ABACUS UK Holiday Home Insurance Magazine

March 2018

UK Holiday Home Insurance

magazine

The Specialists in the Let and Unoccupied Property Market

Welcome

Why ABACUS UK Holiday Home Insurance?

Brokers and our UK Holiday Home Insurance UK Holiday Home Insurance in a nutshell Marketing ideas and articles ‌

Lead Generation Free tool: Sample Social Media Updates

Welcome!

At ABACUS we are committed to our broker members by offering what we believe are desirable, cost-effective products that provide marketleading benefits for your customers.

We also strive to provide the best marketing support for our brokers, by offering motivational material and tools.

UK Holiday Home Insurance We have created this magazine to explain everything you need to know about our UK Holiday Home Insurance; the benefits to both you and your customers of the product; plus some marketing tips and ideas to get you started.

We hope you enjoy this magazine and it helps with your marketing efforts. If you have any questions or queries about this or any other product, or with getting a property insurance quote, please do not hesitate to contact our Sales & Marketing Team on 01702 606 312 or email: agency@sabacus.co.uk. They will be more than happy to help.

Alternatively, if you have any feedback on this magazine or would like us to focus on another of our products, please let me know.

Richard Richard Burgess, MCIM, ACIEH, Cert CII Director | ABACUS ABACUS is a trading style of Alan Blunden & Company Ltd which is authorised and regulated by the Financial Conduct Authority No.309694

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Why choose ABACUS for UK Holiday Home Insurance?

Our UK Holiday Home Insurance product is for anyone who owns a holiday home in the UK - for example, your customer may have: l A second home that is purely for their own use l A holiday let in the UK. Comprehensive cover available + added value benefits Our UK Holiday Home Insurance offers you immediate ONLINE access to a panel of insurers providing full protection throughout the year at exclusively agreed rates.

Plus l M ost risk types acceptable including single flats and contents only

l U p to 20% discount if client has been claims-free for three years

l F ull cover for unoccupied holiday homes (subject to conditions*)

l C over for permanently installed swimming pools, fixed jacuzzis, hot tubs and spas, tennis courts, drives, patios and terraces, walls, gates and fences and fixed fuel tanks under the buildings section of the policy

l S ubsidence cover as standard (for year build after 1799) l L oss of rent cover (up to 20% of the buildings sum insured) as standard l Malicious damage cover as standard l L ow excesses (£100 for occupied properties excluding subsidence, unoccupied excess - £250) l A range of voluntary excesses to reduce the premium even further l A ccidental damage cover to sanitary ware and fixed glass as standard

l F rost damage to fixed water tanks, apparatus or pipes l R eplacement of locks following theft or loss of keys up to £750 l P roperty owners liability insurance up to £5,000,000 l C over for domestic staff (e.g. Cleaning or gardening staff) up to £5,000,000.

l £ 5,000 cover for contents of common areas

* Cover for unoccupied periods - Full standard perils apply subject to: the water being turned off at the mains and all tanks and pipes being drained; OR the central heating system being in continuous operation to maintain a minimum temperature of 59 degrees Fahrenheit / 15 degrees Celsius at all times; the property being secured.

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Brokers and our UK Holiday Home Insurance Home Insurance as not only does We are proud of our UK Holiday er and great value for your it offer, in our opinion, fantastic cov s – with many benefits too: ker bro r ou you es vid pro it t bu , customers

3 Up to 25% commission 3 I mmediate online access to our panel of insurers in the usual way, and you will 3 S imply complete your quotationateonlly.ine Or, if it “refers”, we will come 3 3

3 3

receive your quotation immedi back to you quickly with our Terms s to meet your customers’ own Cost-effective, flexible excess option unique needs

s cover all the standard risks icie pol r Ou ct du pro g din lea etark M

Insurance including many associated with UK Holiday Home e holiday home insurance policies elements of protection which som from other providers exclude ediately online Policy documentation available imm from our Sales & Marketing Team.

H elp and support readily available

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UK Holiday Home Insurance cover in a nutshell l Cover

whether for owners’ personal use or for let holiday homes l Subsidence

Cover (For year build after 1799 plus £1,000 excess) l Property Owners Liability insurance up to £5,000,000 l Standard

Perils Cover l Theft/Attempted

Theft l Malicious

Damage Cover l Inspection Warranty 30 days l Accidental

Damage to sanitary ware and fixed glass l Contents

of Common Areas Cover up to £5,000 l Loss

of Rent Cover up to 20% of Buildings Sum Insured l Emergency Access Cover up to £5,000 l Escape

of water cover and excess - £500 (£1,000 when unoccupied) l General

Excess £100 (£250 when unoccupied).

Remember

Some of the key features of our UK Holiday Home Insurance product include benefits that are not always offered as standard by some other UK holiday home insurance providers such as: l Subsidence l Property owners liability up to £5m (all levels) l Malicious damage l Escape of water.

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Marketing ideas and articles At ABACUS, our focus is on our brokers and supporting you with your marketing.

Here are a few ideas for promoting the UK Holiday Home Insurance product online and offline.

If you have any questions relating to this or need help with your marketing, please contact us, and we will be pleased to help.

Online marketing ideas In this issue, we are going to dive deep into lead generation. The lifeblood of any business is sales, but with some of the niche insurance offerings, good quality leads are the fuel that power the machine.

If your business needs leads to survive, then you have two main ways of driving them. You can buy leads in from lead generation companies, or you can generate leads yourself.

From property to finance to insurance, leads can be the way you engage with prospects. But leads, either bought or generated, can be a real problem: l i f you don’t know where the leads are coming from; l a s you don’t know how they are being generated; l a s you don’t know who else could be getting them; l i f you don’t have the real system in place to manage them or convert

them.

Buying or generating leads – an overview of the advantages and disadvantages Buying Leads Advantages

Disadvantages

l Can be quick to setup

l Can be poor quality

l Can get leads the same day

l Can be hard to convert

l Can fix costs.

l Y ou might not own the data – the lead generation company might solicit

the data next year, or you might not be able to cross-sell products l Y ou are very likely to be competing with other brokers who receive the same lead.

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Generating Leads Advantages l Generating unique leads l Not sharing them with other brokers l Building your business - not the business of others.

Disadvantages l Can take a while to start seeing leads l Need to develop more skills in the business l No fixed costs initially – costs can easily escalate.

Buying Leads There are a large number of lead generation companies in the UK that will sell you leads for a wide variety of different products. There are some things you need to understand, however, before you buy leads. We are not suggesting lead companies are bad and evil, but would say that you need to understand exactly what you are buying before you enter into buying leads.

Questions to ask before buying a lead How are the leads being generated?

This is a key question and if a company cannot tell you how and show you an example site with how these leads are being generated – run!

Who else is getting this lead?

Are you the only company getting the lead? You may be shocked to know that lead companies usually sell the same lead up to 3 or 4 times. This means you are in competition with 3 or 4 other companies to get to the lead. This doesn’t mean it is a no-go, but you need to understand you will need to act straight away as soon as the leads arrive in your inbox.

Be honest with yourself – will you be able to hit them hard and fast? If not, think twice.

Can I filter leads?

You may have a niche of lead types or you may need a particular geographic area. Can you filter the leads so you only get what you can service? Most companies will have some kind of filtering process available. Make sure you ask – you don’t have to take everything they throw at you.

You can often even filter the times you receive the leads – is there any point receiving leads when you are closed but another broker on the lead panel is still open?

How are the leads delivered?

Understand how the lead will arrive and test to make sure they do. We have heard horror stories of companies not realising leads were being sent so didn’t do anything with them until they got a big invoice at the end of the month from the lead generation company. Test, test and test again.

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Generating your own leads Make sure your site is ready for leads.

The first thing is to take a long hard look at your current website. Is it fit for purpose – does it already generate leads? If it doesn’t, then it might need changing or amending to be more lead focused.

The biggest issue we see is that websites tend to start out as nothing more than brochureware, so it is online pamphlet of your business, when in fact you need to it to do much more such as capture leads and enquiries you can then follow up.

Your website can do a lot of the heavy lifting for you if it is set up correctly. We always recommend that clients looking to get into lead generation use the same basic formula to build their lead gen website.

WordPress + Gravity Forms = Lead Gen Machine This can be any type of lead generation site. WordPress is a fantastic tool to build and manage a website and using Gravity Forms will allow you to create forms and manage them as you need to.

Once you have your new website, you can look at the various options for driving traffic and, ultimately, leads.

Range of traffic options Here are a few of the main options you can use to drive traffic to a website. l SEO l Blogging l Linkedin l PPC Marketing l Social Media – Facebook, Twitter, You Tube etc. l Affiliate Programmes l Email Marketing l Content Discovery l Referral Programmes.

We would suggest a few things: l Test one or two options before adding any more lD on’t simply rely on one source of traffic – it will not last forever so divest yourself of more than one source lM ake sure you have tracking in place to show you what is working and what isn’t – this can simply be Google Analytics.

Lead generation can be a great addition to your marketing arsenal and a viable way to drive your business forward. We hope this gives you some food for thought before engaging with any lead buying company so at least you can go in 100% knowing what you are paying for. If you want some help building your own lead generation efforts, please feel free to get in touch

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Free tool: Sample social media updates Simply replace the [link] text with a link to your website or the online quote and buy links tailored to match your online branding we can provide you with …

You can use these on Facebook, Twitter or LinkedIn as status updates:

Do you have a UK holiday home?

We can help with insurance [link] UK holiday home? Looking for insurance cover?

Get an online quote here: [link] A holiday home or cottage in the UK? We can help with insurance [link] Insure your holiday home in UK. How much could you save?‎ Get an online quote here: [link] UK Holiday Home Insurance. Key considerations.

Get an online quote here: [link] Insurance for holiday homes in the UK. Get an online quote here: [link]

Need photos?

Do you need to spruce up the links with images?

Depositphotos.com offer a great array of low-cost images.

Do not simply use images you find on Google; they might not be copyright or royalty free – we don’t want you to get into trouble! (Read this article here for more information).

ABACUS is a trading style of Alan Blunden & Company Ltd which is authorised and regulated by the Financial Conduct Authority No.309694