/Joico-Sept-Oct-2011

2011 PROMOTIONS SEPTEMBER OCTOBER

NEW

Vero K-PAK

Get Beautiful for the

Holidays

Volume Retail PRomotions FoR ReGisteReD V.P. salons onlY

this comPlete PRomotion is DesiGneD FoR YouR Joico VP DisPlaY* to cReate maximum awaReness anD sell-thRouGh.

Join Joico’s campaign and help contribute to fight breast cancer.

With every purchase of a pink Joico product, you help contribute financially to breast cancer research.

saVe uP To

28%

JOiWhiP Pink Display

JOiMiST JOi MiST FiRM RM Pink Display

JOiFiXX FFiRM Pink Display

salon reg: eg: $143.40/display Special Retail: $15.00/ea Salon non-VP: $118.80/ea

salon alon reg: eg: $143.40/display Special Retail: $15.00/ea Salon non-VP: $118.80/ea

salon rreg: $99.84/display Special Retail: $10.00/ea Salon non-VP: $79.20/ea

salon alon VP Price: $108.00/display

V.P. OFFER

salon alon VP Price: $108.00/display

To fully benefiT from The V.P. Program, The recommended salon Purchase is:

• 1 – JOIWHIP pink display (contains 12 products) • 1 – JOIMIST FIRM CLASSIC pink display (contains 12 products) • 1 – JOIFIX FIRM pink display (contains 12 products)

Plus When a regisTered VP salon Purchases The full recommended miX They receiVe: • 4 – Vero K-PAK Color 5XR • 4 – Vero K-PAK Color 7XR

288.00

$

(Salon Special Price) Salon Value: $386.64 (excluding free merchandising, worth $51.60) $51.60)

ToTal saVings of 26%

POTENTIAL PROFIT: $192.00 * The VP disPlay is The ProPerTy of Joico canada and can be rePossessed aT any Time should Joico VP only ProducTs noT be feaTured on The VP sTand.

TENT CARD

salon alon VP Price: $72.00/display

HEADER CARD

Join Joico’s campaign and help contribute to fight breast cancer.

K-PaK liTer duos K-PaK duo includes: • (1) K-PAK Shampoo, liter • (1) K-PAK Conditioner, liter or K-PaK color Therapy duo includes: • (1) K-PAK Color Therapy Shampoo, liter • (1) K-PAK Color Therapy Conditioner, liter

28.74

$

(Salon Price) ea.

Salon Value: $53.18 ea.

Retail Price: $47.99 ea.

Retail Value: $88.80 ea.

SAVE

52%

2 for $17.99 body luxe

Save up to 25% on the purchase of Body Luxe styling and

finishing duos. Choose from,

body luxe styling duos: • (2) Body Luxe Design Foams, 250 ml or •

Joico

artist Pick of the monTh

(2) Body Luxe Root Lift, 300 ml

$

17.99

Damien Carney

Daily Care Detangler Save 33% on the purchase of each JOICO Daily Care Leave-In Detangler, 300ml.

5.99 (Salon Price) ea.

$

Salon Value: $8.98 ea.

Retail Price: $9.99 ea.

Retail Value: $14.99 ea.

25%

(Salon Price) ea.

Salon Value: $22.74 to $23.94 ea.

Retail Price: $30.00 ea.

Retail Value: $38.00 to $40.00 ea.

“this is my favorite leave-in for keeping hair healthy and hydrated throughout the summer months.”

Joico international artistic Director

SAVE

SAVE

33%

spiker

Save 25% on the purchase of ICE Spiker with three travel size ICE Spiker Colorz.

Prepack includes: (1) ICE Spiker, 150ml (1) ICE Spiker Colorz Blue, 9ml (1) ICE Spiker Colorz Red, 9ml (1) ICE Spiker Colorz Metallix Green, 9ml $

8.99

(Salon Price) ea.

Salon Value: $11.97 plus spiker colorz Retail price: $14.95 Retail Value: $19.95 plus spiker colorz $19.95 plus spiker colorz

stylers

Save 20% on the purchase of Humidity Blocker, 150ml and Dry Spray Wax, 125ml. $

9.20

(Salon Price) ea.

Salon Value: $11.50 ea.

Retail Price: $23.00 ea.

Pliable Paste

Save 33% on the purchase of Design Collection Pliable Paste, 100ml. $

6.99

(Salon Price) ea.

Salon Value: $10.50 ea.

Retail Price: $13.98 ea.

spiker colorz

Save 25% on the purchase of each ICE Spiker Colorz, 50ml. choose from: • ICE Spiker Colorz Blue, 50ml • ICE Spiker Colorz White, 50ml • ICE Spiker Colorz Red, 50ml • ICE Spiker Colorz Metallix Gold, 50ml • ICE Spiker Colorz Metallix Green, 50ml

$

4.85

(Salon Price) ea.

Salon Value: $7.15 ea.

Retail Price: $8.99 ea.

Retail Value: $11.95 ea.

MUST hAVE:

blast Save 30% on the purchase of Blast, 284g. $

7.49

(Salon Price) ea.

Salon Value: $10.77 ea.

Retail Price: $12.49 ea.

Retail Value: $17.95 ea.

JOiLOTiOn

• A versatile, alcohol-free sculpting and setting lotion that provides light to medium hold.

Save 23% on the purchase of each JoiLotion duo, 300ml.

• UV protectants condition and protect against daily environmental stress.

2 for $12

$

12.00

(Salon Price) ea.

Salon Value: $15.50 ea.

Retail Price: $20.00 ea.

Retail Value: $25.90 ea.

K-PaK Gallons

Save 50% on the purchase of each K-PAK gallon. choose from: • K-PAK Shampoo, gallon • K-PAK Conditioner, gallon $

31.99

(Salon Price) ea.

Salon Value: $63.75 ea.

K-PaK color Therapy Gallons

Save 45% on the purchase of each K-PAK gallon. choose from: • K-PAK Color Therapy Shampoo, gallon • K-PAK Color Therapy Conditioner, gallon $

34.99

(Salon Price) ea.

Salon Value: $63.75 ea.

Joico Gallons

Save up to 41% on a variety of flavors to satisfy

client needs.

choose from: • Daily Care Balancing Shampoo • Daily Care Balancing Conditioner • Daily Care Conditioning Shampoo • Color Endure Shampoo • Color Endure Conditioner • Moisture Recovery Shampoo • Moisture Recovery Conditioner • Body Luxe Shampoo • Body Luxe Conditioner $

27.99

(Salon Price) ea.

Salon Value: $44.00 to $47.20 ea.

• Great for blow-drying, setting, sculpting and creating wet looks.

• Leaves hair full of body and lustrous shine.

• Controls hard-to-manage hair.

Luxe

holiday duos

receive up to 37% on the purchase of Joico Holiday duos. Each duo contains a 300ml Shampoo, 300ml Conditioner, and the NEW K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 50ml. choose from: • Moisture Recovery • Color Endure • Body Luxe • Daily Care • Smooth Cure • Color Endure Violet $

13.14

(Salon Price) each Salon Value: $20.71 ea.

Retail Price: $21.95 ea.

Retail Value: $34.59 ea.

BiO-ADVAncED RESTORATiVE TREATMEnT K-PAK RevitaLuxe Bio-Advanced Restorative Treatment is a luxury hair treatment designed to repair, restore, hydrate, and protect hair. Used on a regular basis, K-PAK RevitaLuxe corrects years worth of damage as it prevents future damage by restoring hair’s structural integrity and vitality so it behaves and feels like it did before the damage occurred.

Featuring cumulative results, hair’s softness, body, elasticity, and strength are improved with each use.

K-PaK holiday duos save 45% on the purchase of K-PAK Holiday Duos. Choose from K-PaK or K-PaK color Therapy offers include: (1) K-PAK Shampoo, 300ml (1) K-PAK Conditioner, 300ml (1) K-PAK New RevitaLuxe Bio-Advanced Restorative Treatment, 50ml

14.34

$

(Salon Price) each Salon Value: $26.13 ea.

Retail Price: $23.95 ea.

Retail Value: $43.65 ea.

Holiday of cheer tRiO

free champagne chiller bag with the purchase of each K-PAK Holiday Trio. offer includes: • (1) K-PAK Shampoo, 300ml • (1) K-PAK Intense Hydrator, 250ml • (1) K-PAK Reconstructor, 150ml • (1) free champagne chiller bag

save

49%

17.93

$

(Salon Price) ea.

Salon Value: $35.00 ea.

Retail Price: $29.95 ea.

Retail Value: $58.50 ea.

champagne not included

save 52% on the purchase of each Skin Luxe product. choose from: • SKIN LUXE Spiced Ginger Body Crème • SKIN LUXE Spiced Ginger Body Wash • SKIN LUXE Sugarplum Body Crème • SKIN LUXE Sugarplum Body Wash $

4.35

(Salon Price) each Salon Value: $6.70 ea.

Retail Price: $7.25 ea.

Retail Value: $14.95 ea.

Holiday

K-PaK clutch sampler

free Glamorous holiday clutch with the purchase of the K-PAK Holiday Sampler. offer includes: • (1) K-PAK Color Therapy Shampoo, 50ml • (1) K-PAK Color Therapy Conditioner, 50ml • (1) neW K-PAK RevitaLuxe Bio-Advanced

Restorative Treatment, 50ml • (1) free Holiday Clutch ($15 retail value)

6.55

$

(Salon Price) ea.

Retail Price: $10.95 ea.

free Holiday Clutch

neW

nEW SMOOtH CuRe

TaKe home KiT

Save 38% on the purchase of the neW Joico Smooth Cure Stylist Kit. Get started today with this complete kit. offer includes: • (1) Smooth Cure Shampoo, 300ml • (1) Smooth Cure Conditioner, 300ml • (1) Smooth Cure Leave-in Rescue Treatment, 100ml • (1) Smooth Cure Thermal Styling Protectant, 150ml

23.95

$

CURE THE

(Salon Price) ea.

Salon Value: $38.67 ea.

Retail Price: $39.99 ea.

Retail Value: $64.54 ea.

FRIZZ

SAVE

38%

Discover frizz-free, long-lasting smoothness! NEW Smooth Cure strengthens and safely tames all hair types without harsh, harmful chemicals, leaving hair dramatically soft, smooth, and healthy-looking.

nEW SMOOtH CuRe Trial KiT

nEW SMOOtH CuRe

salon oPener

Save 21% on the purchase of each neW Joico Smooth Cure Trial Kit–the perfect beginning for clients who want smooth, silky tresses.

Save 38% on the purchase of each neW Joico Smooth Cure Salon Opener.

This complete opener provides backbar, stylist station, retail product PLUS client samples. See the dramatic results Smooth Cure can deliver! offer includes: • (6) Smooth Cure Shampoo, 300ml • (6) Smooth Cure Conditioner, 300ml • (10) Smooth Cure Leave-in Rescue Treatment, 100ml (8 for retail, 2 for stylist station samples) • (8) Smooth Cure Thermal Styling Protectant, 150ml (6 for retail, 2 for stylist station samples) • (2) Smooth Cure Shampoo, Liter with pump • (2) Smooth Cure Conditioner, Liter with pump • (24) Smooth Cure Foil Packettes • (1) Merchandising Kit (easel card and consumer pamphlets) • (2) Smooth Cure Take Home Kits • (2) Smooth Cure Trial Kits

offer includes: • (1) Smooth Cure Shampoo, 50ml • (1) Smooth Cure Conditioner, 50ml • (1) Smooth Cure Leave-in Rescue Treatment, 50ml • (1) Smooth Cure Thermal Styling Protectant, 50ml

7.99

SAVE

$

21%

(Salon Price) ea.

Salon Value: $10.08 ea.

Retail Price: $13.49 ea.

Retail Value: $17.80 ea.

299.00

$

(Salon Price) ea.

Salon Value: $481.10 ea.

SAVE

38% 24hr

72hr

79 %

LEAVES HAIR SMOOTH FOR UP TO 72 HOURS

REDUCES FRIZZ BY 79%

24hr% 79

72 24hrhr

PROVIDES 24-HOUR HIGH HUMIDITY PROTECTION

72hr

NeW Vero K-PaK for JOicO VERO K-PAK cOLOR

SAVE

33%

“Once you use Vero K-PAK Color Base Breaker, you won’t be able to live without it! It lightens hair one level—quickly, easily, and effectively—and it’s so easy to mix and apply. Base Breaker is the must-have product every color dispensary should have.” –Beth Minardi

The most convenient way to “break the base”, Vero K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than before.

Featuring reconstructive K-PAK Technology, this ammonia-free formula leaves hair in healthy, shiny condition.

With the purchase of 2 NEW Base Breaker products receive 1 free. $

11.90

/3 (Salon Price) Salon Value $17.85/3 ($5.95/ea Salon regular price) SCAN LEARN ENGAGE

FOLLOW US ON:

Volume Purchase!

Purchase 5 products, receive 1 free.

124.75

$

(Salon Price) /6 Salon Value: $149.70/6.

color like a Pro

sePTember only

With the purchase of any 24 tubes of Vero K-PAK color, Chrome or Age Defy, receive a

free beth minardi flawless color kit.

beth minardi flawless color kit includes: (1) Vero K-PAK Color Age Defy 6NG+ Light Natural Brown, 2.5oz (1) Vero K-PAK Color Age Defy 6CG+ Light Copper Golden Brown, 2.5oz (1) Vero K-PAK Chrome RB4 Amaretto, 2oz (1) Vero K-PAK Chrome RC8 Orange Crush, 2oz (1) Vero K-PAK Chrome RO Really Orange, 2oz (1) 20 Volume Veroxide, 8.5oz (1) Vero K-PAK Chrome Activator, 8.5oz (1) Vero K-PAK Color Quick Reference Chart (1) Vero K-PAK Color Signature Formula Card

buy any 24, receive:

$ 138.00 – 178.80 /24 shades + Free Kit

$

(Salon Price) Salon Value $172.74 - $213.54

buy any 18, receive...

free caPe

ocTober only receive (1) free Vero K-PaK color client cape with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series. of any $

103.50 – $134.10

Salon Value $128.45 - $159.05 Salon

(Salon Price)

K-PAK®

Shampoo

Conditioner

Chelating Shampoo Leave-in Protectant Deep-Penetrating Reconstructor

Liquid Reconstructor

Intense Hydrator

Smoothing Balm Protect & Shine Serum Thermal Design Foam CLASSIC Protective Hairspray Protective Hairspray Split End Mender

*UNIT PRICE 50 mL 2.37 300 mL 10.00 liter 26.59 50 mL 2.37 300 mL 11.97 liter 26.59 300 mL 10.00 250 mL 10.33 50 mL 2.67 150 mL 12.87 250 mL 19.60 liter 42.80 50 mL 2.67 300 mL 15.18 50 mL 2.67 250 mL 12.13 liter 32.30 200 mL 12.87 50 mL 12.87 300g 12.87 300 mL 13.74 300 mL 13.74 100 mL 12.87

nEW! K-PAK® REViTALUXE

nEW! Bio-Advanced 150 mL Restorative Treatment K-PAK® TOOLS

Quadraion pro-dryer Quadraion Blowdry Spray Diffuser VaporIron VaporFuel

SUGG. RETAIL 3.95 16.75 44.40 3.95 19.95 44.40 16.75 17.25 4.95 21.50 32.75 71.50 4.95 25.35 4.95 20.25 53.95 21.50 21.50 21.50 22.95 22.95 21.50

*UNIT SUGG. PRICE RETAIL 14.95 24.95

*UNIT SUGG. PRICE RETAIL $119.00 $198.00 150mL $8.32 $13.90 $14.95 $24.95 1.25” 119.00 198.00 300 mL 10.33 17.25

K-PAK® cOLOR ThERAPY®

Color Therapy Shampoo 300 mL

liter Color Therapy Conditioner 300 mL

liter Color Therapy 30 mL Restorative Styling Oil 100 mL

*UNIT SUGG. PRICE RETAIL 10.00 16.75 26.59 44.40 11.97 19.95 26.59 44.40 2.67 4.95 12.87 21.50

K-PAK® SUn ThERAPY®

Sun Therapy Nourishing Shampoo 200 mL Sun Therapy Treatment Masque 150 mL Sun Therapy 50 mL Protective Sun Milk 150 mL

*UNIT SUGG. PRICE RETAIL 8.95 11.97 2.67 10.33

14.95 19.95 4.95 17.25

K-PAK PROFESSiOnAL®

Professional Cuticle Sealer Professional Chelating Shampoo Professional H.K.P. K-PAK Hair Repair System

*UNIT PRICE liter 22.75 liter 22.75 350 mL 9.87 120.60

MOiSTURE REcOVERY

Shampoo

Conditioner

Moisture Mist leave-in Treatment Balm

Treatment Lotion

Styling Creme

50 mL 300 mL liter 50 mL 300 mL liter 300 mL 250 mL liter 200 mL liter 50 mL 150 mL

*UNIT PRICE 2.37 7.57 20.75 2.37 8.98 22.75 12.13 12.13 31.70 12.13 31.70 2.67 10.75

SUGG. RETAIL 3.95 12.65 34.65 3.95 14.99 37.99 20.25 20.25 52.95 20.25 52.95 4.95 17.95

DAiLY cARE

Balancing Shampoo (formerly Triáge®)

Conditioning Shampoo (formerly Kerapro®)

Treatment Shampoo (formerly Biojoba®)

300 mL liter gallon 300 mL liter gallon 300 mL liter

*UNIT PRICE 7.57 20.75 47.20 7.57 20.75 47.20 7.57 20.75

SUGG. RETAIL 12.65 34.65 78.80 12.65 34.65 78.80 12.65 34.65

DAiLY cARE (cOnTinUED)

Balancing Conditioner 300 mL (formerly Lite) liter

gallon Conditioner 300 mL liter (formerly ALTimaTM) Leave-In Detangler 300 mL liter (formerly Integrity ®) Moisturizer 300 mL

liter Scalp Balancing Treatment 6 x 25mL Square Gallon Pumps

STYLE AnD FiniSh

Brilliantine Pomade Brilliantine Spray Gloss (formerly Spray Glacé) Curl Definer Curl Activator Crème Wax JoiGelTM Medium

JoiGelTM Firm (formerly I.C.E. Gel)

JoiLotion (formerly I.C.E. Lotion) JoiWhipTM (formerly I.C.E. Whip) JoiFix Medium (formerly Travállo) JoiFix Firm (formerly I.C.E. Mist) CLASSIC JoiShapeTM JoiShapeTM (formerly con_text Assertion) CLASSIC JoiMist ® Medium JoiMist ® Medium CLASSIC JoiMist ® Firm JoiMist ® Firm

*UNIT PRICE 7.78 18.55 44.00 8.98 22.75 8.98 22.75 12.87 31.70 24.00 2.00

SUGG. RETAIL 12.99 30.99 73.50 14.99 37.99 14.99 37.99 21.50 52.95 39.95

*UNIT SUGG. PRICE RETAIL 50 mL 8.89 14.85 150 mL 12.13 20.25 200mL 150mL 50 mL 250 mL liter 50 mL 250 mL liter 300 mL

11.37 11.37 9.85 8.32 18.40 2.67 8.32 18.40 7.75

18.99 18.99 16.45 13.90 30.75 4.95 13.90 30.75 12.95

50 mL 300g 300 mL

300 mL liter 300 mL 300 mL

4.16 11.95 9.05

6.95 19.95 15.15

8.32 18.40 11.95 11.95

13.90 30.75 19.95 19.95

300 mL 300 mL 300 mL 50 mL 300 mL

11.95 11.95 11.95 4.16 11.95

19.95 19.95 19.95 6.95 19.95

cOLOR EnDURE®

Shampoo

Conditioner

Color Endure Masque

50 mL 300 mL liter gallon 50 mL 300 mL liter gallon 250 mL

*UNIT SUGG. PRICE RETAIL 2.37 3.95 7.57 12.65 20.75 34.65 47.20 78.80 2.37 3.95 8.98 14.99 22.75 37.99 47.20 78.80 11.95 19.95

cOLOR EnDURE® ViOLET Shampoo

Conditioner

300 mL liter 300 mL liter

*UNIT PRICE 7.57 20.75 8.98 22.75

SUGG. RETAIL 12.65 34.65 14.99 37.99

BODY LUXE

Thickening Shampoo

Thickening Conditioner

Thickening Elixir Root Lift (formerly Hi-Rise Hair) Design Foam

300 mL liter 300 mL liter 300 mL 300g

*UNIT PRICE 7.57 20.75 8.98 22.75 11.37 11.95

SUGG. RETAIL 12.65 34.65 14.99 37.99 18.99 19.95

250 mL

11.37

18.99

SMOOTh cURE (SULFATE-FREE) nEW Shampoo

nEW Conditioner

nEW Leave-in Rescue Treatment nEW Thermal Styling Protectant

300ml liter 300ml liter 100mL 150mL

*UNIT PRICE 7.57 20.75 8.98 22.75 11.95 10.17

SUGG. RETAIL 12.65 34.65 14.99 37.99 19.95 16.95

SiLK RESULT®

Smoothing Shampoo for Fine/Normal hair Smoothing Conditioner for Fine/Normal hair Smoothing Shampoo for Thick/Coarse hair Smoothing Conditioner Thick/Coarse hair Thermal Smoother

Sheer Gloss Straight Smoother

300 mL liter 300 mL liter 300 mL liter 300 mL liter 150 mL 300 mL 50 mL 200g

i-c-E hAiR®

Modifier® Flexible Styling Paste Molder ® Matte Texture Crème Spiker ® Water-Resistant Styling Glue Erratic ® Molding Clay Distortion® Styling Gum Finisher ® Shaping Hair Spray Blast™ Spray Adhesive Spiker Colorz White Styling Glue Spiker Colorz Red Styling Glue Spiker Colorz METALLIC Gold Styling Glue Spiker Colorz METALLIC Green Styling Glue Spiker Colorz Blue Styling Glue

*UNIT SUGG. PRICE RETAIL 125 mL 8.97 14.97

SKin LUXE®

*UNIT PRICE 7.57 20.75 8.98 22.75 7.57 20.75 8.98 22.75 10.17 15.18 11.95 11.95

SUGG. RETAIL 12.65 34.65 14.99 37.99 12.65 34.65 14.99 37.99 16.95 25.35 19.95 19.95

100 mL 150 mL 500 mL 50 mL 100 mL

9.57 11.97 23.95 2.67 8.97

15.95 19.95 39.95 4.95 14.95

100 mL 300g

11.97 10.17

19.95 16.95

284g

10.77

17.95

50 mL 50 mL

7.15 7.15

11.95 11.95

50 mL

7.15

11.95

50 mL 50 mL

7.15 7.15

11.95 11.95

*UNIT SUGG. PRICE RETAIL 250 mL 8.95 14.95

Golden Shimmer Gradual Self Tanner Sugarplum Body Wash Sugarplum Body Crème Spiced Ginger Body Wash Spiced Ginger Body Wash

250 mL 250 mL 250 mL 250 mL

6.70 6.70 6.70 6.70

14.95 14.95 14.95 14.95

DESign cOLLEcTiOn®

Molding Putty Forming Polish Gloss Wax Pliable Paste Texture Spray Dry Spray Wax Humidity Blocker Flexible Shaping Spray

50 mL 50 mL 50 mL 100 mL 150 mL 125 mL 150 mL 300 mL

*UNIT PRICE 10.50 10.50 10.50 10.50 10.50 11.50 11.50 11.50

SUGG. RETAIL 21.00 21.00 21.00 21.00 21.00 23.00 23.00 23.00

VERO K-PAK cOLOR ® PERMAnEnT

cRèME cOLOR Vero K-PAK Age Defy 74 mL ® 74 mL Vero K-PAK Color 950 mL Veroxide® 10 Vol. 20 Vol. 950 mL 30 Vol. 950 mL 40 Vol. 950 mL nEW Base Breaker 59 ml / 2.0 fl. oz.

Vero K-PAK Glaze™ No-Lift 950 mL Developer 1 lb.

Vero K-PAK Light ® Off-Scalp Lightening Powder 2 lb.

Vero K-PAK Blue On/Off Scalp 1 lb.

Lightening Powder Vero K-PAK Creme Lightener 300g VeroULTRA™ Lifting Powder Color 120g Vero K-PAK Lift ® Crème Lightening Booster 60g Vero Stainless Haircolor Stain Remover 118 mL

*UNIT PRICE 7.45 6.45 6.99 6.99 6.99 6.99 5.95 10.10

VERO K-PAK cOLOR inTEnSiTY

Semi-Permanent Crème Colors 118 mL

*UNIT PRICE 6.45

VERO K-PAK chROME™ DEMi- PERMAnEnT cRèME cOLOR Vero K-PAK Chrome 60 mL Vero K-PAK Chrome No-Lift 950 mL Activator cOLOR

AccESSORiES Vero K-PAK Color System Premium Swatch Book Vero K-PAK Resource Guide

Vero K-PAK Tube Key

Vero K-PAK Modular Mixing Bowl

Vero K-PAK Brush

Vero K-PAK Narrow Brush

Vero K-PAK Tech Apron

Vero K-PAK Client Cape

Vero ULTRA Swatch book

Vero K-PAK Paper Swatch

Vero K-PAK Color System DVD

nEW K-PAK WAVES

Reconstructing Waves Acid Reconstructing Waves Extra Body Acid Reconstructing Waves Thio-Free C/T Reconstructing Waves Thio-Free N/R Reconstructing Waves Alkaline N/R Reconstructing Waves Alkaline C/T

*UNIT PRICE 5.75 6.99

*UNIT PRICE 90.00 13.95 2.00 6.95 2.00 2.00 37.99 24.95 12.99 6.95 4.95

+*UNIT UNIT EDLP PRICE

4.50 7.95

4.50 7.95

4.50 8.95

4.50 8.95

4.50 7.95

4.50 7.95

RE:nU AgE DEFY

*UNIT SUGG. PRICE RETAIL

FULLnESS & BODY Pre-Shampoo Treatment

200 mL 750 mL

14.00 37.00

28.00 75.00

Shampoo sulfate & Paraben free

200 mL

13.00

26.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Fullness & Body Solution System

SOFTnESS & MAnAgEABiLiTY Shampoo sulfate & Paraben free

200 mL

13.00

26.00

Conditioner Paraben free

200 mL

14.00

28.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Bodifying Lotion

150 mL

13.00

26.00

Volumizing Foam

200 mL

13.00

26.00

Controlling Crème

150 mL

13.00

26.00

Styling & Finishing Spray

250 mL

13.00

26.00

50 mL sale 14.99 150 mL sale 25.99

48.00 90.00

Softness & Manageability Solution System STYLing cOLLEcTiOn

RE:nUAL SERUM SALE Re:nual Serum Re:nual Serum Refill 4-Month Age Defy Program FULLnESS & BODY

sale 34.99 119.00

4-Month Age Defy Program SOFTnESS & MAnAgEABiLiTY

s ale 34.99 119.00

Joico 2 sided salon banner 29.99 Vero K-PAK Color 2-sided banner 29.99 Joico Digital Picture Screens 7” $35.00 Joico Roll Comb

2.00 Joico Spray Bottle

4.99 Joico Clips

5.99 Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon: Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes VERO K-PAK Color Cape VERO K-PAK Open/Close Sign

24.95 47.95 24.95 14.95 24.95 5.39 7.50

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last.

Promotions expire October 31st, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

Ask your sales consultant about Joico’s large and medium salon openers.

ThE FiRST KERATin-inFUSED DRYER

Introducing the

By fusing the healthy benefits of exclusive Quadramine Complex® with the power of moisturizing negative ions, K-PAK® transforms a great hair dryer into an extraordinary conditioning tool that leaves hair smoother, shinier, and healthier looking than ever before.

• BUILT-IN SMART ION GENERATOR NEW QUADRAION BLOWDRY SPRAY ™

• ULTRA LIGHTWEIGHT DESIGN • POWERFUL, QUICK DRY TIME

• Decreases dry time • Delivers heat-activated protection and

reconstruction with every blow-dry

• Long-lasting, humidity-resistant results

99.00

$

(Salon Price) each FREE BlowDry Spray 150ml Salon value: $127.32 Suggested Retail Price: $165.00