June
2012
In this issue: 1-2 2 3 4 7 8 9
Are You Brand Ready Resources Volume Leaders New Franchise Grassroots PR In my cublicle And out... Chart Toppers Words of Wisdom Training Certificates
SUN
T HE
SERVPRO® of Southern New England and New York
Are You Brand READY? Is your franchise ready and willing to leverage the SERVPRO® presence created by the National Advertising and Marketing Campaigns so that more jobs are made available to your office? Are you ready to leverage the image of reliability, credibility, and trust to take your business to the next level? Leveraging the SERVPRO® brand will give your business an instant elevation over your competitors and give you the edge on new business development.
EADY
As the SERVPRO® family prepares to once again convene and discuss the latest news and events from our industry, consider the venue – Orlando, Florida – and the consistent and instantly recognizable brands with which it is associated. Let the longstanding tradition of excellence exhibited by both the Walt Disney Company and Servpro Industries serve as a reminder that your Brand representation at the franchise level is the foundation for potential excellence.
Inspect your Production Vehicle and Production Employee appearances – including uniforms and personal grooming. Be sure the Servpro Industries office materials are displayed in prominent places to inspire office personnel. Regularly accompany your marketers as they perform route sales visits to insure they are conducting themselves in a manner consistent with the SERVPRO® Brand. Make sure the marketing materials are up to date, have accurate information, and are consistent with the standard of excellence associated with SERVPRO®. If a customer has been exposed to the SERVPRO® National Advertising Campaign and the images and information have informed her choice for a service provider, the member of the SERVPRO® team that arrives must meet and exceed her expectations. Production Employees must be able to communicate in a professional and respectful way. Implementation of a series of value-added exercises at the commencement of production can inspire confidence in a customer that they have made the right choice; for example, line their floors with painters paper – it is inexpensive, easy to transport, and easy to install. Even if the floor would be easily cleaned on your exit, these small Continued on page 2