/OPI-may-june-2011

May – June 2011

NEW BRIGHTS

Pirates of the Caribbean by OPI SERENA WILLIAMS and OPI take europe by storm

New Avoplex

MANICure PrOduCts t ts

NeW LIMIted-edItION

Mini Nipper

IN A HOt NeW COLOr COLO

Nice Stems!

NeW suMMer sHAdes, PICked Just fOr YOu

Domestic Edition

© Disney Enterprises, Inc.

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IN THEATERS MAY 2011

OPI captures the bright colors and breathtaking adventure of the Disney release of Pirates of the Caribbean: On Stranger Tides starring Johnny Depp and Penelope Cruz with seven new swashbuckling shades you’re sure to treasure!

The Pirates of the Caribbean: On Stranger Tides Collection includes trend-setting shades of pink, lavender and sage, and our new Silver Shatter—a stunning new shade that creates a “shattered” effect when applied over nail lacquer…it’s “ARG-uably” the coolest thing you’ll ever see!

Silver Shatter A shimmering sea of silver with a two-texture finish.

NL E62

Skull & Glossbones

Steady as She Rose

Sparrow Me the Drama

Best light gray ever, no bones about it.

NL P13

This gorgeous pink is your final destination.

NL P14

This cool, collected pink means business!

NL P15

Planks a Lot

Stranger Tides

Mermaid’s Tears

Dive into style with this lustworthy purple!

NL P16

Explore this uncharted sea of sage.

NL P17

Few have seen this magical green.

NL P18

© Disney Enterprises, Inc.

|3 Pirates of the Caribbean Edition A OPI Item No. DC P05 12 – Nail Lacquers (2 of 6 shades) (NLP13 - NLP18) 1 – chipboard counter display 1 – color palette with chain and label Salon Price.................$...49.95.U.S... $...69.95.CAN Total.Retail.Value..........$.102.00.U.S... $.131.40.CAN Salon.Profit....................$...52.05.U.S... $...61.45.CAN

Pirates of the Caribbean Edition A+ OPI Item No. DC P06 24 – Nail Lacquers (4 each of 6 shades) (NLP13 - NLP18) 1 – chipboard counter display 1 – color palette with chain and label Salon Price.................$...94.95.U.S... $.129.95.CAN Total.Retail.Value..........$.204.00.U.S... $.262.80.CAN Salon.Profit....................$.109.05.U.S... $.132.85.CAN Display Dimensions: 12" H x 11" W x 7.5" D • 31 cm H x 28 cm W x 19 cm D

Pirates of the Caribbean Edition C OPI Item No. DC P07 36 - Nail Lacquers: (6 each of 6 shades) (NLP13 - NLP18) 1 - acrylic counter display with printed header 1 - color palette with chain and label

Display Dimensions: 12.75" H 9.5" W 6.75" D • 33 cm H x 25 cm W x 18 cm D

Salon Price.................$.149.95.U.S... $.199.95.CAN Total.Retail.Value..........$.306.00.U.S... $.394.20.CAN Salon.Profit....................$.156.05.U.S... $.194.25.CAN

Silver Shatter Display OPI Item No. DC P09 8 – Nail Lacquer: Silver Shatter 1 – chipboard counter display 1 – color palette with chain and label Display Dimensions: 7.5" H x 5.25" W 5.5" D • 19 cm H x 14 cm W x 14 cm D

Salon Price...................$.34.00.U.S...

Total.Retail.Value............$.68.00.U.S...

Salon.Profit......................$.34.00.U.S...

$.44.95.CAN $.87.60.CAN $.42.65.CAN

Pirates of the Caribbean Mini Pack OPI Item No. DC P08 Includes 1/8 Fl. Oz. Each: Skull & Glossbones, Sparrow Me the Drama, Planks a Lot, Stranger Tides Mini Pack Dimensions: 5.75" H x 5" W x 1.75" D • 15 cm H x 13 cm W x 5 cm D

Salon Price....................$..6.50.U.S...

Suggested.Retail.Price....$..12.50.U.S...

$..8.95.CAN $..16.95.CAN

Display artwork is subject to change.

For more information about Pirates of the Caribbean Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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OPITAKES EUR

OPI and tennis superstar Serena Williams fabulous new shades in celebration

OPI SERENA FRANCE

Glam Slam! France Promotion Spark de Triomphe - 6-pack Display

Glam Slam! France Promotion Rally Pretty Pink - 6-pack Display

6 - Glam Slam France Duo Packs, each containing: 1 – Spark de Triomphe, 1 – White Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label

6 - Glam Slam France Duo Packs, each containing: 1 – Rally Pretty Pink, 1 – Red Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label

Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

OPI Item No. SR C96

OPI Item No. SR CA1

Salon Price............................................................................................................... $.48.00.U.S...

Suggested.Retail.Price.(each.duo).............................................................................. $.14.95.U.S...

Total.Retail.Value........................................................................................................ $.89.70.U.S...

Salon.Profit.................................................................................................................. $.41.70.U.S...

$...69.00.CAN $...20.95.CAN $.125.70.CAN $...56.70.CAN

Glam Slam France Spark de Triomphe

Glam Slam France Rally Pretty Pink

The French Open meets fashion with one sparkling silver glitter and a new white shade that "shatters" when you apply it. Simply apply White Shatter over Spark de Triomphe for a stylish two-texture finish.

Kick off the French Open in style with one shimmering sunset-pink and a new red shade that "shatters" when applied. Just apply Red Shatter over Rally Pretty Pink for a high-fashion finish.

Spark de Triomphe

Rally Pretty Pink

White Shatter

Red Shatter

A monumentally marvelous silver glitter.

Glacier white with a "crackled" finish.

Available May

Rise to the occasion with this shimmering sunset-pink!

Ravishing red with a "crackled" finish.

For more information about The Glam Slam France Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

OPE BY STORM team up to bring you Serena Glam Slam– of the 2011 Grand Slam tournaments.

OPI SERENA ENGLAND

Glam Slam! England Promotion Grape…Set…Match - 6-pack Display OPI Item No. SR CD4 6 - Glam Slam England Duo Packs, each containing: 1 – Grape…Set…Match, 1 – Servin’ Up Sparkle 1 - chipboard counter display 1 - color palette with chain and label Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

Glam Slam! England Promotion Your Royal Shine-ness - 6-pack Display OPI Item No. SR CD3

6 - Glam Slam England Duo Packs, each containing: 1 – Your Royal Shine-ness, 1 – Servin' Up Sparkle 1 - chipboard counter display 1 - color palette with chain and label Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

Salon Price............................................................................................................. $.48.00.U.S...

Suggested.Retail.Price.(each.duo)............................................................................ $.14.95.U.S...

Total.Retail.Value...................................................................................................... $.89.70.U.S...

Salon.Profit................................................................................................................ $.41.70.U.S...

$...69.00.CAN $...20.95.CAN $.125.70.CAN $...56.70.CAN

Glam Slam England Grape…Set…Match

Glam Slam England Your Royal Shine-ness

Kick off England's most prestigious tennis tournament with gorgeous, shimmering, stand-out nails! This Glam Slam England duo-pack includes one captivating metallic purple and our new sparkle-packed silver glitter.

Wear layered for an extra special look!

Sparkle and shine your way to England's most prestigious tennis tournament with Glam Slam England, a stylish duo pack that includes one winning metallic-silver and our new sparkle-packed silver glitter. Wear layered for a dazzle fit for royalty!

Grape...Set...Match

Your Royal Shine-ness

And the winner is… this pretty metallic purple!

Servin’ Up Sparkle

Layer this silver glitter over Grape...Set...Match for a sparkly finish!

All stand for this shimmering silver!

Servin’ Up Sparkle

Bling out Your Royal Shine-ness with this gorgeous silver glitter!

Available June

For more information about The Glam Slam England Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

|5

6|

NEW LIMIted edItION desIgN

Fashion meets function with OPI’s beloved Mini Cuticle Nipper now available in a new limited-edition bright-green color.

• Stylish "paint-splashed" handles • Convenient compact size • High-precision, professional performance • Made of high-quality stainless steel • Single-action spring for double or single-edge use • Long-lasting & economical *Available while supplies last

1 Decorated Mini Nipper in clear unit carton OPI Item No. IM 281 Display Dimensions: 5" H x 5" W x 1.75" D • 12.7 cm H x 12.7 cm W x 4.5 cm D

U.S.

CAN

Salon Price ...............................$ 7.95 Suggested Retail Each ............$ 14.95

$ 10.95 $ 19.95

Available June For more information about the new limited-edition OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

|7

This summer, brighten up your mood, your day— and especially your nails—with Nice Stems! by OPI, four shimmering-pink shades that capture the stunning color and undeniable beauty of freshpicked flowers.

"These pretty pink-based nail lacquers look amazing on fingers and toes, especially for summer" says

Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "And because bright, floral patterns are so hot right now, these shades don’t just look good— they put you at the forefront of fashion!"

Nice Stems! by OPI is available in a 4-piece "flowercart" counter display that showcases these shades with impact!

LEFT TO RIGHT:

Play the Peonies We’d put our money on this lovely soft-pink.

NL S10

Come to Poppy Surrender to shine with this shimmering coral-pink.

NL S20

Be a Dahlia Won’t You?

Give the gift of fabulous fuchsia—to yourself!

NL S40

I Lily Love You

Fall head over heels with this light pink sparkle.

NL S60

Nice Stems!

Display Promotion OPI Item No. DD S18

18 - Nail Lacquers: 4 – Play the Peonies 5 – Come to Poppy 5 – Be a Dahlia Won’t You? 4 – I Lily Love You 1 - chipboard counter display 1 - 12-tip color palette with chain and label Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D

Salon Price.................$...74.95.U.S... $.104.95.CAN Total.Retail.Value..........$.153.00.U.S... $.197.10.CAN Salon.Profit....................$...78.05.U.S... $...92.15.CAN

Available June For more information about Nice Stems! Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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opinews

ANNe HAtHAWAY

LUCKY LISTENERS

Award-winning actress Anne Hathaway wore Diva of Geneva on her toes and Guy Meets Gal-veston on her fingers when she appeared on The Tonight Show, Chelsea Lately, and at the premiere of her most recent movie Love and Other Drugs.

Seventy-five lucky contest winners received mini manicures and gorgeous gift bags (which included OPI Nail Lacquers) at KIIS FM’s 7th annual "Pick Your Purse" party. Celebrity attendees including Whitney Port (The Hills/ The City), Kris Allen (American Idol), and Ryan Seacrest (American Idol/E! News/KIISFM) hosted and performed at the Beverly Hills, California event.

TAKES OPI ON-AIR

GO HOME witH OPi

CELEBRITIES GO HOME WITH OPI

At KIIS FM’s Jingle Ball Gift Suite, OPI gave celebrities and VIP guests gift bags filled with an assortment of OPI Nail Products, including shades from the Burlesque Collection and Avojuice Hand & Body Lotion. Famous faces at the event included cast members of Vampire Diaries, Glee, 90210, Keeping Up with the Kardashians and Twilight.

Roberto & Ali, The Bachelorette

Hayley Williams, Paramore

OPI NAIL LACQUER WINS BEAUTY AWARD The beauty editors of Destination Weddings & Honeymoon magazine honored OPI in their February 2011 issue when they announced OPI Nail Lacquer as the "Best Nail Polish."

Far East Movement

Lacey Schwimmer, Dancing With The Stars

Brant Daugherty, Pretty Little Liars

INSTYLE POLAND GIVES OPI SOME LOVE InStyle Magazine, Poland’s go-to beauty resource, named OPI’s The Thrill of Brazil "Best Nail Lacquer" in its Best Beauty Buys 2010 Awards!

|9

MANiCURE

indulge in the essence of rich avocado

Soothes, moisturizes, and improves skin elasticity

with nutritive, deep-penetrating Avocado oil, vitamins, and phospholipids (the biological building blocks of skin.)

Pro Manicure Kit 20 services per kit OPI Item No. AV 753

Contents: 1 – 240 mL – 8 Fl. Oz. Avoplex Liquid Soap 1 – 250 mL – 8.5 Fl. Oz. Avoplex Revitalizing Hand & Body Scrub 1 – 30 mL – 1 Fl. Oz. Avoplex Exfoliating Cuticle Treatment 1 – 7.5 mL – .25 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil 1 – 240 mL – 8 Fl. Oz. Avoplex Moisture Replenishing Lotion 1 – Avoplex Spa Service Tent Card

NEW!

NEW!

Avoplex Liquid Soap

Avoplex Revitalizing Hand & Body Scrub

thoroughly cleanses hands while nourishing with Avocado Lipid Complex, Vitamin E and soothing Aloe.

For use as a soak.

reveals softer, youngerlooking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba and Grape Seed oils.

Open Stock

Salon Price

Suggested Retail Price

OPI Item No.

U.S.

CAN

U.S.

CAN

AV.108 AV.107

$...4.95.. $.17.95..

$...6.95 $.24.95

. $...9.50. .

N/A.

$.13.50 N/A

AV.114 AV.118.

AV.117.

$...5.95.. $...9.95.. $.24.95..

$...8.25 $.14.95 $.34.95

. $.11.50. . $.19.95. .

N/A.

$.16.50 $.24.95 N/A

Avoplex Liquid Soap.8.oz./240.ml.

Avoplex Liquid Soap 33.8.oz./.1.Liter.

Avoplex Revitalizing Hand & Body Scrub

U.S.

CAN

Salon Price........................... $ 29.95

$ 42.50

4.oz./120.ml.

8.5.oz./250.ml.

25.4.oz./750.ml.

For more information about Avoplex products, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

10 |

retailpromotions

OPi RINGS IN RETAIL!

wedding

season

Today’s bride knows exactly what she wants—and that includes manicures and pedicures with OPI for her big day! Make the most of your bridal bookings with OPI May/June retail promotions, each wedding-themed

trAY 1

and beautifully packaged with OPI favorites and musthave bonuses. Perfect for brides, bridesmaids, and any woman who wants to say “I Do!” to beautiful hands and nails—don’t miss the big event!

trAY 2

Promo Center Display OPI Item No. SR 540

Ask your distributor how you can earn this display for FREE!

trAY 3

U.S

CAN

Salon Price.............................................$..250.00.

$...299.00

Bonus!

OPI Item No. SR C19

Bonus: When you purchase four Prepack Trays (two of #1; one each of #2 and #3), you’ll receive one pack from each promotion tray FREE!

U.S

CAN

Salon Price..............................................$.378.00.

Retail.Value................................................$.780.60.

Potential.Salon.Profit.................................$.402.60.

$.532.20 $.991.45 $.459.25

retailpromotions

1

Love Your Nails Purchase: 1 – 15 mL – .5 Fl. Oz. Original Nail Envy Natural Nail Strengthener Maximum strength formula for longer, stronger, harder nails – with no splitting, peeling, breaking.

Get FREE: 1 – 15 mL – .5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil Moisturizes & conditions cuticles and nails.

2

U.S.

CAN

Salon Price.............................................. $.102.00.

Salon.Price.Each........................................ $. 8.50.

Suggested.Retail.Each............................... $. 16.95.

Retail.Value.Each....................................... $. 29.45.

$.143.40 $. 11.95 $. 19.95 $. 39.90

12 UNITS WITH TRAY: SR C20 OPEN STOCK: SR C23

Always a Bridesmaid…

Special Price: 1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Kyoto Pearl Shimmery White Satin.

1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Passion Endlessly enticing pale pink.

Get FREE: Mini Bag

3

U.S

CAN

Salon Price................................................$.96.00.

Salon.Price.Each..........................................$...8.00.

Suggested.Retail.Each.................................$.14.95.

Retail.Value.Each.........................................$.17.00.

$.138.00 $...11.50 $...20.95 $...21.95

12 UNITS WITH TRAY: SR C21 OPEN STOCK: SR C24

Little Romantics Special Price: 1 – 3.75 mL - .125 Fl. Oz. RapiDry Top Coat, 3.75 mL – .125 Fl. Oz. OPI Nail Lacquer in Alpine Snow, Princesses Rule! & Sweet Heart

U.S

CAN

Salon Price...............................................$.78.00..

Salon.Price.Each.........................................$...6.50.

Suggested.Retail.Each................................$.12.50.

Retail.Value.Each........................................$.16.20.

$.107.40 $.....8.95 $...16.95 $...22.70

12 UNITS WITH TRAY: SR C22 OPEN STOCK: SR C25

For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

| 11

12 | professionalpromotions Don't Just Dry – RapiDry! FREE 120 mL - 4 Fl. Oz. RapiDry with Purchase of 480 mL - 16 Fl. Oz.!

OPI Item No. SP CC4 Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706)

U.S.

Salon Price .................................. $ 29.95 Salon Value.................................... $ 39.90 Salon Savings ................................ $ 9.95

CAN

$ 42.50 $ 28.55 $ 13.95

FREE 30 mL - 1 Fl. Oz. DripDry with Purchase of 120 mL - 4 Fl. Oz.!

OPI Item No. SP CC5

Liquid Essentials Save on 480 mL - 16 Fl. Oz. Assorted Professional Liquids!

OPI Polish Remover

OPI Item No. AL 406

OPI Item No. AL 606

OPI Item No. AL 206

U.S.

Salon Price ..........................................................$ 14.95 Salon Value............................................................$ 19.95 Salon Savings ........................................................$ 5.00

*TEMPORARILy NOT AVAILABLE IN CANADA.

$ 42.50 $ 60.00 $ 17.50

CAN

$ 20.50 $ 29.95 $ 9.45

Brush Cleaner

Salon Price .................................. $ 29.95 Salon Value.................................... $ 42.45 Salon Savings ................................ $ 12.50

U.S.

Salon Price ..........................................................$ 14.95 Salon Value............................................................$ 22.50 Salon Savings ........................................................$ 7.55

OPI Purified Acetone*

CAN

CAN

$ 8.25 $ 10.95 $ 2.70

Artificial Nail Remover

Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706) U.S.

U.S.

Salon Price ..........................................................$ 5.95 Salon Value............................................................$ 7.95 Salon Savings ........................................................$ 2.00

CAN

$ 20.50 $ 27.50 $ 7.00

OPI Item No. AL 506

Acetone-Free Polish Remover * OPI Item No. AL 446

*NOT AVAILABLE IN CALIFORNIA.

Expert Touch Lacquer Remover

OPI Item No. AL 416

Save on OPI Pedicure Foot Files!

U.S.

Salon Price ..........................................................$ 5.95 Salon Value............................................................$ 7.95 Salon Savings ........................................................$ 2.00

CAN

$ 8.20 $ 10.95 $ 2.75

Disinfectable Foot File with Disposable Grit Strips Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!

5-File Display

OPI Item No. SP CC2

U.S.

CAN

Salon Price .................................... $ 64.75 Salon Value.................................... $ 74.75 Salon Savings ................................ $ 10.00

$ 89.75 $ 99.95 $ 10.20

Individual File

OPI Item No. PC 180

U.S.

CAN

Salon Price .................................... $ 12.95 Salon Value.................................... $ 14.95 Salon Savings ................................ $ 2.00

$ 17.95 $ 19.95 $ 2.00

OPI Foot File

Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!

5-File Display

OPI Item No. SP CC3

U.S.

CAN

Salon Price .................................... $ 64.75 Salon Value.................................... $ 74.75 Salon Savings ................................ $ 10.00

$ 89.75 $ 99.95 $ 10.20

Individual File

OPI Item No. PC181

U.S.

CAN

Salon Price .................................... $ 12.95 Salon Value.................................... $ 14.95 Salon Savings ................................ $ 2.00

$ 17.95 $ 19.95 $ 2.00

Dynamic Duos FREE Matching Lacquer with Purchase of Axxium Soak-Off Gel Lacquer SP CS3 SP CS4 SP CS5 SP CS6 SP CS7 SP CS8

Alpine Snow Duo Bubble Bath Duo Lincoln Park After Dark Duo Passion Duo I'm Not Really a Waitress Duo Miami Beet Duo

U.S.

Salon Price ..........................................................$ 19.95 Salon Value............................................................$ 24.20

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

CAN

$ 24.95 $ 30.90

professionalpromotions

| 13

Great Tip! Get 400 ct. OPI Nail Tips at 200 ct. Price!

OPI Item No. SP CC6 SP CC7 SP CC8 SP CC9 SP CD1 SP CD2 SP CD3 SP CD4

400 ct. Perfection Tips (Natural • No-Well) 400 ct. Perfection Tips (White • No-Well) 400 ct. Perspective Tips (Natural • Sport-Length/Half-Well) 400 ct. Structure Tips (Clear • No-Well) 400 ct. Structure Tips (Natural • No-Well) 400 ct. Structure Tips (White • No-Well) 400 ct. Dimension Tips (White • Sport-Length/Half-Well) 400 ct. Linear Tips (Natural • Full-Well)

U.S.

CAN

Salon Price ...................................................................... $ 17.50 Salon Value........................................................................ $ 29.95 Salon Savings .................................................................... $ 12.45

$ 24.95 $ 39.95 $ 15.00

Smooth Savings!

Juicy Summer Deals!

Save $5.00 on 750 mL - 25.4 Fl. Oz. Manicure/Pedicure by OPI Products!

Manicure/Pedicure by OPI Mask OPI Item No. PC 607 PC 617 PC 627 PC 637 PC 647 PC 657

Cappucino White Tea Cucumber Tropical Citrus Papaya Pineapple Royal Verbena

Manicure/Pedicure by OPI Scrub OPI Item No. PC 307 PC 317 PC 357 PC 367 PC 377 PC 387

Espresso Green Tea Cucumber Tropical Citrus Papaya Pineapple Royal Verbena U.S.

Salon Price ......................................$ 24.95 Salon Value........................................$ 29.95 Salon Savings ....................................$ 5.00

Save 10% on all 200 mL – 6.6 Fl. Oz. sizes!

OPI Item No. AV988 Coconut Melon AV978 Cranberry AV318 Crisp Apple AV848 Ginger Lily AV918 Grapefruit AV878 Jasmine AV838 Mango AV928 Peach AV308 Raspberry Violet

U.S.

Salon Price ................................................. $ 3.50 Salon Value................................................. $ 3.95 Suggested Retail Price ................................ $ 6.95 Retail Savings ............................................. $ 1.00

CAN

$ 4.50 $ 5.50 $ 8.95 $ 1.00

Save 10% on 60 pc 1 Fl. Oz. Retail Display

CAN

$ 34.95 $ 42.50 $ 7.55

OPI Item No. SR C35 Includes:

60 assorted 30 mL – 1 Fl. Oz., 2 Free Testers 200 mL – 6.6 Fl. Oz., 2 POP displays

U.S.

Salon Price .................................................................................................. $ 52.50 Salon Value.................................................................................................... $ 59.40 Salon Savings ................................................................................................ $ 6.90

CAN

$ 66.25 $ 74.95 $ 8.70

Save on Avojuice Body Creme OPI Item No. AV404 Mango AV414 Coconut Melon AV424 Ginger Lily

120 mL – 4 Fl. Oz. 120 mL – 4 Fl. Oz. 120 mL – 4 Fl. Oz.

U.S.

Salon Price .....................................................................................................$ 4.25 Salon Value.......................................................................................................$ 4.95 Suggested Retail Price ......................................................................................$ 8.50 Retail Savings ...................................................................................................$ 1.45

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

CAN

$ 5.37 $ 6.25 $ 10.75 $ 1.75

14 |

opinews

TrENa

trAveLs Big Success in Mexico City OPI Guest Artist Vu Nguyen rocked the house at Mexico’s annual professional beauty exhibition in Mexico City. More than 75,000 salon professionals attended the exhibition, making it one of the biggest international professional beauty events in the world. The talented Nguyen demonstrated the latest techniques using Clarité and Absolute Fx, and also showed off his artistic skills with his stylish Nail Art. After the show, Nguyen conducted an in-house training at the corporate office of OPI Mexican Distributor California Research where the group spent hands-on time working on Nail Art and various systems including Clarité, Absolute Fx, and our booming Axxium Soak-Off Gel Lacquer.

"The OPI Mexico Team was very committed and eager to learn, by the end of the class they were making tigers and skulls along with a variety of new nail art," said Nguyen.

SAY HELLO TO THE NEW OPI EXPERTS Chong Li Ping - Kuala Lumpur, Malaysia May Yoong Yin Mee - Kuala Lumpur, Malaysia

tO lAtviA

OPI Guest Artist Trena Martin not only demonstrated—but also participated as a judge—at the Baltic Beauty Fair in Latvia, the biggest Beauty Fair in the Baltic Region! The fair was held at the Kipsala International Exhibition Centre where our Latvian distributor, Oniks Beta LTD, took first place once again for the best booth at the show.

For three days, Martin shared her inspirational techniques and creative nail art using OPI’s one and only Axxium Soak-Off Gel Lacquer. She also enjoyed being a judge for the Annual Championships in Nail Extension for the Junior/Senior category and the Classic Pedicure. “The competitions were very wellorganized and Elena put on a fantastic awards show,” said Martin.

OPI HOLLANd MAKES IT BIG

At tRADESHOw

The OPI Holland team unveiled a beautiful brand-new booth to more than 15,000 attendees at Beauty Salon dimensions 2010, one of the most prominent trade shows in the Netherlands. The sophisticated stand showcased an extensive range of OPI products, and sales were so successful that the booth had to constantly be restocked as the show went on!

BONJOUR, DANNY!

OPI Guest Artist Danny Phung conducted a three-day training seminar focusing on Absolute, Absolute Fx, Axxium, and Axxium Soak-Off Gel Lacquer at the Culture of Color Nail Bar in Paris, France. Each day more than 20 eager nail technicians attended the training and participated in the rigorous hands on workshop training for our OPI France Distributor, Ad Beauty. "I know AD Beauty has grown substantially over the years and it’s no surprise as to why, they’re one of the best teams I’ve had the privilege of working with and I can’t wait to see what they have in store for this year!" said Phung.

opieducation | 15 tO A LOCAtiON NeAr yOu

If you attend just one education event this year, make it the OPI Academy on Tour!

"I learned more in one day than I have in two years of educational classes!"

"I can't wait to use the new techniques I learned with my customers!"

“This is more than a class – it’s an education experience!”

• Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend!

Monday, May 2, 2011 SALON CENTRIC Glen Burnie, Maryland Info: (800) 688-0170 ext. 105

Monday, September 12, 2011 SALON CENTRIC Roanoke, Virginia Info: (800) 688-0170 ext. 105

Monday, May 16, 2011 SALON CENTRIC Hummelstown, Pennsylvania Info: (800) 688-0170 ext. 105

Monday, September 26, 2011 TRU BEAUTY CONCEPTS Southhampton, Pennsylvania Info: (215) 322-671

Sunday, May 22, 2011 BEACHES BEAUTY SUPPLY Missoula, Montana Info: (406) 541-8383

Monday, October 10, 2011 SALON CENTRIC High Point, North Carolina Info: (800) 688-0170 ext. 105

Monday, August 8, 2011 SALON CENTRIC Charleston, West Virginia Info: (800) 688-0170 ext.105

Monday, November 7, 2011 STATE BEAUTY SUPPLY Overland Park, Kansas Info: (913) 599-6464

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Tuition: $100.00 Includes a FREE lunch, OPI designer bag and product.

For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA May/June 2011 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the May/June issues of these magazines: You’ll also find OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com.

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