/OPWorldNews-Jan-Feb2012

Jan – Feb 2012

SPRING/SUMMER 2012

HOLLAND C O L L E C T I O N BY OP I

byOPI

nicKi MinaJ

BY OPI

Domestic Edition

Jane Lynch is wearing GelColor by OPI in Suzi Says Feng Shui

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HOLLAND C O L L E C T I O N BY OP I

HOLLAND C O L L E C T I O N BY OP I

Spring/Summer 2012

A roll in The Hague Take advantage of this frisky little orange.

nL H53

Did You 'ear About Van gogh?

Rumor has it…this sandy bisque is a work of art. nL H54

Dutch 'Ya Just Love Opi?

Fashion-savvy shades WiTH A TOucH OF DuTcH.

All of Holland hollers for this crowd-pleasing plum. nL H55

gouda gouda Two Shoes Take a walk on the wild side with this robust rose.

Immerse yourself in the vibrant beauty that is Holland, one of the most color-abundant and famously open-minded cultures in the world. The range of stunning shades in the Holland Collection by OPI, a juxtaposition of sophisticated neutrals and larger-than-life brights, will carry you away to the romantic windmill-dotted hills, bustling canals and deliciously vivid tulips that blanket the countryside.

Each new hue blends the country’s picturesque palette with spring’s most sought-after fashions. A sequence of electric brights, including a sun-lit orange (A Roll in The Hague), a hot coral-red (Red Lights Ahead…Where?) and two perfectly pretty pinks (Kiss Me on My Tulips and a light-catching Pedal Faster Suzi!) complement their cooler counterparts in hues of glistening purple (Dutch 'Ya Just Love OPI? and Vampsterdam), while elegant neutrals (Gouda Gouda Two Shoes, Did You 'ear About Van Gogh? and Wooden Shoe Like to Know?) meet two shimmer-laced blues (I Have a Herring Problem and I Don’t Give a Rotterdam!) and a creamy sea green (Thanks a WindMillion).

Wear these colors on fingertips and toes to accessorize the season’s most talked-about trends, where explosions of vibrant color continue to dominate. Regardless of your budget, these fashion-savvy shades grant you instant style, and accentuate the colored pants, sheer tops with long, blousy sleeves, ladylike frocks and punchy patterns that so gorgeously rule the runways.

nL H56

i Don't give a rotterdam!

This sassy steel-blue shimmer means business! nL H57

i Have a Herring problem

What’s that you say? I need to "sea" this shimmery green-blue? nL H58

Kiss me on my Tulips

A smooch-worthy shade of hot pink. nL H59

pedal Faster Suzi!

This pink lavender shimmer will have you "wheeling." nL H60

red Lights Ahead…Where?

This coral-packed red is the hottest in the district.

nL H61

Thanks a Windmillion You totally deserve this breezy sea green.

nL H62

Vampsterdam

A deep purple for a divine diva. nL H63

Model is wearing Pedal Faster Suzi! on nails.

Available for a limited time only, while supplies last.

For more information about the Holland Collection, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE.

Features OPI’s exclusive ProWide™ Brush (Patent Pending).

Wooden Shoe Like to Know?

It’s no secret…everybody loves this shimmery chocolate brown.

nL H64

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StArtiNg December 26!

FREE

HOLLAND C O L L E C T I O N BY OP I

MERchandising MatERials OnlinE OPI offers free salon merchandising materials for the Holland Collection online – so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for spring! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:

www.opi.com/download/holland

choose the materials that work best for your salon and just click: coming Soon Announcement

Email it to all your clients, friends, and family to invite them to try the new shades from the Holland Collection on February 8, 2012. No email? Download it, print it, make copies, mail it or hand it out to your clients!

Edition A

Edition A+

12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions

24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions

13.25” H x 10” W x 11” D • 34 cm H x 26 cm W x 28 cm D

13.25” H x 10” W x 11” D • 34 cm H x 26 cm W x 28 cm D

Salon Price . . . . . . . $ 49.95 U.S. Total Retail Value. . . $ 102.00 U.S. Salon Profit . . . . . . . $ 52.05 U.S.

Salon Price . . . . . . .$ 94.95 U.S. $ 119.95 CAN Total Retail Value. . .$ 204.00 U.S. $ 238.80 CAN Salon Profit . . . . . . .$ 109.05 U.S. $ 118.85 CAN

OPI ITEM NO. DC H21

OPI ITEM NO. DC H22

$ 64.95 CAN $ 119.40 CAN $ 54.45 CAN

client referral postcard

Use this postcard to bring in new clients. Have your current clients fill in the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service – you decide how much.

The postcard describes the Holland Collection and is sure to get noticed!

Appointment card

Keep your salon top of mind with customized appointment cards featuring the Holland Collection.

computer Screensaver & Desktop Wallpaper

An inside look at the runway-ready fashion images from the photo shoot for the Holland Collection, as well as inspiring images of Holland.

Edition C

OPI ITEM NO. DC H23

36 - Nail Lacquers (3 per shade), 1 – acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Salon Price . . . . . . . . $ 149.95 U.S. Total Retail Value. . . . $ 306.00 U.S. Salon Profit . . . . . . . . $ 156.05 U.S.

$ 187.50 CAN $ 358.20 CAN $ 170.70 CAN

|5 Edition C+A OPI ITEM NO. DC H24

48 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D 13.25” H x 10” W x 11” D • 34 cm H x 26 cm W x 28 cm D

Salon Price . . . . . . . . . . .$ 189.95 U.S. Total Retail Value. . . . . . .$ 408.00 U.S. Salon Profit . . . . . . . . . . .$ 218.05 U.S.

$ 237.50 CAN $ 477.60 CAN $ 240.10 CAN

Edition D OPI ITEM NO. DC H25

36 - Nail Lacquers (3 per shade),1 - chipboard header, 2 - printed footers, 10 - color charts, 1 - 12-tip color palette with chain and label, set-up instructions Salon Price . . . . . . . . . . .$ 134.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 171.05 U.S.

$ 169.95 CAN $ 358.20 CAN $ 188.25 CAN

Edition COF OPI ITEM NO. DC H27

72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display/header with printed insert, 25 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D

Salon Price . . . . . . . . . . .$ 369.95 U.S. Total Retail Value. . . . . . .$ 765.00 U.S. Salon Profit . . . . . . . . . . .$ 395.05 U.S.

$ 469.95 CAN $ 895.50 CAN $ 425.55 CAN

Dutch Treats Minis Edition OPI Item No. DC H28

4 - mini Nail Lacquers: I Have a Herring Problem, Red Lights Ahead...Where?, Kiss Me on My Tulips, & Pedal Faster Suzi!

Edition F

3.75” H x 5.75” W x 1” D • 10 cm H x 15 cm W x 3 cm D

OPI ITEM NO. DC H26

24 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf wall display with mounting hardware, 1 - chipboard header, 1 - color chart, 1 - 12-tip color palette with chain and label, set-up instructions 11.5” H x 17.25” W x 1.75” D • 29 cm H x 44 cm W x 4 cm D

Salon Price . . . . . . . . . . .$ 99.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 104.05 U.S.

$ 124.95 CAN $ 238.80 CAN $ 113.85 CAN

Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggested Retail . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.

$ 8.50 CAN $ 14.95 CAN $ 6.45 CAN

OPEN STOCK LACQUER SEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS

Salon Price . . . . . . . . . . .$ 4.25 U.S. Suggested Retail . . . . . . .$ 8.50 U.S.

$ 5.50 CAN $ 9.95 CAN

NATIONAL RELEASE DATE 2/8/12 - Pre-orders for the Holland Collection may be placed beginning 12/26/11 For more information about the Holland Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

nicKi MinaJ

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They call her the Queen of Hip Hop. To us, Nicki Minaj is the queen of all things vibrant, unique, and fashion-fabulous! And now the award-winning artist is the face of one of our most glamorous and edgy collections yet— Nicki Minaj by OPI. "I love that Nicki is always ahead of the game, whether it be with her music or her fashion," says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "I think of this collection in the same way: fashion-forward and edgy, but also classically beautiful and completely wearable for any occasion."

HOW SHATTER WORKS: Apply one coat of Shatter over nail lacquer for a two-texture finish.

Add Top Coat for high-gloss shine.

Open Stock Nail Lacquer NL N13 NL N14 NL N15 NL N16 NL N17 NL N18

Nail Lacquer - Did It On ’Em Nail Lacquer - Fly Nail Lacquer - Metallic 4 Life Nail Lacquer - Pink Friday Nail Lacquer - Save Me Nail Lacquer - Super Bass Shatter

NL N18

Super Bass Shatter

NL N17

Save me

NL N16

pink Friday

NL N15

metallic 4 Life

Fly

NL N14

NL N13

Did it On 'em

Salon Price . . . . . . .$ 4.25 U.S. $ 5.50 CAN Suggested Retail. . .$ 8.50 U.S. $ 9.95 CAN

|7 Nicki Minaj A Display Promotion OPI Item No. DD M02

12 - Nail Lacquers: 2 – Did It On ‘Em, 2 – Fly, 2 – Metallic 4 Life, 2 – Pink Friday, 2 – Save Me, and 2 – Super Bass Shatter 1 – chipboard counter display 1 – color palette with chain and label 12" H x 12" W x 11" D • 31 cm H x 31 cm W x 28 cm D

Salon Price . . . . . . . . . . .$ 49.95 U.S. Total Retail Value. . . . . . .$ 102.00 U.S. Salon Profit . . . . . . . . . . .$ 52.05 U.S.

$ 64.95 CAN $ 119.40 CAN $ 54.45 CAN

Nicki Minaj A+ Display Promotion OPI Item No. DD M03

24 - Nail Lacquers: 4 – Did It On ‘Em, 4 – Fly, 4 – Metallic 4 Life, 4 – Pink Friday, 4 – Save Me, and 4 – Super Bass Shatter 1 - chipboard counter display 1 - color palette with chain and label 12” H x 12” W x 11” D • 31 cm H x 31 cm W x 28 cm D

Salon Price . . . . . . . . . . .$ 94.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 109.05 U.S.

$ 119.95 CAN $ 238.80 CAN $ 118.85 CAN

Nicki Minaj C Display OPI Item No. DD M04

36 - Nail Lacquers: 6 – Did It On ‘Em, 6 – Fly, 6 – Metallic 4 Life, 6 – Pink Friday, 6 – Save Me, and 6 – Super Bass Shatter 1 – acrylic counter display 1 – chipboard header 1 – color palette with chain and label set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Salon Price . . . . . . . . . . .$ 149.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 156.05 U.S.

$ 187.50 CAN $ 358.20 CAN $ 170.70 CAN

Super Bass Shatter 8-pc Display OPI Item No. DD M05

8 – Nail Lacquer: Super Bass Shatter 1 – chipboard counter display 7.5” H x 5.25” W x 5.5” D • 19 cm H x 14 cm W x 14 cm D

Salon Price . . . . . . . . . . .$ 34.00 U.S. Total Retail Value. . . . . . .$ 68.00 U.S. Salon Profit . . . . . . . . . . .$ 34.00 U.S.

$ 42.50 CAN $ 79.60 CAN $ 37.10 CAN

Nicki Minaj Mini Pack OPI Item No. DD M06

4 – mini Nail Lacquers: Did It On ‘Em, Fly, Pink Friday, Metallic 4 Life

Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggeted Retail . . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.

$ 8.50 CAN $ 14.95 CAN $ 6.45 CAN

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush.

For more information about Nikki Minaj by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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it’s hERE! byOPI

You’ve seen the rest, now here’s the best!

OPI Color at the speed of light!

Iconic OPI colors in a new, polish-on gel formula!

GelColor by OPI’s shine-intense shades cure in 30 seconds and last for weeks! From its distinctive bottle and custom brush, to its unbeatably fast application and lightning-speed cure, GelColor by OPI redefines salon gel services with durable, glossy OPI color.

byOPI

10 |

byOPI

• • • •

Fast, polish-on application Lightning speed, 30-second cure Distinctive OPI Bottle; custom brush 100% color gel formula – wears like gel; looks and feels like nail lacquer • Easy-to-use, economical removal system

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iF YOu cAn pOLiSH nAiLS, YOu CAN GELCOLOR BY OPI! New gel technology. New polish-on gel formula.

GelColor by OPI gives clients weeks of glossy OPI color in a service only your salon can deliver!

Faster.

Color-finished services that set the record for speed! GelColor by OPI is fully cured from foundation to finish in 4 minutes per set (compare to 12 minutes-plus for standard UV cure!)

Proven.

Testing shows GelColor by OPI maintains shine longer than gel/polish hybrids after two weeks!

gelcolor Base coat

gelcolor

gelcolor Top coat

GC 010

GC 030

• One coat provides a gentle foundation for OPI GelColor • 30-second LED cure

• In top-selling OPI Nail Lacquer shades!

• Indelible shine and protection

• 30-second LED cure (each coat)

• Weeks of glossy wear!

• 30-second LED cure

Salon Price................................................................................................................................................................................................$ 17.50 U.S.

$ 22.50 CAN

ICONIC OPI COLORS! FROM dEEP and Edgy, shEER tO shiMMER – wE’vE gOt yOuR cOlOR!*

I’M NOT REALLY A WAITRESS GC H08

BASTILLE MY HEART GC F17

SuzI SAYS FENG SHuI GC H46

LOuvRE ME, LOuvRE ME NOT GC F13

FuNNY BuNNY GC H22

A GRAPE FIT! GC B87

BIG APPLE RED GC N25

LINCOLN PARk AFTER DARk

CAjuN SHRIMP GC L64

BOGOTA BLACkBERRY GC F52

MIAMI BEET GC B78

PINk FLAMENCO GC E44

STRAWBERRY MARGARITA GC M23

A GOOD MAN-DARIN IS HARD TO FIND GC H47

SAMOAN SAND GC P61

MY PRIvATE jET GC B59

PRINCESSES RuLE! GC R44

ALPINE SNOW GC L00

GC W42

HERE TODAY...

ARAGON TOMORROW GC E48

BLACk ONYx** GC T02

RuSSIAN NAvY GC R54

YOu DON'T kNOW jACquES! GC F15

BRISBANE BRONzE GC A45

COSMO-NOT TONIGHT HONEY! GCR58

MALAGA WINE GC L87

BuBBLE BATH GC S86

PASSION GC H19

OPI INk. GC B61

kYOTO PEARL GC L03

POMPEII PuRPLE GC C09

*Colors shown subject to change. **Available in the EU as Lady in Black GCT02-EU

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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Fast application.

simple Removal.

Polish on Base Coat:

Saturate Expert

• • • •

Touch Removal

shake bottle Polish on thin coat Cap free edges Cure 30 seconds

pad with Expert Touch Lacquer Remover.

Polish on GelColor:

Place over gel

• shake bottle • Polish on thin coat (2nd coat

and wrap finger.

Cover hands with

will provide true color coverage)

Expert Touch Salon

• Cap free edges • Cure 30 seconds • Repeat application & cure

Mitts and Terry Towels.

Polish on Top Coat:

Check after 15

• • • •

minutes; gently

Polish on thin coat Cap free edges Cure 30 seconds Remove residue with n.a.s. 99; finish with avoplex oil and Lotion

gelcolor by Opi cure Times product

Opi LeD Light

Axxium uV Light

Base Coat

30 seconds

1 minute

GelColor

30 seconds (each coat)

2 minutes (each coat)

Top Coat

30 seconds

3 minutes

push off gel with Reusable Cuticle Stick.

For complete GelColor by oPi nail Prep, application and Removal instructions, view dvd, read instructional brochure, or log on as a professional at www.opi.com.

Cure times may vary with non-oPi Uv lights.

expert Touch removal Wraps

expert Touch Salon mitts

• Easy-to-use, economical remover foils with absorbent pad

• Keeps hands and fingers warm during enhancement removals • Also ideal for spa manicure and pedicure treatments!

• One size fits all • Disposable • Sanitary • Latex-Free

• Convenient roll • Ideal for removing soakable gels, acrylics, wraps, glitter nail lacquer and nail art • Patent Pending OPI Item No. AC 820 (250 ct.)

Salon Price..... $ 24.95 U.S. $ 32.50 CAN

OPI Item No. AC 081 (100 ct.)

Salon Price........... $ 4.95 U.S.

$ 6.50 CAN

AC 082 (500 ct.)

Salon Price........... $ 19.95 U.S.

$ 24.95 CAN

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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Opi LeD Light

Lightning-speed services without ever having to change a bulb again!

the wavelength of the future

Opi LeD Light OPI Item No. GC 900

Salon Price..................$ 399.95 U.S.

$ 499.95 CAN

• Full five-finger curing • Hand-sensor activated • Spacious, comfortable interior for all hand sizes and nail lengths • Adjustable "feet" for convenient pedicure use • 15, 30, 45, & 60-second memory settings • 32 strategically-placed silicone-encapsulated LEDs • 50,000 hours of LED performance • Durable metal construction • 2 easy-access power ports • 1-year manufacturer warranty • Meets or exceeds safety approvals in all countries of distribution

muST-HAVe STArTer DeAL! intro Kit +LeD Light OPI Item No. GC 916 1 - OPI LED Light (GC 900) 1 - GelColor Intro Kit (GC 910) 1 - Poster Set (4 Posters)

Salon Price................. $ 499.95 U.S. Salon Product Value... $ 577.35 U.S. Salon Price................. $ 77.40 U.S.

$ 599.95 CAN $ 726.93 CAN $ 126.98 CAN

inTrODucTOrY prOmOTiOn! OVer 35% SAVingS! 24 colors* & Wall Display OPI Item No. GC 930 1 - Lincoln Park After Dark 1 - I’m Not Really a Waitress 1 - Passion 1 - Cajun Shrimp 1 - Strawberry Margarita 1 - Funny Bunny 1 - Bubble Bath 1 - Princesses Rule 1 - Kyoto Pearl 1 - Pink Flamenco 1 - A Grape Fit! 1 - OPI Ink. 1 - You Don’t Know Jacques!

1 - Russian Navy

1 - Suzi Says Feng Shui 1 - Alpine Snow 1 - Pompeii Purple 1 - Samoan Sand 1 - My Private Jet 1 - Miami Beet 1 - Louvre Me, Louvre Me Not 1 - Big Apple Red 1 - Malaga Wine 1 - A Good Man-darin is Hard to Find 1 - Add-a-Shelf Display 1 - 36 shade Nail Palette with Chain 1 - 20 pcs. Expert Touch Removal Wraps 1 - Instructional Brochure

WHiLe SuppLieS LAST! Salon Price.............................................................$ 299.95 U.S. Salon Product Value...............................................$ 472.90 U.S. Salon Price.............................................................$ 172.95 U.S.

*15 mL – 0.5 Fl. Oz. Bottles For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

$ 399.95 CAN $ 614.40 CAN $ 214.45 CAN

14 | The Total package: The kit that gets you started!* gelcolor intro Kit OPI Item No. GC 910 Passion (GCH19) Funny Bunny (GCH22) Cajun Shrimp (GCL64) I’m Not Really a Waitress (GCH08) Lincoln Park After Dark (GCW42) Strawberry Margarita (GCM23) Top Coat (GC030) Base Coat (GC010) 120 mL – 4 Fl. Oz. Expert Touch Lacquer Remover

30 mL – 1 Fl. Oz. BondAid Foil Wraps (20 Ct.) Salon Mitts (1 pair) Cuticle Stick Window Cling Educational DVD Blank Color Palette Tabletop Instructions Instructional Brochure

Salon Price........................................... $ 129.95 U.S.

$ 149.95 CAN

Add-On Kits: More colors with an added savings!* The romantics - gelcolor Add-On Kit OPI Item No. GC 911

The Beautifuls - gelcolor Add-On Kit OPI Item No. GC 912 Alpine Snow (GCL00) Samoan Sand (GCP61) My Private Jet (GCB59) Miami Beet (GCS78) Pompeii Purple (GCC09) Louvre Me, Louvre Me Not (GCF13) Tabletop Instructions Instructional Brochure Blank Color Palette

Kyoto Pearl (GCL03) Bubble Bath (GCS86) OPI Ink. (GCB61) Pink Flamenco (GCE44) A Grape Fit! (GCB87) Princesses Rule! (GCR44) Tabletop Instructions Instructional Brochure Blank Color Palette

The Trendsetters - gelcolor Add-On Kit OPI Item No. GC 913

The Sirens - gelcolor Add-On Kit OPI Item No. GC 914

Suzi Says Feng Shui (GCH46) You Don’t Know Jacques! (GCF15) Here Today…Aragon Tomorrow (GCE48) Russian Navy (GCR54) Brisbane Bronze (GCA45) Black Onyx (GCT02) Tabletop Instructions Instructional Brochure Blank Color Palette

Big Apple Red (GCN25) Bastille My Heart (GCF17) Bogota Blackberry (GCF52) A Good Man-Darin Is Hard to Find (GCH47) Malaga Wine (GCL87) Cosmo-Not Tonight, Honey! (GCR58) Tabletop Instructions Instructional Brochure Blank Color Palette

Salon Price..........................................................................................................................................................................$ 74.95 U.S. Salon Value .........................................................................................................................................................................$ 105.00 U.S. Salon Savings .....................................................................................................................................................................$ 30.05 U.S. *Colors shown are subject to change.

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

$ 99.95 CAN $ 135.00 CAN $ 35.05 CAN

opieducation | 15 YOu’vE HEaRD abOuT IT – nOw LEaRn abOuT IT!

COLOR AT THE SPEED OF LIGHT iconic oPi colors and weeks of glossy wear will make GelColor by oPi your new signature service!

GET On THE wavELEnGTH OF THE fuTuRE! Look for GelColor by oPi classes at trade shows and through your authorized oPi distributor!

LEaRn • Revolutionary color-finished services • Fast, easy "French" effects • street-smart nail art • simple, economical removals

wHaT TO bRInG implements, files, brushes, and one hand free of product.

SCan. REGISTER. LEaRn. For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

16 |

opinews

OPiCELEBRATES 30 years in honor of oPi’s 30th anniversary, more than 150 international oPi distributors from 60 countries convened in napa valley, California, for a whirlwind of tours, events, sumptuous dinners, and wine tasting! oPi got the party started in san Francisco at the World

Famous hyatt Regency hotel, where attendees were transported aboard luxury buses to the Meritage Resort and spa in napa valley.

set against rolling hills and its own private vineyards, the Meritage Resort and spa was a destination unto itself with Tuscan inspired guestrooms, an underground spa and restaurant, and conference facilities.

after a day of rest for weary travelers, oPi dazzled with a full day of dynamic presentations. World-renowned drum CafĂŠ, kicked off the event with a high-energy drumming session featuring conference attendees as the orchestra.

opinews Conference speakers included George schaeffer, oPi President/Ceo, George Cleary, President of Coty Beauty United states, suzi Weiss-Fischmann, oPi executive v.P./ artistic director, Christian Lacheny, oPi v.P. international sales, scott smith, oPi international sales Manager, Rika Kubo, oPi Japan Marketing and advertising director, Rosa Barajas, oPi international Marketing Manager, and Joey Brown, oPi international spokesperson. delivering their messages ranging from the state of the company (growing!), to the global state of the nail industry (solid), to the business of social Media (revolutionary), the conference built to an exciting program conclusion

| 17

launching oPi’s innovative new GelColor by oPi system (extraordinary!).

Business concluded, the group headed for Castello di amorosa, a beautiful 13th century Tuscan style Castle and Winery perched on a hillside deep in napa wine country.

The next day, oPi buses departed for a tour of four prominent napa valley wineries, ending with a dinner at The Cave at the Meritage Resort with wine pairing by an acclaimed wine maker. said George schaeffer of the event, "i can’t think of a better way to celebrate 30 years in the nail industry than by sharing the fun, fashion and family spirit that has made oPi famous!"

18 |

retailpromotions

OPIisHeart to resist reTAiL

❤

oPi gives you a great new reason to love the valentine’s season! The oPi January/February retail promos each make a sweetheart of a gift, and include oPi bestsellers and fall-in-love beauty bonuses. Pretty, pampering, perfect – and profitable!

TRAY 1

promo center Display oPi item no. sR 540

ask your distributor how you can earn this display for FREE!

TRAY 2

U.S

CAN

Salon Price.............................................$..250.00.

$...299.00

TRAY 3

Bonus!

OPI Item No. SR D01

Bonus: When you purchase 1 set of 3 Prepack Trays (one each of #1, #2 and #3), you’ll receive one promotion tray FREE! U.S

CAN

Salon Price..............................................$.375.00.

Retail.Value................................................$.780.60.

Potential.Salon.Profit.................................$.405.60.

$.478.20 $.926.45 $.448.25

retailpromotions | 19

1

envious pair purchase: 1 – 15 mL – ½ Fl. Oz. Original nail envy Gives clients long, strong nails to envy!

get Free: 1 – 15 mL - ½ Fl. Oz. matte nail envy Free natural nail strengthener in a natural matte finish.

2

U.S.

CAN

Salon Price.............................................. $.102.00.

Salon.Price.Each........................................ $. 8.50.

Suggested.Retail.Each............................... $. 16.95.

Retail.Value.Each....................................... $. 33.90.

$.131.40 $. 10.95 $. 19.95 $. 39.90

12 uniTS WiTH TrAY: SR D02 Open STOcK: SR D05

Love at First Sight purchase: 1 – 15 mL – ½ Fl. Oz. Opi nail Lacquer in: Sweet Heart The sweetest, softest pale pink.

Tickle my France-y

in this naughty shade of nude.

get Free: 1 – cosmetic Bag U.S

CAN

Salon Price...............................................$..96.00.

Salon.Price.Each.........................................$....8.00.

Suggested.Retail.Each................................$..14.95.

Retail.Value.Each........................................$..17.00.

$.120.00 $...10.00 $...17.95 $...19.90

12 uniTS WiTH TrAY: SR D03 Open STOcK: SR D06

plus Free cosmetic Bag!

3

it Takes Two! purchase: 1 – 9 mL – 1/3 Fl. Oz. DripDry Lacquer Drying Drops dries nails to the touch in one minute; completely in five!

get Free: 1 – 15 mL – ½ Fl. Oz. Opi Top coat Prevents smudges while drying to a smooth, high-gloss shine.

U.S

Salon Price...............................................$.75.00..

Salon.Price.Each.........................................$...6.25.

Suggested.Retail.Each................................$.12.50.

Retail.Value.Each........................................$.21.00.

CAN

$.95.40 $...7.95 $.14.95 $.24.90

12 uniTS WiTH TrAY: SR D04 Open STOcK: SR D07 For more information about OPI January/February Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

20 | professionalpromotions Opi nail prep pack

Free products with purchase!

Free 9mL – .3 Fl. Oz. Drip Dry and expert Touch Table Towels with purchase of 120mL – 4 Fl. Oz. DripDry!

Opi nail prep pack OPI Item No. SP D16 Kit Includes: 1 - 15 mL - 1/2 Fl. Oz. Bondex (BB032)

OPI Item No. SP D15

1 - 30 mL - 1 Fl. Oz. BondAid (BB010) - FREE! U.S.

CAN

Salon Price ......$12.50 Salon Value:.......$20.45 Salon Savings: ...$ 7.95

$17.50 $28.45 $10.95

Includes: 1 - 120mL – 4 Fl. Oz. DripDry (AL 717) 1 - FREE 9 mL - .3 Fl. Oz. DripDry (AL 714) 1 - FREE 45 ct. Expert Touch Table Towels (AC 875)

U.S.

Smooth Savings

Salon Price ........................................... $ 29.95 Salon Value............................................. $ 46.15 Salon Savings ......................................... $ 16.20

Save on Avoplex and get 3 Free Disposable Files!

CAN

$ 42.50 $ 57.95 $ 15.45

Free 120mL – 4 Fl. Oz. n.A.S. 99 nail cleansing Solution with purchase of 16 Fl. Oz.!

OPI Item No. SP D14

OPI Item No. SP D35

Includes: 1 - 1 Fl. Oz. - 30mL Avoplex Exfoliating Cuticle Treatment 1 - .5 Fl. Oz. - 15mL - Avoplex Nail & Cuticle Replenishing Oil 3 – FREE Disposable 1X Use Silver 150/180 Files U.S.

CAN

Salon Price ............................................ $ 9.95 Salon Value.............................................. $ 14.43 Salon Savings .......................................... $ 4.48

$ 13.95 $ 20.90 $ 6.95

Brush up!

Includes: 1 – 480mL – 16 FL. Oz. N.A.S. 99 Nail Cleansing Solution (SD306) 1 - FREE 120mL – 4 FL. Oz. N.A.S. 99 Nail Cleansing Solution (SD303)

U.S.

Salon Price ........................................... $ 22.50 Salon Value............................................. $ 34.45 Salon Savings ......................................... $ 11.95

CAN

$ 27.50 $ 42.45 $ 14.95

Start-to-Finish Savings!

Save $1 off Start-to-Finish regular or Formaldehyde-Free Formula!

Save on Select Artist Series gel Brushes!

Artist Series 2-piece gel Brush

Start-to-Finish regular Formula

OPI Item No. BR 944

U.S.

CAN

Salon Price ............................................ $ 29.95 Salon Value.............................................. $ 39.95 Salon Savings .......................................... $ 10.00

$ 41.20 $ 49.95 $ 8.75

Artist Series Flat gel Brush

OPI Item No. NT T70

Start-to-Finish Formaldehyde-Free Formula OPI Item No. NT T71

OPI Item No. BR 943

Artist Series Oval gel Brush OPI Item No. BR 942

U.S.

U.S. CAN

Salon Price .............................................. $ 11.95 $ 16.88 Salon Value................................................ $ 15.95 $ 19.95 Salon Savings ............................................ $ 4.00 $ 3.07

Salon Price ........................................... $ 5.25 Salon Value............................................. $ 6.25 Salon Savings ......................................... $ 1.00 Suggested Retail Price Each .................... $ 10.50 Retail Savings Each ................................. $ 2.00

CAN

$ 6.50 $ 7.95 $ 1.45 $ 12.95 $ 2.00

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

professionalpromotions Save on Axxium gels!

| 21

Save on Axxium gel Kits!

Save 25% on 13.5g – .47 Oz. Axxium gels!

Save $20.00 on Axxium intro Kit!

OPI Item No. AX 902

OPI Item No. AX 202 Clear Overlay Gel AX 102 Luminous White Overlay Gel AX 122 Clear Sculpture Gel AX 132 Soft Pink Sculpture Gel AX 142 Opaque Pink Sculpture Gel AX 112 Soft White Sculpture Gel AX 002 Gel Base

U.S.

CAN

Salon Price ................................................ $ 11.20 Salon Value.................................................. $ 14.95 Salon Savings .............................................. $ 3.75

$ 14.20 $ 18.95 $ 4.75

Save 25% on 127g – 4.5 Oz. Axxium gels!

1 –13.5g - .47 oz. net wt. Clear Overlay Gel 1 –13.5g - .47 oz. net wt. Clear Sculpting Gel 1 –13.5g - .47 oz. net wt. Soft Pink Sculpting Gel 1 –13.5g - .47 oz. net wt. Soft White Sculpting Gel 1 –13.5g - .47 oz. net wt. Luminous White Overlay Gel 1 –13.5g - .47 oz. net wt. Base Gel 1 –15mL - .5 Fl. Oz. No-Cleanse UV Top Sealer 1 –120mL - 4 Fl. Oz. N.A.S. 99 Nail Cleansing Solution

1 – Educational DVD 1 – Universal Gel Brush 1 – 24 ct. Structure White Tips Tabletop Instructions Instructional Brochure Tips for the Perfect Nail Brochure U.S.

CAN

Salon Price .........................................................................................$ 79.95 Salon Value...........................................................................................$ 99.95 Salon Savings .......................................................................................$ 20.00

$ 104.95 $ 124.95 $ 20.00

Save 50% on Axxium intro Kit with Axxium uV Light purchase!

OPI Item No. SP D13

OPI Item No. AX 124 Clear Sculpture Gel AX 134 Soft Pink Sculpture Gel AX 144 Opaque Pink Sculpture Gel AX 204 Clear Overlay Gel U.S.

CAN

Salon Price ................................................ $ 52.45 Salon Value.................................................. $ 69.95 Salon Savings .............................................. $ 17.50

$ 65.60 $ 87.50 $ 21.90

Save 25% on 227g – 8 Oz. Axxium clear Overlay gel!

OPI Item No. SP D38

U.S.

CAN

Salon Price ................................................ $ 89.95 Salon Value.................................................. $ 119.95 Salon Savings .............................................. $ 30.00

$ 127.45 $ 169.95 $ 42.50

Save 25% on 15mL – .5 Fl. Oz. Axxium uV Top Sealer!

OPI Item No. AX 212

U.S.

Salon Price ...................... $ 9.35 Salon Value........................ $ 12.50 Salon Savings .................... $ 3.15

1 –13.5g - .47 oz. net wt. Clear Overlay Gel 1 –13.5g - .47 oz. net wt. Clear Sculpting Gel 1 –13.5g - .47 oz. net wt. Soft Pink Sculpting Gel 1 –13.5g - .47 oz. net wt. Soft White Sculpting Gel 1 –13.5g - .47 oz. net wt. Luminous White Overlay Gel 1 –13.5g - .47 oz. net wt. Base Gel 1 –15mL - .5 Fl. Oz. No-Cleanse UV Top Sealer 1 –120mL - 4 Fl. Oz. N.A.S. 99 Nail Cleansing Solution 1 – Educational DVD 1 - Universal Gel Brush 1 - 24 ct. Structure White Tips Tabletop Brochure Instructional Brochure Tips for the Perfect Nail Brochure

CAN

$ 11.95 $ 15.95 $ 4.00

U.S.

CAN

Salon Price .........................................................................................$ 299.95 Salon Value...........................................................................................$ 349.90 Salon Savings .......................................................................................$ 49.95

$ 362.40 $ 424.90 $ 62.50

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

22 |

opinews

cElEbRitiEs cAN't get eNOugH OF OPi Year after year, magazine cover after cover, Hollywood’s hottest celebs continue to polish their tips with OPI. Just a few: Katie Holmes wore Tickle My France-y on the August cover of InStyle; Lisa Kudrow got her nails done with San Tan-tonio in the July/August issue of More, and Kate Beckinsale wore Dulce de Leche while filming Total Recall last summer.

MOMMa i'm cOmiN' HOME

Some birthdays come and go, and some we remember forever.

Such was the case for OPI employee Arsenia Ronquillo, when on her birthday this year, a delivery boy walked into the lab and presented her with a beautiful, blooming bouquet. It didn’t take long for her to realize this was no ordinary delivery boy, but her very own son! US Marine Roberto Gomez wanted to surprise his mom with an unplanned visit to California on her birthday, and he sure did. After happy tears and long embraces, Arsenia, Roberto, and her two other children caught up over birthday cake for the rest of the hour.

OPi lights uP NeW YOrK citY …AGAIN!

Last fall, OPI made an appearance on the Geoffrey Tron—the 20-foot LED video billboard in Times Square. when OPI’s new line of Shatter shades flashed on the giant screen.

OPi intROducEs gElcOlOR IN VEGAS Last summer, GelColor by OPI made its much-anticipated debut at Cosmoprof North America. To build excitement and buzz around the launch, complementary GelColor manicures were given to Cosmoprof guests. The 9th annual event was held at Mandalay Bay Convention Center in Las Vegas from July 31 – August 2.

opinews | 23 Flying high with OPi Would you jump out of a plane for the nail polish you love?

Freestyle parachutist Talia Wolf would. Actually, she did.

The Israeli native, who regularly participates in skydiving and extreme sports, is always on the hunt for a nail polish that can withstand her active lifestyle. She finally found it with OPI Axxium Soak-Off Gel Lacquer in OPI Red, and was pleased to find her nails still looked fantastic after three weeks of activity. So pleased that she organized an "all-women jump” and leaped out of a plane holding an OPI banner. Now that’s a dedicated OPI fan!

CONGRATULATIONS

New OPi experts From malaysia!

Grace Low Yee Mei Lim Kac Ling Tan Siau Chien

OPi wins glaMMy awaRd…again!

For the second year in a row, OPI is thrilled to win a Glammy Award for Best Nail Polish in the 2011 September issue of Glamour.

nail art contest IS A HIT IN TAIWAN OPI Taiwan Distributor Beaujax Pro Nail Ltd. held a nationwide nail art contest last March. Contestants were allowed to use only OPI products in their nail art creations, and winners received a large selection of OPI products as their prize. Congratulations to the 1st, 2nd and 3rd place winners!

Yi-Chun, LIN 1st Place

a dOublE win FOR OPi OPI is honored to win not one, but two, 2011 American Salon Professional’s Choice Awards! The Best Manicure/Pedicure System award went to OPI Lemon Tonic, and the Best Nail Polish award was presented to OPI Nail Lacquer.

and wE thOught wE’d sEEn it all…

Throughout the years, our loyal customers have shown us dozens of creative ways to use OPI Nail Lacquer that extend far, far beyond the traditional mani and pedi.

They’ve painted rooms, bikes, guitars, and even whipped up gallery-worthy artwork using OPI’s vibrant range of shades as their medium. Meet Wendy Garrett—a loyal OPI fan and beauty industry professional. "My boss gave me a Honk if You Love OPI bumper sticker, so I put it on my car sunshade," she said. "Then I decided it needed more, so I splashed every OPI color I own all over it." Wendy says she's received many compliments on her sunshade, and is happy that the colors have stayed vibrant for so long.

"Thank you for making such a great polish that I will use forever!"

PRacticE MAKES PERFEct Good thing Bryan Stein has been sharpening his poker chops for the last 18 years, because the VP of Information Systems for OPI recently went home with a first-place cash prize of $2,500!

It was all part of the 5th annual Hickey Poker Showdown, a charity poker tournament in Las Vegas during Cosmoprof North America. This year’s event hosted 19 players and required a $500 buy-in, a portion of which was donated to the National Cosmetology Association (NCA) Disaster Relief Fund. Bryan came in first, proving that practice does make perfect: he plays poker with friends 1-2 times per month.

OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA January/February 2012 OPI Item No. PR 574 Domestic Edition

Advertising & marketing you and your clients can see oPi in the January/February issues of these magazines: You’ll also find OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

oPi is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com.

For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.