/JoicoBuyersGuide-Jan-Feb2012

JANUARY / FEBRUARY 2012 PROMOTIONS

It’s your time to… re-discover VERO K-PAK IN

2012

Shop the Joico &

K-PAK Winter Liter Sale TRY NEW

Indulge in

Volume Retail Promotions FOR REGISTERED V.P. SALONS ONLY

This complete promotion is designed for your Joico VP Display* to create maximum awareness and sell-through.

year new new

style

STYLING GEL, 250ml

FINISHING SPRAY, 300ml

PLIABLE PASTE, 100ml

Salon VP Price: $5.99/ea

Salon VP Price: $5.99/ea

Salon VP Price: $5.99/ea

Salon Reg: $8.32 Special Retail: $9.99/ea Salon non-VP: $6.58

Salon Reg: $8.32 Special Retail: $9.99/ea Salon non-VP: $6.58

V.P. OFFER

TENT CARD

HEADER CARD

newyear new

style style 9

newyear new

$ 99 each

PLUS WHEN A REGISTERED VP SALON PURCHASES THE FULL RECOMMENDED MIX THEY RECEIVE: • 1 • 1 • 1 • 1 • 1 • 1

– FREE JOIGEL FIRM liter for stylist’s use – FREE JOIFIX FIRM liter for stylist’s use – NEW SMOOTH CURE SHAMPOO 50ml – NEW SMOOTH CURE CONDITIONER 50ml – NEW SMOOTH CURE TREATMENT 50ml – NEW SMOOTH CURE THERMAL SPRAY 50ml

215.64

$

(Salon Special Price) Salon Value: $325.68

POTENTIAL PROFIT: $144.00 * The VP display is the property of Joico Canada and can be repossessed at any time should Joico VP only products not be featured on the VP stand.

each

Salon Reg: $10.50 Special Retail: $9.99/ea Salon non-VP: $6.58

To fully benefit from the V.P. Program, the recommended salon purchase is:

• 12 – JOIGEL FIRM 250ml • 12 – JOIFIX FIRM 300ml • 12 – Design Collection Pliable Paste 100ml

9

$ 99

©2012 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3

©2012 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3 ®

9

$ 99 each

TRY IT FOR $5.99

DUO LITERS 46% OFF

BLOWDRY SPRAY Save 28% on the purchase of each K-PAK Quadraion BlowDry Spray, 150ml Salon Price

Salon VALUE

$

$

5.99ea.

8.32ea.

29%

RETAIL Price RETAIL VALUE

10.00ea.

$

13.90ea.

$

savings

Save 46% on the purchase of K-PAK and K-PAK Color Therapy Shampoo & Conditioner Duo Liters!

46%

savings

Salon Price

28.74ea.

$

Salon VALUE

53.18ea.

$

RETAIL PRICE

47.99ea.

$

RETAIL VALUe

88.80ea.

$

Big SIZE

Indulge

BIG SAVINGS BONUS SIZE K-PAK RECONSTRUCTOR

IN NEW

RECEIVE 100% MORE

KPAK REVITALUXE

product free with the purchase of each K-PAK Deep-Penetrating Reconstructor, 302ml Salon Price

Salon VALUE

$

$

Salon Price

12.60ea.

$

12.87ea. 25.74ea.

Salon VALUE

14.95ea.

RETAIL Price RETAIL VALUE

21.50ea.

$

$

43.00ea.

$

RETAIL PRICE

21.00ea.

$

BONUS SIZE K-PAK RECONSTRUCTOR

RETAIL VALUe

RECEIVE 25% MORE

24.00ea.

$

product free with the purchase of each K-PAK Intense Hydrator, 313ml Salon Price

Salon VALUE

$

$

12.13ea.

14.79ea.

RETAIL Price RETAIL VALUE

20.25ea.

$

25.20ea.

$

JOICO.COM

16%

savings

17%

save

NEW

Buy 5 of the same $ $ $ $ SMOOTH CURE 37.85/6 12.65ea. 44.90/6 14.99ea. products and receive $ 59.75/6 $19.95ea. $50.85/6 $16.95ea.

1 FREE Smooth Cure Shampoo, 300ml Salon Price RETAIL PRICE

Smooth Cure CONDITIONER, 300ml Salon Price RETAIL PRICE

Smooth Cure Leave-in Rescue Treatment, 100ML Salon Price RETAIL PRICE

Smooth Cure Thermal Styling Protectant, 150ml Salon Price RETAIL PRICE

Artist

Pick

Big

Nothing glosses hair as beautifully or weightlessly as this­­–a must have for every hair type!

JOICO of the

MONTH

Damien Carney

JOICO INTERNATIONAL ARTISTIC DIRECTOR

Salon Price

Salon VALUE RETAIL Price RETAIL VALUE

$

$

5.99ea.

12.87ea.

10.00ea.

$

54% save

• Protects, polishes & seals the cuticle.

• Helps prevent split ends & smoothes frizz.

• Nourishes & moisturizes without weighing hair down.

21.50ea.

$

FIRM CLASSIC

FIRST TIME EVER

K-PAK PROTECT & SHINE SERUM Try K-PAK Protect & Shine Serum for only $5.99—a savings of 54%!

SIZE BIG SAVINGS BONUS SIZE JOIMIST

Receive 66% more product FREE with the purchase of each Joimist Firm CLASSIC, 500ml.

Salon Price

Salon VALUE

$

$

11.95ea.

19.85ea.

RETAIL Price RETAIL VALUE

19.95ea.

$

33.00ea.

$

BACK-TO-SCHOOL SAVINGS Save up to 54% on JOICO shampoo or conditioner liter duos.

CHOOSE FROM: Moisture Recovery Color Endure Color Endure Violet Body Luxe Daily Care Balancing Daily Care Conditioning NEW Smooth Cure Salon Price RETAIL Price

20.00ea. $33.40ea.

$

54%

save up to

Salon VALUE

39.30-$43.50ea.

$

25% save

Save 25% on the purchase of each Spiker, 500ml, with the purchase of 12 tubs receive 12 ICE re-usable bags. *while quantities last

cool

savings

Save 20% on the purchase of select open stock I-C-E Hair styling products.

Salon SALON RETAIL RETAIL Price VALUE Price VALUE

CHOOSE FROM: Various Spiker Colorz Styling Glue*, 50ml Molder Matte Texture Cream, 100ml Distortion Styling Gum, 100ml Modifier, 125ml * Colorz include: blue, white, red, metallix gold, metallix green and metallix blue

$7.15ea. $9.56ea. $7.66ea. $9.57ea. $12.76ea. $9.58ea. $11.97ea. $15.96ea. $7.18ea. $8.97ea. $11.98ea. $5.72ea.

$11.95ea. $15.95ea. $19.95ea. $14.97ea.

20% save

JOICO.COM

Salon Price

Salon VALUE

$

$

17.95ea.

23.95ea.

RETAIL Price RETAIL VALUE

29.95ea.

$

39.95ea.

$

Are your clients aging graylessly?

Youthful, healthy hair begins with the decision to defy the effects of time!

When graying hair needs TLC, Age Defy delivers: - Unparalleled Texture & Softness - Long-lasting Luster & Shine - Incredible Coverage

Joico Vero K-PAK Color Spokesperson says For graying clients, it’s about covering gray and so much more. A top quality, professional haircolor service also offers the client shiny, soft, natural-looking hair. Joico Vero K-PAK’s wonderful Age Defy Series restores the bouncy, youthful-looking hair that women demand and deserve!

Defy…gray color Defy…coarse texture Defy…dullness Defy…damage Age Defying Science: 3-Defense Technology™ Time-released lipids + Essential amino acids + Bio-mimetic ceramides = superior condition and manageability INSTRUCTIONS FOR USE Award-Winning Quadramine Complex® Molecularly diverse keratin protein = reconstruction, strength, and long-lasting protection from the inside out veroxide usage & Timing

VEROXIDE

mixing & application Vero K-PAK Color Age Defy Series can be mixed using a bowl and SÉRIE brush and/or applicator bottle.

AGE DEFY

VEROXIDE

vero K-paK Color age defy is mixed 1:1 [Equal parts Vero K-PAK Color and 20 Volume (6%) Veroxide]

14 NEW shades!

AGE DEFY SERIES

NN+

10 VEry light

Na+

Natural Natural sEriEs

Natural ash sEriEs

NEW!

NEW!

VEROXIDE (%)

USAGE

TIMING (WITHOUT HEAT)

20 Volume (6%)

Gray Coverage

45 minutes at room temperature

Age Defy SerieS ShADeS Are DeSigneD for clientS with 50% or more grAy hAir. if uSeD on clientS with leSS thAn 50% grAy hAir, color enD reSultS mAy AppeAr one or more levelS DArker. (+) Sign inDicAteS preSence of mAximum Dye loAD to enSure complete coverAge on reSiStAnt grAy hAir.

For complEtE mixiNg, timiNg, aNd applicatioN iNstructioNs, plEasE rEFEr to thE VEro K-paK color systEm rEsourcE guidE.

post-Color service Vero K-PAK Color Age Defy Series shades do not need to be shampooed out after processing. Simply rinse well, towel dry, and apply K-PAK Professional Cuticle Sealer for 5 minutes.

Rinse, towel dry, and complete with K-PAK Intense Hydrator for 5 minutes. Rinse again, towel dry, and style with your favorite Joico products.

Ng+

Natural gold sEriEs

Ngc+

Joico tEchNical support hotliNE us / caNada: (800) 44-Joico / (800) 445-6426

gc+

Natural gold coppEr sEriEs

Nr+

Bcr+

Natural rEd sEriEs

gold coppEr sEriEs

BroWN coppEr rEd sEriEs

NEW!

NEW!

10NN+

vERY LIGHT NATURAL NATURAL BLONDE

BloNdE

9NN+

9

9Ng+

LIGHT NATURAL NATURAL BLONDE

9gc+

LIGHT NATURAL BLONDE

Now featuring 32 intermixable and naturally hyper-reflective shades

LIGHT GOLDEN COPPER BLONDE

light BloNdE

SÉRIE

8NN+

8

8Ng+

MEDIUM NATURAL NATURAL BLONDE

8Ngc+

MEDIUM NATURAL BLONDE

AGE DEFY Mixing ratio:

8gc+

MEDIUM NATURAL GOLDEN COPPER BLONDE

VEROXIDE

pre-Color service For optimum color results, complete steps 1, 2, and 3 of the K-PAK Professional® Hair Repair System prior to color application.

MEDIUM GOLDEN COPPER BLONDE

Mix 1-part Vero K-PAK Color Age Defy Series to 1-part Vero K-PAK Color Veroxide.

7NN+

7

7Ng+

DARK NATURAL NATURAL BLONDE

7cg+

DARK NATURAL BLONDE

DARK COPPER GOLDEN BLONDE

AGE DEFY SERIES

darK BloNdE

6NN+

6

6Ng+

LIGHT NATURAL NATURAL BROwN

6Ngc+

LIGHT NATURAL BROwN

6cg+

LIGHT NATURAL GOLDEN COPPER BROwN

timing:

6Nr+

LIGHT COPPER GOLDEN BROwN

LIGHT NATURAL RED BROwN

light BroWN

5NN+

5

5Ng+

MEDIUM NATURAL NATURAL BROwN

5Nrm+

MEDIUM NATURAL BROwN

5Nr+

MEDIUM NATURAL RED-MAHOGANY BROwN

MEDIUM NATURAL RED BROwN

5Bcr+

MEDIUM BROwN COPPER RED

mEdium BroWN

4NN+

4

DARK NATURAL NATURAL BROwN

4Na+

4Ng+

DARK NATURAL ASH BROwN

4Ngc+

DARK NATURAL BROwN

VEROXIDE

mEdium BloNdE

4NrV+

DARK NATURAL GOLDEN COPPER BROwN

4Brc+

DARK BROwN RED COPPER

DARK NATURAL RED vIOLET BROwN

darK BroWN

VEROXIDE (%)

20 Volume (6%)

TIMING (WITHOUT HEAT)

45 minutes at room temperature

(+) Sign indicates presence of maximum dye load to ensure complete coverage on resistant gray hair.

3NVr+

NATURAL vIOLET RED EBONY BROwN

3

EBoNy BroWN

Salon Price:

2Na+

vERY DARK NATURAL ASH BROwN

2 VEry darK

7.45/ea

$

agE dEFy BalaNciNg additiVEs CLEAR CONTROLLER

GRAY CONTROLLER

RED CONTROLLER

5Nrm+

MEDIUM NATURAL RED-MAHOGANY BROwN SHOwN ON LEvEL, 50% wHITE

SHADE NAME

SHOwN ON wHITE HAIR

gray hair FiNdEr

SwATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS. CONSULT THE vERO K-PAK® COLOR AGE DEFY SwATCHBOOK FOR A MORE ACCURATE GUIDE.

hair sWatch KEy

BroWN

FOLLOW US ON: 25%

50%

JOICO.COM

75%

90%

SALON OPENER

Save 31% on each VERO K-PAK Color Age Defy Series Salon Opener. includes: (26) NEW Pre-selected Vero K-PAK Color Age Defy Series shades* (2) Vero K-PAK Color 20 Volume Veroxide, 950 ml (1) Modular Tint Bowl (1) Wide Tint Brush (1) Narrow Tint Brush (1) Measuring Beaker (1) NEW Bottle Applicator (1) NEW VERO K-PAK Color Age Defy Series Swatch Book (1) VERO K-PAK Color Age Defy System Paper Swatch Chart (1) VERO K-PAK Color System Resource Guide

193.70 SAVE Salon Value: $279.50 31% Salon Price:

$

*Shade listing (subject to change): (2) 10NN+;(2) 9NN+; (2) 8NN+; (2) 7NN+; (2) 6NN+; (2) 5NN+; (2) 4NN+; (2) 4NA+; (1) 2NA+; (1) 8NGC+; (2) 6NGC+; (2) 4NGC+; (2) 5BCR+; (2) 4BRC+

January only Receive (1) FREE VERO K-PAK COLOR 2012 SALON AGENDA with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.

Salon Price:

Salon Price:

Salon Price:

116.10

$

134.10

$

103.50

$

VERO K-PAK COLOR VERO K-PAK Age Defy VERO K-PAK CHROME

February only

Receive FREE a NEW Vero K-PAK Age Defy shade swatch piece with the purchase of (12) tubes of any NEW Vero K-PAK Age Defy Series.

Salon Price:

JOICO.COM

89.40

$

Ammonia-

Ammonia-Free

MINUTES

Sans ammoniaq Éclaircit 1 niveau en 1

IN

LEVEL

LIFTS

BREAKER

IN

LEVEL

BASE

LIFTS

BREAKER

Lightening Liquid Color Treatment Sans ammoniaque

Ammonia-FreeBASE BREAKER

The most convenient way to break the haircolor base, Vero K-PAK® Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.

Featuring reconstructive K-PAK® Technology, this ammonia-free formula leaves hair in healthy, shiny condition.

IN

MINUTES

Ammonia-Free

MINUTES LEVEL

IN

Features & Benefits • Ideal for “breaking the base”– to soften contrasting regrowth between blonding services • 10-minute processing time • Ammonia-free formula conditions and adds shine • Ideal for most hair types on virgin hair • Gentle enough on hair to bleach or apply other hairSans ammoniaque Éclaircit 1 niveau en 10 minutesvisit color on the same

LIFTS

With the purchase of 4 Veroxide 950 ml 20 volume, receive 2 Base Breaker 59 ml products FREE

LEVEL

LIFTS

Éclaircit 1 niveau en 10 minutes

59 ml / 2 fl

K-PAK Technology Reconstruct as you color with K-PAK’s exclusive Quadramine Complex® to leave hair in superb, shiny condition.

Sans ammoniaque 59 ml / 2 fl oz 59 ml / 2 fl oz Éclaircit 1 niveau en 10 minutes Salon Price:

27.96

$

Salon Value: $39.86

SAVE

30%

Three ways to use BASE BREAKER 1) For highlighting services on virgin hair, apply Base Breaker all over, rinse and remove, and then apply highlights.

2) For highlight retouches, apply Base Breaker to the regrowth area ONLY before or after the highlights.

3) To soften the base re-growth between highlighting service appointments.

Josée Renaud “t eam work is very important, always keep an open mind and always set the bar higher to outdo yourself”

– Josée Renaud

Josée Renaud QUESTIONS

&

ANSWERS with

winner of the North American Vero K-PAK color competition Please describe your collection. Elegance is key to my collection…whether we are young or have more experience, we can create a great style with a flashy color that provokes without offending and draws the eye in a gentle manner.

How did you develop the concept? I have the opportunity to travel to the United States and Europe several times a year and see what is happening in hairdressing, fashion and design. I put it all in images and develop it afterwards.

Where do you draw your inspiratioN? European trends really interest me a lot, particularly the new trends from London.

Who are your mentors? I admire stylists with precision and avant-garde ideas such as Damien Carney, Vidal Sassoon and Trevor Sorbie, and two of my closest friends in hairdressing in Québec, Jacques and Daniel. Thank you boys……

How do you stay motivated and creative? I am a passionate person by nature and very open minded. I love everything that has to do with fashion and I am an avid consumer of fashion magazines such as Vogue and Harpers Bazaar…I surf the net a lot as well and always keep my eyes open…at any time I can be inspired by nature, or architecture.... the youth inspire me a lot too.

What guarantees the success of a photo shoot? It is important to be well prepared, to have a positive energy and also a great complicity with the models and the photographer. But most of all it’s about having fun, going beyond our limits and always seeing the bigger picture.

What advice would you give a stylist that is thinking about doing a photo- shoot? It is one of the greatest experiences and allows your creative side to flourish. I would tell them to surround themselves with people with whom they have a great synergy, a good team to have even more ideas, and also to take pleasure and pride in their work.

JR

How was your experience at Shoot Week in L.A? It was one of the greatest and most enriching experiences I’ve had. I had the chance to work with an incredible team and of course Damien Carney, Joico’s Artistic Director....everything I learned contributed to the quality of my work and made me want to do it again in order to continuously better myself.

JOICO.COM

What did you learn? That team work is very important, to always keep an open mind and to always set the bar higher, to outdo ourselves.

DAILY CARE (continued) *Unit Sugg.

K-PAK® *Unit Sugg.

PRICE retail PRICE retail Balancing Conditioner 300 mL 7.78 12.99 Shampoo 50 mL 2.37 3.95 (formerly Lite) liter 18.55 30.99

300 mL 10.00 16.75

gallon 44.00 73.50

liter 26.59 44.40 Conditioner 300 mL 8.98 14.99 Conditioner 50 mL 2.37 3.95 liter 22.75 37.99 (formerly ALTimaTM)

300 mL 11.97 19.95 Leave-In Detangler 300 mL 8.98 14.99

liter 26.59 44.40 liter 22.75 37.99 (formerly Integrity ®) Chelating Shampoo 300 mL 10.00 16.75 Moisturizer 300 mL 12.87 21.50 Leave-in Protectant 250 mL 10.33 17.25

liter 31.70 52.95 Deep-Penetrating 50 mL 2.67 4.95 Scalp Balancing Treatment SALE 6 x 25mL 12.00 39.95 Reconstructor 150 mL 12.87 21.50 Square Gallon Pumps 2.00

250 mL 19.60 32.75

liter 42.80 71.50 STYLE AND FINISH *Unit Sugg.

Liquid Reconstructor 50 mL 2.67 4.95 PRICE retail

300 mL 15.18 25.35 Brilliantine Pomade 50 mL 8.89 14.85 Intense Hydrator 50 mL 2.67 4.95 Curl Definer 200mL 11.37 18.99

250 mL 12.13 20.25 Curl Activator 150mL 11.37 18.99

liter 32.30 53.95 Crème Wax 50 mL 9.85 16.45 Smoothing Balm 200 mL 12.87 21.50 250 mL 8.32 13.90 JoiGelTM Medium Protect & Shine Serum 50 mL 12.87 21.50

liter 18.40 30.75 Thermal Design Foam 300g 12.87 21.50 50 mL 2.67 4.95 JoiGelTM Firm CLASSIC Protective Hairspray 300 mL 13.74 22.95 (formerly I.C.E. Gel) 250 mL 8.32 13.90 Protective Hairspray 300 mL 13.74 22.95

liter 18.40 30.75 Split End Mender 100 mL 12.87 21.50 JoiLotion 300 mL 7.75 12.95 NEW! K-PAK® REVITALUXE *Unit Sugg.

PRICE retail NEW! Bio-Advanced 150 mL 14.95 24.95 Restorative Treatment 50 mL 4.16 6.95 K-PAK® TOOLS *Unit Sugg.

PRICE retail Quadraion pro-dryer $119.00 $198.00 Quadraion Blowdry Spray 150mL $8.32 $13.90 Diffuser $14.95 $24.95 VaporIron 1.25” 119.00 198.00 VaporFuel 300 mL 10.33 17.25 K-PAK® Color THERAPY® *Unit Sugg.

PRICE retail Color Therapy Shampoo 300 mL 10.00 16.75

liter 26.59 44.40 Color Therapy Conditioner 300 mL 11.97 19.95

liter 26.59 44.40 Color Therapy 21 mL 2.67 4.95 Restorative Styling Oil 100 mL 12.87 21.50

(formerly I.C.E. Lotion) 50 mL 4.16 JoiWhipTM (formerly I.C.E. Whip) 300g 11.95 JoiFix Medium 300 mL 9.05 (formerly Travállo) JoiFix Firm 300 mL 8.32 (formerly I.C.E. Mist) liter 18.40 300 mL 11.95 CLASSIC JoiShapeTM 300 mL 11.95 JoiShapeTM (formerly con_text Assertion) 300 mL 11.95 CLASSIC JoiMist ® Medium 300 mL 11.95 JoiMist ® Medium 300 mL 11.95 CLASSIC JoiMist ® Firm 50 mL 4.16 JoiMist ® Firm

300 mL 11.95

6.95 19.95 15.15 13.90 30.75 19.95 19.95 19.95 19.95 19.95 6.95 19.95

K-PAK® SUN THERAPY® *Unit Sugg.

PRICE retail Sun Therapy Nourishing Shampoo 200 mL 8.95 14.95 Sun Therapy Treatment Masque 150 mL 11.97 19.95

Color Endure® *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65

gallon 47.20 78.80 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99

gallon 47.20 78.80 Color Endure Masque 250 mL 11.95 19.95

K-PAK professional® *Unit PRICE Professional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75 Professional H.K.P. 350 mL 9.87 K-PAK Hair Repair System 120.60

Color Endure® *Unit Sugg.

VIOLET PRICE retail Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 300 mL 8.98 14.99

liter 22.75 37.99

Moisture Recovery *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99 Leave-in Moisturizer 300 mL 12.13 20.25 Treatment Balm 250 mL 12.13 20.25

liter 31.70 52.95 Treatment Lotion 200 mL 12.13 20.25

liter 31.70 52.95

Body Luxe *Unit Sugg.

PRICE retail Thickening Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Thickening Conditioner 300 mL 8.98 14.99

liter 22.75 37.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99

DAILY CARE *Unit Sugg.

PRICE retail Balancing Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Triáge®)

gallon 47.20 78.80 Conditioning Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Kerapro®)

gallon 47.20 78.80 Treatment Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Biojoba®)

SMOOTH CURE *Unit Sugg. (sulfate-free) PRICE retail NEW Shampoo 300ml 7.57 12.65

liter 20.75 34.65 NEW Conditioner 300ml 8.98 14.99

liter 22.75 37.99 NEW Leave-in Rescue Treatment 100mL 11.95 19.95 NEW Thermal Styling Protectant 150mL 10.17 16.95

Silk Result® *Unit Sugg.

PRICE retail Smoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95

300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95 I-C-E HAIR® *Unit Sugg.

PRICE retail 125 mL 8.97 14.97 Modifier® Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95 150 mL 11.97 19.95 Spiker ® Water-Resistant Styling Glue 500 mL 23.95 39.95 50 mL 2.67 4.95 Erratic ® Molding Clay 100 mL 8.97 14.95 Distortion® Styling Gum 100 mL 11.97 19.95 300g 10.17 16.95 Finisher ® Shaping Hair Spray Blast™ 284g 10.77 17.95 Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95 Spiker Colorz Red Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95 Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95

VERO K-PAK CHROME™ DEMI- *Unit PRICE PERMANENT CRèME COLOR Vero K-PAK Chrome 60 mL 5.75 Vero K-PAK Chrome No-Lift 950 mL 6.99 Activator COLOR *Unit PRICE ACCESSORIES Vero K-PAK Color System Premium Swatch Book 90.00 Vero K-PAK Resource Guide 13.95 Vero K-PAK Tube Key 2.00 Vero K-PAK Modular Mixing Bowl 6.95 Vero K-PAK Brush 2.00 Vero K-PAK Narrow Brush 2.00 Vero K-PAK Tech Apron 37.99 Vero K-PAK Client Cape 24.95 Vero ULTRA Swatch book 12.99 Vero K-PAK Paper Swatch 6.95 Vero K-PAK Color System DVD 4.95 NEW K-PAK Waves +*Unit UNIT EDLP PRICE

Reconstructing Waves Acid 4.50 7.95 Reconstructing Waves Extra Body Acid 4.50 7.95 Reconstructing Waves Thio-Free C/T 4.50 8.95 Reconstructing Waves Thio-Free N/R 4.50 8.95 Reconstructing Waves Alkaline N/R 4.50 7.95 Reconstructing Waves Alkaline C/T 4.50 7.95 RE:NU AGE DEFY

*Unit Sugg.

PRICE retail

FULLNESS & BODY Pre-Shampoo Treatment

200 mL 750 mL

14.00 37.00

28.00 75.00

Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Fullness & Body Solution System

SOFTNESS & MANAGEABILITY Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Conditioner Paraben Free

200 mL

14.00

28.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Bodifying Lotion

150 mL

13.00

26.00

Volumizing Foam

200 mL

13.00

26.00

PRICE retail 10.50 21.00 10.50 21.00 10.50 21.00 10.50 21.00 11.50 23.00 11.50 23.00 11.50 23.00

Controlling Crème

150 mL

13.00

26.00

Styling & Finishing Spray

250 mL

13.00

26.00

VERO K-PAK COLOR ® PERMANENT CRèME COLOR Vero K-PAK Age Defy 74 mL 74 mL Vero K-PAK Color® 950 mL Veroxide® 10 Vol. 20 Vol. 950 mL 30 Vol. 950 mL 40 Vol. 950 mL NEW Base Breaker 59 ml / 2.0 fl. oz.

Vero K-PAK Glaze™ No-Lift 950 mL Developer 1 lb.

Vero K-PAK Light ® Off-Scalp Lightening Powder 2 lb.

Vero K-PAK Blue On/Off Scalp 1 lb.

Lightening Powder Vero K-PAK Creme Lightener 300g VeroULTRA™ Lifting Powder Color 120g Vero K-PAK Lift ® Crème Lightening Booster 60g Vero Stainless Haircolor Stain Remover 118 mL

*Unit PRICE 7.45 6.45 6.99 6.99 6.99 6.99 5.95 10.10

4-Month Age Defy Program SOFTNESS & MANAGEABILITY SALE 34.99 119.00

VERO K-PAK Color Intensity

Semi-Permanent Crème Colors 118 mL

*Unit PRICE 6.45

SKIN LUXE® *Unit Sugg.

PRICE retail Golden Shimmer 250 mL 8.95 14.95 Gradual Self Tanner Sugarplum Body Wash 250 mL 6.70 14.95 Sugarplum Body Crème 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 collection® *Unit Sugg.

Design

Forming Polish 50 mL Gloss Wax 50 mL Pliable Paste 100 mL Texture Spray 150 mL Dry Spray Wax 125 mL Humidity Blocker 150 mL Flexible Shaping Spray 300 mL

24.95 47.95 24.95 14.95 24.95 5.39 7.50

Softness & Manageability Solution System STYLING COLLECTION

RE:NUAL SERUM SALE Re:nual Serum Re:nual Serum Refill

50 mL SALE 14.99 48.00 150 mL SALE 25.99 90.00

4-Month Age Defy Program FULLNESS & BODY SALE 34.99 119.00

Joico 2 sided salon banner 29.99 Joico Digital Picture Screens 7” $35.00 Joico Roll Comb 2.00 Joico Spray Bottle 4.99 Joico Clips 5.99 Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon: Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Vero K-PAK Color Cape Vero K-PAK Open/Close Sign

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last.

Promotions expire February 29th, 2012. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

Ask your sales consultant about Joico’s 2012 large and medium salon openers.