Joico-Nov-Dec2012

NOVEMBER / DECEMBER 2012 PROMOTIONS FOLLOW US ON: www.joico.com

Holiday 2012 beauty specials

JOICO POWER Introducing JOICO’s new collection of nextgeneration stylers which provide the ultimate in long-lasting hold, flexibility, shine & restyleability.

JOICO POWER Introducing JOICO’s new collection of nextgeneration stylers which provide the ultimate in long-lasting hold, flexibility, shine & restyleability.

FORTIFIED WITH STATE-OF-THE-ART STYLING AND FINISHING TECHNOLOGIES. CREATE BEAUTIFUL, DRAMATIC STYLES WHILE MAINTAINING HEALTHY CONDITIONING.

Power Spray

Power Gel

Power Whip

FAST-DRY FINISHING SPRAY

SCULPTING GEL

WHIPPED FOAM

s 3 UPERIOR HOLDING POWER LEVEL FOR ALL DAY STYLE RETENTION #AN BE LAYERED TO ACHIEVE ULTRA lRM HOLD LEVEL s 5LTRA FAST DRYING FORMULA FOR INSTANT STYLING WITHOUT STICKINESS OR STIFFNESS s &INE MIST AEROSOL SPRAY PROVIDES EVEN DISTRIBUTION ON HAIR s (UMIDITY RESISTANT NO FRIZZ OR mYAWAYS s (AIR LOOKS AND FEELS NATURAL WITH BRILLIANT SHINE s 2ESTYLEABLE UP TO HOURS DAYS

s 3 UPERIOR HOLD LEVEL FOR ALL DAY STYLE RETENTION s 3ILKY NON STICKY FEEL UPON APPLICATION FOR ENHANCED MANAGEABILITY s &AST DRYING WITH BRILLIANT SHINE THAT IS mAKE FREE s .ON STIFF HOLD ALLOWS FOR NATURAL LOOK AND FEEL OF STYLE s (UMIDITY RESISTANT NO FRIZZ OR mYAWAYS s !LCOHOL FREE s 2ESTYLEABLE UP TO HOURS DAYS

s # REAMY LIGHTWEIGHT MOUSSE PROVIDES SUPERIOR BODY AND FULLNESS s 3UPERIOR HOLDING POWER LEVEL FOR ALL DAY STYLE RETENTION s -OISTURIZING FOAM FOR SILKY SOFTNESS s (UMIDITY RESISTANT NO FRIZZ OR mYAWAYS s (AIR LOOKS AND FEELS NATURAL WITH RADIANT SHINE s 2ESTYLEABLE UP TO HOURS DAYS

Directions: (OLD v TO v FROM HAIR AND SPRAY ON TO DRY STYLED HAIR 3PRAY IN LAYERS FOR SUPERIOR HOLD

Directions: $ISTRIBUTE EVENLY THROUGH WET OR DAMP HAIR THEN AIR OR BLOW DRY

Directions: 3HAKE CAN WELL AND DISPENSE FOAM INTO HANDS 2UB HANDS TOGETHER AND DISTRIBUTE EVENLY THROUGH CLEAN DAMP HAIR 3TYLE AS DESIRED

INGREDIENTS AquaLastik®

Plum Kernel Oil

(AQUASTYLE 300 + VENUCEANE)

s 2ICH IN ANTIOXIDANTS 6ITAMINS ! AND % AND ESSENTIAL FATTY ACIDS

s !N INNOVATIVE POWERFUL DEEP SEA ANTIOXIDANT POLYMER BLEND

s $EEPLY NOURISHES AND MOISTURIZES HAIR WITHOUT AN OILY AFTER FEEL

s $ELIVERS lRM mEXIBLE HOLD

s 0ROMOTES SHINE ELASTICITY AND STYLE mEXIBILITY

s &ACILITATES HEAT ACTIVATED RESTYLEABILITY s 0ROVIDES HUMIDITY RESISTANCE 56 PROTECTION AND FRIZZ CONTROL

Opal

Bio-Mimetic Peptides s !N EXCLUSIVE BLEND OF BIO ADVANCED NOURISHING AND RESTORATIVE PROTEINS

s #REATES A LASTING WEB OF STYLE SUPPORT AND STRENGTH

s ! DHERES EFFECTIVELY TO ENSURE MAXIMUM PROTECTION FROM THE CUTICLE TO THE CORTEX

s )MPARTS SPARKLING MULTI FACETED SHINE

s (ELPS REVITALIZE NOURISH AND STRENGTHEN HAIR 0ATENT 0ENDING

JOICO.COM Joico® 2012 Laboratories, a/une division of/de Piidea Canada Ltd./Ltée., Pointe-Claire, Qc H9R 5N3 Printed in/Imprimé au Canada Follow us on/Suivez-nous sur

Salon Exclusive

Save

on the purchase of each Power Tower

37

%

36 – Power Spray 300ml 12 – Power Gel 250ml 24 – Power Whip 300g

Plus 4 of each product for stylist station use Plus 15% off refill for the remainder of 2012 Sugg. Retail for Power Spray: $12.57 Sugg. Retail for Power Gel: $8.79 Sugg. Retail for Power Whip: $12.57

Salon Special

599

99

$

Reg.: $946.20 (includes value of stylist station product) Display size: 16” Width – 13” Depth – 60” Height

Save

15

%

on the purchase of each Power Counter

Save

on the purchase of each Large Power Tower

41

%

36 – Power Spray 300ml 36 – Power Gel 250ml 36 – Power Whip 300g

Plus 6 of each product for store personnel Plus Shelf Talkers Plus Brand Marker Plus Poster

Salon Special

799

$

99

Reg.: $1354.50 (includes value of stylist station product) Display size: 17.125” Width – 14.5” Depth – 56” Height

6- Power Spray 300ml 3- Power Gel 250ml 3- Power Whip 300g

Plus 1 of each product for stylist station use.

SUGG. RETAIL FOR POWER SPRAY: $16.95 SUGG. RETAIL FOR POWER GEL : $11.85 SUGG. RETAIL FOR POWER WHIP: $16.95

Salon Special

139

$

Reg.: $164.85

99

VOLUME RETAIL PROMOTIONS FOR REGISTERED V.P. SALONS ONLY

THIS COMPLETE PROMOTION IS DESIGNED FOR YOUR JOICO VP DISPLAY* TO CREATE MAXIMUM AWARENESS AND SELL-THROUGH.

MD

MC

Shiseido’s best-selling serum 9ml (valued at $30) now available for FREE with K-PAK Revitaluxe, the award winning restorative hair treatment.

NOW ONLY

14

95

$

CANADA & QUEBEC

Sugg. Retail Price: $24.95 ea.

Salon non-VP: $16.45

V.P. OFFER

TO FULLY BENEFIT FROM THE V.P. PROGRAM, THE RECOMMENDED SALON PURCHASE IS:

(18) SHISEIDO & K-PAK gift packs

2012 BEAUTY GRAND PRIX BEAUTÉ 2012 SHELF TALKER

HEADER CARD

CANADA & QUEBEC

2012 BEAUTY GRAND PRIX BEAUTÉ 2012

PLUS WHEN A REGISTERED VP SALON PURCHASES THE FULL RECOMMENDED MIX THEY RECEIVE: (6) FREE K-PAK Revitaluxe 50ml

269.10 (Salon Special Price)

$

POTENTIAL PROFIT: $180.00

BIO-PERFORMANCE Super Corrective Serum 9ml DESCRIPTION: A time-fighting serum that delivers revolutionary solutions to counteract wrinkles, sagging, and dullness. RESULTS: In just one week, firmness is visibly improved.

In three weeks, the appearance of deep wrinkles is noticeably reduced. Formulated with patent-pending Bio-Corrective Complex to promote the production of collagen, elastin, and hyaluronic acid.* *in vitro test

JOICO.COM

THE VP DISPLAY IS THE PROPERTY OF JOICO CANADA AND CAN BE REPOSSESSED AT ANY TIME SHOULD JOICO VP ONLY PRODUCTS NOT BE FEATURED ON THE VP STAND.

CANADA & QUEBEC

2012 BEAUTY GRAND PRIX BEAUTÉ 2012

JOICO TRAVEL MINIS Save up to 25% on the purchase of each Joico travel mini.

Choose from: *OI-IST &IRM ML $3.33 *OI-IST &IRM CLASSIC ML $3.33 *OI7HIP ML $3.33 + 0!+ #OLOR 4HERAPY /IL ML $1.99

s s s s

s s s s

3!6% 50 4/

25%

+ 0!+ #ONDITIONER ML $1.90 + 0!+ )NTENSE (YDRATOR ML $2.37 + 0!+ 2ECONSTRUCTOR ML $1.35 -OISTURE 2ECOVERY 3HAMPOO ML $1.90

7HILE QUANTITIES LAST

s s s s

-OISTURE 2ECOVERY #ONDITIONER ML $1.90 #OLOR %NDURE 3HAMPOO ML $1.90 #OLOR %NDURE #ONDITIONER ML $1.90 $ESIGN #OLLECTION (UMIDITY "LOCKER ML $3.81

SMOOTH CURE STYLIST KIT

INCREDIBLE HAIRSPRAYS

Save 38% ON THE *OICO 3MOOTH #URE 3TYLIST +IT

Save up to 46% ON INCREDIBLE *OICO (AIRSPRAYS

Smooth Cure Stylist Kit includes: 3MOOTH #URE 3HAMPOO ML 3MOOTH #URE #ONDITIONER ML 3MOOTH #URE ,EAVE IN 2ESCUE 4REATMENT ML 3MOOTH #URE 4HERMAL 3TYLING 0ROTECTANT ML

Choose from: s *OI-IST -EDIUM #LASSIC lNISHING s *OI3HAPE #LASSIC s )#% &INISHER s + 0!+ (AIRSPRAY

23.95

$

EA 3ALON 0RICE EA 3ALON 6ALUE 0LUS FREE Smooth Cure trial PACK ML OF SHAMPOO CONDITIONER

TREATMENT AND THERMAL SPRAY WITH THE PURCHASE OF

3!6%

38%

7HILE QUANTITIES LAST

7.49

$

3!6% 50 4/

46%

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE

SMOOTH CURE DUO LITERS

CURL DEFINER CRÈME GEL

Save 46% on the purchase of Smooth Cure Shampoo & #ONDITIONER $UO ,ITERS

Save 47% on the purchase of each #URL $ElNER #RÃ’ME 'EL -,

5.99

$

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

23.49

$

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

3!6%

46%

REVITALUXE YOUR HAIR Receive 1 FREE 500ml RevitaLuxe, &2%% 2EVITA,UXE FOIL PACKETTES ML ML 2EVITA,UXE POSTER SHELF GLORIlER AND &2%% 2EVITA,UXE #OUNTERTOP 0/0 $ISPLAY WITH THE PURCHASE OF + 0!+ 2EVITA,UXE PACKED IN COUNTERTOP 0/0 + 0!+ 2EVITA,UXE 4ESTER #/.35-%2 "2/#(52%3

89.70

$

3ALON 0RICE 3ALON 6ALUE

CANADA & QUEBEC

2012 BEAUTY GRAND PRIX BEAUTÉ 2012

JOICO.COM

3!6%

41%

3!6%

47%

K-PAK ESSENTIALS

TRAVEL MINI

Save 49% ON TOP SELLING + 0!+ PRODUCTS

Receive a FREE holiday tote WITH THE PURCHASE OF EACH + 0!+ #OLOR 4HERAPY 3ET

K-PAK Essentials Trio )NCLUDES + 0!+ 3HAMPOO ML + 0!+ 2ECONSTRUCTOR ML + 0!+ )NTENSE (YDRATOR ML &2%% 2% 53!",% 4/4% "!'

K-PAK Color Therapy Set INCLUDES + 0!+ #OLOR 4HERAPY 3HAMPOO ML + 0!+ #OLOR 4HERAPY #ONDITIONER ML + 0!+ #OLOR 4HERAPY 2ESTORATIVE 3TYLING ML &2%% 2E USABLE 'IFT 4OTE

17.93

$

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

6.55

$

3!6%

EA 3ALON 0RICE EA 2ETAIL 0RICE

49%

SPIKE YOUR STOCKING FREE ICE Spiker Styling Glue ML WITH THE PURCHASE OF EACH )#% 3PIKER ML

3!6%

26%

ICE Package )NCLUDES 3PIKER 3TYLING 'LUE ML &2%% 3PIKER 3TYLING 'LUE ML

Save 36% ON 3KIN ,UXE 3PICED 'INGER "ODY PRODUCTS Choose from s 3PICED 'INGER "ODY #RÃ’ME s 3PICED 'INGER "ODY 7ASH

3!6%

36%

4.35

$

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

11.97

$

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

HOLIDAY DUOS Save up to 45% ON EACH *OICO OR + 0!+ HOLIDAY GIFT CARE DUO CONTAINING A ML SHAMPOO ML CONDITIONER AND A ML 2EVITALUXE Choose from s + 0!+ #LASSIC s + 0!+ #OLOR 4HERAPY s $AILY #ARE "ALANCING s #OLOR %NDURE s #OLOR %NDURE 6IOLET s -OISTURE 2ECOVERY s "ODY ,UXE s 3MOOTH #URE

SKIN CARE

3!6%

45%

14.34 $ 13.14 $

(various K-PAK 3ALON 0RICE (various Joico 3ALON 0RICE

EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

3!6%

37%

ERRATIC MOLDING CLAY Save 33% on the purchase OF EACH )#% %RRATIC -OLDING #LAY -,

3!6%

33%

5.99

COLOR ENDURE MASQUE 300ML

3!6%

50%

5.99

$

$

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

EA 3ALON 0RICE EA 3ALON 6ALUE EA 2ETAIL 0RICE EA 2ETAIL 6ALUE

./6%-"%2 /.,9 7ITH THE PURCHASE OF ANY TUBES OF 6ERO + 0!+ #OLOR

#HROME OR 6ERO + 0!+ !GE $EFY 3ERIES RECEIVE &2%% #OLOR )NTENSITY )NDIGO #OLOR )NTENSITY 0INK N EW #OLOR )NTENSITY 3WATCHBOOK )NSERT FEATURES EACH SHADE AT PASTEL TO SHOW VERSATILITY

116.10/18 $ 134.10/18 $ 103.50/18 $

6ERO + 0!+ Color 3ALON 0RICE 6ERO + 0!+ Age Defy Color 3ALON 0RICE 6ERO + 0!+ CHROME 3ALON 0RICE

,IMIT OF ONE DEAL PER SALON !VAILABLE WHILE SUPPLIES LAST

$%#%-"%2 /.,9 7ITH THE PURCHASE OF ANY TUBES OF 6ERO + 0!+ #OLOR

#HROME OR 6ERO + 0!+ !GE $EFY 3ERIES RECEIVE &2%% *OICO "RANDED 3ALON !GENDA

116.10/18 134.10/18 $ 103.50/18 $ $

6ERO + 0!+ Color 3ALON 0RICE 6ERO + 0!+ Age Defy Color 3ALON 0RICE 6ERO + 0!+ CHROME 3ALON 0RICE

,IMIT OF ONE DEAL PER SALON !VAILABLE WHILE SUPPLIES LAST

JOICO.COM

VEROLIGHT SPECIAL

CRAVING INTENSE COLOR?

1

Save 17% ON THE PURCHASE OF 6ERO + 0!+ #OLOR )NTENSITIES -IX AND MATCH AMONGST s #OLOR )NTENSITY )NDIGO s #OLOR )NTENSITY 0INK s #OLOR )NTENSITY 2ED s #OLOR )NTENSITY /RANGE s #OLOR )NTENSITY 9ELLOW s #OLOR )NTENSITY #LEAR

3!6%

G ET FR E E!* 17%

Save 35% on the purchase of EACH LB 6ERO ,IGHT $UST &REE

7HEN YOU BUY

30.95

$

3ALON 0RICE EA 3ALON 6ALUE

32.25/6

$

3ALON 0RICE 3ALON 6ALUE

3!6%

35%

(ea)

LOVED THE NEW ULTRA HIGH-LIFT SHADES? WE HAVE JUST THE OFFER FOR YOU! 0URCHASE 5LTRA (IGHT ,IFT SHADES AND RECEIVE THE FOLLOWING FOR &2%% 5LTRA (I ,IFT 0OSTER 5LTRA (I ,IFT $OOR #LING 6ERO + 0!+ #OLOR 6EROXIDE 6 ML

6.45

$

EA 3ALON 0RICE ,IMIT OF ONE DEAL PER SALON

education SALON CENTER MINNELLA

Contact distributor for details 1-800-455-6426 Nov 4 Innovate – Salon Centre Beauty Show Prairieland Park, Saskatoon Nov 5

Joico Hands-On Cutting Class with Lance Blanchette. 9:00am-4:00pm Saskatoon, SK

WEST COAST BEAUTY Contact distributor for details 604-321-2700 Nov 4 “Create your own Trend� Hands On Class Oasis West Coast Beauty 101-1641 Commerce Ave., Kelowna, BC 10:00am – 4:00pm Nov 18

Introduction to Vero K-PAK Color Oasis West Coast Beauty 101-1641 Commerce Ave., Kelowna, BC 2:00pm – 4:00 pm

NOVA Contact distributor for details 1-800-663-6103 Nov 19

Vero K-PAK Color – Corrective Color Class Contact NOVA Beauty for more information

SALON CENTER YUKON

Contact distributor for details - 1-867-633-4075 Nov 4 Vero K-Pak Color Correction and Advanced Formulation. Contact Salon Centre Yukon for more information Dec 9

Vero K-Pak Color Formulations for the Holidays Contact Salon Centre Yukon for more information

K-PAK®

3HAMPOO

#ONDITIONER

#HELATING 3HAMPOO ,EAVE IN 0ROTECTANT $EEP 0ENETRATING 2ECONSTRUCTOR

,IQUID 2ECONSTRUCTOR

)NTENSE (YDRATOR

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M, LITER GALLON EDLP M, M, M,

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K-PAK® REVITALUXE

"IO !DVANCED 2ESTORATIVE 4REATMENT

K-PAK® COLOR THERAPY®

#OLOR 4HERAPY 3HAMPOO

#OLOR 4HERAPY #ONDITIONER

#OLOR 4HERAPY 2ESTORATIVE 3TYLING /IL K-PAK PROFESSIONAL®

0ROFESSIONAL #UTICLE 3EALER 0ROFESSIONAL #HELATING 3HAMPOO 0ROFESSIONAL ( + 0 + 0!+ (AIR 2EPAIR 3YSTEM MOISTURE RECOVERY

3HAMPOO

#ONDITIONER

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#ONDITIONER M, LITER FORMERLY !,4IMA4- ,EAVE )N $ETANGLER M, LITER FORMERLY )NTEGRITY ® -OISTURIZER M,

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COLOR ENDURE®

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#ONDITIONER

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#ONDITIONER

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-ODIlER® &LEXIBLE 3TYLING 0ASTE -OLDER ® -ATTE 4EXTURE #RÒME 3PIKER ® 7ATER 2ESISTANT 3TYLING 'LUE Erratic ® -OLDING #LAY Distortion® 3TYLING 'UM Finisher ® 3HAPING (AIR 3PRAY "LAST» 3PRAY !DHESIVE 3PIKER #OLORZ 7HITE 3TYLING 'LUE 3PIKER #OLORZ 2ED 3TYLING 'LUE 3PIKER #OLORZ -%4!,,)# 'OLD 3TYLING 'LUE 3PIKER #OLORZ -%4!,,)# 'REEN 3TYLING 'LUE 3PIKER #OLORZ "LUE 3TYLING 'LUE SKIN LUXE®

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&ORMING 0OLISH 'LOSS 7AX 4EXTURE 3PRAY $RY 3PRAY 7AX (UMIDITY "LOCKER

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VERO K-PAK COLOR ® PERMANENT

CRÈME COLOR 6ERO + 0!+ !GE $EFY M, M, 6ERO + 0!+ #OLOR® M, 6EROXIDE® 6OL 6OL M, 6OL M, 6OL M, "ASE "REAKER ML m OZ 6ERO + 0!+ 'LAZE» .O ,IFT M, Developer LB 6ERO + 0!+ ,IGHT ® /FF 3CALP ,IGHTENING 0OWDER LB 6ERO + 0!+ "LUE /N /FF 3CALP LB ,IGHTENING 0OWDER 6ERO + 0!+ #REME ,IGHTENER G 6ERO + 0!+ ,IFT ® Crème ,IGHTENING "OOSTER G 6ERO 3TAINLESS (AIRCOLOR 3TAIN 2EMOVER M,

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ACCESSORIES NEW! !GE $EFY 3WATCHBOOK

6ERO + 0!+ #OLOR 3YSTEM 0REMIUM 3WATCH "OOK 6ERO + 0!+ 2ESOURCE 'UIDE

6ERO + 0!+ -ODULAR -IXING "OWL

6ERO + 0!+ "RUSH

6ERO + 0!+ .ARROW "RUSH

6ERO + 0!+ 4ECH !PRON

6ERO + 0!+ #LIENT #APE

6ERO + 0!+ 0APER 3WATCH

6ERO + 0!+ #OLOR 3YSTEM $6$

NEW K-PAK WAVES

5.)4 02)#%

5.)4 02)#%

5.)4 5.)4 %$,0 02)#%

2ECONSTRUCTING 7AVES !CID 2ECONSTRUCTING 7AVES %XTRA "ODY !CID 2ECONSTRUCTING 7AVES 4HIO &REE # 4 2ECONSTRUCTING 7AVES 4HIO &REE . 2 2ECONSTRUCTING 7AVES !LKALINE . 2 2ECONSTRUCTING 7AVES !LKALINE # 4

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RE:NUAL SERUM SALE -ONTH !GE $EFY 0ROGRAM FULLNESS & BODY

SALE

-ONTH !GE $EFY 0ROGRAM SOFTNESS & MANAGEABILITY

SALE

*OICO SIDED SALON BANNER

*OICO 2OLL #OMB

*OICO #LIPS

*OICO &LAT )RON 4ENSION #OMB

*OICO 3ALON "RANDING +IT

#ONTAINS AN ARRAY OF BRANDING PIECES FOR YOUR 3ALON *OICO 3PRAY "OTTLES 2OLL #OMBS 3HELF 4ALKERS 3ALON -ERCHANDISING -ATERIALS 0OSTERS 6ARIOUS #APES 6%2/ + 0!+ #OLOR #APE 6%2/ + 0!+ /PEN #LOSE 3IGN

Ask your sales consultant about Joico’s large and medium salon openers.

3UGGESTED SALON PRICE WHEN PURCHASED IN DOZENS 0RICES SUBJECT TO CHANGE WITHOUT NOTICE !VAILABLE WHILE SUPPLIES LAST 0ROMOTIONS EXPIRE $ECEMBER ST *OICO RESERVES THE RIGHT TO CORRECT ANY PRINT OR ILLUSTRATION ERROR %VERY DAY LOW PRICE WITH MINIMUM PURCHASE OF ¹ *OICO ,ABORATORIES A DIVISION OF 0IIDEA #ANADA ,TD 0OINTE #LAIRE 1# ( 2 .