/JOICO-may-june-2011

2011 PROMOTIONS MAY JUNE

NEW!

K-PAK QUADRaion PRO-DRYER The first dryer infused with keratin technology

STYLISH

Mother’s day

GIFT Introducing

DESTINATION EDUCATION 2012

Volume Retail Promotions FOR REGISTERED V.P. SALONS ONLY

This complete promotion is designed for your Joico VP Display* to create maximum awareness and sell-through.

at

your

service

K-PAK Reconstructor 150ml & K-PAK Intense Hydrating Treatment 250ml Salon VP Price: $14.98/ea Salon Reg: $25.00/ea Special Retail: $24.99/ea Salon non-VP: $16.48/ea

V.P. OFFER

K-PAK Color Therapy Shampoo 300ml & K-PAK Color Therapy Restorative Styling Oil 100ml Salon VP Price: $14.98/ea Salon Reg: $22.87/ea Special Retail: $24.99/ea Salon non-VP: $16.48/ea

K-PAK Shampoo & Conditioner 300ml Salon VP Price: $14.98/ea Salon Reg: $21.97/ea Special Retail: $24.99/ea Salon non-VP: $16.48/ea

To fully benefit from the V.P. Program, the recommended salon purchase is:

• 12 – K-PAK Reconstructor 150ml & K-PAK Intense Hydrating Treatment 250ml • 6 – K-PAK Color Therapy Shampoo 300ml & K-PAK Color Therapy Restorative Styling Oil 100ml • 6 – K-PAK Shampoo & Conditioner 300ml

TENT CARD

$

99

ONLY

14

$

98 /DUO

HEADER CARD

2499ea.

$

PLUS WHEN A REGISTERED VP SALON PURCHASES THE FULL RECOMMENDED MIX THEY RECEIVE: • 1 – Vero Ultra Discovery kit (valued at $74.85)

VERO ULTRA

359.52 (Salon Special Price)

$

Salon Value: $569.04

PLUS a $74.85 Vero Ultra Discovery Kit FREE!

POTENTIAL PROFIT: $240.24

* The VP display is the property of Joico Canada and can be repossessed at any time should Joico VP only products not be featured on the VP stand.

This professional haircolor is a one-step process that can lift natural or previously colored hair up to 7 levels, deposit both vibrant and caramel tones, and leave the hair in K-PAK condition.

VeroULTRA lifting powder colors, a breakthrough one-step lift and deposit powder color service that delivers spectacular results in only 30 minutes!

One-Step Lift and Color Deposit with K-PAK Protection

Ultra Color Deposit = Hyper-Dynamic™ dye technology Ultra Condition = K-PAK keratin and rice flour protein for optimum protection

*Toffee, Butterscotch & Caramel

VaporFuel Refill Duo Pack Save 35% on K-PAK ReconstRx VaporFuel Refill Duo. When used together with the K-PAK Reconstrx VaporIron, ReconstRx VaporFuel is proven to reconstruct and protect hair as you style.

13.49

$

(Salon Price) each Salon Value: $20.66 ea.

Retail Price: $22.50 ea.

Retail Value: $34.50 ea.

K-PAK Liter Duos Save 44% on each K-PAK Shampoo & Conditioner liter duo and K-PAK Color Therapy Shampoo & Conditioner liter duo

29.78

$

(Salon Price) each Salon Value: $53.18 ea.

Retail Price: $49.75 ea.

Retail Value: $88.80 ea.

SAVE

44%

SAVE

35%

Joico

Artist Pick of the Month Damien Carney Joico International Artistic Director

“ A versatile, alcohol-free sculpting and setting lotion that provides light to medium hold, JoiLotion is great for blow-drying, setting, sculpting and creating wet looks.”

JOILOTION 300ml Save 23% on each JOICO Joilotion 300ml. $

5.99

(Salon Price) each Salon Value: $7.75 ea.

Retail Price: $9.99 ea.

Retail Value: $12.95 ea.

SAVE

23%

Step Out In Style Color Endure Mother’s Day Gift ®

FREE fashion bag ($25 value)—plus save 20% on each Color Endure Mother’s Day bag.

Offer includes: • (1) Color Endure Shampoo, 300ml • (1) Color Endure Conditioner 300ml • (1) Color Endure Masque 250ml • (1) FREE Fashion Bag (Merchandised in a fashion bag)

22.80

$

SAVE

20%

(Salon Price) each Salon Value: $28.50 ea.

Retail Price: $37.99 ea.

Retail Value: $47.59 ea.

K-PAK finishing duo 2 FOR $30 STYLER

Design Collection Texture Spray

Save 30% on the purchase of K-PAK Hairspray 300ml finishing duo.

Save 20% on the purchase of Design Collection Texture Spray 150ml.

17.99 (Salon Price) each

$

$

Salon Value: $25.74 ea.

Retail Price: $30.00 ea.

Retail Value: $43.00 ea.

SAVE

30%

8.40

(Salon Price) each Salon Value: $10.50 ea.

Retail Price: $16.80 ea.

Retail Value $21.00 ea.

SAVE

20%

Perfect Hydration

Joico JoiFIX FIRM LITER Save 30% on each Joico JoiFIX Firm Liter

12.95

$

(Salon Price) each Salon Value: $18.40 ea.

Just one spray away.

Save 39% on Moisture Recovery Shampoo & Moisture Mist duo.

Perfect Hydration duo includes: • (1) Moisture Recovery Shampoo, 300ml • (1) Moisture Recovery Moisture Mist, 300ml

SAVE

30%

11.97

$

(Salon Price) each Salon Value: $19.70 ea.

Retail Price: $19.99 ea.

Retail Value: $32.90 ea.

ICE DISTORTION & MOLDER Save 50% on the purchase of each Distortion 100ml. Save 37% on the purchase of each Molder 100ml.

5.99

$

(Salon Price) each Salon Value: $9.57 & $11.97 ea.

Retail Price: $9.99 ea.

Retail Value: $15.95 & $19.95 ea.

Travel-Size Savings on Spiker Save 25% on the purchase of open stock ICE Spiker Colorz 50ml.

Choose from: • ICE Spiker Colorz Blue 50ml • ICE Spiker Colorz White 50ml • ICE Spiker Colorz Red 50ml • ICE Spiker Colorz Metallix Gold 50ml • ICE Spiker Colorz Metallix Green 50ml

4.85

$

(Salon Price) each Salon Value: $7.15 ea.

Retail Price: $8.99 ea.

Retail Value: $11.95 ea.

Plus

a FREE shelf talker with the purchase of 24.

INTRODUCING. . .

Brand Your Salon with Vero K-PAK

®

May only. Receive a Vero K-PAK poster set and a Vero K-PAK in-salon banner with the purchase of 18 Vero K-PAK color, Chrome or Age Defy shades of your choice. $ 103.50134.10 Subject to availability due to limited quantities. While supplies last. $

(Salon Price)

Plus receive 3 Joico posters

Get Color Coordinated! with Vero K-PAK ®

You may have visited the caribbean before – but never like this.

JUNE only. Receive 2 modular color racks with the purchase of 24 Vero K-PAK color, Chrome or Age Defy shades of your choice. $ 138.00178.80 Subject to availability due to limited quantities. While supplies last. $

(Salon Price)

Come away with us to experience premiere education to inspire the artist in you.

Trend, cut, color and business building classes with our talented guest artists onboard a Caribbean cruise. Does it get better than this?

Ask your Joico Distributor Sales Representative for more information.

Savings On VERO LIGHTENERS! Save 30% on the purchase of each VeroLight, 1lb or VeroBlue, 1lb choose from: • VeroLight, 1lb • VeroBlue, 1lb

17.50

$

(Salon Price) each Salon Value: $24.95 ea.

SAVE

30%

K-PAK® *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 10.00 16.75

liter 26.59 44.40 Conditioner 50 mL 2.37 3.95

300 mL 11.97 19.95

liter 26.59 44.40 Chelating Shampoo 300 mL 10.00 16.75 Leave-in Protectant 250 mL 10.33 17.25 Deep-Penetrating 50 mL 2.67 4.95 Reconstructor 150 mL 12.87 21.50

250 mL 19.60 32.75

liter 42.80 71.50 Liquid Reconstructor 50 mL 2.67 4.95

300 mL 15.18 25.35 Intense Hydrator 50 mL 2.67 4.95

250 mL 12.13 20.25

liter 32.30 53.95 Smoothing Balm 200 mL 12.87 21.50 Protect & Shine Serum 50 mL 12.87 21.50 Thermal Design Foam 300g 12.87 21.50 NEW CLASSIC Protective Hairspray 300 mL 13.74 22.95 Protective Hairspray 300 mL 13.74 22.95 Split End Mender 100 mL 12.87 21.50 K-PAK® TOOLS *Unit Sugg.

PRICE retail Quadraion pro-dryer $119.00 $198.00 Quadraion Blowdry Spray 150mL $8.32 $13.90 Diffuser $14.95 $24.95 VaporIron 1.25” 119.00 198.00 VaporFuel 300 mL 10.33 17.25 K-PAK® Color THERAPY®

Color Therapy Shampoo 300 mL

liter Color Therapy Conditioner 300 mL

liter Color Therapy 30 mL Restorative Styling Oil 100 mL

*Unit Sugg.

PRICE retail 10.00 16.75 26.59 44.40 11.97 19.95 26.59 44.40 2.67 4.95 12.87 21.50

K-PAK® SUN THERAPY®

Sun Therapy Nourishing Shampoo 200 mL Sun Therapy Treatment Masque 150 mL Sun Therapy 50 mL Protective Sun Milk 150 mL

*Unit Sugg.

PRICE retail 8.95

14.95

11.97 2.67 10.33

19.95 4.95 17.25

K-PAK professional® *Unit PRICE Professional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75 Professional H.K.P. 350 mL 9.87 K-PAK Hair Repair System 120.60 Moisture Recovery *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99 New! Moisture Mist leave-in 300 mL 12.13 20.25 Treatment Balm 250 mL 12.13 20.25

liter 31.70 52.95 Treatment Lotion 200 mL 12.13 20.25

liter 31.70 52.95 Styling Creme 50 mL 2.67 4.95

150 mL 10.75 17.95 DAILY CARE *Unit Sugg.

PRICE retail Balancing Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Triáge®)

gallon 47.20 78.80 Conditioning Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Kerapro®)

gallon 47.20 78.80 Treatment Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Biojoba®)

DAILY CARE (continued) *Unit Sugg.

PRICE retail Balancing Conditioner 300 mL 7.78 12.99 (formerly Lite) liter 18.55 30.99

gallon 44.00 73.50 Conditioner 300 mL 8.98 14.99 liter 22.75 37.99 (formerly ALTimaTM) Leave-In Detangler 300 mL 8.98 14.99 liter 22.75 37.99 (formerly Integrity ®) Moisturizer 300 mL 12.87 21.50

liter 31.70 52.95 Scalp Balancing Treatment 6 x 25mL 24.00 39.95 Square Gallon Pumps 2.00 STYLE AND FINISH *Unit Sugg.

PRICE retail Brilliantine Pomade 50 mL 8.89 14.85 Brilliantine Spray Gloss 150 mL 12.13 20.25 (formerly Spray Glacé) Curl Definer 200mL 11.37 18.99 Curl Activator 150mL 11.37 18.99 Crème Wax 50 mL 9.85 16.45 250 mL 8.32 13.90 JoiGelTM Medium

liter 18.40 30.75 50 mL 2.67 4.95 JoiGelTM Firm (formerly I.C.E. Gel) 250 mL 8.32 13.90

liter 18.40 30.75 JoiLotion 300 mL 7.75 12.95 (formerly I.C.E. Lotion) 50 mL 4.16 6.95 JoiWhipTM (formerly I.C.E. Whip) 300g 11.95 19.95 JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL 8.32 13.90 (formerly I.C.E. Mist) liter 18.40 30.75 300 mL 11.95 19.95 NEW CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM (formerly con_text Assertion) NEW CLASSIC JoiMist ® Medium 300 mL 11.95 19.95 300 mL 11.95 19.95 JoiMist ® Medium 300 mL 11.95 19.95 NEW CLASSIC JoiMist ® Firm 50 mL 4.16 6.95 JoiMist ® Firm

300 mL 11.95 19.95 Color Endure® *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65

gallon 47.20 78.80 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99

gallon 47.20 78.80 New! Color Endure Masque 250 mL 11.95 19.95 Color Endure® *Unit Sugg.

VIOLET PRICE retail Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 300 mL 8.98 14.99

liter 22.75 37.99 Body Luxe *Unit Sugg.

PRICE retail Thickening Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Thickening Conditioner 300 mL 8.98 14.99

liter 22.75 37.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99 Silk Result® *Unit Sugg.

PRICE retail Smoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95

300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95

I-C-E HAIR® *Unit Sugg.

PRICE retail 125 mL 8.97 14.97 Modifier® Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95 150 mL 11.97 19.95 Spiker ® Water-Resistant Styling Glue 500 mL 23.95 39.95 50 mL 2.67 4.95 Erratic ® Molding Clay 100 mL 8.97 14.95 ® Distortion Styling Gum 100 mL 11.97 19.95 300g 10.17 16.95 Finisher ® Shaping Hair Spray Blast™ 284g 10.77 17.95 Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95 Spiker Colorz Red Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95 Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95 SKIN LUXE® *Unit Sugg.

PRICE retail Golden Shimmer 250 mL 8.95 14.95 Gradual Self Tanner Sugarplum Body Wash 250 mL 6.70 14.95 Sugarplum Body Crème 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 collection®

Design

Molding Putty 50 mL Forming Polish 50 mL Gloss Wax 50 mL Pliable Paste 100 mL Texture Spray 150 mL Dry Spray Wax 125 mL Humidity Blocker 150 mL Flexible Shaping Spray 300 mL Design Collection Cutting Cape

*Unit Sugg.

PRICE retail 10.50 21.00 10.50 21.00 10.50 21.00 10.50 21.00 10.50 21.00 11.50 23.00 11.50 23.00 11.50 23.00 24.99

VERO K-PAK COLOR ® PERMANENT CRèME COLOR Vero K-PAK Age Defy 74 mL 74 mL Vero K-PAK Color® 950 mL Veroxide® 10 Vol. 20 Vol. 950 mL 30 Vol. 950 mL 40 Vol. 950 mL Vero K-PAK Glaze™ No-Lift 950 mL Developer 1 lb.

Vero K-PAK Light ® Off-Scalp Lightening Powder 2 lb.

Vero K-PAK Blue On/Off Scalp 1 lb.

Lightening Powder Vero K-PAK Creme Lightener 300g VeroULTRA™ Lifting Powder Color 120g Vero K-PAK Lift ® Crème Lightening Booster 60g Vero Stainless Haircolor Stain Remover 118 mL

*Unit PRICE 7.45 6.45 6.99 6.99 6.99 6.99 10.10

VERO K-PAK Color Intensity

Semi-Permanent Crème Colors 118 mL

*Unit PRICE 6.45

VERO K-PAK CHROME™ DEMI- PERMANENT CRèME COLOR Vero K-PAK Chrome 60 mL Vero K-PAK Chrome No-Lift 950 mL Activator COLOR

ACCESSORIES Vero K-PAK Color System Premium Swatch Book Vero K-PAK Resource Guide Vero K-PAK Tube Key Vero K-PAK Modular Mixing Bowl Vero K-PAK Brush Vero K-PAK Narrow Brush Vero K-PAK Tech Apron Vero K-PAK Client Cape Vero ULTRA Swatch book Vero K-PAK Paper Swatch Vero K-PAK Color System DVD

*Unit PRICE 5.75 6.99

*Unit PRICE 90.00 13.95 2.00 6.95 2.00 2.00 37.99 24.95 12.99 6.95 4.95

NEW K-PAK Waves +*Unit UNIT EDLP PRICE

Reconstructing Waves Acid 4.50 7.95 Reconstructing Waves Extra Body Acid 4.50 7.95 Reconstructing Waves Thio-Free C/T 4.50 8.95 Reconstructing Waves Thio-Free N/R 4.50 8.95 Reconstructing Waves Alkaline N/R 4.50 7.95 Reconstructing Waves Alkaline C/T 4.50 7.95 RE:NU AGE DEFY

*Unit Sugg.

PRICE retail

FULLNESS & BODY Pre-Shampoo Treatment

200 mL 750 mL

14.00 37.00

28.00 75.00

Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Fullness & Body Solution System

SOFTNESS & MANAGEABILITY Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Conditioner Paraben Free

200 mL

14.00

28.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Bodifying Lotion

150 mL

13.00

26.00

Volumizing Foam

200 mL

13.00

26.00

Controlling Crème

150 mL

13.00

26.00

Styling & Finishing Spray

250 mL

13.00

26.00

50 mL SALE 14.99 150 mL SALE 25.99

48.00 90.00

Softness & Manageability Solution System STYLING COLLECTION

RE:NUAL SERUM SALE Re:nual Serum Re:nual Serum Refill

24.95 47.95 24.95

4-Month Age Defy Program FULLNESS & BODY SALE 34.99 119.00 4-Month Age Defy Program SOFTNESS & MANAGEABILITY SALE 34.99 119.00

14.95 24.95 5.39 7.50

Joico 2 sided salon banner 29.99 Vero K-PAK Color 2-sided banner 29.99 Joico Roll Comb 2.00 Joico Spray Bottle 4.99 Joico Clips 5.99 Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon: Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Ice Cutting Cape Vero K-PAK Color Cape Vero K-PAK Open/Close Sign Purse Hooks and much more!

Joico Digital Picture Screens 7” $35.00

Ask your sales consultant about Joico’s large and medium salon openers. * Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last.

Promotions expire June 30, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

THE FIRST KERATIN-INFUSED DRYER

Introducing the

By fusing the healthy benefits of exclusive Quadramine Complex® with the power of moisturizing negative ions, K-PAK® transforms a great hair dryer into an extraordinary conditioning tool that leaves hair smoother, shinier, and healthier looking than ever before.

• BUILT-IN SMART ION GENERATOR

NEW QUADRAION™ BLOWDRY SPRAY

• ULTRA LIGHTWEIGHT DESIGN

• Decreases dry time • Delivers heat-activated protection and

• POWERFUL, QUICK DRY TIME

reconstruction with every blow-dry • Long-lasting, humidity-resistant results

MAY ONLY $ 99.00 (Salon Price) each FREE BlowDry Spray 150ml Salon value: $127.32 Suggested Retail Price: $165.00