MAY 2015
In this issue: 1 Follow the System 2 Words of Wisdom 3 Top Ten Volume Leaders 4 Chart Toppers 5 Phone Greeting Change 6 KUDOS 7 Marketing Fire Stations 8 BE THE BRAND 9 Avoid Audit Pitfalls 10 Door Prize Winners 11 Applause 12 Brand Identity Guide
SUN
T HE
SERVPRO® of Southern New England and New York
Follow the System
Franchise Owners are the stewards of their resources
As spring finally arrives in the Northeast and the elevated work volume caused by the Siberian Express eventually slows, associates must once again focus on maximizing revenue generation in times of good weather.
Others included a new approach to referral and introduction-based marketing, a development of association memberships, and a focus on core values. The suggestions for business development are developed and refined by SERVPRO Industries, Inc., and by the regional distributorship, in efforts to improve businesses, the lives of associates, and their team members.
In 2015, SERVPRO® has made several important advancements to continue to grow the SERVPRO Brand, and grow the development potential of individual associates. One of the most important of these advancements is the new Commercial Accounts Program (CAP). Commercial Accounts were discussed at the March Area Meeting and will be a discussion point at the SERVPRO National Convention this July in Chicago. In the coming months, Franchise Associates should do all they can to familiarize themselves with the program specifics. As always, the resources provided by SERVPRO are the best place to start. The Commercial Training Plan Overview, produced by Training Division Manager, Sherman Wilson, and the Commercial National Accounts Overview, produced by National Accounts Division Manager, John Sooker, are available on ServproNET® as part of the 2015 annual kickoff video series. These videos will prove an invaluable resource to Franchise Associates and team members as the volume of Commercial Leads increases. Additionally, Franchise Associates are encouraged to consider the Commercial Drying Specialist course
Always remember, Franchise Owners are the stewards of the resources and opportunities available to their organization. These opportunities allow them to provide benefit for all Team Members and their families.
offered by the IICRC. The Commercial Drying Specialist course teaches damage inspection and evaluation, workflow management, process administration and technical methods of effective and timely drying of commercial, industrial, institutional and complex residential water-damaged structures, systems, and furniture, fixtures and equipment (FFE).
As the spring arrives and our corner of the world comes alive, be ready to face new challenges and embrace new technology. The new resources provided to Franchise Associates will help your business to grow and develop. Owners, who take the responsibility to meet their challenges and embrace their opportunities, will benefit their business, themselves, as well as those around them.
The Norwalk, Connecticut Regional Trainings Center will host a CDS course beginning Monday, August 17, 2015. Please mark the dates on your calendar now, and look for the course registration memo that will be sent in July. The development of Commercial Accounts is one of several suggestions for business development that were discussed and presented at the recent Area Meeting.
“Service is the rent we pay to be living.It is the very purpose of life and not something you do in your spare time.” Marian Wright Edelman