AUGUST 2013
In this issue: 1 Best Clients 2 Xactimate Changes 4 Servpro Marketing, ServproNet SSO 5 Engaging the Red Cross 7 Kudos 8 Top 10 9 Personal Best, Chart Toppers 11 Advertising Resource Guide 13 Words of Wisdom
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SERVPRO速 of Southern New England and New York
Extra! Extra! SERVPRO is pleased to announce the introduction of the WorkCenter Office Operations Dashboard, Active Jobs Dashboard and Completed Jobs Dashboard. 速
The new WorkCenter Office Operations Dashboard will give Franchisees the ability to view key operational measurements at a high level with the flexibility to drill down to the individual job level. The WorkCenter Office Operations Dashboard, Active Jobs Dashboard, and Completed Jobs Dashboard can be accessed from the following link: WorkCenter Dashboard. This application is currently available for use and can be accessed using your Single Sign-On credentials. The Active Jobs Dashboard and Completed Jobs Dashboard have the same functionality as the current Active Jobs Management Monitor and Completed Job Management Monitor, but have been improved to include jobs entered locally in the DryBook application. This new functionality provides Franchisees the ability to see all jobs (dispatched and local) in one location. For detailed instructions on the use of the WorkCenter Production DashBoard, Active Jobs Dashboard and Completed Jobs Dashboard, please access the training material at Office Operations Dashboard User Information Guide.
BEST Clients The best clients are the customers and the Centers of Influence who have the strongest need and can refer the largest volume of cleaning and restoration work in your area. Be sure you know the best clients in each sales territory. Prioritize your Centers of Influence and top commercial buildings! By Robert Willis Centers of Influence are those people (or organizations) that can boost your market access and credibility through referrals, testimonials, and simple word-of-mouth. Generally, they are very well established, are good networkers, and can introduce you to the kind of markets (or members) you need and are looking for. Ideally, you should be in the network of several Centers of Influence. So who are the best clients, the best Centers of Influence and how should a Franchise prioritize them? The traditional Centers include insurance agencies, adjusters, underwriters, property managers and other contacts in the building trades. As SERVPRO速 segues into the commercial market, facilities managers, and municipal agencies are becoming valuable assets to Franchises. Assigning value to a COI can be complex. The agent who gave you three leads last month might only require a quick stop in every few weeks to keep your name on her mind. However, the municipal representative or facilities manager that can open doors to large commercial jobs must be given priority even if they have not given you a job, even if they do not want to meet with you. The Centers of Influence with the best Continued on next page