/Joico-jul-aug2011-buyersguide

JULY/AUGUST 2011

Passport to Summer Savings 2 for $20 Liter Duos SPIKE UP YOUR SAVINGS LIGHTEN UP FOR SUMMER DESTINATION EDUCATION

Volume Retail Promotions FOR REGISTERED V.P. SALONS ONLY

This complete promotion is designed for your Joico VP Display* to create maximum awareness and sell-through.

passport

summer savings!

to

save up to

54% K-PAK Thermal Design Foam Duo Salon VP Price: $17.99/ea Salon Reg: $25.74/ea Special Retail: $30.00/ea

Salon non-VP: $19.80/ea

V.P. OFFER

Spiker Bonus size 30% more Salon VP Price: $7.15/ea PLUS ADDITIONAL SAVINGS! Salon Reg: $15.55/ea Special Retail: $11.95/ea

Salon non-VP $7.90/ea

ICE Finisher duo Salon VP Price: $15.99/ea Salon Reg: $20.34/ea Special Retail: $27.00/ea

Salon non-VP: $17.60/ea

To fully benefit from the V.P. Program, the recommended salon purchase is:

• 12 – K-PAK Thermal Design Foam Duo • 12 – ICE Spiker Bonus size 300ml • 6 – ICE Finisher Duo

TENT CARD

passport to

summer savings! save up to

289.68 (Salon Special Price)

$

Salon Value: $463.08 (excluding free merchandising)

TOTAL SAVINGS OF 38%

POTENTIAL PROFIT: $195.72 * The VP display is the property of Joico Canada and can be repossessed at any time should Joico VP only products not be featured on the VP stand.

passport

summer savings!

to

save up to

54%

PLUS WHEN A REGISTERED VP SALON PURCHASES THE FULL RECOMMENDED MIX THEY RECEIVE: • 12 – FREE K-PAK VeroBlue 50ml packettes (valued at $48.00)

HEADER CARD

K-PAK Thermal Design Foam Duo

ICE Finisher Duo

Spiker Bonus size 30% more

K-PAK Thermal Design Foam Duo

Spiker Bonus size 30% more

ICE Finisher Duo

©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3 ®

VeroBlue On/Off Scalp Powder Lightener

• VeroBlue is a de-dusted, powder lightener for on and off the scalp use.

• VeroBlue is for stylist looking for a versatile, predictable, conditioning and dependable lightener for all their needs.

Whether you are in need of on or off the scalp, VeroBlue delivers exceptionally predictable and dependable results every time.

End Result

• Along with VeroBlue’s exceptional and predictable lifting ability, VeroBlue’s moisturizers and essential oils leave the hair feeling silky smooth, shiny and above all else; beautiful and healthy every time.

STYLERS+ SAVINGS

Buy a Design Collection Shaping Spray 300ml at 20% OFF and RECEIVE a free Joiwhip 50ml. Plus with the purchase of 6 receive a beautiful toiletry bag*.

9.20

$

(Salon Price) ea.

Salon Value: $15.66 ea.

Retail Price: $18.40 ea.

Retail Value: $25.35 ea. *While quantities last.

SAVE

15%

SAVE

41

%

FLIGHT APPROVED K-PAK MINI TRIO Save 15% on each K-PAK mini trio.

K-PAK Mini Trio Includes: (1) K-PAK Shampoo 50ml (1) K-PAK Intense Hydrator 50ml (1) K-PAK Reconstructor 50ml Prepacked in a zip lock bag

Joico

Artist Pick of the Month

6.55

$

(Salon Price) ea.

Salon Value: $7.71 ea.

Retail Price: $10.95 ea.

Retail Value: $13.85 ea.

“The absolute best at removing chlorine, styling buildup, and hard water mineral deposits without overstripping. Leaves hair feeling soft and beautifully conditioned.”

Damien Carney

Joico International Artistic Director

CHELATING SHAMPOO Save 40% on the purchase of K-PAK Chelating Shampoo, 300ml and receive a shelf-talker with every 6.

SAVE

40%

5.99 (Salon Price) ea.

$

Salon Value: $10.00 ea.

Retail Price: $9.99 ea.

Retail Value: $16.75 ea.

CALLING ALL STYLISTS You may have visited the Caribbean before

BUT NEVER LIKE THIS

Set sail with us to experience premiere education to

INSPIRE THE ARTIST IN YOU Damien Carney

Joico International Artistic Director

Sue Pemberton

Vero K-PAK Artistic Director & NAHA Winner

Ben Mollin

Iso Style Guru & Shear Genius Finalist

George Papanikolas Joico Celebrity Hair Colorist

©2011 Piidea Canada Ltd., Pointe-Claire QC H9R 5N3

Ask your distributor for more information about our Destination Education 2012 Cruise Event or call us directly at 1.800.267.4676 Ext. 227 or email destinationeducation@piidea.com Available in Canada only.

Savings

A+ Liter Duos BACK-TO-SCHOOL

FIRST TIME EVER PRICING! Save up to 54% on each Joico back-to-school liter duo.

Choose from: • Daily Care Balancing • Daily Care Conditioning • Moisture Recovery • Silk Result Fine/Normal • Silk Result Thick/Coarse • Body Luxe • Color Endure Violet • Color Endure

20.00

$

(Salon Price) ea.

Salon Value: $39.30-$43.50 ea.

Retail Price: $33.40 ea.

SAVE UP TO

54

%

JOICO GEL DUOS 2 FOR $12.00 Choose from: • JoiGel Firm Duo, 250ml • JoiGel Medium Duo, 250ml

12.00

$

(Salon Price) ea.

Salon Value: $16.64 ea.

Retail Price: $20.00 ea.

Retail Value: $27.80 ea.

SAVE

28%

ICE STYLER ERRATIC DUO

ICE TUB SPIKER 500ml

Buy Erratic 100ml and receive a mini Erratic 50ml for FREE!

With the purchase of 12 tubs receive: (12) ICE re-usable bags* (1) Shelf Dangler

8.97

$

(Salon Price) ea.

Salon Value: $13.92 ea.

Retail Price: $14.95 ea.

17.95

$

(Salon Price) ea.

Salon Value: $23.95 ea.

Retail Price: $29.95 ea.

Retail Value: $39.95 ea.

*While quantities last

RE:NU AGE DEFY FREE DIGITAL SCREEN With the purchase of $99.00 of re:nu products at 50% OFF receive a Free digital screen and a product knowledge guide to help sell through.

SAVE

25%

VERO K-PAK JULY ONLY Receive 3 pairs of black satin gloves free with an 18 tube color purchase of Vero K-PAK Color, Chrome, or Age defy (salon’s choice).

Save 20% on the purchase of each Vero K-PAK Color Intensity launch kit featuring two new shades: Pink and Indigo.

features: • Made of powder-free black latex • Strong and long-lasting • Stains will not show • Washable and re-usable • Rolled cuffs, easy to put on and remove, protects shirt cuffs • Will not stick to hair • Ambidextrous fit • Size: Medium only

FREE

gloves

103.50- 134.10 Subject to availability due to limited quantities. While supplies last. $

$

NEW Color Intensity Launch Kit

(Salon Price)

Vero K–PAK Color Intensity Pre-pack includes: 1 – Color Intensity 118 ml Red 1 – Color Intensity 118 ml NEW! Pink 1 – Color Intensity 118 ml Yellow 1 – Color Intensity 118 ml NEW! Indigo 1 – Color Intensity 118 ml Orange 1 – Color Intensity collection product 1 – Color Intensity 118 ml Clear knowledge sheet 1 – NEW! Color Intensity Swatchbook FREE

32.95

$

(Salon Price)

Salon Value: $38.70 + swatchbook value

NEW!

VERO K-PAK AUGUST ONLY Receive a Vero K-PAK color apron free with an 18 tube color purchase of Vero K-PAK Color, Chrome, or Age defy (salon’s choice). $ 103.50134.10 Subject to availability due to limited quantities. $

(Salon Price)

While supplies last.

Value of apron: $37.99

LIGHTEN UP YOUR SUMMER Purchase (5) Vero K-PAK Crème Lightener’s and receive (1) FREE!

74.75

$

(Salon Price) /6 Salon Value: $89.70/6

FREE

APRON

SAVE

17%

DAILY CARE (continued) *Unit Sugg.

K-PAK® *Unit Sugg.

PRICE retail PRICE retail Balancing Conditioner 300 mL 7.78 12.99 Shampoo 50 mL 2.37 3.95 (formerly Lite) liter 18.55 30.99

300 mL 10.00 16.75

gallon 44.00 73.50

liter 26.59 44.40 Conditioner 300 mL 8.98 14.99 Conditioner 50 mL 2.37 3.95 liter 22.75 37.99 (formerly ALTimaTM)

300 mL 11.97 19.95 Leave-In Detangler 300 mL 8.98 14.99

liter 26.59 44.40 liter 22.75 37.99 (formerly Integrity ®) Chelating Shampoo 300 mL 10.00 16.75 Moisturizer 300 mL 12.87 21.50 Leave-in Protectant 250 mL 10.33 17.25

liter 31.70 52.95 Deep-Penetrating 50 mL 2.67 4.95 Scalp Balancing Treatment 6 x 25mL 24.00 39.95 Reconstructor 150 mL 12.87 21.50 Square Gallon Pumps 2.00

250 mL 19.60 32.75

liter 42.80 71.50 STYLE AND FINISH *Unit Sugg.

Liquid Reconstructor 50 mL 2.67 4.95 PRICE retail

300 mL 15.18 25.35 Brilliantine Pomade 50 mL 8.89 14.85 Intense Hydrator 50 mL 2.67 4.95 Brilliantine Spray Gloss 150 mL 12.13 20.25

250 mL 12.13 20.25 (formerly Spray Glacé)

liter 32.30 53.95 Curl Definer 200mL 11.37 18.99 Smoothing Balm 200 mL 12.87 21.50 Curl Activator 150mL 11.37 18.99 Protect & Shine Serum 50 mL 12.87 21.50 Crème Wax 50 mL 9.85 16.45 Thermal Design Foam 300g 12.87 21.50 250 mL 8.32 13.90 JoiGelTM Medium CLASSIC Protective Hairspray 300 mL 13.74 22.95

liter 18.40 30.75 Protective Hairspray 300 mL 13.74 22.95 50 mL 2.67 4.95 JoiGelTM Firm Split End Mender 100 mL 12.87 21.50 (formerly I.C.E. Gel) 250 mL 8.32 13.90 K-PAK® TOOLS *Unit Sugg.

PRICE retail Quadraion pro-dryer $119.00 $198.00 Quadraion Blowdry Spray 150mL $8.32 $13.90 Diffuser $14.95 $24.95 VaporIron 1.25” 119.00 198.00 VaporFuel 300 mL 10.33 17.25 K-PAK® Color THERAPY® *Unit Sugg.

PRICE retail Color Therapy Shampoo 300 mL 10.00 16.75

liter 26.59 44.40 Color Therapy Conditioner 300 mL 11.97 19.95

liter 26.59 44.40 Color Therapy 30 mL 2.67 4.95 Restorative Styling Oil 100 mL 12.87 21.50 K-PAK® SUN THERAPY® *Unit Sugg.

PRICE retail Sun Therapy Nourishing Shampoo 200 mL 8.95 14.95 Sun Therapy Treatment Masque 150 mL 11.97 19.95 Sun Therapy 50 mL 2.67 4.95 Protective Sun Milk 150 mL 10.33 17.25 K-PAK professional® *Unit PRICE Professional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75 Professional H.K.P. 350 mL 9.87 K-PAK Hair Repair System 120.60 Moisture Recovery *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99 Moisture Mist leave-in 300 mL 12.13 20.25 Treatment Balm 250 mL 12.13 20.25

liter 31.70 52.95 Treatment Lotion 200 mL 12.13 20.25

liter 31.70 52.95 Styling Creme 50 mL 2.67 4.95

150 mL 10.75 17.95 DAILY CARE *Unit Sugg.

PRICE retail Balancing Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Triáge®)

gallon 47.20 78.80 Conditioning Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Kerapro®)

gallon 47.20 78.80 Treatment Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Biojoba®)

liter 18.40 JoiLotion 300 mL 7.75 (formerly I.C.E. Lotion) 50 mL 4.16 JoiWhipTM (formerly I.C.E. Whip) 300g 11.95 JoiFix Medium 300 mL 9.05 (formerly Travállo) JoiFix Firm 300 mL 8.32 (formerly I.C.E. Mist) liter 18.40 300 mL 11.95 CLASSIC JoiShapeTM 300 mL 11.95 JoiShapeTM (formerly con_text Assertion) 300 mL 11.95 CLASSIC JoiMist ® Medium 300 mL 11.95 JoiMist ® Medium 300 mL 11.95 CLASSIC JoiMist ® Firm 50 mL 4.16 JoiMist ® Firm

300 mL 11.95

30.75 12.95 6.95 19.95 15.15 13.90 30.75 19.95 19.95 19.95 19.95 19.95 6.95 19.95

Color Endure® *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65

gallon 47.20 78.80 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99

gallon 47.20 78.80 Color Endure Masque 250 mL 11.95 19.95 Color Endure® *Unit Sugg.

VIOLET PRICE retail Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 300 mL 8.98 14.99

liter 22.75 37.99 Body Luxe *Unit Sugg.

PRICE retail Thickening Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Thickening Conditioner 300 mL 8.98 14.99

liter 22.75 37.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99 Silk Result® *Unit Sugg.

PRICE retail Smoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95

300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95

I-C-E HAIR® *Unit Sugg.

PRICE retail 125 mL 8.97 14.97 Modifier® Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95 150 mL 11.97 19.95 Spiker ® Water-Resistant Styling Glue 500 mL 23.95 39.95 50 mL 2.67 4.95 Erratic ® Molding Clay 100 mL 8.97 14.95 ® Distortion Styling Gum 100 mL 11.97 19.95 300g 10.17 16.95 Finisher ® Shaping Hair Spray Blast™ 284g 10.77 17.95 Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95 Spiker Colorz Red Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95 Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95 SKIN LUXE® *Unit Sugg.

PRICE retail Golden Shimmer 250 mL 8.95 14.95 Gradual Self Tanner Sugarplum Body Wash 250 mL 6.70 14.95 Sugarplum Body Crème 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 collection® *Unit Sugg.

Design

Molding Putty 50 mL Forming Polish 50 mL Gloss Wax 50 mL Pliable Paste 100 mL Texture Spray 150 mL Dry Spray Wax 125 mL Humidity Blocker 150 mL Flexible Shaping Spray 300 mL Design Collection Cutting Cape

PRICE retail 10.50 21.00 10.50 21.00 10.50 21.00 10.50 21.00 10.50 21.00 11.50 23.00 11.50 23.00 11.50 23.00 24.99

VERO K-PAK COLOR ® PERMANENT CRèME COLOR Vero K-PAK Age Defy 74 mL 74 mL Vero K-PAK Color® 950 mL Veroxide® 10 Vol. 20 Vol. 950 mL 30 Vol. 950 mL 40 Vol. 950 mL Vero K-PAK Glaze™ No-Lift 950 mL Developer 1 lb.

Vero K-PAK Light ® Off-Scalp Lightening Powder 2 lb.

Vero K-PAK Blue On/Off Scalp 1 lb.

Lightening Powder Vero K-PAK Creme Lightener 300g VeroULTRA™ Lifting Powder Color 120g Vero K-PAK Lift ® Crème Lightening Booster 60g Vero Stainless Haircolor Stain Remover 118 mL

*Unit PRICE 7.45 6.45 6.99 6.99 6.99 6.99 10.10

VERO K-PAK Color Intensity

Semi-Permanent Crème Colors 118 mL

*Unit PRICE 6.45

24.95 47.95 24.95 14.95 24.95 5.39 7.50

VERO K-PAK CHROME™ DEMI- *Unit PRICE PERMANENT CRèME COLOR Vero K-PAK Chrome 60 mL 5.75 Vero K-PAK Chrome No-Lift 950 mL 6.99 Activator COLOR *Unit PRICE ACCESSORIES Vero K-PAK Color System Premium Swatch Book 90.00 Vero K-PAK Resource Guide 13.95 Vero K-PAK Tube Key 2.00 Vero K-PAK Modular Mixing Bowl 6.95 Vero K-PAK Brush 2.00 Vero K-PAK Narrow Brush 2.00 Vero K-PAK Tech Apron 37.99 Vero K-PAK Client Cape 24.95 Vero ULTRA Swatch book 12.99 Vero K-PAK Paper Swatch 6.95 Vero K-PAK Color System DVD 4.95 NEW K-PAK Waves +*Unit UNIT EDLP PRICE

Reconstructing Waves Acid 4.50 7.95 Reconstructing Waves Extra Body Acid 4.50 7.95 Reconstructing Waves Thio-Free C/T 4.50 8.95 Reconstructing Waves Thio-Free N/R 4.50 8.95 Reconstructing Waves Alkaline N/R 4.50 7.95 Reconstructing Waves Alkaline C/T 4.50 7.95 RE:NU AGE DEFY

*Unit Sugg.

PRICE retail

FULLNESS & BODY Pre-Shampoo Treatment

200 mL 750 mL

14.00 37.00

28.00 75.00

Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Fullness & Body Solution System

SOFTNESS & MANAGEABILITY Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Conditioner Paraben Free

200 mL

14.00

28.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Bodifying Lotion

150 mL

13.00

26.00

Volumizing Foam

200 mL

13.00

26.00

Controlling Crème

150 mL

13.00

26.00

Styling & Finishing Spray

250 mL

13.00

26.00

50 mL SALE 14.99 150 mL SALE 25.99

48.00 90.00

Softness & Manageability Solution System STYLING COLLECTION

RE:NUAL SERUM SALE Re:nual Serum Re:nual Serum Refill

4-Month Age Defy Program FULLNESS & BODY SALE 34.99 119.00 4-Month Age Defy Program SOFTNESS & MANAGEABILITY SALE 34.99 119.00

Joico 2 sided salon banner 29.99 Vero K-PAK Color 2-sided banner 29.99 Joico Digital Picture Screens 7” $35.00 Joico Roll Comb 2.00 Joico Spray Bottle 4.99 Joico Clips 5.99 Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon: Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Vero K-PAK Color Cape Vero K-PAK Open/Close Sign

Ask your sales consultant about Joico’s large and medium salon openers. * Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last.

Promotions expire August 31st, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3