NOVAfocus_JanFeb2013Optimized

Jan | Feb 2013

Purely FABULOUS Ammonia Free Color! page 4

Naturally SENSATIONAL Longer Lusher Lashes! page 12

New Euro Centrale Spring Collection page 7

Facelift Breakthrough page 8

Cover image courtesy of KEUNE

Welcome to Nova Beauty!

Headquartered in Victoria, Nova has served the Beauty industry for over 25 years and has never lost sight of the importance of extending our service far and beyond the products we represent.

It's simple. We are dedicated to delivering the best, most educated and informed answers to your every need and question. Our goal is to provide you with the products and services you need to make your salon a success!

We are very excited to present to you our new “bi-monthly” NOVA focus showcasing our uniquely amazing existing and new products that we are always on the lookout for.

Nova Beauty believes you’re not just a number to us, but a valued client, business partner and member of our Nova family. Thank you for sharing our passion for beauty!

what’s NEW? ESI Spa Show in February! See your Nova Beauty Team and favourite brands Booths 522 & 440

RevitaLash relaunches for Canada! See page 12 As SPECIAL THANKS to YOU for viewing our premiere NOVA focus issue we are happy to offer our Jan | Feb deal promotions through March 31, 2013

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who’s WHO? In each issue we’d like you to meet members of our Nova Beauty family … and yours!

Cat Campbell

spent over 20 years working in

administration, marketing and sales for both large and small companies. Desiring a career change, she focused on her interest in health, beauty, and wellness, which led her to the cosmetology industry. Cat obtained her Esthetics certification in 2005 and has worked as an Esthetician, Educator, and Consultant ever since. Cat regularly takes professional development classes to keep her skills and knowledge up to date. It’s a rewarding payoff for doing what she loves.

Teaching is Cat's passion. She has taught adult education classes for over 20 years. She believes that being an educator not only helps others, but is also the best way to continue learning and perfecting her own skills. In an industry full of change, Cat is happy to take her own advice to “never stop learning.” With her love for esthetics and her desire for sharing knowledge and experiences, Cat is committed to providing a higher level of self-confidence for every student.

Her goal is to raise the professional standard. Cat enjoys playing a small part in the professional growth of others.

Monique Westwood recently re-located from our Victoria Showroom to manage our Nova Beauty Nanaimo location. She has worked for many years in different departments of the family business with the exception to the times she has been traveling abroad. Monique loves to ride horses, cook, snowboard and when not working you will find her at the barn with her lovely horse Silva. Pop on into the store to say Hi!

Gillian Gray

arrived in Canada in 1989 and was fortunate to land a position with a professional hair care

company as their Sales/Account Representative for upper Vancouver Island. So her love affair began not only with this beautiful Island but with the "Beauty Industry". Most recently employed at V.I.U. as the Front End Salon Assistant in the Hairdressing Department, Gill now is an integral part of our bustling Nanaimo store.

250.382.3636 800.663.6103 www.novabeauty.ca

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!

NEW!

So Pure Color introduces 100% ammonia, paraben and sulfate-free color, enriched with Certified Organic ingredients.

Organic Argan Oil, Jasmine, Sandalwood and Coconut Oil relieve any irritation and regulate scalp and hair texture. Enriched with Phytokeratin to rebuild the hair structure. 35 intermixable shades deliver 100% grey coverage with lift ability up to 3 levels. Easy application and mixing. Take advantage of these Limited Time Introductory Opportunities!

So Pure Color Try Me • Four shades of So Pure Color 3 – Dark Brown 4.03 – Medium Mocha Brown 5.35 – Light Choco Brown 6 – Dark Blonde • So Pure Color Developer 6% Liter • Paper Swatch Chart

Promotion Price: $36.00 Salon Value: $46.00

So Pure Color Sampler • One tube each of all 35 So Pure Color shades • Three liters Developer • After Color Professional Shampoo & Conditioner • Color Care Shampoo, Conditioner & Leave-In Spray for home maintenance • So Pure Color Swatch Card, Mixing Bowl and Brush

Promotion Price: $350.00 Salon Value: $432.55

So Pure Color Concept • One or two pieces of all 35 So Pure Color shades • Four liters Developer • After Color Professional Shampoo & Conditioner • Color Care Shampoo, Conditioner & Leave-In Spray for home maintenance • So Pure Color Swatch Card, Mixing Bowls and Brushes • Electronic Digital Scale

Promotion Price: $525.00 Salon Value: $699.30

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Buy 3 to Get 1 FREE “Form It” styling line Brilliantine Gel 100ml Forming Wax 100ml Molding Paste 100ml Shaping Fibres 100ml

$32.85

(any 4 of your choice)

“Fix It” finishing line Shaping Hairspray 300ml Society Forte Hairspray 300ml Society EXTRA Forte Hairspray 300ml

$35.85

(any 4 of your choice)

4 Bottles Graphic Hairspray 200ml

$32.85

(25% SAVINGS - stock up today!)

BUY 24 tubes TINTA Permanent Hair Color

$156.00 Or 24 tubes SEMI COLOR

$138.00

Recieve Free: 1 lb Magic Blonde or 1 lb Cream Bleach + Keune Tint Bowl & Brush

$31.50 Value

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Chromado/Chromini Combo CLIPPER - Corded/Cordless with powerful rotary motor, constant speed control, adjustable 5 position blade & 4 guides. 100 minutes of battery power with LED level indicator. Non-stop operation even while charging Ni-MH no memory battery. Made in Europe.

TRIMMER - Cordless operation with rotary motor, snap-on/off blade, 5 position adjustable guide and charging stand. 100 minutes of Ni-MH no memory power.

Made in Europe.

The World’s Clipper Company The world's largest manufacturer of electrical

50061 - BLACK 50110 - WHITE

Salon Regular $314.90

Salon Special $209.95 33% Savings

hair clippers. Wahl, founded in 1919, has conquered the market through quality and precision, creating products focused on the end-user.

Senior Clipper + FREE 4 Guide Set USA made electromagnetic clipper with NEW V9000 MOTOR providing 50% more power. Super durable cast aluminium case and grooved top for comfort.

50056

Salon Regular $117.90

Salon Special $92.95 21% Savings

Taper 89 Clipper + FREE Bonus Oil USA made electromagnetic clipper with NEW V9000 MOTOR providing 50% more power. Includes 6 guides, cuts wet or dry, plus a 4 oz. Wahl Clipper Oil BONUS.

Wahl Ceramic Curling Wand & Glove Conical shape ceramic coated barrel creates perfectly natural curls. Cool tip for firm hold, includes heat resistant glove. Adjustable temperature control to 410F (210C). 1 year OTC exchange warranty.

56978 - 1” (25mm)

56982 - 1¼” (32mm) 56983 - 1½” (38mm)

Salon Regular $69.95

Salon Regular $79.95

Salon Special $44.95 Salon Special $49.95 36% Savings

38% Savings

56125

Salon Regular $78.45

Salon Special $59.95 24% Savings

5-Star Detailer Trimmer Compact & powerful rotary motor corded trimmer with Wide T-Blade that provides zero-overlap super close precision cutting. Made in the USA. 56188

Salon Regular $99.95

Salon Special $79.95 Wahl Thunder Ionic Dryer plus Diffuser 1875 watt dryer feturing a long life AC motor. Ceramic and tourmaline infused providing ION function releasing negative ions for damage free drying. 3 heat & 3 speed settings, includes cool shot button, snap-on concentrator and diffuser. 1 year OTC exchange warranty.

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20% Savings

Peanut Trimmer + FREE Bonus Oil Corded trimmer with rotary motor providing power and a compact size. Made in USA.

56972 - BLACK 50149 - WHITE

50137 - BLACK 50149 - WHITE

Salon Regular $79.95

Salon Regular $68.45

Salon Special $59.95

Salon Special $39.95

25% Savings

42% Savings

NEW! Euro Centrale Collection Available Feb. 6, 2013 PRE-ORDER TODAY!

Euro Centrale Edition A

Euro Centrale Edition C

Euro Centrale Edition F

12 Nail Lacquers - 15 mL - 0.5 Fl. Oz. (1 per shade) 1 - chipboard counter display 1 - color chart 1 - color palette with chain and label set up instructions

36 Nail Lacquers – 15 mL - 0.5 Fl. Oz. (3 per shade) 1 - acrylic counter display with printed footers 1 - chipboard header 10 - color charts 1 - color palette with chain and label set-up instructions

24 Nail Lacquers – 15 mL - 0.5 Fl. Oz. (2 per shade) 1 - aluminum Add-a-Shelf wall display with mounting hardware 1 - chipboard header 1 - color chart 1 - color palette with chain and label set-up instructions

Salon Price $199.95

Salon Price $139.95

Total Retail Value $394.20 Salon Profit $194.25

Total Retail Value $262.80 Salon Profit $122.85

Salon Price $65.50 Total Retail Value $131.40 Salon Profit $65.90

Euro Centrale Edition A+ 24 Nail Lacquers - 15 mL - 0.5 Fl. Oz. (2 per shade) 1 - chipboard counter display 1 - color chart 1 - color palette with chain and label set up instructions

Salon Price $129.95 Total Retail Value $262.80 Salon Profit $132.85

Euro Centrale Edition C+A 48 Nail Lacquers - 15 mL - 0.5 Fl. Oz. (4 per shade)

Salon Price $265.50 Total Retail Value $525.60 Salon Profit $260.10

Euro Centrale Edition COF 72 Nail Lacquers - 15 mL - 0.5 Fl. Oz. (6 per shade) 18 Nail Treatments – 15 mL - 0.5 Fl. Oz. • • • •

6 Top Coat 6 Natural Nail Base Coat 3 Natural Nail Strengthener 3 Ridge Filler

1 - acrylic Colors of Fashion display w/header & printed inserts 25 - color charts 1 - painted color palette with chain and label 1 - planogram set-up instructions

Salon Price $499.95 Total Retail Value $985.50 Salon Profit $485.55

Euro Minis | Mini Pack 4 Mini Nail Lacquers – 3.75 mL - 1/8 Fl. Oz. • • • •

Can’t Find My Czechbook Suzi’s Hungary AGAIN! You’re Such a BudaPest OY - Another Polish Joke!

Salon Price $8.75 Total Retail Value $14.95 Salon Profit $6.20

Icon Inspired Chart Smashing Shades!

Mariah Carey 16 pc. Display 16 Nail Lacquers – 15 mL - 0.5 Fl. Oz. (12 facing | 4 backstock) Salon Price $89.95 Total Retail Value $175.20 Salon Profit $85.25

Mariah Carey Display C 36 Nail Lacquers – 15 mL - 0.5 Fl. Oz. Salon Price $199.95 Total Retail Value $394.20 Salon Profit $194.25

Mariah Carey Liquid Sand™ Mini Lacquers 4 Nail Lacquers – 3.75 mL - 1/8 Fl. Oz.

Salon Price $8.75 Total Retail Value $14.95 Salon Profit $6.20

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NEW!

Global Lift

[ProGEN-in]

The first Global Face Lift Range to restore youthful facial contours to Face | Neck | Eyes utilizing Progerin protein technology.

Salon Intro Deal BUY 3 Each Retail Product - RECEIVE 1 Each FREE plus Beautiful POP Display with Full Size Testers

$516.00 (value $668) Professional Pack - 4 Treatments

$119.00 Intro Pricing Professional Pack Intro Deal BUY 4 - RECEIVE 1 FREE

Open Stock Retail :

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Lift Contour Cream - Normal Lift Contour Cream - Oily/Combination Lift Definition Eye Contour Cream

$65.00 50ml $65.00 50ml $42.00 15ml

2012 ASIA SPA

ANTI-AGEING PRODUCT OF THE YEAR

20% off corrective to honor this prestigious award and amazing line Sale $63.95 Corrective Expressions Lines Serum 30ml Reg. $69.95 Sale $55.95 Corrective Instant Lip Contour Filler 15ml Reg. $36.50 Sale $29.50 Corrective Eye Expressions Line Eraser 20ml Reg. $44.95 Sale $35.95 Corrective Instant Wrinkle Filler Cream 50ml

Reg. $79.95

15% off eternal Eternal Cream 50ml Eternal Intensive Serum 30ml Eternal Icy Eye Cream 15ml

Sale $56.95 Reg. $54.95 Sale $46.95 Reg. $42.95 Sale $36.50

Reg. $66.95

Skin's stem cells deteriorate with time. Eternal’s Plant Stem Cell Technology introduces new healthy cells for a firm, youthful, toned appearance.

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Natu ra l Na il C are Th e Tri n d h an d an d n ai l care p ro g ramme o ffers yo u b eau ti fu l an d stro n g n ai l s i n a sh o rt p eriod of t ime

Trind Caring Colors 36pc Polish Display Pre-Mixed with Trind’s 12 Most popular Shades (3 of each) Beautiful Retail Stand, Painted Chip Chart & Client Brochures

Regular Salon Value $268.92 Intro Promotion Price

$229.95

NEW! Perfect System Kit

French Manicure Kit $6.50 Open Stock Suggested Retail $14.95

Cuticle Remover, Cuticle Balsam, Nail Balsam, Nail Repair,

French White, Base Coat, Top Coat

Hand Repair Cream, 3-way Buffer File, Cuticle Sticks

Suggested Retail $27.95

Suggested Retail $69.95

$14.00 Salon

$35.00 Salon

Moist & Shiny Kit

Strong & Shiny Kit

Perfect Cuticle Kit

Keratin Treatment Kit

Nail Balsam, Nail Repair, 3-Way Buffer File

Nail Repair, 3-Way Buffer File

Cuticle Balsam, Nail Balsam, Nail Repair

Keratin Nail Restorer, Keratin Nail Protector

Suggested Retail $47.95

Suggested Retail $25.00

Suggested Retail $49.95

Suggested Retail $45.95

$24.00 Salon

$12.50 Salon

$25.00 Salon

$23.00 Salon

NEW! 100% FORMALDEHYDE FREE

Ask your Sales Rep or Showroom Consultant to see the full Trind Line.

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You won’t be disappointed!

The Next Generation of Award Winning Nail Products

Lumos™ 10-12 Min Dry Time 2012 Nails Readers’ Choice Awards: Favorite Base Coat

Dadi’Oil™ 95% Certified Organic 2012 Nails Readers’ Choice Awards: Favorite New Product Favorite Cuticle Treatment

Dadi’Oil DEALS ™

Buy One 2.4oz Pro Size $17.95 Receive Twelve - 1/8oz Trial Size FREE $21.00 Salon Value Buy Six - 0.5 Retail Size $41.70 Receive Twelve - 1/8oz Trial Size FREE $21.00 Salon Value 24pk 1/8oz Trial Size $29.95 Regular $41.95 Make Great Client Gifts!

FAMOUS NAMES LLC

Lumos™ DEALS TOP or BOTTOM Coats Buy Five - 0.5oz Get 6th FREE 17% Salon SAVINGS

$34.75

12 pk 1/8oz Trial Size $18.95 15% Salon SAVINGS (regular $21.95) Buy One 2.4oz Pro Size Receive One 0.5 oz FREE $6.95 Salon Value Stock Up!!! Buy Five 2.4oz Pro Sizes Receive One FREE $17.95 Salon Value

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discover the beauty of you

Nouríche by Revitalash® contains a powerful blend of proprietary ingredients that transform your lashes into rich, soft, luxurious-looking lashes.

Infusion of powerful peptides and soothing botanicals beautify and condition eyelashes, providing the dramatic natural look that you crave.

Natural Aloe Vera delivers abundant moisture while potent humectants draw moisture from the air to the surface of the lash.

• • • • • •

Dramatic, natural lashes that captivate Enhances the appearance of your lashes so they appear lush and luxurious Saturated with powerful conditioners Helps provide the appearance of stronger, shinier-looking lashes Ginkgo Biloba helps protect lashes against environmental stresses Precision applicator

3.75ml (6 month supply) Simply apply a small amount to the eyelashes above the level of the skin once daily to achieve beautiful results. You’ll see a difference in shine and conditioning from the very outset. Maximum results are achieved with continued use.

Salon Cost: $65 Suggested Retail $129.95

Special Intro Launch Bonus: Buy 5 Nouriche by Revitalash® Receive 1 Free

Intro Promotion Packs: Gift Pack 1 - $79.95 $99.50 value • • • •

Nouríche 3.75ml Raven (black) Mascara Volumizing Lash Primer Nouriche Sample 2.5 ml

Gift Pack 2 - $119.95 $150.00 value • • • • •

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Nouríche 3.75ml Raven (black) Mascara Fine Line Primer (face) Volumizing Lash Primer Spot Highlighter Pencil

NEW!

Take Years Off … plus an extra 15% too!

SeaTherapy Anti-Aging

Sea Therapy Facial Cleanser 120ml Reg. $24.00 Sale $20.40 Gentle cream cleanser to nourish, soften & moisturize. Co-Enzyme Q10 helps reduce appearance of fine lines, wrinkles and acne scarring. Gentle, non-drying, non-irritating. Dry, mature/pre-mature, rosacea, and sensitive skin types.

Sea Therapy Hydration Treatment 30ml Reg. $29.00 Sale $24.65 New Protein Seaweed supports ideal hydration levels. Skin is nourished with repaired elasticity & suppleness. Hyaluronic acid, Co-Enzyme Q10 & AHA fruit acid systems enhance this anti-aging treatment. Seaweed infused oils restore dehydrated, devitalized, damaged, and mature skin.

The epidermis is gently firmed. Normal to dry, mature or premature skin types.

Sea Therapy Intensive Restorative Treatment 15ml Reg. $23.00 Sale $19.55 Intense, ultra-protein rich seaweed acts like a second skin to maintain ideal hydration & offset damage to compromised skin conditions. Signs of aging, fine lines and wrinkles are diminished, leaving skin supple. Anti-aging fruit acids, Hyaluronic acid, Co-Enzyme Q10 & shea butter rejuvenate & revitalize.

Irritated, dehydrated, damaged, devitalized, mature or premature skin types.

Sea Therapy Recovery Facial Gel 30ml Reg. $29.00 Sale $24.65 Lush, incredibly restorative, protein rich wild seaweeds are formulated with anti-oxidant rich fruit acids to deeply nourish skin cells. This facial gel absorbs & acts quickly to regenerate, reinvigorate and rehydrate. Anti-aging Hyaluronic acid & Co-Enzyme Q10 prevent fine lines, correct & rehydrate dry skin. Mature, premature, normal and combination skin types.

Sea Therapy Refining Facial Polish 50ml Reg. $27.00 Sale $22.95 Gentle, refining and invigorating Wild Seaweeds replenish, while ocean mud polishes to improve circulation & vitality. Gently exfoliates impurities, sloughs off dead skin cells & unclogs pores. Powerful anti-aging antioxidant Co-Enzyme Q10 infuses for cellular repair and healing. Dry, dehydrated, mature & pre-mature skin types.

Sea Therapy Contour Gel for Eyes 15ml Reg. $23.00 Sale $19.55 Protein-rich wild seaweeds are blended with anti-aging fruit acids, Hyaluronic acid, & Co-Enzyme Q10 for effective support to delicate eye area. This supremely hydrating concentrate alleviates fatigue, prevents fine lines & wrinkles. All skin types, especially mature, and premature.

Sea Therapy Gift Set Reg. $81.50 Gift Set Price $63.95 A Special 'Sea'sonal gift that includes the following superior anti-aging formulations:

• Signature Wild Seaweed Treatment Chamois • Sea Therapy Facial Cleanser • Sea Therapy Hydration Treatment • 6 Samples - One each Sea Therapy Products • Sea Therapy Eye Contour Gel

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Pretika

ÂŽ

Sonic Dermabrasion Facial Brush System Sonic Dermabrasion Facial Brush features High-Frequency Rotating Cleansing Technology to remove cell debris, exfoliate and resurface skin for reduced fine lines, wrinkles and pore size and prepares the skin to better absorb skin care treatments. Use separately or in combination with skin care products. Use daily to remove the Epidermal (outer) layer of dry, flaky skin cells and reduce the appearance of fine lines and wrinkles so your skin feels smoother.

Gentle enough for use as part of your daily beauty routine. Helps reduce the appearance of pores, oily areas, dry skin patches and blemishes. Cleans effectively for healthier skin and prepares the skin to better absorb treatments. ~ Water-Resistant for use in the shower. ~ Cordless Design for better control | Built-in rechargeable Li-Mh Cell battery. ~ Two Power Settings. Low "green light" setting for gentle exfoliation and High "red light" setting for a deep penetrating exfoliation and cleansing. ~ Advanced Brush Head Technology: Non-porous, bacteria resistant micro-fiber bristle brush heads designed for delicate, sensitive and normal skin types.

Includes a Counter Stand Cradle and 90 Day Warranty

Cleansing Brush Salon Price $27.95 Retail Value $50.00

4pk Replacement Heads Salon Price $10.80 Retail Value $20.00

SPECIAL PROMOTION $49.95 Cleansing Brush, Replacement Heads plus one 250ml SKEYNDOR Cleanser

Merging Science with Skin Care™

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Salon Promotion: PURCHASE: $350 of Footlogix Pediceuticals速 RECEIVE: $100 salon value of Backbar Products (as shown)

Retail Promotion: PURCHASE: 12 pk of NEW 75ml Trial Size Footlogix Pediceuticals速 #7+ Rough Skin Formula with Dermal Infusion Technology速 RECEIVE: Counter Display Merchandiser, one 125ml tester, 25 Brochures

Salon Cost: $120.00 Retail Value: $265.00 MSRP | per unit: $19.95

Special Salon Promotion** PURCHASE this PRE-PACK: 2 x #2 Daily Maintenance Formula* 3 x #3+ Cracked Heel Formula* 4 x #7+ Rough Skin Formula* 2 x #4 Cold Feet Formula* 2 x #8 Tired Legs Formula* 2 x #10 Shoe Deodorant Spray 2 x #3 Very Dry Skin Formula* 2 x #7 Peeling Skin Formula* 4 x #7T Anti-Fungal Toe Tincture Spray 2 x #5 Sweaty Feet Formula* 2 x #9 Foot Deodorant Spray

RECEIVE these FREE: 1 x #3 Professional Very Dry Skin Formula* 125 ml / 4.2 oz 1 x #18 Professional Callus Softener 180 ml / 6.1 oz 1 x #15 Professional Exfoliating Seaweed Scrub 250 ml / 8.45 oz 1 x #13 Professional Foot Soak 250 ml / 8.45 oz 1 x #19 Professional Massage Formula* 250 ml / 8.45 oz PLUS: 75 Brochures, 1 Training DVD, 1 Consultation Pad, 1 Prescription Pad, 1 Purple MicroSuede Bag * with DIT | Dermal Infusion Technology速 ** Limit One Offer per location

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Everything for the well-being of the feet.

NEW!

Soft Feet Cream We are pleased to announce the launching of Gehwol Soft Feet Cream with Milk & Honey!

This deep acting recipe of milk and honey extracts, urea hyaluron, avocado oil, vitamin E and glycerin is today’s shooting star in the Gehwol range of foot care products. This important part of a daily wellness ritual deeply infuses moisture and protection against calluses, as it imparts a fresh modern scent. Feet are left exceptionally smooth, pampered and relaxed!

Cleopatra was onto something! Used for centuries by some of the most beautiful women in history to cleanse, beautify and condition. Cleopatra knew that milk proteins ensure silky soft skin!

Gehwol Soft Feet Cream is the ideal feel-good care for any day at every age. Purified honey extract plays a role in cell to cell recognition. Honey proteins intensify moisture binding and smoothing effects. Milk and honey extracts store moisture in the epidermis and together with hyaluron and urea, skin is naturally and gently protected from dehydration.

Vitamin-rich avocado oil and other valuable lipids combine in a gentle care base and together with vitamin E, they also support skin regeneration. By activating cell formation, dead callus cells are rejected, providing feet and legs an especially smooth, elegant and vital appearance.

Daily care made simply good!

Dermatologically tested. Also suitable for diabetics.

Special Intro Pricing: 50ml Try Me Size:

$5.00 each or Buy 5 - Get 1 FREE 125ml Retail Size:

$13.50 each or Buy 5 - Get 1 FREE

Visit us and your favourite Nova Beauty Brands!

E.S.I. Esthetique Spa International Show February 17- 18, 2013 Convention Center West Vancouver, BC Tickets at www.spa-show.com

Our special THANKS for viewing our premiere NOVA focus issue:

Jan | Feb Deals are valid through March 31, 2013

Booth #522 – Featuring Footlogix, Skeyndor, Epillyss & Inverness Piercing Booth #440 – Featuring Trind Nail Care

#6 - 601 Boleskine Road, Victoria, BC V8Z 1C5 250.382.3636 800.663.6103 www.novabeauty.ca

Nova Beauty proudly distributes Canada’s premiere beauty brands including: