

SP74

starter pack

STARTER PACK Display + 24 Bookmarks

REFILL STOCK: Order in multiples of 3 7401 ‘50’ BOOKS BOOKMARK Pack: 2.6 x 0.1 x 8.1in

Display: 4.3 x 6.3 x 10.2in

The

product BIBLE LIGHT

SRP

$9.99

Clips onto your book or bible

Clips on to your bible so you can carry on reading when it’s dark.

WHOLESALE $5.00

speak to us about our starter pack option

This clever little book light is a tried and tested (and actually award winning) IF design classic.

In bright and cheerful colors it’s perfect for bible study or reading when the light is fading.

REFILL STOCK: Order in multiples of 6 33501 MINT

33502 PURPLE

Size: 2.3 x 0.5 x 7.8in

The

product

SRP

$9.99

BIBLE STUDY PEN POUCH

Fits most notebooks, books and bibles

WHOLESALE $5.00

Keeps your study tools handily attached to your bible.

A very handy little pouch to fit your bible, book or notebook that will guarantee your highlighters or pens will be just where you need them, when you need them! Brilliant for bible study and perfect for people who don’t like to lose things!

speak to us about our starter pack option REFILL STOCK: Order in multiples of 3 33401 BLACK 33402 BROWN 33403 PINK Pack: 3.9 x 0.2 x 9.7in

33404 PURPLE 33405 TURQUOISE Display: 5.1 x 4.9 x 11.7in

43

k Children & Reading Make reading as much fun as possible with our range of inspiring children’s products, designed to be non-technical, work offline and be simple to use – making them great gifts to give and feel good about it.

or Buy tkhtiso osnuite, you! twea

MSD004

SRP

$365.67 $183.00 WHOLESALE

New

Merchandising idea!

44

Our Mini themed displays are perfect to place at the point of sale!

do better at children who readt ma school. that’s no rketing... it’s a fact

MARK YOUR PAGE

The

PRODUCT $9.99

wholesale

Furry friends bookmarks for little book lovers.

$5.00

The furriest fun to be had at reading time. These plush bespectacled bookmarks will faithfully keep your page with their dangly tails, but secretly can’t wait for you to pick up your book and continue the story.

And this year we have updated the range to include six new faces that we know will sell equally well to both book lovers and fashion followers! Fun to display at home too!

Cat Unicorn

The

Starter Pack

starter pack

$180.00

Dragon Order: SP968A

Corgi Sloth

THE STARTER PACK Display + 36 Book-Tails (6 each of 6 Designs)

REFILL STOCK: Order in multiples of 6

Rabbit High quality plush

96807 BLACK CAT

96810 SLOTH

96809 RABBIT

96812 UNICORN

96808 CORGI

Pack: 3.1 x 2.5 x. 7.7in

Order

96811 DRAGON

Display: 9.8 x 22.4in

ifusa.com 45

THE

The

PRODUCT

Hands STAND

AUBERGINE

The handiest way to hold tablets and books Designed to hold and hug, this safe pair of soft-touch hands will gently grip the pages of an open reading book, comic or text book. Not to miss a trick, they are perfectly positioned to grip a tablet snugly too!

And when you’re finished? Fold it up and slip it into your bag!

holds tablets

Great for reading, homework, gaming and traveling!

CORAL

DUCK EGG BLUE

LIME

SCARLET

hugs books

SRP

$14.99

wholesale $7.50

REFILL STOCK: Order in multiples of 6 94201 AUBERGINE 94202 CORAL

94203 DUCK EGG BLUE

94204 LIME

94205 SCARLET

Pack Size: 3.3 x 1.7 x 9in

3 Ways to order 1-866-729-6160 ifusa.com

46

info@ifusa.com

Read a little EVERY DAY

The

PRODUCT SRP

A cool way to encourage children to read regularly and time their sessions.

$9.99

WHOLESALE

Time flies when your head’s in a book! But if you need to know precisely how much time has flown, this booky shaped Reading Timer will keep tabs on it. Encouraging young people to read at bedtime or anytime is no mean feat with today’s distractions and a little help goes a long way! Ingeniously the Reading Timer works equally well for the reluctant ‘Do I HAVE to read tonight?’ gang AND the rather keener ‘Pleeeeease can I read for another half an hour?’ brigade.

or Stands up on its own

$5.00

The

Starter Pack Clips onto your book...

Did you know...

Children who read regularly for pleasure do better at school!

starter pack

$60.00

Order: SP364A

THE STARTER PACK Display + 12 Reading Timers (6 each of 2 Designs)

REFILL STOCK: Order in multiples of 3 36401 BLUE TIMER 36402 PURPLE TIMER Pack: 4.9 x 0.8 x 7.1in

Order

Display: 4.9 x 5.1 x 8.7in

ifusa.com 47

The

BOOK LIGHT

PRODUCT

Carry on reading after the lights go out!

Surely the coolest reading light on the block, this little bold and bendy book lamp is built to clip on to any book cover! It’ll illuminate the page just enough to let you carry on reading at bedtime… even when the big lights have gone out! It’s even got a flexible neck so you can sneak under the covers (sssshhhhhhh) and angle the beam so it’s just right! A fab gift for reluctant OR regular readers. If this doesn’t encourage children to read, what will?

Great for encouraging bedtime reading!

Perfect E for BEDTGIM! READIN

SRP

$9.99

WHOLESALE $5.00

The

Starter Pack

starter pack

Bendy Neck

C lip

s

on t

$60.00

o yo u

r book Batteries included

Order: SP462

STARTER PACK Display + 12 Blocky Book Lights (6 of each color)

REFILL STOCK: Order in multiples of 3 46201 BLOCKY BOOK LIGHT - BLUE

46202 BLOCKY BOOK LIGHT - PURPLE Pack: 3.1 x 2.5 x 7.7in

48

Order

ifusa.com

The

PRODUCT SRP

Boldly glows where other lights just can’t!

$9.99

A present with real personality, this flexible and friendly little light is a true HERO when you are looking for gift ideas for kids. A very practical purchase disguised as a fun stocking filler or gift, it bends, dangles, twists or grips to just about anything… great for that extra little bit of light for finding things, reading things or making things!

WHOLESALE $5.00

!

!

REFILL STOCK: Order in multiples of 3 46101 GREEN BENDY LIGHT

46102 PURPLE BENDY LIGHT 46103 RED BENDY LIGHT

Pack: 4.9 x 0.8 x 7in

Order

ifusa.com 49

The

PRODUCT A great way for children to pick up the meaning of words as they read.

An easy-to-use English language dictionary enabling quick look up and understanding of the words children encounter every day during their formative years. Data content from the best-selling Oxford Primary Dictionary. Makes learning extra fun!

SRP

30,000 word over

$29.99

WHOLESALE $15.00

definitions

The

Starter Pack Learning... but much more fun!

Justa kweoyrd... in

...a defnindittiohne wil on tl haeppscearreen

starter pack

$90.00

Order: SP350

STARTER PACK Chrome Display Stand + 6 Dictionaries

REFILL STOCK: Order in multiples of 6

35001 ELECTRONIC DICTIONARY BOOKMARK Pack: 5.9 x 0.6 x 7.9in

50

Order

Display: 5.9 x 6.1 x 8.7in

ifusa.com

The

product

The

starter pack

Gr ft for schoeoatl &gico studentsll! ege A powerful, quick access dictionary in a slim and ergonomic case This award winning super skinny but powerful electronic dictionary cleverly includes the content of a well respected pocket dictionary.

Thousands of word definitions all at your fingertips in a bookmark.

SRP

$29.99

36,000 word definitions in a bookmark!

Super thin!

Fits inside your book!

wholesale $15.00

Order: SP964

starter pack

$270.00

STARTER PACK Display Stand + 18 Electronic Dictionary Bookmarks

REFILL STOCK: Order in multiples of 6 96401 ELECTRONIC DICTIONARY BOOKMARK

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com

51

The

PRODUCT SRP

BOOKMARKS

$8.99

Cleverly designed to help children read in bite-sized pieces!

Get your teeth into a good book! Great fun for all ages at reading time.

The gentle jaws clip onto the front cover and the dangly elasticated tail loops down to keep your place.

Clips to the cover

WHOLESALE $4.50

The

Starter Pack

starter pack

$162.00

Order: STARTER PACK SP369 Display + 36 Teeth-Marks Bookmarks (6 each of the 6 Designs)

Marks your page

52

REFILL STOCK: Order in multiples of 3 36901 BAT 36902 BEAR 36903 HIPPO

36904 SHARK 36905 T-REX 36906 WOLF

Pack: 3.9 x 0.6 x 7.5in

Display: 16 x 8.3 x 19in

Order

ifusa.com

Gifts that encourage children to read

Reading related products make great gifts because promoting reading is such a positive and intelligent message.

These products make great gifts for aunties and uncles, grandma’s and grandad’s, mom’s and dad’s and neighbors to buy all year round, whatever the occasion.

MSD003

SRP

$289.83 $145.00 WHOLESALE

Ready to go shelf display

Contains: 4 x Blocky Book Lights, 6 x Children’s Electronic Dictionaries, 6 x Children’s Reading Timer

53

Reading Glasses Optical matters even more now!

An ageing population means that the need (and desire) for reading glasses is growing and the market along with it! We have been working with some excellent accredited manufacturers – the same factories that make optical products for all the high end retailers and brands.

So all our products hold the relevant safety and quality certifications. And because we are IF, we have designed some brand new, really useful and innovative ideas – things your customers will enjoy trying on and buying for themselves, or for others!

eASY TO RETAIL reading glasses.

5403

New Do your customers need glasses? As most people start needing help with vision around the age of 40, the market for ready readers is growing and will continue to grow as long as people continue to age/get to 40. There are not many things that are as certain as that!

If you have had your eye on this product sector, but not known where to start or what to choose, Easy Readers really are the easy way to retail reading glasses. We have designed 10 frames based on the most popular high street styles (to suit all ages and genders), produced them in just the best-selling colors and top selling four lens strengths. Then tested them to all the required quality standards and packaged & merchandised them in an original, charming and user-friendly way. They are also reassuringly priced to reflect their superior quality, but competitive enough to suit everyone’s pocket too.

The

product

The

Starter Pack starter pack

$267.00

includes: • 3 pairs of 12 designs • Free stand • re-order in singles

fashionable frame styles

• full sor terms no moq • re-order online Further details on page 65

Reading glasses are now consistently in our top ten best selling lines

Order: THE STARTER PACK SP479 Display + 36 Pairs of Glasses (1 of each lens strength, unless otherwise stated) Full details on page 65 REFILL STOCK: Order in singles See pages 56, 57, 58 for re-ordering information Pack: 5.5 x 1.2 x 4in Display: 12 x 12cm x 23in

STYLISH COLOUR RANGE

Order

ifusa.com 55

starter pack includes: *

display stand, plus 3 pairs of each style PANEL ONE

PANEL TWO

DAYFARER BLACK

SRP $16.99

WHOLESALE $8.50

Order in singles Order online for 48 hours refill service

CLASSIC TORTOISESHELL Order no. +2.0 47902

SRP $12.99

+2.5 47903 +3.0 47904

Order in singles Order online for 48 hours refill service

+1.5 also available (not included in starter pack)

WHOLESALE $8.50

Order in singles Order online for 48 hours refill service

WHOLESALE $10.00

Order in singles Order online for 48 hours refill service

56

+2.0 47915 +2.5 47916 +3.0 47917

ROUND BLACK Order no. +1.5 47905 +2.0 47906 +2.5 47907

HALF FRAME METAL

SRP $19.99

Order no.

+1.5 also available (not included in starter pack)

SPORTY BLUE/CLEAR

SRP $16.99

WHOLESALE $6.50

SRP $12.99

WHOLESALE $6.50

Order in singles Order online for 48 hours refill service

Order no. +1.5 47918 +2.0 47919 +2.5 47920

ROUND TORTOISESHELL Order no. +1.5 47911 +2.0 47912 +2.5 47913

SRP $12.99

WHOLESALE $6.50

Order in singles Order online for 48 hours refill service

Order no. +1.5 47921 +2.0 47922 +2.5 47923

*one of each lens strength, unless stated otherwise

Traditional book shop, garden centre, café, trendy barbers, pharmacy or department store, this range of 'easy to pick up’ readers merchandise wonderfully just about anywhere. Easy! We think you should try it!

PANEL THREE

PANEL FOUR DUO TORTOISESHELL/RED

OVER THE TOP RED

SRP $11.99

WHOLESALE $6.00

Order in singles Order online for 48 hours refill service

Order no. +1.5 47924 +2.0 47925 +2.5 47926

METAL BRIDGE TORTOISESHELL

SRP $16.99

WHOLESALE $8.50

Order in singles Order online for 48 hours refill service

Order in singles Order online for 48 hours refill service

Order no. +1.5 47940 +2.0 47941 +2.5 47942

ROUND BEIGE/BROWN

SRP $12.99

+2.0 47931 +2.5 47932

Order in singles Order online for 48 hours refill service

Order no. $12.99 $6.50 +2.0 47937 +2.5 47938 Order in singles Order online for 48 hours refill service +3.0 47939 +1.5 also available (not included in starter pack)

WHOLESALE

WHOLESALE $8.50

Order no. +1.5 47930

CLASSIC PURPLE

SRP

SRP $16.99

WHOLESALE $6.50

Order no. +1.5 47946 +2.0 47947 +2.5 47948

ROUND BLUE/BLACK

SRP $12.99

WHOLESALE $6.50

Order in singles Order online for 48 hours refill service

Order no. +1.5 47949 +2.0 47950 +2.5 47951

57

4 additional styles you can order

Easy to retail - Available in just the popular strengths 1.5, 2.0, 2.5, 3.0

SPORTY BLACK/CLEAR

SRP $16.99

WHOLESALE $8.50

Order in singles Order online for 48 hours refill service

Order no. +1.5 47908 +2.0 47909 +2.5 47910

OVER THE TOP BLUE

SRP $11.99

WHOLESALE $6.00

Order in singles Order online for 48 hours refill service

Order no. +1.5 47927 +2.0 47928 +2.5 47929

METAL BRIDGE BLACK

$??.??

SRP $16.99

WHOLESALE $8.50

Order in singles Order online for 48 hours refill service

Order no. +1.5 47933 +2.0 47934 +2.5 47935

DUO TORTOISESHELL/BLUE

$??.??

SRP $16.99

WHOLESALE $8.50

Order in singles Order online for 48 hours refill service

58

Order no. +1.5 47943 +2.0 47944 +2.5 47945

To sell ready readers, you must provide a reading chart, so we will send you one like this to hang on your stand

POCKET READERS

micrwoitfibh er cloth

The

product

Reading glasses small enough to slip inside your pocket.

SRP

If you need glasses for reading, you’ll know how frustrating it is when you don’t have them with you. Pop a pair of these very wearable and on-trend specs in your pocket or bag and never be without! Deliberately small, but definitely not compromised on comfort or quality, Pocket Readers are manufactured to a high spec by a top optical manufacturer and are designed in six of the top selling frame colors… something for everyone!

And we’ve included a color coordinated stylish case to keep them scratch free, with a little microfiber cloth to keep them clean. Oh yes, and they are available in all of the most popular strengths. What more do you need?

$12.99

wholesale $6.50

Glasses conform to UK, EU and US safety standards

BLACK

r ha

n

BLUE

g

P op

t

in

d ba

hem

yo u r p o c k e t o

PURPLE

Available in these lens strengths

RED

TEAL

REFILL STOCK: Order in singles 47601 +1.5 BLACK

47610 +1.5 RED

47603 +2.5 BLACK

47612 +2.5 RED

47602 +2.0 BLACK TORTOISESHELL

includes Bespoke designed plastic rigid case

47611 +2.0 RED

47604 +1.5 BLUE

47613 +1.5 TEAL

47606 +2.5 BLUE

47615 +2.5 TEAL

47605 +2.0 BLUE

47614 +2.0 TEAL

47607 +1.5 PURPLE

47616 +1.5 TORTOISESHELL

47609 +2.5 PURPLE

47618 +2.5 TORTOISESHELL

47608 +2.0 PURPLE

47617 +2.0 TORTOISESHELL

Size: 3.7 x 1 x 7.6in

Microfiber cloth

Order

ifusa.com 59

The

product Compact convenience combines with high quality optical engineering.

Read thinner! With their clean, confident lines and minimalist designer looks our ultra-thin reading glasses are ‘going large’ on style. High quality aspheric lenses and lightweight plated frames ensure that they have the technical substance to match.

Smaller than a 1 cent penny!

With handy slim case

Super-slim, pocket-sized & practical

SRP

$14.99

WHOLESALE $7.50

High quality aspheric lenses REFILL STOCK: Order in multiples of 3 44201 + 1.0 44202 + 1.5 44203 + 2.0

44204 + 2.5 44205 + 3.0

Pack: 2.7 x 1.2 x 6.9in

60

Order

ifusa.com

The

PRODUCT Because three pairs of readers are definitely better than one!

This really does exactly what it says on the tin… a set of three pairs of reading glasses (all the same strength) to keep in three of the places where you might need glasses… in the kitchen, garage, handbag, the office, in the car, the bedroom… or somewhere slightly more obscure. If you need reading glasses, or know someone who can’t live without them, you’ll need Spare Pair !

ONE BAG

SRP

$19.99

WHOLESALE $10.00

These reading glasses conform to EN 14139:2010 PD value 62 + 2mm.

Available in these lens strengths

REFILL STOCK: Order in multiples of 3 40402 +1.5

40407 +1.5 BRIGHTS

40403 +2.0

40408 +2.0 BRIGHTS

40404 +2.5

40409 +2.5 BRIGHTS

Pack: 4.5 x 1 x 7.7in

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com 61

C O M PA C T L E N S E S F O L D F L AT R E A D I N G G L A S S E S

BERRY

Space-saving reading.

Designed with a devilishly clever double folding hinge, these reading glasses fold completely flat! And each pair fits snugly inside its own color coordinated super slim case – perfect for slipping inside a pocket or bag. With form, function and funkiness in equal abundance, these award winning readers are made with high quality optical grade lenses, work brilliantly and come in twelve contemporary colors. Merchandised as a mini or comprehensive range they make a very attractive splash of color in any retail environment, even in places you wouldn’t normally expect to find reading glasses!

SURF

FROST

CHILLI

CINNAMON

OLIVE

Available in these colors PORT

ORCHID

TWILIGHT

STORM

5 lens strength options JET

62

ESPRESSO

60 hook floor standing display

The

PRODUCT

Size: 15.3 x 15.3 x 63in

Great for

GALLERIES, GIFT SHOPS, DRUGSTORES, INTERIOR STORES

or just about anywhere!

REFILL STOCK: Order in singles

SRP

$19.99

wholesale $10.00

The

starter packs

60 Hook Floor Spinner White presentation floor spinner with mirrors.

Holds 180 pairs, 3 per hook.

10 tester pairs are supplied with this floor standing spinner only.

ORDER CODE - SP917

$1800.oo 24 Hook Counter-Top Spinner White presentation spinner with mirror.

Holds 72 pairs 3 per hook.

ORDER CODE - 91700D24

$720.oo

24 hook counter-top spinner Size: 8.2 x 8.2 x 18.7in

Order

ifusa.com 63

Understanding The US reading glasses market is growing strongly because of

the ever-increasing demand for fashionable frames.

According to Statista.com, the value of the reading glasses market in the United States in 2018 amounted to about 13.13 billion U.S. dollars. The value of the U.S. reading glasses market was expected to rise to almost 18 billion U.S. dollars by 2026.

Reading Glasses and how to sell them

Nearly everyone will need some form of vision aid by the time they are 50

Today’s trends

The stark reality, whether we like it or not is that nearly everyone will need some form of vision aid for close up reading by the time they are 50.... and 50+ year olds are the new 25 year olds when it comes to keeping up with trends today! One surprising fact is that on average typical users purchase more than 4 pairs each year!

Ready Readers

Whilst consumers may choke at the cost of prescription readers from Opticians, the market for “ready readers” is booming. A consumer might have to pay more than $100 for a pair of reading glasses from an optician which might easily be lost or broken, whereas the

64

comparatively inexpensive ready readers mean that people can afford to take risks with fashionable frames, often buying more than one pair.

Cautionary note!

One cautionary note however, often reported by the likes of Which? magazine and the Tabloids, is that very cheap readers can be potentially damaging to the eyes and should be approached carefully. The most common fail is that the lenses are not properly tested and the centres of the lenses not correctly positioned which can cause blurred or double vision, head aches and worse!

Which? magazine advises people who have a prescription above +2.0 to test ‘ready’ reading glasses for two minutes to check the centre points of each lens are aligned correctly.

Great opportunity

So this growing market represents a great opportunity for Book Stores and Gift Stores , to capitalise on this trend, with an appropriate offering.

Fashionable frames and quality lenses at competitive SRP’s that suit the profile of their customers.

'Ready to retail’ program Tidy, compact & contemporary merchandising option

.00 67 $2 TOTAL RETAIL VALUE $533.64 WHAT YOU GET 3 PAIRS OF 12 DESIGNS free stand Re-order in singles full SOR terms no moq re-order online for 48 hour refill service 65

O

A smart, coordinated range of well designed magnifying products for everyday use. From hobbies, DIY and specialist professional uses, to simply eating out, getting about and reading the small print.

Select your own contents or buy this one!

MSD006

SRP

$323.64 $162.00

New Ready to go Our Mini themed displays are perfect to place at the point of sale!

66

WHOLESALE

the when it comesizs to small print, e matters!

The

PRODUCT

CREDIT CARD MAGNIFIER A super slim, super useful flat ‘fresnel’ magnifier designed to be the exact size as a credit card. Slips inside a purse or wallet perfectly.

SRP

$3.99

2.6” large lens area

wholesale $2.00

Good quality rigid acrylic

Ideal for... countless

everyday uses when discrete extra magnification is needed, from menus and timetables to maps or any small print.

Order: 45001

CREDIT CARD MAGNIFIER Order in Multiples of 3

Pack: 2.4 x 0.2 x 4.3in

Order

ifusa.com

The PRODUCT

MAGNIFYING BOOKMARK

SRP

A multipurpose flat fresnel lens, bookmark shaped and sized so it conveniently slips between the pages of a book.

$3.99

Quality rigid fresnel lensminimum distortion

WHOLESALE $2.00

Ideal for... keeping your place and magnifying the important parts of your book, magazine or document.

Order: 45002

MAGNIFYING BOOKMARK Order in Multiples of 6

Pack: 6.5 x 1 x 8.5in

67

The PRODUCT FLEXIBLE MAGNIFYING SHEET Designed to slip inside the pages of a standard book, this lightweight flexible magnifying sheet is ‘page sized’, making it easy to magnify whole sides of text at once.

SRP

$4.99

Clear magnified image

wholesale $2.50

Ideal for... reading,

puzzling and deciphering the small print on bills and documents.

Order: 45003

FLEXIBLE MAGNIFYING SHEET Order in Multiples of 12

Pack: 5.5 x 0.2 x 9.1in

Order

ifplc.com

The PRODUCT FULL PAGE MAGNIFIER An extra large, good quality rigid magnifying sheet, designed for those needing to view larger areas with ease. Rigid acrylic construction allows the sheet to be held steadily with one hand.

Rigid framed lens – no distortion!

sRP

$14.99

Ideal for... extremely

68

handy for viewing bigger books, maps, pictures or any larger format subjects.

Order: 45004

wholesale $7.50

FULL PAGE MAGNIFIER Order in Multiples of 3

Pack: 8.9 x 0.2 x 12.4in

The

PRODUCT PROFESSIONAL LOUPE A small domed desktop lens giving powerful 6x magnification.

Clear acrylic sides cleverly allow the light to flood in, illuminating the subject matter naturally.

6x strong magnification 1.6� clear acrylic dome

sRP

$8.99

Ideal for...

specialist hobbyists and collectors who require a higher magnification strength for inspecting fine detail on stamps, photographs, samples, maps etc.

wholesale $4.50

Order: PROFESSIONAL LOUPE 45005 Order in Multiples of 3 Pack: 3.3 x 1.2 x 4.9in

Order

ifusa.com

The PRODUCT POCKET LIGHTED MAGNIFIER An extremely handy pocket sized magnifier with the added benefit of an LED bulb designed to illuminate the subject area and make the image even clearer.

SRP

$9.99

wholesale

2x lens with 4x inset for extra detail Replaceable batteries

$5.00

Ideal for...

popping in a handbag or pocket for many everyday uses including reading menus and general small print.

Order: POCKET LIGHTED MAGNIFIER 45006 Order in Multiples of 3 Pack: 3.1 x 0.8 x 6.3in

Order

ifusa.com

69

The PRODUCT LARGE DUAL FOCUS MAGNIFIER A very versatile magnifier to have around the home. Designed with a comfort-hold ergonomic handle and large lightweight lens, this can be used for all types of household and hobby purposes.

SRP

$12.99

X3 strength Lens plus x5 inset lens

WHOLESALE $6.50

Ideal for...

Comfortable handle

older people, hobbies needing additional magnification strength and tasks requiring prolonged use such as reading, jigsaws and study.

LIGHTED HAND HELD MAGNIFIER

Order: 45007

LARGE DUAL FOCUS MAGNIFIER Order in Multiples of 3

Pack: 4.3 x 1.2 x 9.6in

Order The PRODUCT

Illumination increases the contrast between the background and the text, image or subject, making it appear even clearer as well as magnified. This hand held magnifier, with 6 LEDS positioned evenly around the lens ensures that the full magnified area is flooded with light.

2.6� large lens area

70

SRP

$14.99

WHOLESALE

LED bulbs and AA batteries offer a long light life.

Ideal for... reading,

hobbies, household tasks or simply when a bit of extra illumination is required to improve clarity.

ifusa.com

$7.50

Order: 45008

LIGHTED HAND HELD MAGNIFIER Order in Multiples of 3

Pack: 5.5 x 1.2 x 12.4in

Order

ifusa.com

New

READY READERS

The

A very practical pair of everyday magnifying ready readers presented in a protective case. Quality & safety tested lenses in a strong unisex frame with sprung temples and strengthened bridge.

product SRP

Available in the 5 most popular lens strengths

$9.99

wholesale

One frame shape

$5.00

Ideal for...

older people, hobbies needing additional magnification strength and tasks requiring prolonged use such as reading, jigsaws and study.

MINI DISPLAY

MINI displays are ideal for till points!

A new way to merchandise on shelves, tables & counters!

REFILL STOCK: Order in multiples of 3 45011 +1.0 45012 +1.5 45013 +2.0

45014 +2.5 45015 +3.0

Pack: 2.5 x 1.2 x 8.1in

MSD006

SRP

$323.64 $162.00 WHOLESALE

3 Ways to order Select your own contents or buy this one!

1-866-729-6160 ifusa.com

info@ifusa.com

71

NOTEBOOKS

The clever way to carry your stuff...

A new co-ordinated collection of stationery

72

& lifestyle accessories for retailers.

See the full range on pages 74 - 87

& ACCESSORIES

Everyone carries their important stuff around with them today... phones, notebooks, glasses, pens, cash, cards keys and a whole tangle of leads, earphones and chargers! Designed for modern life, Bookaroo is a collection of clever, stylish and frankly brilliant gifty product ideas, created to make the carrying so much more fun!

They are great gifts to buy for students, professionals, commuters, planners, travel adventurers, entrepreneurs, geniuses and the just plain organized! Choose to coordinate, complement or even clash!

73

A5 Notebook

p Everyone carries their

A6 Notebook

important things around with them today‌ phones, notebooks, glasses, pens, cards and a whole tangle of leads. bookaroo is a range of clever, stylish and frankly brilliant stationery and lifestyle gifts which make the job much more fun.

the cleyvoeurr wstauyfft!o carry

mixp p or mouraftavcorhite y

74

colors

The

PRODUCT

A5 NOTEBOOK

The

Starter Pack

Scribble, list, note or sketch your important ideas in this useful & colorful notebook.

All the best people carry a notebook, never be caught without somewhere to scribble, note, list or sketch your next big idea or important ‘to-do’s’!

A Bookaroo notebook is not just a pretty face though! It’s packed from PU cover to cover with 192 pages of smooth, ink-friendly, good quality ivory paper… just waiting for your input! And for the super organized amongst you, we have included contents pages and a place to number your pages.

How very useful!

SRP

WHOLESALE starter pack

$12.99

Lined to keep your ideas in order!

Order: SP432

$78.00

$6.50

THE STARTER PACK Display + 12 Notebooks (1 piece of 12 different colors)

REFILL STOCK: Order in singles 43201 TURQUOISE

43210 BLUSH

43203 BLACK

43212 NAVY

43202 RED

43204 PURPLE

43213 LILAC

43205 PINK

43214 DARK RED

43206 BROWN

43215 FOREST GREEN

43207 TEAL

43216 SKY BLUE

43209 GRAY

43218 GOLD

43208 MUSTARD

192 pages just waiting for your ideas!

TURQUOISE

RED

BLACK

PURPLE

PINK

BROWN

TEAL

MUSTARD

GRAY

BLUSH

MINT

NAVY

LILAC

DARK RED

FOREST GREEN

SKY BLUE

ROYAL BLUE

GOLD

43211 MINT

Pack: 5.1 x 0.3 x 11.6in

Order

43217 ROYAL BLUE

Display: 6.3 x 7.6 x 11.6in

ifusa.com 75

A6 POCKET NOTEBOOK

New

The

PRODUCT SRP

Keep your notes, plans and loose bits of paper in this dinky pocket sized A6 notebook.

$9.99

There are pocket notebooks and then there’s a Bookaroo ‘pocket’ notebook!

We know that big ideas often come from small things so this little notebook has all the paper quality and really useful features of the A5 version, like contents pages, numerable pages and tear-outable perforated sheets at the back for lists and note leaving, BUT at a fraction of the size. Oh and this time we have added a beautifully stitched front pocket for those annoying little loose bits of paper that are so easy to lose! Pop in a train ticket, cash, card, receipt or business card!

A really nice thing to drop in your pocket or handbag for moments of inspiration, hobbies, shopping, work or college stuff.

WHOLESALE $5.00

The

Starter Pack starter pack $60.00

HOT PINK

ORANGE

SKY BLUE

PALE PINK

NAVY BLUE

BLACK

LILAC

CHARTERUSE

BROWN

PURPLE

FOREST GREEN TURQUOISE

With unique stitched front ‘pocket’ A great colour story with the A5 notebooks and the rest of our Bookaroo range

Order: SP430

THE STARTER PACK Display + 12 Notebooks (1 of each color)

REFILL STOCK: Order in singles 43001 HOT PINK

43007 CHARTREUSE

43003 LILAC

43009 SKY BLUE

43002 PALE PINK 43004 PURPLE

43005 ORANGE

43006 NAVY BLUE Pack Size: 3.7 x 0.6 x 6.1in

76

A little product with big impact for display

Order

43008 FOREST GREEN 43010 BLACK

43011 BROWN

43012 TURQUOISE Display: 5.1 x 8.7 x 9.8in

ifusa.com

& stuff

BOOKS POUCH

New

The

PRODUCT

Carry your everyday books, work, project or study stuff in this stylish, luxury lined pouch.

Bookaroo is all about cool, clever ways to carry your stuff. So we thought that what everyone really needed now was something smart, colorful and stylish to carry their fabulous notebooks around in! Each soft, luxuriously lined PU sleeve fits a selection of notebooks, papers, journals and even a little tablet. It has a pocket to slip that extra ‘stuff’ into... and a matching loop to attach your pen-coordinated of course!

Fits a chunky novel or a selection of notebooks, novels anD tablet.

SRP

Fastens too!

MIX & MATCH WITH OTHER BOOKAROO THINGS!

$24.99

wholesale $12.50

REFILL STOCK: Order in multiples of 3 43301 BROWN / BLACK

43302 CHARTREUSE / FOREST GREEN 43303 PALE PINK / GRAY

43304 TURQUOISE / PURPLE Pack: 8.7 x 0.8 x 10.4in

great fo r w o r k , college projectsor

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com

77

The

PRODUCT The

PEN POUCH FOR NOTEBOOKS

Starter Pack

Keeps your writing tools handily attached to your book Does anyone have a pen? This very handy little pouch for the front of your book or notebook will guarantee that your pen or pencil will be just where you need them, just when you need them! Definitely the best thing since sliced bread for students, readers, shoppers, hobbyists, stationery lovers and generally anyone who carries a notebook and hates losing things.

Fits A5 style notebooks and books

Superior quality leather effect PU

BLACK

SRP

$9.99 BROWN

starter pack $75.00

WHOLESALE $5.00

PINK

PURPLE

Order: THE STARTER PACK SP407 Display + 15 Pen Pouches (3 each of 5 designs, Black, Brown, Pink, Purple, Turquoise) Or talk to us about choosing your own colors REFILL STOCK: Order in multiples of 3

TURQUOISE

METALLIC GOLD

40701 BLACK 40702 BROWN 40703 PINK 40704 PURPLE Pack: 3.9 x 0.2 x 9.7in

Stretchy elastic for flexible fit 78

40705 TURQUOISE 40706 GOLD 40707 ROSE GOLD 40708 MINT

Display: 5.1 x 4.9 x 11.7in

METALLIC ROSE GOLD

Lots of on-trend colors to choose from

MINT

Order

ifusa.com

New

PEN

The

PRODUCT

Smart black-ink ball point pens to coordinate with the Bookaroo range.

SRP

$4.99

It’s just a pen. But it IS a good one. It contains superior German black ink so flows beautifully and the barrel is lovely and soft coated to make it comfortable to hold blah blah blah. But MOST importantly and what you really need to know is…it LOOKS GOOD! Create a bit of ‘penvy’ - mix and match with all our other accessories. A great additional purchase for customers buying Bookaroo.

WHOLESALE $2.50

The

Starter Pack starter pack

Available in 12 feature colors

$60.00

ComoplkaerteootLoheokaroo!

Bo Order: SP431

THE STARTER PACK Display + 24pcs (2 of each color)

REFILL STOCK: Order in multiples of 3

ies r o h tc ccess

aroo a M & ka

iM hxer Boo t

w

o ith

43101 HOT PINK

43107 MUSTARD

43102 PALE PINK

43108 FOREST GREEN

43103 LILAC

43109 GRAY

43104 PURPLE

43110 BLACK

43105 ORANGE

43111 GOLD

43106 NAVY BLUE 43112 TURQUOISE Pack: 1.2 x 0.5 x 7.3in

Order

Display: 5.1 x 7.9 x 9in

ifusa.com 79

NOTEBOOK TIDY

The

PRODUCT

Slips onto your book and keeps all the things you use, handily attached to your book!

SRP

$12.99

A super stylish and ingenious gift for stationery lovers and book carriers of all ages and genders! Perfectly positioned, interwoven, non-slip elastic securely holds all the stuff you need for your day at work, college, school or trip! Look... no hands!

Mix, match and attach your things!

WHOLESALE $6.50

METALLIC ROSE GOLD

The CHARCOAL

Fits A5 style notebooks and books

Starter Pack

starter pack

RED

$97.50

PURPLE

Order: THE STARTER PACK SP409 Display + 15 Notebook Tidies (3 each of 5 designs) TURQUOISE

REFILL STOCK: Order in multiples of 3 40901 METALLIC ROSE GOLD 40902 CHARCOAL

BLACK

40903 RED

40904 PURPLE

40905 TURQUOISE METALLIC GOLD

Stretchy elastic for flexible fit 80

40906 BLACK

40907 METALLIC GOLD Pack: 5.1 x 0.3 x 9in

Ideal for carrying phones, earbuds, keys, lip balm or just about anything!

Order

Display: 6.3 x 7.6 x 11.6in

ifusa.com

PEN HOLDER

The PRODUCT SRP

GRAY

$5.99

Securely attaches to your notebook and holds your pen in style!

wholesale $3.00

BROWN

These cute little self adhesive leather effect PU tabs are as happy adorning the front of your notebook as they are sneaking inside the cover for more covert use! Available in 6 vibrant colors – use them to mix, match, clash and generally brighten up your notebook, journal, diary or school books.

PINK

The

Starter Pack starter pack

Sticks on securely!

PURPLE

$108.00

Order: THE STARTER PACK SP413 Display + 36 Pen Holders (6 each of 6 designs) TURQUOISE

Stretchy elastic loop holds various pen sizes

REFILL STOCK: Order in multiples of 3 41301 GRAY

41304 PURPLE

41303 PINK

41306 RED

41302 BROWN RED

Pack: 3.3 x 0.2 x 4.7in

MINI DISPLAY Buy this one, or tweak to suit you!

41305 TURQUOISE

Display: 4.5 x 6.7 x 9.6in

MSD010

SRP

$371.67 $186.00 WHOLESALE

3 Ways to order A new way to merchandise on shelves, tables & counters!

1-866-729-6160 ifusa.com

info@ifusa.com

81

TOOL BELT

The

PRODUCT

The smart, space-efficient way to carry your stationery tools.

SRP

$9.99

CHARCOAL

This smart leather-look PU book strap cunningly hides a selection of elasticated loops – ingeniously designed to grip and hold an eclectic mix of your most important stationery things. And as they stack horizontally on your book, you can get on more than you think!

For budding artists, students, professionals, hobbyists or just very organized people!

Superior quality leather effect PU

WHOLESALE $5.00

RED

PURPLE

TURQUOISE

The

Starter Pack starter pack

$120.00

Different sized loops grip all sorts of things!

Order: THE STARTER PACK SP411 Display + 24 Tool Belt Packs (6 each of 4 designs) REFILL STOCK: Order in multiples of 3 41101 CHARCOAL 41103 PURPLE 41102 RED

Pack: 3.9 x 0.3 x 9.1in

Slip it over the cover of your notebook

82

41104 TURQUOISE

Display: 11.8 x 5 x 11.8in

3 Ways to order 1-866-729-6160 ifusa.com

info@ifusa.com

The

PRODUCT

GLASSES CASE FOR NOTEBOOKS

SRP

$12.99

Keeps your reading glasses safely attached to your book cover!

wholesale $6.50

Reading glasses HAVE to be one of the most misplaced items the world over! But slide the flexible elastic over your notebook, journal or novel cover, slide your specs into the velour lined pouch and tah dah! They’ll be right there when you need them next! One of the most useful gifts you can give!

Never lose your glasses!

Slip your reading glasses snugly inside

The

Starter Pack BLACK

starter pack

$97.50

BROWN

PURPLE

Order: THE STARTER PACK SP412 Display + 15 Glasses Cases (3 each of the 5 designs) REFILL STOCK: Order in multiples of 3s

TURQUOISE

41201 BLACK

41202 BROWN 41203 PURPLE

Fits A5 style notebooks and novels too!

Great for sunglasses too

METALLIC GOLD

Pack: 4.7 x 0.8 x 9in

Order

41204 TURQUOISE 41205 GOLD

Display: 5.9 x 7.7 x 11.4in

ifusa.com 83

New

The

PRODUCT

BEAN BAG READING REST The comfy way to watch, read or play.

When you fancy flopping down with your favorite device, this squishy, squashy bean bag will hold your phone, tablet (or even your book) at the perfect angle wherever that may be...On your knee? On the floor? Perhaps on your desk! Made in the softest leather-effect PU, and in the funkiest on-trend colors this makes a brilliant gift for gamers, readers or Zoomers of all ages! It’s just the right size to use and just the right size to merchandise! Oh, and to keep things neat and tidy, we have popped in a little zip pocket to keep those messy cables in. Clever!

Size: 7.5 x 7.5 x 8.3”

SRP

$24.99

Great for reading, zooming and gaming!

wholesale $12.50

REFILL STOCK: Order in singles 43801 BROWN / BLACK

43802 FOREST GREEN / CHARTREUSE

pocket for cables and stuff

43803 NAVY / MUSTARD

Super soft & squishy PU, Stuffed with lightweight polystyrene beads

43806 TURQUOISE / PURPLE

43804 ORANGE / TEAL 43805 PINK / MINT

Pack: 7.5 x 7.5 x 8.3in

3 Ways to order 84

1-866-729-6160 ifusa.com

info@ifusa.com

The

PRODUCT

TRAVEL TECH-TIDY Rolls up and neatly stores your cables, chargers and techy things.

Modern digital life means wrestling with an assortment of wires, cables and chargers every day - if we want to stay connected! This smart and versatile roll-out case is designed to neatly hold your cable spaghetti in the most stylish un-techy looking way. Anyone would be proud to be seen carrying this little accessory! Great for travel too!

Rolls up and ties neatly

Various loops and pockets for your essential cables and accessories

SRP

$24.99

Black

wholesale $12.50

Brown

Pink

Mint

Metallic Copper

REFILL STOCK: Order in multiples of 3 41001 BLACK

41002 BROWN

Luxury soft leather look PU

Perfect for college work or travel!

41003 PINK

41004 MINT

41005 METALLIC COPPER

Pack: 4.6 x 1.8 x 7.4in

Order

ifusa.com 85

PHONE POCKET

The

PRODUCT

Keep your cards, cash, tickets or important things handily attached to your phone.

SRP

Like it or not, none of us can bear to be separated from our phones for very long. So it makes complete sense to travel light and carry some of our other essential daily stuff along with it!

For all sorts of cards, cash, tickets or precious stuff

$9.99

BLACK

wholesale $5.00

BROWN

TURQUOISE

METALLIC ROSE GOLD

The

Starter Pack starter pack $120.00

Two pockets!

Order: THE STARTER PACK SP405 Display + 24 Phone Pockets (6 each of 4 designs) REFILL STOCK: Order in multiples of 3 40501 BLACK

40502 BROWN

Fits most phones sizes

86

40503 TURQUOISE

40504 METALLIC ROSE GOLD

Sticks on securely peels off easily

Pack: 3.9 x 0.2 x 8.5in

Order

Display: 5 x 5 x 10.4in

ifusa.com

HANDY SPECS

The

PRODUCT

Keep a very useful little pair of magnifying readers attached to your phone... with room for a credit card too!

Combining the least misplaced item you own with the most misplaced item in your life is bordering on genius! Keep these tiny flat pince-nez style nippy specs in a neat little pocket on the back of your phone. If you have your phone – you’ll definitely have your specs! With just enough room to slip a credit card or bit of cash in there too.

Fits most phones and cases

SRP $12.99

wholesale $6.50 BLACK

BROWN

METALLIC GOLD

The

Starter Pack starter pack

RED

One strength flat magnifying readers

$78.00

Order: THE STARTER PACK SP406 Display + 12 Handy Specs (3 each of 4 designs)

Stylish charcoal color

REFILL STOCK: Order in multiples of 3 40601 BLACK

40602 BROWN

40603 METALLIC GOLD 40604 RED

Pack: 3.9 x 0.4 x 7.4in Display 5 x 5 x 10.4in

Sticks securely, peels off easily

Order

ifusa.com

87

Rolls up! carry life’s tech necessities with you!

Collection Our V&A by Bookaroo collection is a collaboration showcasing some carefully selected V&A patterns, applied to our bestselling Bookaroo lifestyle & stationery range.

The V&A is the world’s leading museum of art and design, its collections spanning over 5,000 years of human creativity in virtually every medium, from textiles & fashion to photography & theatre.

It is recognized worldwide as an unparalleled resource for beautiful pattern and imagery and is synonymous with quality, culture and high end, well designed product.

88

KEEPS YOUR WRITING TOOLS HANDILY ATTACHED TO YOUR BOOK

Th beautiful ree pat a c r o s s s i xt e r n s clever pro ducts

Perfect for cards, cash and important things

Pretty A5 and A6 pocket journals

Never lose your glasses

89

Phone Pocket

For cards, cash and important things!

Morris

SRP

$14.99

wholesale $7.50

Sticks on securely, peels off cleanly.

Tech-Tidy

The

PATTERN:

Tulip and Willow furnishing fabric William Morris (1834–96) England, 1873

with various pockets and loops to hold your everyday desk paraphernalia

Like to know more?

Go to www.vac.ac.uk Ref: O78104

Soft, supple PU

Why WE CHOSE THIS:

William Morris is consistently popular in fashion, furnishings and accessories. This floral design was selected for its delightful en-vogue mustard and blue accents.

90

SRP

$39.99

wholesale $20.00

Rolls up - slips into your bag

Talk to us about our

New MINI DISPLAY!

Perfect for showcasing product in store!

SRP

$19.99

wholesale $10.00

SRP

$12.99

wholesale $6.50

See Bookaroo section for full product descriptions.

49101 PEN POUCH 49201 TECH-TIDY

49301 PHONE POCKET 49401 GLASSES CASE

49501 A5 NOTEBOOK

49601 A6 LITTLE NOTEBOOK REFILL STOCK: Pen Pouch - Order in multiples of 3 Tech Tidy - Order in multiples of 3 Phone Pocket - Order in multiples of 3 Glasses Case - Order in multiples of 3 A5 / A6 Notebook - Order in singles

SRP

$14.99

wholesale $7.50

SRP

$14.99

wholesale $7.50

See Bookaroo section for packaging dimensions

91

192 lined pa for your ges thoughts

A5 Notebook

Makes a beautiful pairing with the Pen Pouch or Glasses Case

Little Notebook

with inside pocket for loose papers

Kilburn The

PATTERN:

Design for printed cotton William Kilburn (1745–1818) England, 1788–92 Like to know more?

Go to www.vac.ac.uk Ref: O156106

Soft debossed PU SRP

$19.99

wholesale

SRP

$10.00

$12.99

wholesale $6.50

Why WE CHOSE THIS:

The vibrancy of the colors and very ‘now’ dark background floral theme seen in many retail sectors for 2021 made this an easy choice.

Complementary patterned endpaperS 92

8 PERFORAT SHEETS

ED

Contents pages

Talk to us about our

New MINI DISPLAY!

The quick & easy way to merchandise in any Available space!

SRP

$39.99

wholesale $20.00

SRP

$14.99

wholesale $7.50

See Bookaroo section for full product descriptions.

49102 PEN POUCH 49202 TECH-TIDY

49302 PHONE POCKET 49402 GLASSES CASE

49502 A5 NOTEBOOK

49602 A6 LITTLE NOTEBOOK REFILL STOCK: Pen Pouch - Order in multiples of 3 Tech Tidy - Order in multiples of 3 Phone Pocket - Order in multiples of 3 Glasses Case - Order in multiples of 3 A5 / A6 Notebook - Order in singles

SRP

$14.99

wholesale $7.50

SRP

$14.99

wholesale $7.50

See Bookaroo section for packaging dimensions

93

Pen Pouch

Always have your pen handy!

SRP

$14.99

Sundour

wholesale $7.50

Perfect with our a5 notebooks

Luxury lined in soft velour to protect your glasses

The

PATTERN:

Chinoiserie furnishing fabric Morton Sundour Fabrics Ltd England, early 20th century Like to know more?

Go to www.vac.ac.uk Ref: O1433030

Why WE CHOSE THIS:

Why we chose this: Selected for its glorious green hues, florals and beautiful bird motif – all of which are on-trend themes for 2021.

Stretchy elastic to fit Glasses Case

Never lose your glasses!

SRP

$14.99

94

WHOLESALE $7.50

Talk to us about our

New MINI DISPLAY!

a new way to merchandise on shelves, tables & counters!

SRP

$39.99

wholesale $20.00

SRP

$14.99

wholesale $7.50

See Bookaroo section for full product descriptions.

49103 PEN POUCH 49203 TECH-TIDY

49303 PHONE POCKET 49403 GLASSES CASE

49503 A5 NOTEBOOK

49603 A6 LITTLE NOTEBOOK REFILL STOCK: Pen Pouch - Order in multiples of 3 Tech Tidy - Order in multiples of 3 Phone Pocket - Order in multiples of 3 Glasses Case - Order in multiples of 3 A5 / A6 Notebook - Order in singles

SRP

$19.99

wholesale $10.00

SRP

$12.99

wholesale $6.50

See Bookaroo section for packaging dimensions

95

The benefits of a program On average, a program like this

revenues over

$5,850 per store, per year*

*data taken from average sales through the till across 600 stores from Jan 1st 2019 - Dec 31st 2019

OUR HEXAGONAL ROTATING METAL DISPLAY STAND We prefer 6 sides rather than 4 as it enables each side to be clearly merchandised by topic.

The example here has 6 clearly defined panels which create interest for a wider demographic.

The stand is supplied FREE-ON-LOAN and the products can be re-ordered individually.

We offer merchandising support where required.

Special Offer

To minimize stock risk at this time we are offering this stand FREE (on loan) with just 1 or 2 pieces of every product!

Call us today to tweak your selection, and you can launch this range for as little as $850.00.

96

Get started for just

$850.00

p

Examples of our stand panels

BOOK LOVER’S GIFTS

Create your own bespoke planogram, or ask us to help you build a program that suits your customer profile!

BOOK LIGHTS

OPTICAL

Pens & Journals

BOOK ACCESSORIES

97

p16

p26

p35

SRP $7.99 365

SRP $39.99 83

SRP $14.99 325

p17

p27

p36

SRP $8.99 403

SRP $9.99 473

p8

p18

p28

p37

SRP $13.99 397

SRP $2.99 415

SRP $19.99 373

SRP $9.99 358

p9

p19

p30

p38

SRP $15.99 398

SRP $9.99 926

SRP $9.99 422

SRP $4.99 427

p10

p20

p31

p39

SRP $19.99 399

SRP $5.99 983

SRP $11.99 460

SRP $8.99 424

p11

p21

p32

p39

SRP $24.99 464

SRP $4.99 367

SRP $7.99 368

SRP $9.99 372

p12

p21

p32

p40

SRP $9.99 51

SRP $12.99 471

SRP $4.99 70

SRP $4.99 457

p13

p22

p33

p40

SRP $9.99 443

SRP $6.99 348

SRP $9.99 919

SRP $3.99 458

p15

p23

p33

p41

SRP $2.99 357

SRP $7.99 930

SRP $4.99 320

p16

p25

p34

p41

SRP $7.99 472

SRP $34.99 420

SRP $4.99 327

SRP $3.99 423

Curled Up Corners Bookmarks

Product

index

Bookminders

The Really Compact Travel Book Light

The Really Flexible Book Light

The Really Bright Book Light

Really Useful Light-Up Readers

The Really Tiny Book Light

The Little Book Light

New

Simply Marvellous Magnetic Spectacles SRP $12.99

429

Know Your Place

Letter Book Plates

Book Keepers Bookmarks

Literary Letters Metal Bookmarks

The Really Useful Magnifying Bookmark

Bucket List Bookmark

Book Fans

Millionaire’s Bookmarks

Brilliant Reading Rest

Wooden Reading Rest

Copper Letter Keyrings

Alphabooks®

Make-Up Glasses

Light Up Menu Magnifier

Gimble Adjustable Book Holder

Little Book Holder

inSPECtors Magnetic Label Readers

POP-UP Bookend

Show Offs Keys Keyrings

The Handy Tablet Stand

Electronic Dictionary Bookmark (Translation Edition)

SRP $29.99 451

The Travel Book Rest

Shhh! EarPlugs

The Little Lantern

Base Camp Reading Lamp

Sticky Highlighter Tabs

Multi-Reference Bookmarks

Page Pointers Page Markers

To Be Continued...

Place Keepers

p42

p52

Teethmarks Bookmarks

Magnif-i Professional Loupe

Bookaroo® Notebook Tidy

SRP $7.99 953

SRP $8.99 369

SRP $8.99 450

SRP $12.99 409

p42

p55

Easy Readers

Magnif-i - Pocket Lighted Magnifier

Bookaroo® Pen Holder

SRP $12.99 74

SRP $11.99 - $19.99 479

SRP $9.99 450

SRP $5.99 413

p43

p59

Pocket Readers

Magnif-i - Large Dual Focus Magnifier

Bookaroo® Tool Belt

SRP $9.99 334-335

SRP $12.99 476

SRP $12.99 450

SRP $9.99 411

p45

p60

Skinny Readers

Magnif-i - Lighted Hand Held Magnifier

Bookaroo® Glasses Case

SRP $9.99 968

SRP $14.99 442

SRP $14.99 450

SRP $12.99 412

p46

p61

Spare Pair

Magnif-i Ready Readers

Bookaroo® Bean Bag Reading Rest

SRP $14.99 942

SRP $19.99 404

SRP $9.99 450

SRP $24.99 438

p47

p62

Tin of Sardines Page Markers

50 Books to Read Before you Die Bookmark

Faith Keepers Bible Light / Pen Pouch

Book-Tails Bookmarks

Hands Stand

Children’s Reading Timer

New

p69 p69 p70 p70 p71

New

p75

p80 p81

p82 p83

p84

New

p85

Compact Lenses

Bookaroo® A5 Notebook

SRP $9.99 364

SRP $19.99 917

SRP $12.99 432

p48

p67

Magnif-i Credit Card Magnifier

Bookaroo® A6 Pocket Notebook

Bookaroo® Phone Pocket

SRP $9.99 462

SRP $3.99 450

SRP $9.99 430

SRP $9.99 405

p49

p67

Magnif-i Magnifying Bookmark

Bookaroo® Books & Stuff Pouch

Bookaroo® Handy Specs

SRP $9.99 461

SRP $3.99 450

SRP $24.99 433

SRP $12.99 406

p50

p68

Magnif-i - Flexible Magnifying Sheet

Bookaroo® Pen Pouch

Bookaroo® V&A Collection

SRP $29.99 350

SRP $4.99 450

SRP $9.99 407

SRP $12.99 -$39.99 491-6

p51

p68

Magnif-i Full Page Magnifier

Bookaroo® Pen

SRP $29.99 964

SRP $14.99 450

SRP $4.99 431

Blocky Book Light

Super Bendy Light

Children’s Electronic Dictionary

Electronic Dictionary Bookmark

p76 p77

New New

p78

p79

Bookaroo® Travel Tech-Tidy SRP $24.99 410

p86 p87 p88

New

p96

New

Merchandising

if usa, llc: 4350, bryson blvd, florence, al, 35630, usa 1-866-729-6160 info@ifusa.com if house, thornton road, pickering, north yorkshire, yo18 7jb, gb +44(0)1751 47 57 57 info@ifplc.com 5/f, lippo leighton tower, 103-109 leighton, hong kong +852 2882 3123 info@ifplc.com

SUPPLYING THE BEST RETAILERS WORLDWIDE FOR OVER 20 YEARS If you are constantly hunting for new clever gifty things your customers have never seen before, we think you’ll be glad you found us!

View our full range

at ifusa.com