DECEMBER 2013
In this issue: 1 2 4 6 7 8
Remember Why New members Increase Brand Awareness Top 10 Chart Toppers, Personal Best Words of Wisdom
SUN
T HE
SERVPRO® of Southern New England and New York
Remember why you “sit in the chair.” The reason you sit in the chair defines your legacy. Be sure you update your Personal Goals List for 2014 Heritage and Legacies are similar in concept. Usually, heritage refers to material and economical inheritance, while legacy refers to immaterial and cultural inheritance. Do you have a plan, goal, or objective to pass along either or both for posterity? Material wealth is only a small fraction of your legacy as your true legacy is sharing what you have learned, not just what you have earned, and bequeathing values over valuables. Your legacy, meaning a uniqueness, and heritage are meaningful contributions to your family and/or humanity at large, both materially and culturally. Both qualities can be created and passed on both while living, and after you have departed. Each one of us has a choice regarding our personal lives and business. A SERVPRO® Franchise, for example, may be viewed as just an option for just making a good living and moving on. Some may regard leaving the business as a heritage (material value) to family, employees, or to support charitable causes. The latter are financial and material rewards for building a successful business. However, the latter then also can create a constructive legacy; one that is based on improving the lives of others, through your experience, education, and life’s example; the intangibles that leave lasting positive impressions and a desire to emulate your actions with those they, in turn, work, socialize, or interact with, in their lives. Your legacy encompasses your core beliefs and principles, as your values are not solely measured by accomplishments, wealth, recognition, prestige, acclaim, power, or position. Your business and personal principles can be passed forward, even through generations, through positive influences. Defining, in writing your personal goals is a method of reinforcing the ultimate reasons you are in business. Therefore, we encourage you to update your personal goals and align them with your business objectives as you remember why you “sit in the chair”.