APRIL 2015
In this issue: 1 Follow the System 2 Words of Wisdom 3 Top Ten Volume Leaders 4 Chart Toppers 5 KUDOS 6 2015 Marketing Theme Calendar 7 Sales & Marketing Weekly Communication 8 BE THE BRAND 9 Avoid Audit Pitfalls 10 Brand Identity Guide
SUN
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SERVPRO速 of Southern New England and New York
Follow the System
We live our Mission, Vision and Values, while executing our individual roles with excellence and enthusiasm As SERVPRO prepares to introduce the new WorkCenter office and marketing programs, and positions to become a leader in the commercial restoration industry, the associates that follow the Core Values of the SERVPRO system will be those that lead the pack in these new ventures, and capitalize on these latest opportunities. As the Annual Associate Reviews come to an end at the Distributorship office, and we prepare for a new season, we see once again that the Franchise Associates who achieve the most success in their business are those who follow the SERVPRO system. Associates that live the Mission, Values and Vision of our organization are those most rewarded for their participation. Those associates that eschew the tried and true methods continue to struggle and fall behind the development of their peers. The Franchise Associate offices where team members execute their individual roles with excellence and enthusiasm are the offices that are ready for the next step and growth within the restoration industry. They are the offices that are most readily able to incorporate new ideas into their business and embrace the changing technology of our industry to elevate the SERVPRO brand above the competition and above our former selves.
The Franchise Associates using professional and trained Project Managers and Crew Chiefs will be in the best position to complete large-scale projects on time and within budget. The Franchisees with trained and active Association and Commercial Marketers will be able to use the new Commercial Accounts to expand the preparation of the Emergency READY Program (ERP) to yet-unaffected commercial and municipal buildings. They will be able to boast of the Commercial Accounts Program to bolster the reputation and standing of SERVPRO among the relevant Centers of Influence and associations. For some Franchise Associates, the Commercial Accounts Program (CAP)will provide a new source for revenue and a new market of potential Centers of Influence and for others, the CAP will provide additional opportunity with a more substantial structure for SERVPROBrand commercial production. Franchise Associates with a strong Administrative Team, keep an accurate SERVPRO mandated Chart of Accounts, have a positive cash flow, and will be best able to acquire necessary production equipment, cover the cost of commercial production, and prepare and submit accurate and acceptable time and material estimates.
The Franchisees who follow the Core Values of SERVPRO, live the Mission, Values, Vision, and execute their individual roles with enthusiasm and excellence will be the Franchise Associates to lead the next generation of SERVPRO success stories.
There is a real magic in enthusiasm. It spells the difference between mediocrity and accomplishment. Norman Vincent Peale