OPI-Nov-Dec-2012

Nov – Dec 2012

New look for

Nail Treatments

GelColor HOLIDAY ISSUE

Get Bonded By OPI

Bérénice Marlohe wears Skyfall and GoldenEye.

Domestic Edition

2|

by OPI

"Bond... James Bond." For 50 years, the world has heard these words spoken by one of the most recognized, admired, and desired characters on film. His swagger, style, and allure combine to make him undeniably iconic. So pairing him with another world icon, OPI, is as smooth and appealing as the perfect martini... shaken, not stirred.

OPI celebrates the 50th Anniversary of Bond 007 and the Sony release of Skyfall, starring Daniel Craig and Javier Bardem, in the Holiday 2012 Skyfall Collection – an inspired range of 12 dangerously dazzling new shades for the holidays and beyond.

All eyes will be on the supremely gorgeous Bérénice Marlohe and her equally gorgeous nails perfectly polished with two of the OPI shades in the Skyfall Collection: Skyfall, a magnificent maroon on top of her nails, and GoldenEye, a glorious gold painted on the undersides. The result is as luxuriously dangerous as James Bond himself.

Skyfall Trendsetters Display OPI Item No. HL D21

Includes all 12 shades from the Skyfall Collection.

Includes Trendsetters Acrylic Display with header card and a FREE Holiday Fashion Tote!

12.75” H x 9.5” W x 6.75” D 33 cm H x 25 cm W x 18 cm D

FREE!

OPI Holiday Fashion Tote Bag

Open Stock Nail Lacquer

GoldenEye

The Spy Who Loved Me

Die Another Day

Casino Royale

You Only Live Twice

Skyfall

All eyes will be upon you when you wear this glorious gold.

HL D07

A red as romantic as the secret agent inside you.

HL D08

Live in the moment in this hot and lively red.

HL D09

This high-rolling plum is fit for royalty.

HL D10

This rich high-shimmer magenta is a once-in-a-lifetime find.

HL D11

Get Bonded with this magnificent maroon.

HL D12

For more information about Holiday Collection by OPI, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

|3 Skyfall 12-pc Display Seductive Shades

Skyfall 12-pc Display Dangerous Shades

OPI Item No. HL D19

OPI Item No. HL D20

Display includes 2 each Skyfall lacquer shades: GoldenEye, The Spy Who Loved Me, Die Another Day, Casino Royale, You Only Live Twice and Skyfall.

Display includes 2 each Skyfall lacquer shades: Moonraker, Tomorrow Never Dies, The Living Daylights, On Her Majesty’s Secret Service, Live and Let Die and The World Is Not Enough.

11.5”H x 11” W x 5” D • 29.2 cm H x 27.9 cm W x 12.7cm D

11.5”H x 11” W x 6” D • 29.2 cm H x 27.9 cm W x 15.7cm D

Moonraker

Tomorrow Never Dies

The Living Daylights

Drive your fastest car to get this exhilarating metallic grey.

HL D13

This eternally intense purple will live forever.

HL D14

This courageous multi-hued glitter sparkles 24/007.

HL D15

On Her Majesty’s Secret Service This misty-green pewter commands attention.

HL D16

Live and Let Die

The World is Not Enough

This rosy silver is as Burn the candles at both ends in this private jet black. addictive as it is beautiful.

HL D18 HL D17

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE.

Features OPI’s exclusive ProWide™ Brush (Patent Pending).

4|

Bond-ettes

Get Bond-ed With OPI!

They’re tiny, yet tempting. Four mini nail lacquers – GoldenEye, The Spy Who Loved Me, The World Is Not Enough, Live and Let Die.

Deal contains: 3 - 15 mL – 0.5 Fl. Oz. Nail Lacquer:

OPI Item No. HL D43

OPI Item No. HL D65

The Spy Who Loved Me A red as romantic as the secret agent inside you.

GoldenEye All eyes will be upon you when you wear this glorious gold.

Skyfall Get Bonded with this magnificent maroon.

Get The Bond Manicure!

The Man with the Golden Gun 18K Top Coat OPI Item No. HL D22

Care to top off your mani with flakes of genuine 18K gold?

The Man with the Golden Gun Top Coat 4.625" H x 2.625" W x 1.875" D 12 cm H x 7 cm W x 5 cm D

Featuring The Spy Who Loved Me lacquer with The Man with the Golden Gun 18k Top Coat

Worn separately or together, these three dangerously glamorous shades create as many looks as 007 has gadgets, all right at your fingertips!

1 2 3

Layer it! Apply two coats of The Spy Who Loved Me or Skyfall, followed by one coat of GoldenEye. For even more drama, apply GoldenEye only to the tips or on the moons of your nails.

Do you have long nails? Try The Spy Who Loved Me or Skyfall on top of your nails and polish the undersides with GoldenEye to create the look worn by actress Bérénice Marlohe in the movie! Instant Bond Girl-ness!

Magnetic Lacquer Packs 9-pc Display OPI Item No. HL D59

It’s all about having the "magnetic touch." Available in Is that Silva?, Bond… James Bond and Morning, Moneypenny.

Display includes: 3 – Magnetic Lacquer Pack - Is that Silva?

3 – Magnetic Lacquer Pack - Bond… James Bond 3 – Magnetic Lacquer Pack - Morning, Moneypenny 1 - chipboard display 7.625" H x 10.75" W x 4.375" D • 20 cm H x 28 cm W x 12 cm D

Each Magnetic Lacquer Pack includes one Magnetic Nail Lacquer and one magnetizer gadget in designs as shown. Results may vary.

Add-on service opportunity!

Allow final magnetic lacquer coat to dry 15 minutes, then finish with GelColor Top Coat for exceptional shine and depth.

For more information about the Holiday Promotions by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

|5

Free Limited edition BOND

™

PURE LACQUER NAIL APPS Made using real OPI Nail Lacquer, Pure Lacquer Nail Apps combine base and color in one convenient App for brilliant results.

Use GelColor by OPI Nail Prep and Top Coat for long-lasting finishes clients can only get at your salon!

+

Free Set of Nail Apps! (choice of 4 designs)

HL D36 Positively Shocking

HL D37 Nice Tux

with purchase of GelColor TopCoat!

SEAL the DEAL!

HL D38 Shaken Not Stirred

HL D39 Floating Dragon

OPI Item No. HL D36 .Positively Shocking w/GelColor Top Coat HL D37 .Nice Tux w/GelColor Top Coat HL D38 .Shaken Not Stirred w/GelColor Top Coat HL D39 .Floating Dragon w/GelColor Top Coat

Great for manicures and pedicures, each Pure Lacquer Nail App pack contains 2 pre-cut strips, offering 16 sizes per strip.

PURE LACQUER NAIL APPS

Skyfall Pure Lacquer Nail Apps Display OPI Item No. HL D35 4 Each: Floating Dragon Shaken Not Stirred Nice Tux Positively Shocking 1 - chipboard counter display Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D

For more information about Holiday 2012 GelColor by OPI & Pure Lacquer Nail Apps, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

6|

GET BONDED with Holiday 2012 limited edition Bond™ shades

Skyfall GelColor Trendsetters Display 36-pc OPI Item No. HL D30

Display includes 6 of each shade: HL D24 GoldenEye

HL D25 HL D26 HL D27 HL D28 HL D29

The Spy Who Loved Me Skyfall On Her Majesty’s Secret Service Tomorrow Never Dies Casino Royale

1 - Trendsetters Acrylic Display with header card 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

On The “Case” 6-Piece Limited Edition BOND™ GelColor Add-On Kit

OPI Item No. HL D58 Includes 1 of each GelColor Shade: GoldenEye The Spy Who Loved me Skyfall On Her Majesty’s Secret Service Tomorrow Never Dies Casino Royale Tabletop Instructions Instructional Brochure Blank Nail Palette FREE Sequined Carrying Case

For more information about Holiday 2012 GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

|7

Dear OPI, I Love You Rock your own "signature style" with this FREE ultra-glam pen and two lovely OPI Nail Lacquers.

The Top Ten Mini Pack

OPI Item No. HL D44

Adorable mini versions of OPI’s 10 most popular colors, all in one place!

OPTION 1 OPI Item No. HL D48

Pirouette My Whistle and Lucerne-tainly Look Marvelous plus FREE Pen

10 mini OPI Nail Lacquers in Alpine Snow, Bubble Bath, Tickle My France-y, Kiss Me on My Tulips, Red Lights Ahead…Where?, Big Apple Red, I’m Not Really a Waitress, You Don’t Know Jacques!, Vampsterdam, Lincoln Park After Dark.

Lovely Lips & Tips The perfect pair for fabulous holiday nails & lips in coordinating OPI Nail Lacquer & Lip Gloss!

OPTION 2 OPI Item No. HL D49

OPTION 1

Yodel Me On My Cell and OPI Ink. plus FREE Pen

OPI Item No. HL D45

Princesses Rule!

OPTION 3 OPI Item No. HL D50

An Affair in Red Square and Lincoln Park After Dark plus FREE Pen

FREE Pen! OPTION 2

OPI Item No. HL D46

Cozu-Melted In the Sun

OPTION 3 OPI Item No. HL D47

Big Apple Red

8| Put a Bangle on It!

A Girl & Her Gadgets

OPI nail strengthening essentials plus a FREE fashion bangle to keep your nails strong and the rest of you in fashion!

12-pc. Mini Manicure Kit Display

OPTION 1

OPI Item No. HL D01

1 – 15 mL – 0.5 Fl. Oz.

OPI Item No. HL D52

This "tool"-tally cute mini manicure kit with stainless steel implements is perfect to give or get! Promotion contains 12 mini mani kits with Mini Manicure Scissors, Nail Clippers, Mini 3-in-1 Nail File, Tweezer, Cuticle Pusher and display.

Original Formula Nail Envy Natural Nail Strengthener and 1 – FREE fashion bangle.

OPTION 2

OPI Item No. HL D02

1 – 15 mL – 0.5 Fl. Oz. Sensitive & Peeling Nail Envy Natural Nail Strengthener and 1 – FREE fashion bangle.

Bonus FREE Fashion Bangle!

Sweet Things OPI Item No. HL D56

Juice up your skin with six 30 mL - 1 Fl. Oz. flavors of Avojuice Skin Quenchers Lotion, including Mango Juicie, Jasmine Juicie, Coconut Melon Juicie, Cran & Berry Juicie, Vanilla Snowflake Juicie and Peppermint Shimmer Juicie.

|9 Lil' Sweeties OPI Item No. HL D57 60 1 oz minis w/ free tester 1 oz. Mini sizes of Avojuice Peppermint Shimmer Juicie and holiday fave Avojuice Vanilla Snowflake Juicie make the sweetest stocking stuffers! (each Display Contains 30 pcs per Flavor)

Plus FREE 200 mL - 6.6 Fl. Oz. testers of each flavor let customers try then buy!

Limited Edition Open Stock

Limited Edition Open Stock

A wintery blend of sweet vanilla and buttercream!

Limited-edition Avojuice

A winter-bright, berry bouquet! Avojuice

Vanilla Snowflake

Peppermint Snowflake treats skin

treats skin to a drink of smooth, rich moisturizers plus nourishing Avocado and Aloe extracts – with the blissful aroma of vanilla and buttercream!

to a drink of smooth, rich moisturizers plus nourishing Avocado and Aloe extracts – with a soft peppermint aroma and a kiss of shimmer!

Open stock available for a limited time only, while supplies last.

Open stock available for a limited time only, while supplies last.

30 mL - 1 Fl. Oz. Avojuice Vanilla Snowflake Juicie – HL C01

30 mL - 1 Fl. Oz. Avojuice Peppermint Shimmer Juicie – HL D53

200 mL - 6.6 Fl. Oz. Avojuice Vanilla Snowflake Juicie – HL C02

200 mL - 6.6 Fl. Oz. Avojuice Peppermint Shimmer Juicie – HL D54

OPI Holiday Exclusive!

SALON CLIENT GIFTS Mini OPI Nail Treatments for Salon Gift-Giving Each includes 24 – 3.75mL 1/8 Fl. Oz. of the chosen product option, with a "To" and "From" gift hang tag.

OPTION 1 - Mini OPI Top Coat OPI Item No. HL D03

OPTION 2 - Mini Original Nail Envy OPI Item No. HL D04

OPTION 3 - Mini RapiDry Top Coat OPI Item No. HL D06

OPTION 4 - Mini Chip Skip OPI Item No. HL D05

10 |

George sChaeffer

receives spirit of life

®

award

There are parties... and then there are parties! And those in attendance at the 2012 City of Hope dinner and celebration on July 21st would all agree it was an event to be listed under a third category: PARTYYY!!!

This year’s honoree was our very own George Schaeffer,

President & CEO of OPI. It was to a standing ovation that he received the Spirit of Life® Award at the annual City of Hope event, held in conjunction with the Professional Beauty Association’s Cosmoprof 2012 in Las Vegas. George and the Schaeffer Family Foundation have a long tradition of generous support to philanthropic causes and organizations. His belief that "giving back is beautiful" drives what he considers to be his greatest accomplishment – a lifetime of philanthropy. All proceeds went directly to the City of Hope for the cure and treatment of diabetes, a cause dear to his heart. So dear, that he matched contributions for a grand total of over $5 million in donations!

A record-setting attendance of 1,600 party-goers were lavished with mouth-watering cuisine by Chef Hubert Keller, musical entertainment

by R&B icons Al Green and Aretha Franklin, and a surprise performance of "100 Years" by Five for Fighting’s John Ondrasik.

Whether talked-about, tweeted, or Facebooked, all agree it was the party of a lifetime... one not soon to be forgotten!

"The number one reason the Beauty Industry continues to grow? From the corporate CEO to the manicurist and hair stylist... it’s the people that make this industry great!" – George Schaeffer

City of Hope CEO Michael A. Friedman, M.D. presents the Spirit of Life Award to George Schaeffer.

Al Green ROCKED the house!

Congratulations to the winner of the 2013 Audi A7 – Joseph Petrelli of Columbus, Ohio!

John Heffner, Spirit of Life Award 2007 recipient, puts the "master" in MC.

You’ve gotta R-E-S-P-E-C-T Aretha Franklin – the Queen of Soul!

| 11

more iconic OPI colors you love!

12 NEW GELCOLOR BY OPI SHADES

*

the classics

six shades from OPI's classic line OPI Item No. GC 942

Cozu-Melted in the Sun (GC M27) My Chihuahua Bites! (GC M21) Chick Flick Cherry (GC H02) Black Cherry Chutney (GC I43) Romeo & Joliet (GC S72) Yodel Me on My Cell (GC Z20) Tabletop Instructional Brochure Blank Color Palette

the divas

six shades from the Germany Collection OPI Item No. GC 943

Salon Price....................... $ 89.95 U.S. Salon Value......................... $ 105.00 U.S. Salon Savings..................... $ 15.05 U.S.

$ 112.50 CAN $ 135.00 CAN $ 22.50 CAN

Every Month is Oktoberfest (GC G18) Suzi & the 7 Düsseldorfs (GC G23) Deutsch You Want Me Baby? (GC G15) Nein! Nein! Nein! OK Fine! (GC G21) Unfor-greta-bly Blue (GC G24) Schnapps Out of It! (GC G22) Tabletop Instructional Brochure Blank Color Palette

Individual Shades Salon Price......................$ 17.50 U.S.

$ 22.50 CAN

Bonusr Poste

Poster series

Order yours today & Receive a FREE Bonus Poster!

Set of 3 plus 1 bonus poster FREE! OPI Item No. SB 933 22”x 28” (56cm x 71cm)

Salon Price:

$ 12.95 U.S. $ 19.95 CAN For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

12 |

OPI REVEALS A NEW LOOK FOR THE #1 SALON BRAND! Eye-catching, straight-talking new packaging features real client testimonials to make choosing OPI treatments easier than ever!

Nails to Envy!

Nail Envy Natural Nail Strengtheners Say hello to stronger, longer nails with Nail Envy Natural Nail Strengtheners. Six unique Nail Envy formulas strengthen with wheat protein and calcium while targeting specific nail needs with additional nourishment and encouragement!

Nail Envy Natural Nail Strengtheners ORIGINAL NAIL ENVY MATTE NAIL ENVY SOFT & THIN NAIL ENVY

NT T80 NT T82 NT 111

DRY & BRITTLE NAIL ENVY SENSITIVE & PEELING NAIL ENVY HEALTHY MAINTENANCE NAIL ENVY

NT 131 NT 121 NT 141

U.S. CAN

Salon Price........................................................................................................ $ 8.50 Sugg. Retail Each.................................................................................................. $ 16.95

$ 10.95 $ 19.95

“

I’m noticing my nails are longer and feel stronger – Customer Athena Ayers Boggs

For more information about OPI Nail Treatments, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

”

“

| 13

”

I can even do my nails at night before I go to bed – with no morning sheet marks!

– Customer Bobbie Naohara

Quick Dry RAPIDRY Quick-Dry Top Coat DRIPDRY Lacquer Drying Drops 9mL - .3 Fl Oz.

NT T74 AL 714

U.S. CAN

Salon Price........................ $ 6.25 Sugg. Retail Each.................. $ 12.50

$ 7.95 $ 14.95

DRIPDRY Lacquer Drying Drops 30mL - 1 Fl Oz.

AL 711

U.S. CAN

Salon Price........................ $ 12.50 Sugg. Retail Each................. $ 24.95

$ 15.95 $ 29.95

DRY… in the blink of an eye!

Formulated with OPI’s proven Extended Wear Technology to dry nail lacquer and treatments fast for tough, long-lasting, non-yellowing shine in minutes!

“

This is the best base and top coat ever! I highly recommend this product if you are a gal who wants her at-home manicure to last! – Customer Kaitlin Opal

“

(ChipSkip) is a great product!

And it works… with literally 30 extra seconds (before lacquer) for application!

– Customer MaryAnne Gober Potocnie!

”

”

Treatments ChipSkip NT 100 Start-to-finish NT T70 Start-to-finish Formaldehyde-free formula NT T71

U.S. CAN

Salon Price......................... $ 6.25 Sugg. Retail Each................. $ 12.50

$ 7.95 $ 14.95

Treatments that go the extra-mile…

Only OPI can use the words "manicure" and "long-lasting" in the same sentence! Get miles out of every manicure with these overachievers …

For more information about OPI Nail Treatments, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

14 |

retailpromotions

snow retail there's

likE iT!

Tray 1

As the weather gets cooler, OPI retail promotions get hotter! Cozy up to savings on OPI favorites that will warm everyone on your "nice" list. With gifts like these to add a special spark to your holidays, we say,

Let it snow... let it snow... let it snow!

Tray 2

Tray 3

Promo Center Display OPI Item No. SR 540

Ask your distributor how you can earn this display for FREE!

U.S CAN

Salon Price.............................................$ 250.00

Tray 4

$ 299.00

Bonus!

OPI Item No. SR D90

Bonus: When you purchase three PrePack Trays (one each of #1, #2, & #3), you’ll receive one pack from each tray FREE!

U.S CAN

Salon Price..............................................$ 327.00 Retail Value................................................$ 693.55 Potential Salon Profit.................................$ 366.55

$ 414.00 $ 765.60 $ 351.60

retailpromotions | 15

1

Coat Service Purchase: 1 – 15 mL – .5 Fl. Oz. Top Coat Prevents smudges while drying to a smooth, high-gloss, protective shine!

Get FREE: 1 – 15 mL – .5 Fl. Oz. Natural Base Coat Enriched formula prevents staining of natural nails and promotes a long-lasting manicure.

U.S. CAN

Salon Price.............................................. $ 51.00 Salon Price Each........................................ $ 4.25 Suggested Retail Each............................... $ 8.50 Retail Value Each....................................... $ 17.00

2

$ 66.00 $ 5.50 $ 9.95 $ 19.90

12 Units with Tray: SR D91 Open Stock: SR D95

Let's Paint the Town!

Purchase: 1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in You Don't Know Jacques If you don’t know how trendy this taupe is!

1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Lincoln Park After Dark Where midnight meets purple.

Get FREE: 1 – Toe Separators

U.S CAN

Salon Price................................................$ 96.00 Salon Price Each..........................................$ 8.00 Suggested Retail Each.................................$ 14.95 Retail Value Each.........................................$ 17.00

3

$120.00 $ 10.00 $ 17.95 $ 19.90

12 Units with Tray: SR D92 Open Stock: SR D96

Small Wonders Purchase: 3.75 mL – .125 Fl. Oz. Original Nail Envy, ChipSkip & RapiDry Top Coat

Get FREE:

1 – 30 mL – 1 Fl. Oz. Expert Touch Lacquer Remover & 25-ct. Expert Touch Nail Wipes

U.S CAN

Salon Price...............................................$ 90.00 Salon Price Each.........................................$ 7.50 Suggested Retail Each................................$ 14.95 Retail Value Each........................................$ 21.80

4

$ 114.00 $ 9.50 $ 17.95 $ 28.50

12 Units with Tray: SR D93 Open Stock: SR D97

You're Spa-cial!

Purchase at a Special Price: 30 mL – 1 Fl. Oz. Avoplex Exfoliating Cuticle Treatment AHA formula eliminates dry, rough, cuticles; replenishes essential moisture and lipids.

50 mL – 1.7 Fl. Oz. Avoplex High Intensity Hand & Nail Cream Intense repair for hands in need of serious care. Transforms severely overworked hands with protein peptides and a blend of four luxurious butters.

Get FREE: 7.5 mL - .25 Fl. Oz. Avoplex Oil To Go

Replenishes essential moisture and lipids with vitamin E plus avocado, sunflower, sesame and kukui nut oils. Thick gel formula in convenient, pocket-sized, leak-proof tube.

U.S CAN

Salon Price...............................................$ 90.00 Salon Price Each.........................................$ 7.50 Suggested Retail Each................................$ 14.95 Retail Value Each........................................$ 24.95

$ 114.00 $ 9.50 $ 17.95 $ 34.85

12 Units with Tray: SR D94 Open Stock: SR D98

mber/December Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

16 | professionalpromotions Absolute Savings

Coat Yourself in Savings

Save 50% on 240 mL – 8 Fl. Oz. Absolute Liquid Monomer!

120 mL - 4 Fl. Oz. OPI Top Coat

OPI Item No. AB 408

OPI Item No. SP DK1

120 mL - 4 Fl. Oz. Natural Nail Base Coat

U.S CAN

Salon Price:................ $ 14.95 Salon Value:.................. $ 29.95 Salon Savings:.............. $ 15.00

$ 18.75 $ 37.50 $ 18.75

Save 50% on 480 mL – 16 Fl. Oz. Absolute Liquid Monomer

OPI Item No. SP DK2

OPI Item No. AB 406

U.S. CAN

Salon Price:................................................... $ 23.95 Salon Value:..................................................... $ 47.95 Salon Savings:................................................. $ 24.00

$ 19.95 $ 31.50 $ 11.55

$ 29.95 $ 59.95 $ 30.00

Brush Up

Save 25 % on 907g – 32 Oz. Absolute Acrylic Powders!

OPI Item No. AB 507 Translucent Pink AB 517 Opaque Pink AB 527 Brilliant Pink AB 567 Crystal Clear AB 547 Truly Natural

U.S. CAN

Salon Price:...................................... $ 14.95 Salon Value:........................................ $ 24.95 Salon Savings:.................................... $ 10.00

Save 25% on Select Artist Series Brushes!

OPI Item No. BR 940 #8 Artist Series Acrylic Oval Brush

U.S. CAN

Salon Price.................................................... $ 97.45 Salon Value..................................................... $ 129.95 Salon Savings.................................................. $ 32.50

$ 121.85 $ 162.50 $ 40.65

U.S. CAN

Salon Price:...................................... $ 29.95 Salon Value:........................................ $ 39.95 Salon Savings:.................................... $ 10.00

$ 37.45 $ 49.95 $ 12.50

BR 941 #8 Artist Series 2-Piece Acrylic Oval Brush

U.S. CAN

Salon Price:...................................... $ 33.50 Salon Value:........................................ $ 44.95 Salon Savings:.................................... $ 11.45

Beat the Competition!

OPI Item No. BR 942 #6 Artist Series Oval Gel Brush BR 943 #6 Artist Series Flat Gel Brush

Save 50% on 240 mL – 8 Fl. Oz. Competition Liquid Monomer

U.S CAN

Salon Price.............................................................. $ 13.95 Salon Value............................................................... $ 27.95 Salon Savings............................................................ $ 14.00

$ 17.45 $ 34.95 $ 17.50

Save 25% on 4 Qt. Value Pack – (1 gal.)

Competition Liquid Monomer OPI Item No. AE E09

U.S CAN

Salon Price.............................................................. $ 149.95 Salon Value............................................................... $ 199.95 Salon Savings............................................................ $ 50.00

$ 187.45 $ 249.95 $ 62.50

Save 25% on 660g – 23.3 Oz. net wt.

Competition Acrylic Powders!

OPI Item No. AE E13 Cool Pink AE E63 Warm Pink AE E23 Totally Natural

U.S. CAN

Salon Price:...................................... $ 11.95 Salon Value:........................................ $ 15.95 Salon Savings:.................................... $ 4.00

OPI Item No. AE E08

$ 42.95 $ 57.50 $ 14.55

$ 14.95 $ 19.95 $ 5.00

OPI Item No. BR 945 #2 Artist Series Kolinski Mini Gel Brush

U.S. CAN

Salon Price:...................................... $ 14.95 Salon Value:........................................ $ 19.95 Salon Savings:.................................... $ 5.00

$ 18.70 $ 24.95 $ 6.25

Dry Ideas!

Save 20% on RapiDry & DripDry OPI Item No. NT T74 - 15 mL - .5 Fl. Oz. Rapidry Top Coat

U.S. CAN

Salon Price:...................................... $ 4.99 Salon Value:........................................ $ 6.25 Salon Savings:.................................... $ 1.26

AE E53 Ultimate White AE E33 Opaque White AE E43 Very Clear U.S CAN

Salon Price.............................................................. $ 74.95 Salon Value............................................................... $ 99.95 Salon Savings............................................................ $ 25.00

$ 93.70 $ 124.95 $ 31.25

OPI Item No. AL 711 – 30 mL – 1 Fl. Oz. DripDry

$ 6.33 $ 7.95 $ 1.62

U.S. CAN

Salon Price:...................................... $ 9.99 Salon Value:........................................ $ 12.50 Salon Savings:.................................... $ 2.51

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

$ 12.65 $ 15.95 $ 3.30

2012 OPI HOLIDAY nail design

Get ‘in design’ with GelColor by OPI and OPI Nail Lacquer!

| 17 GelColor

by OPI Holiday 2012 Limited Edition BOND™ Shades

DRAG

On Her Majesty's Secret Service (silver) and The Spy Who Loved Me (red)

REPEAT

FADE

GoldenEye (gold), The Spy Who Loved Me (red) and Tomorrow Never Dies (blue)

The Spy who Loved Me (red) and GoldenEye (gold)

OPI Nail Lacquer Germany Collection

Diagonals German-icure by OPI (burgundy) and Berlin There Done That (taupe)

SWASH

German-icure by OPI (burgundy) and Danke-Shiny Red (ruby)

BLOCK

Unfor-greta-bly Blue (deep blue), German-icure by OPI (burgundy) and Berlin There Done That (taupe).

Best Design Tools: Artist Series Mini Gel Brush, Competition Designer Brush, Competition Striper Brush Best Gel & Nail Lacquer Remover: Expert Touch Lacquer Remover

Best Nail Artistry Education: The Game Changer, 1-Day OPI Workshop.

Log on as a pro at www.opi.com for program dates and locations!

FEATHER

SPOT & DOT German-icure by OPI (burgundy), Deutsch You Want Me Baby? (red-orange) and Don’t Pretzel My Buttons (honey-beige)

Stripe

German-icure by OPI (burgundy) and Danke-Shiny Red (ruby)

Berlin There Done That (taupe) and Deutsch You Want Me Baby? (red-orange)

For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

18 |

opinews

OPI at MBAFW

2012!

Naturally, it was all about the designers, but OPI on the fingers and toes of the models as they strutted down the catwalks at Mercedes Benz Australian Fashion Week 2012, really stole the show. Nails were huge, with designers

Dubai Experiences George! recognizing their importance as a fashion accessory. Nail art – the reverse moon nail, the reverse two-tone manicure, and the ombre manicure were also featured prominently.

White nails with unexpected tip shades matching hair extensions in shades like Do You Lilac It?, Plugged in Plum, In My Back Pocket, Dating a Royal, Shorts Story, Need Sunglasses? and

My Chihuahua Bites! were a hit. Gold was hot!

Gold tips and flames were spotted on nails. CosmoNot Tonight Honey! with chevron tips in DS glow glittered with gold dust on the tips. Complementing the vibrant hues, nude — especially Did You ‘ear About Van Gogh? — was also extremely popular.

Congratulations New OPI Experts From Malaysia Ng Sing Ci Hiew Nyok Chye May Tay Bee Bee

OPI President and CEO George Schaeffer, along with Guest Artists Danny Phung and Robert Nguyen, attended the 15th annual Beautyworld Middle East Trade Show last May as guests of OPI distributor Nazih Trading Co. LLC. Nguyen and Phung demonstrated OPI’s professional systems at Nazih’s magnificent booth, but the highlight of the show was the Nail It! by OPI competition where techs showcased their talents and technical skills. Phung and Nguyen participated as judges and even George got in on the fun...as a model of course!

And the awards

go to...

OPI! We’re bursting with pride because the Touring America Collection won the Prix de Beauté 2012 of Cosmopolitan magazine award in Poland! The ceremony took place in May in the famous royal summer residence of King Stanislaw August. Many Polish celebrities took part in this event, and of course OPI Team Poland was there. We’re also delighted to report that the much coveted Allure Reader’s Choice Awards were announced in the June issue…and OPI won THREE! Top Beauty Breakthrough: Black Shatter Best Bright Nail Polish: Big Apple Red Best Pale Nail Polish: Bubble Bath

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OPI Exclusive at the Capitol

The Professional Beauty Federation (PBF), an umbrella trade association for the salon industry, recently held its 12th annual Welcome to Our World event on Capitol Hill in Washington, D.C. The purpose of the event is to familiarize legislators with the important role our industry plays in the national economy and in local communities. Over 700 legislators and staffers received mini-manicures, haircuts, and other services. OPI products were used exclusively. Eric Schwartz of OPI is the President of the PBF. Pictured from left to right are: Florinda Guy, Joaney Black, Renee Meyers, Eric Schwartz, Nicci Reams, and Samantha Iversen.

Suzi’s Euro Press Tour

premiere 2012 show

OPI Executive VP and Artistic Director Suzi Weiss Fischmann swept Europe to present the highly anticipated 2012 fall/winter Germany Collection. Tour stops included Paris and London, because a girl’s gotta shop. The highlight of the tour was the 100 European beauty editors attending the exclusive press launch at the world-renowned Adlon Hotel in Berlin. Guests enjoyed a wunderbar luncheon and mini-manicures featuring the stunning new shades from the collection.

With Disney World nearby, it wasn’t difficult for OPI Educators in Orlando to get their "Minnie on" to promote OPI’s Vintage Minnie Mouse Nail Lacquer promotion at the Premiere show in June. Also highlighted were 12 new shades of GelColor Soak-Off Gel Lacquer, which drew show-goers like mice to cheese.

Joey Brown: Earning those Miles!

When she’s not unpacking from a trip spent leading intensive hands-on training somewhere in the world, Joey’s packing for her next trip, and May was no exception for this busy jet-setter. In Malaysia, she introduced GelColor to an enthusiastic crowd as past and current Ms. Malaysias provided modeling and entertaining in an event that was attended by celebrities, television execs and editors.

Whisked off to Bangkok, Joey attended a PR event at the OPI Boutique Nail Salon, followed by a day of GelColor training. At the main event where GelColor and Spider-Man were introduced to the region’s top spas and salons, Spider-Man himself made an appearance doing flips onstage as he rescued a lady in distress. On the heels of that trip, her next stop was Moscow, to attend a conference held by OPI distributor Verbena Plus that included two days of GelColor and Axxium Soak Off. How many miles is that, Joey?