/JoicoBuyersGuide-mar-apr2012

MARCH / APRIL 2012 PROMOTIONS

beautify responsibly

erratic blast finisher

+ shampoo duos

double the style joico with

style duos

FOLLOW US ON: www.joico.com

Volume Retail Promotions

double the style joico FOR REGISTERED V.P. SALONS ONLY

This complete promotion is designed for your Joico VP Display* to create maximum awareness and sell-through.

with

style duos

JOIMIST MEDIUM

JOISHAPE

JOIWHIP

STYLING & FINISH SPRAY, 300ml

SHAPING & FINISHING SPRAY, 300ml

FIRM-HOLD DESIGN FOAM, 300g

Salon VP Price: $17.99/ea

Salon VP Price: $17.99/ea

Salon VP Price: $17.99/ea

Salon Reg: $23.90 Special Retail: $30.00/ea Salon non-VP: $19.79

Salon Reg: $23.90 Special Retail: $30.00/ea Salon non-VP: $19.79

Salon Reg: $23.90 Special Retail: $30.00/ea Salon non-VP: $19.79

V.P. OFFER

To fully benefit from the V.P. Program, the recommended salon purchase is:

• 6 – JoiMist Medium Classic finishing duos • 6 – JoiShape Classic duos • 12 – JoiWhip duos

TENT CARD

double the style joico with

style duos

double the style joico with

style duos

PLUS WHEN A REGISTERED VP SALON PURCHASES THE FULL RECOMMENDED MIX THEY RECEIVE: ©2012 Joico®

• 1 – FREE Stylist sample of JoiMist Medium Classic • 1 – FREE Stylist sample of JoiShape Classic • 12 – FREE K-PAK RevitaLuxe 50ml

431.76

$

(Salon Special Price) Salon Value: $573.60 (plus $73.82 of FREE product)

POTENTIAL PROFIT: $288.24 * The VP display is the property of Joico Canada and can be repossessed at any time should Joico VP only products not be featured on the VP stand.

©2012 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3 ®

HEADER CARD

JOIFIX FOR MEDIUM $ 99 TRY IT

5

Save 34% on the purchase of each JOIFIX MEDIUM, 300ml

Salon / Retail Price

$5.99 / $9.99

Salon / Retail Value

TRY IT FOR

I like to use Chelating Shampoo, if your ends pick up a little dark from the color it just seems to lighten just enough.

12

$

99

I also like to use the Chelating shampoo before a perm! I like that it takes off the buildup!!

Save 43% on the purchase of K-PAK Chelating Shampoo Liter with pump

$9.05 / $15.15

Salon Price

Save

$12.99

34%

Salon Value

$22.75

Save

43%

– Kathy Smith Joico Educator

I like using chelating shampoo when I know that someone has been swimming in a pool a lot. It removes the chlorine and leaves the hair feeling soft. Unlike other clarifyers that leave the hair feeling dry and tangled.

– Holly Yurick Joico Educator

Thank you Joico fans!

With your purchase of Joico pink products we donated $10,000 to the Canadian Breast Cancer Foundation.

FREE Shampoo 300ml with the purchase of RevitaLuxe Bio-Advanced Restorative Treatment, 150ml.

CHOOSE FROM: • FREE K-PAK Color Therapy Shampoo 300ml & Revitaluxe 150ml • FREE Moisture Recovery Shampoo 300ml & Revitaluxe 150ml • FREE Color Endure Shampoo 300ml & Revitaluxe 150ml • FREE NEW Smooth Cure Shampoo 300ml & Revitaluxe 150ml Salon / Retail Price

$14.95 / $24.95

Salon / Retail Value

$22.52-$24.95 / $37.60-$41.70

JOICO.COM

Save UP TO

40%

GALLONS EDLP Save up to 41% on a variety of Joico gallon flavors to satisfy client needs. Everyday low price!

Choose from: • Daily Care Balancing Shampoo & Conditioner • Daily Care Conditioning Shampoo • Color Endure Shampoo & Conditioner • Moisture Recovery Shampoo & Conditioner • Body Luxe Shampoo & Conditioner

Salon Price

$27.99

Save UP TO

41%

Salon Value

$44.00-$47.20

Salon / RETAIL Price

$17.95 / $29.95 Salon Value

Save 49% when you purchase this K-PAK trio

$35.00

K-PAK trio includes: 1 – K-PAK Shampoo, 300 ml 1 – K-PAK Intense Hydrator, 250 ml 1 – K-PAK Color Therapy Oil, 100ml

Save

49%

Save 12% on the purchase of each Finisher duo, 300ml Save 16% on the purchase of each Blast duo, 284ml Save 33% on the purchase of each Erratic, 100ml

erratic blast

finisher

Salon / RETAIL Price

Salon / RETAIL Price

Salon / RETAIL Value

Salon / RETAIL Value

Salon / RETAIL Value

Save

Save

Save

$5.99 / $9.99

$8.97 / $14.95

33%

$17.99 / 2 for $30.00 $21.54 / $35.90

16%

Salon / RETAIL Price

$17.99 / 2 for $30.00 $20.34 / $33.90

12%

MARCH ONLY Receive a free Kimono with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series

Salon Price

Salon Price

plus free kimono

plus free kimono

$116.10/18 tubes

$134.10/18 tubes

One size / adjustable fit Limit one per salon Image is not final

Salon Price

$103.50/18 tubes plus free kimono

APRIL ONLY Receive a NEW! Salon Banner with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series

Salon Price

plus a free banner

plus a free banner

$116.10/18 tubes

$134.10/18 tubes

Salon Price

$103.50/18 tubes plus a free banner

Receive (1) FREE VERO K-PAK CRĂˆME LIGHTENER, 300g with purchase of any (6) Veroxide, Chrome no-lift activator and/or VeroGlaze no lift Developers.

Salon Price

$41.94-$60.60 Salon Value

$56.89 - $75.55

Save UP TO

26%

JOICO.COM

Image not final. Limit one per salon.

Salon Price

media room Joico products created buzz across the country

a

JOICO IS

reducing our impact on our environment Manufactures with ON-SITE WIND POWER.

Two wind turbines at Joico’s manufacturing plant currently generate enough clean, renewable energy to meet more than 60% of our energy needs.

VOLUNTARILY OFFSETS CARBON DIOXIDE (CO2) EMISSIONS. We will completely neutralize our carbon footprint in 2013.

WILL UTILIZE A HYBRID BIOPLASTIC PACKAGING.

This revolutionary hybrid bioplastic resin does NOT contaminate recycling streams.

Learn more about what Joico is doing to help you beautify responsibly.

education

West Coast Beauty

call 604-321-2700 for details Mar 19 Vero K-PAK Color Correction & Advanced Formulation (Certificate class) 9-4pm

West Coast Beauty

PRINCE GEORGE call 604-321-2700 for details Jun 10 Joico Hair Show

Salon Center YUKON call 867-633-4075 for details Mar 15 Joico Hair Repair Clinic Apr 21-23 Joico Show - Dawson Creek May 22 Vero K-PAK Corrective Color & Advanced Formulation June 21 Vero K-PAK Color Blondes Oasis KELOWNA

call 1-866-861-1420 for details Mar 25 Vero K-PAK Color Salon Introduction 10-3pm Apr 15 Joico Show May 6 Vero K-PAK Color Blondes 10-3pm hands on June 10 Vero K-PAK Color Certification 10-3pm June 24 Vero K-PAK Corrective Color (hands on) 10-3pm

Nova Beauty

call 250-382-3636 for details Mar 11-12 J System Cut and Color hands on 9-4pm Apr 2 Vero K-PAK Age Defy Color 4-7pm Apr 23 Vero K-PAK Color Certificate Class - Nanaimo 9-5pm

Mod Products EDMONTON

call 780-443-4486 for details Mar 12 Vero K-PAK Color Salon Introduction 10-1pm Apr 16 Vero K-PAK Color Blondes 10-1pm May 14 Vero K-PAK Color Salon Introduction 10-1pm June 11 Vero K-PAK Color Immersion 10-1pm

Mod Products CALGARY

call 403-259-0131 for details Mar 12 Vero K-PAK Color Correction and Advanced Formulation Apr 23 Vero K-PAK Blondes Apr 23 Vero K-PAK Reds - Medicine Hat May 14 Vero K-PAK Reds June 11 Vero K-PAK Color Certificate class

OTTAWA ACADEMY

contact your sales rep. for details Mar 12 J Color system (vertical ) books included OR Vero K-PAK color system & color salon introduction Mar 19 Corrective color & advance formulation Mar 26 J Cutting system (line ) books included ($ 160.00 mannequin included) Apr 23 Creative coloring clinic OR Vero K-PAK color reds Apr 30 creative cutting course ($ 160.00 mannequin included) May 7 j Color ( diagonal ) books included May 14 J Color system (horizontal ) books included June 4 Vero K-PAK color blond June 18 Joico creative cutting class ($ 160.00 mannequin included)

BEAUTY SYSTEM GROUP ST JOHN NEWFOUNDLAND May 7 Hair Exchange

K-PAK® *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 10.00 16.75

liter 26.59 44.40 Conditioner 50 mL 2.37 3.95

300 mL 11.97 19.95

liter 26.59 44.40 Chelating Shampoo 300 mL 10.00 16.75 Leave-in Protectant 250 mL 10.33 17.25 Deep-Penetrating 50 mL 2.67 4.95 Reconstructor 150 mL 12.87 21.50

250 mL 19.60 32.75

liter 42.80 71.50 Liquid Reconstructor 50 mL 2.67 4.95

300 mL 15.18 25.35 Intense Hydrator 50 mL 2.67 4.95

250 mL 12.13 20.25

liter 32.30 53.95 Smoothing Balm 200 mL 12.87 21.50 Protect & Shine Serum 50 mL 12.87 21.50 Thermal Design Foam 300g 12.87 21.50 CLASSIC Protective Hairspray 300 mL 13.74 22.95 Protective Hairspray 300 mL 13.74 22.95 Split End Mender 100 mL 12.87 21.50 Quadraion Blowdry Spray 150mL 8.32 13.90 NEW! K-PAK® REVITALUXE *Unit Sugg.

PRICE retail NEW! Bio-Advanced 150 mL 14.95 24.95 Restorative Treatment 50 mL 4.16 6.95 K-PAK® Color THERAPY®

Color Therapy Shampoo 300 mL

liter Color Therapy Conditioner 300 mL

liter Color Therapy 21 mL Restorative Styling Oil 100 mL

*Unit Sugg.

PRICE retail 10.00 16.75 26.59 44.40 11.97 19.95 26.59 44.40 2.67 4.95 12.87 21.50

K-PAK® SUN THERAPY®

Nourishing Shampoo 200 mL Treatment Masque 150 mL

*Unit Sugg.

PRICE retail 8.95 14.95 11.97 19.95

K-PAK professional® *Unit PRICE Professional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75 Professional H.K.P. 350 mL 9.87 K-PAK Hair Repair System 120.60 Moisture Recovery *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99 Leave-in Moisturizer 300 mL 12.13 20.25 Treatment Balm 250 mL 12.13 20.25

liter 31.70 52.95 Treatment Lotion 200 mL 12.13 20.25

liter 31.70 52.95

DAILY CARE (continued) *Unit Sugg.

PRICE retail Balancing Conditioner 300 mL 7.78 12.99 (formerly Lite) liter 18.55 30.99

gallon 47.20 78.80 EDLP $27.99 Conditioner 300 mL 8.98 14.99 liter 22.75 37.99 (formerly ALTimaTM) Leave-In Detangler 300 mL 8.98 14.99 liter 22.75 37.99 (formerly Integrity ®) Moisturizer 300 mL 12.87 21.50

liter 31.70 52.95 Scalp Balancing Treatment SALE 6 x 25mL 12.00 39.95 Square Gallon Pumps 2.00

Silk Result® *Unit Sugg.

PRICE retail Smoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95

300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95

STYLE AND FINISH *Unit Sugg.

PRICE retail Brilliantine Pomade 50 mL 8.89 14.85 Curl Definer 200mL 11.37 18.99 Curl Activator 150mL 11.37 18.99 Crème Wax 50 mL 9.85 16.45 250 mL 8.32 13.90 JoiGelTM Medium

liter 18.40 30.75 50 mL 2.67 4.95 JoiGelTM Firm (formerly I.C.E. Gel) 250 mL 8.32 13.90

liter 18.40 30.75 JoiLotion 300 mL 7.75 12.95 (formerly I.C.E. Lotion) 50 mL 4.16 6.95 JoiWhipTM (formerly I.C.E. Whip) 300g 11.95 19.95 JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL 8.32 13.90 (formerly I.C.E. Mist) liter 18.40 30.75 300 mL 11.95 19.95 CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM (formerly con_text Assertion) 300 mL 11.95 19.95 CLASSIC JoiMist ® Medium 300 mL 11.95 19.95 JoiMist ® Medium 300 mL 11.95 19.95 CLASSIC JoiMist ® Firm 50 mL 4.16 6.95 JoiMist ® Firm

300 mL 11.95 19.95

I-C-E HAIR® *Unit Sugg.

PRICE retail 125 mL 8.97 14.97 Modifier® Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95 150 mL 11.97 19.95 Spiker ® Water-Resistant Styling Glue 500 mL 23.95 39.95 50 mL 2.67 4.95 Erratic ® Molding Clay 100 mL 8.97 14.95 Distortion® Styling Gum 100 mL 11.97 19.95 300g 10.17 16.95 Finisher ® Shaping Hair Spray Blast™ 284g 10.77 17.95 Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95 Spiker Colorz Red Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95 Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95 Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95

Color Endure® *Unit Sugg.

PRICE retail Shampoo 50 mL 2.37 3.95

300 mL 7.57 12.65

liter 20.75 34.65

gallon 47.20 78.80 EDLP $27.99 Conditioner 50 mL 2.37 3.95

300 mL 8.98 14.99

liter 22.75 37.99

gallon 47.20 78.80 EDLP $27.99 Color Endure Masque 250 mL 11.95 19.95 Color Endure® *Unit Sugg.

VIOLET PRICE retail Shampoo 300 mL 7.57 12.65

liter 20.75 34.65 Conditioner 300 mL 8.98 14.99

liter 22.75 37.99

DAILY CARE *Unit Sugg.

PRICE retail Balancing Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Triáge®)

gallon 47.20 78.80 EDLP $27.99 Conditioning Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Kerapro®)

gallon 47.20 78.80 EDLP $27.99 Treatment Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 (formerly Biojoba®)

Body Luxe *Unit Sugg.

PRICE retail Thickening Shampoo 300 mL 7.57 12.65

liter 20.75 34.65

gallon 47.20 78.80 EDLP $27.99 Thickening Conditioner 300 mL 8.98 14.99

liter 22.75 37.99

gallon 47.20 78.80 EDLP $27.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99

Ask your sales consultant about Joico’s 2012 large and medium salon openers.

SMOOTH CURE (sulfate-free) NEW Shampoo 300ml

liter NEW Conditioner 300ml

liter NEW Leave-in Rescue Treatment 100mL NEW Thermal Styling Protectant 150mL

*Unit Sugg.

PRICE retail 7.57 12.65 20.75 34.65 8.98 14.99 22.75 37.99 11.95 19.95 10.17 16.95

VERO K-PAK Color Intensity

Semi-Permanent Crème Colors 118 mL

*Unit PRICE 6.45

VERO K-PAK CHROME™ DEMI- PERMANENT CRèME COLOR Vero K-PAK Chrome 60 mL Vero K-PAK Chrome No-Lift 950 mL Activator COLOR

ACCESSORIES NEW! Age Defy Swatchbook Vero K-PAK Color System Premium Swatch Book Vero K-PAK Resource Guide Vero K-PAK Tube Key Vero K-PAK Modular Mixing Bowl Vero K-PAK Brush Vero K-PAK Narrow Brush Vero K-PAK Tech Apron Vero K-PAK Client Cape Vero K-PAK Paper Swatch Vero K-PAK Color System DVD

*Unit PRICE 5.75 6.99

*Unit PRICE 45.00 90.00 13.95 2.00 6.95 2.00 2.00 37.99 24.95 6.95 4.95

NEW K-PAK Waves +*Unit UNIT EDLP PRICE

Reconstructing Waves Acid 4.50 7.95 Reconstructing Waves Extra Body Acid 4.50 7.95 Reconstructing Waves Thio-Free C/T 4.50 8.95 Reconstructing Waves Thio-Free N/R 4.50 8.95 Reconstructing Waves Alkaline N/R 4.50 7.95 Reconstructing Waves Alkaline C/T 4.50 7.95 RE:NU AGE DEFY

*Unit Sugg.

PRICE retail

FULLNESS & BODY Pre-Shampoo Treatment

200 mL 750 mL

14.00 37.00

28.00 75.00

Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Fullness & Body Solution System

SOFTNESS & MANAGEABILITY

SKIN LUXE® *Unit Sugg.

PRICE retail Golden Shimmer 250 mL 8.95 14.95 Gradual Self Tanner Spiced Ginger Body Wash 250 mL 6.70 14.95 Spiced Ginger Body Wash 250 mL 6.70 14.95 Pink Vanilla Body Butter 250 mL 8.95 14.95 Design collection®

Forming Polish 50 mL Gloss Wax 50 mL Pliable Paste 100 mL Texture Spray 150 mL Dry Spray Wax 125 mL Humidity Blocker 150 mL Flexible Shaping Spray 300 mL

*Unit Sugg.

PRICE retail 10.50 21.00 10.50 21.00 10.50 21.00 10.50 21.00 11.50 23.00 11.50 23.00 11.50 23.00

VERO K-PAK COLOR ® PERMANENT CRèME COLOR Vero K-PAK Age Defy 74 mL 74 mL Vero K-PAK Color® 950 mL Veroxide® 10 Vol. 20 Vol. 950 mL 30 Vol. 950 mL 40 Vol. 950 mL Base Breaker 59 ml / 2.0 fl. oz.

Vero K-PAK Glaze™ No-Lift 950 mL Developer 1 lb.

Vero K-PAK Light ® Off-Scalp Lightening Powder 2 lb.

Vero K-PAK Blue On/Off Scalp 1 lb.

Lightening Powder Vero K-PAK Creme Lightener 300g Vero K-PAK Lift ® Crème Lightening Booster 60g Vero Stainless Haircolor Stain Remover 118 mL

*Unit PRICE 7.45 6.45 6.99 6.99 6.99 6.99 5.95 10.10 24.95 47.95 24.95 14.95 5.39 7.50

Shampoo Sulfate & Paraben Free

200 mL

13.00

26.00

Conditioner Paraben Free

200 mL

14.00

28.00

Primer

150 mL

13.00

26.00

50 mL (trio)

14.50

29.00

Bodifying Lotion

150 mL

13.00

26.00

Volumizing Foam

200 mL

13.00

26.00

Controlling Crème

150 mL

13.00

26.00

Styling & Finishing Spray

250 mL

13.00

26.00

Softness & Manageability Solution System STYLING COLLECTION

RE:NUAL SERUM SALE Re:nual Serum Re:nual Serum Refill

50 mL SALE 14.99 48.00 150 mL SALE 25.99 90.00

4-Month Age Defy Program FULLNESS & BODY SALE 34.99 119.00 4-Month Age Defy Program SOFTNESS & MANAGEABILITY SALE 34.99 119.00

Joico 2 sided salon banner 29.99 Joico Digital Picture Screens 7” $35.00 Joico Roll Comb 2.00 Joico Spray Bottle 4.99 Joico Clips 5.99 Joico Flat Iron Tension Comb 9.99 Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon: Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes Vero K-PAK Color Cape Vero K-PAK Open/Close Sign

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last.

Promotions expire April 30th, 2012. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2012 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3