OCTOBER 2013
In this issue: 1 2014 Strategic Planning 4 Seven Seconds 6 Top 10 7 Chart Toppers, Personal Best 8 Kudos 9 Advertising Resource 10 30 Reasons in 30 Days 12 Words of Wisdom
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SERVPRO® of Southern New England and New York
2014 STRATEGIC PLANNING STRATEGIC PLANNING is the process by which an organization defines their strategy, or direction, and makes decisions on the allocation of resources to pursue the goal. In order to make decisions about the future of the organization, and the planned direction, it is necessary to understand the current position, the eventual goal, and the possible avenues between the two. Generally, Strategic Planning deals with three questions: 1. What do we do? 2. For whom do we do it? 3. How do we excel? In the SERVPRO® system, the first step in Strategic Planning is a Needs Analysis. The Needs Analysis should include a business review and an evaluation of Strength, Weakness, Opportunity, and Threats (SWOT). These exercises will help you and your business leaders determine goals, allow you, your managers, and employees to understand the business’ current position, and facilitate business-wide contributions to the preparation of a plan for action. STRENGTH: How can an organization maximize and monetize strengths? This is not only an examination of what it’s good at, but what separates it from the competition, and puts SERVPRO service in a class above and what helps you Be The Brand. WEAKNESS: How can business managers and leaders limit weaknesses? They must first identify, truthfully and objectively, the areas in which the business and the leadership can improve. What are the gray areas, what actions will stimulate progress in those areas? What specific steps must be taken? Are Job Files regularly returned with Audit Department corrections? Are there regular issues with Production Employees showing up late, or acting unprofessionally on jobs? Is there another business that is targeting your Centers of Influence? OPPORTUNITY: How can you and your business managers allocate time and resources to take advantage of opportunities showing promise? Primarily, this is an issue of human resources. Who are your most valuable and effective employees, how can they be best utilized
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